Neoage Trip Logger - Travel startup which helps users to preserve and cherish trip memories. It helps to create trip journal automatically with very minimal user intervention.
The document summarizes several research studies on online travel behavior conducted between 2005-2006. Key findings include:
- People want to plan trips collaboratively but have security concerns about sharing details. They share memories mostly with close friends/family.
- Travelers use the internet for research but also value reviews from friends. Younger travelers are more engaged in online communities.
- Sharing photos and memories online is emotional rather than informational for most. Effort for contributing is low.
- Market segments include passionate travelers, inspired planners, and those seeking a one-stop-shop for travel arrangements.
Facebook 101: Using Facebook To Promote Your BusinessSarah Page
The document provides an overview of using Facebook to promote a business. It discusses the benefits of social media and Facebook for businesses, including building relationships, increasing awareness and traffic. It reviews Facebook stats and functionality, including pages, posts, photos and events. Tips for engagement include using photos, contests, questions and frequent posting to interact with fans.
Social Media Marketing in Today's Business EnvironmentSarah Page
This document discusses social media marketing strategies for businesses. It addresses common concerns about social media and emphasizes the importance of creating engaging content for audiences rather than self-promotion. The document provides tips for social media platforms like Facebook, Yelp, and Instagram. It stresses measuring engagement, website traffic, brand awareness, and conversions. The key takeaways are that social media is about serving customers, not self-promotion; using different platforms requires distinct strategies; and goals and metrics should be tied to business objectives.
Halfway is an app that aims to make arranging meetups more convenient by recommending halfway meeting locations between users. It determines user locations using SMS and APIs then filters recommendations to only the most convenient and best rated options. The app seeks to solve the problems of having to type long addresses, not knowing good local spots, and finding a central place to meet that is easy for all parties. Its MVP focuses on determining if target users find value in the convenience and will spend enough time in the app to make advertising revenue viable.
This document proposes an app called "Craft Your Guide" that allows Argentines considering moving abroad to create personalized guides. The app would allow users to select relevant information from different sources, upload their own experiences, and collect everything in an editable personal guide. It targets young, middle/high-class Argentines in Buenos Aires. The business model would include free basic usage with paid access to expert/influencer content. Milestones include testing, development, an initial demo, and further testing/adaptation based on user feedback. Potential competitors are discussed that provide travel/living abroad information but lack the personal guide creation and editing capabilities proposed.
This document analyzes travel sharing behavior on social media. It finds that 10% of users share travel content, generating 40% more engagement than other content. Travel planning generates the most sharing, with 19% of planners sharing and clicking 25 times on average. Popular shared topics include budget travel, airfare, and hotels, while international destinations like the UK and Australia see the most activity. Sharing peaks seasonally before holidays. Millennials and women drive most travel sharing.
AVMG Travel is a luxury travel company founded by Cheryl Robinson-Benion that offers group trips linked to fundraising as well as cruise and vacation packages. The founder was inspired to start the company after having a perfect experience on a popular cruise in 2003 where she felt it was personally catered to her. She now shares travel facts and experiences on social media sites like Facebook and Twitter to give others the same experience. The proposal recommends focusing on building the Facebook page through giveaways and advertising, using Pinterest marketing with a new travel board, giving client gifts from vendors, and offering gift cards to those who recommend new booking clients.
The document summarizes several research studies on online travel behavior conducted between 2005-2006. Key findings include:
- People want to plan trips collaboratively but have security concerns about sharing details. They share memories mostly with close friends/family.
- Travelers use the internet for research but also value reviews from friends. Younger travelers are more engaged in online communities.
- Sharing photos and memories online is emotional rather than informational for most. Effort for contributing is low.
- Market segments include passionate travelers, inspired planners, and those seeking a one-stop-shop for travel arrangements.
Facebook 101: Using Facebook To Promote Your BusinessSarah Page
The document provides an overview of using Facebook to promote a business. It discusses the benefits of social media and Facebook for businesses, including building relationships, increasing awareness and traffic. It reviews Facebook stats and functionality, including pages, posts, photos and events. Tips for engagement include using photos, contests, questions and frequent posting to interact with fans.
Social Media Marketing in Today's Business EnvironmentSarah Page
This document discusses social media marketing strategies for businesses. It addresses common concerns about social media and emphasizes the importance of creating engaging content for audiences rather than self-promotion. The document provides tips for social media platforms like Facebook, Yelp, and Instagram. It stresses measuring engagement, website traffic, brand awareness, and conversions. The key takeaways are that social media is about serving customers, not self-promotion; using different platforms requires distinct strategies; and goals and metrics should be tied to business objectives.
Halfway is an app that aims to make arranging meetups more convenient by recommending halfway meeting locations between users. It determines user locations using SMS and APIs then filters recommendations to only the most convenient and best rated options. The app seeks to solve the problems of having to type long addresses, not knowing good local spots, and finding a central place to meet that is easy for all parties. Its MVP focuses on determining if target users find value in the convenience and will spend enough time in the app to make advertising revenue viable.
This document proposes an app called "Craft Your Guide" that allows Argentines considering moving abroad to create personalized guides. The app would allow users to select relevant information from different sources, upload their own experiences, and collect everything in an editable personal guide. It targets young, middle/high-class Argentines in Buenos Aires. The business model would include free basic usage with paid access to expert/influencer content. Milestones include testing, development, an initial demo, and further testing/adaptation based on user feedback. Potential competitors are discussed that provide travel/living abroad information but lack the personal guide creation and editing capabilities proposed.
This document analyzes travel sharing behavior on social media. It finds that 10% of users share travel content, generating 40% more engagement than other content. Travel planning generates the most sharing, with 19% of planners sharing and clicking 25 times on average. Popular shared topics include budget travel, airfare, and hotels, while international destinations like the UK and Australia see the most activity. Sharing peaks seasonally before holidays. Millennials and women drive most travel sharing.
AVMG Travel is a luxury travel company founded by Cheryl Robinson-Benion that offers group trips linked to fundraising as well as cruise and vacation packages. The founder was inspired to start the company after having a perfect experience on a popular cruise in 2003 where she felt it was personally catered to her. She now shares travel facts and experiences on social media sites like Facebook and Twitter to give others the same experience. The proposal recommends focusing on building the Facebook page through giveaways and advertising, using Pinterest marketing with a new travel board, giving client gifts from vendors, and offering gift cards to those who recommend new booking clients.
Google conducted a new study among the leisure and business traveller segment to understand how trip planning behaviour has changed over the past year. Travel videos inspire the majority of leisure and business travellers to plan their trips, reveals the Google Think Insight study. @GoogleTravel @ThinkwithGoogle
This document discusses how travelers are increasingly using online resources and social media in planning trips. It notes that over 60% of South Africans use search engines to research products and services like hotels, package holidays, and flights before purchasing. Travelers want inspiring content and engaging experiences online. Examples are given of tourism boards using Google Maps, YouTube videos and Google+ to showcase destinations and engage travelers. The importance of sharing experiences and consumer reviews online to influence travelers is also covered.
Discovering traveler intent through search and socialKevin May
This webinar discussed discovering traveler intent through search and social media. It emphasized understanding audiences by developing customer personas and determining what travelers search for and discuss online. Both search and social media are important for gaining digital visibility, and content should be social, searchable, and scalable. The webinar suggested leveraging platforms like Google+ to increase click-through rates in search engine results and using frequent, unique updates to engage audiences across search and social. Overall, the key takeaway was focusing content development on benefiting audiences by understanding their goals and letting data drive the process.
As part of a 12 week User Experience Design part-time course with General Assembly in Sydney, this was the final project that was presented and well received by mentors and peers. The course provided great industry insights into the process of how UX Designers can approach a problem and proceed to resolve it.
Great brands have realized that the quality of the customer's experience with their brand is the foundation of a great relationship. Mapping out the Customer Journey can help a brand figure out how to create those experiences.
Lori Russo, Head of Global Talent Acquisition and Employer Brand, and Stacy Zapar, Social Recruiting & Employer Brand Strategist, share the employer branding story of TripAdvisor at the Greenhouse Recruiting Optimization Summit.
My Travel Club aims to be a social network and travel planning platform that allows users to document travel experiences through interactive maps, ratings, reviews, top lists, journals and user-generated content. It also functions as a travel social network through friend notifications, introductions to broader networks, mobile check-ins and gaming incentives, Facebook integration and on-demand travel guides. The goals are to be the top site users visit for trip planning and upon return, provide a fun user experience while connecting travelers. Key competitors include TripAdvisor, Frommers and Lonely Planet. Revenue sources include display, affiliate and business listing advertising as well as travel guide sales.
A business plan for MyTravelClub.com, an innovate social network built specifically for travelers. Instead of getting reviews and opinions from strangers, get your information from friends and family directly from My Travel Club. Interested in making My Travel Club a reality? Email jonlhussey@gmail.com
The document describes a mobile app called LeadMe that uses location services and augmented reality to help users locate friends and booths at events. The app stands out by using an arrow interface to precisely guide users to their destinations across different mobile platforms, addressing a need not fully met by existing apps that only provide maps and directions. It aims to reach its first milestone of developing the map functionality to begin precisely guiding users.
United Airlines: Unlocking social media sales socially, presented by Allison ...SocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, United's Senior Manager of Social Media Marketing Programs, Allison Brown, talks about using social commerce to create a better experience for their customers.
Allison reveals their new social program called Flight Fancies and explains how it's benefiting their social media strategy by selling the experience over the product.
Donna Wilkins, CEO, CharityDynamics
Twitter Handle: @DonnaJWilkins
Donor Engagement is rapidly evolving and is immensely important to your organization’s success. Is your nonprofit organization reaching out to the donors who make your campaigns successful? Is your nonprofit connecting with those who have chosen your nonprofit as their favorite charity? Nonprofits that establish themselves as a donor’s favorite charity are more likely to receive greater support from them – not just in terms of cash contributions, but also through volunteering, event participation and issue advocacy.
REI is #8 best employer in USA by Forbes and is a privately help co-op. Its members love it.
In this CRM Project, we tried to look at publicly available data and see if REI's customer satisfaction can be improved and if there is a scope.
We looked at the Membership benefits, social media efforts, mobile applications and Google data to see how these sources can be combined.
Finally, we recommended on how they could understand the most valuable customers and most growable customers.
Top Social Media Strategies for 2014 - Review Pro WebinarRobert Cole
A webinar sponsored by ReviewPro held December 10, 2013 featuring: Daniel Edward Craig, Reknown, Robert Cole, RockCheetah; Suzie Wotton, Red Carnation Hotels; and Adele Gutman, Library Hotel Collection
Stephen Taylor's (Sojern) presentation at Mumbrella Travel Marketing SummitRuperta Daher
Stephen Taylor, SVP Enterprise Solutions at Sojern, presented on Connecting The Dots: Using Data to Create a Seamless Travel Marketing Strategy at Mumbrella Travel Marketing Summit.
A business plan for My Travel Club, an innovate social network built specifically for travelers. Instead of getting reviews and opinions from strangers, get your information from friends and family directly from My Travel Club. Interested in making My Travel Club a reality? Email jonlhussey@gmail.com or find me on Twitter: @GWjonlhussey.
Scott Caufield manages the Midwest region at TripAdvisor where he helps destinations and non-profit attractions gain exposure to the site’s 375 million monthly travelers. Fifteen years of digital advertising experience has enabled Scott to work with hundreds of clients in the travel sector to help them navigate the ever-evolving world of online marketing. Scott is a member of several professional travel associations, and speaks to groups across the Central US on how to get the most out of TripAdvisor.
Introduction to Social Media for SA Community Grantmakers Leadership ForumCarla Ferreira
This document provides an introduction to using social media for non-profit organizations. It discusses why social media is important, how to fundraise and create social change online, and includes case studies. The document then gives dos, don'ts and best practices for non-profits on social media, covering topics like branding, goals, content, privacy, tone, building relationships, terms and conditions. Resources for further information are also provided.
This document discusses how social media can be used for tourism marketing. Some key points made include:
- Social media is a trusted source of information and the network effect allows information to reach a wide audience.
- Traditional advertising is less effective while user-generated content and stories build a destination brand.
- Tourism marketers should focus on facilitating user storytelling by hosting events, creating content, and engaging influencer communities to do marketing through their own sharing.
- Monitoring social media allows understanding brand perception and improving based on user feedback.
Histo guide app is a replacement of present tour guide system with audio-video feature and enhancement in the tour experience of historical places by implementing Augmented reality in it.
When.me is a social mobile app that allows users to share their plans with friends and see who wants to join. Users can post plans for events like happy hours, sports games, or walks and receive relevant coupons from local businesses. When.me makes money by selling information about user plans to advertisers, who then provide coupons to users for the businesses related to their plans. This gives advertisers a way to offer very targeted coupons to users based on their expressed intentions rather than just interests, allowing businesses to maximize their advertising spending.
Este documento describe los trastornos del potasio, incluyendo la hipercalemia y la hipocalemia. Explica que el potasio es un catión intracelular que se encuentra principalmente dentro de las células. También cubre factores que afectan los niveles de potasio como la insulina, estimulación adrenérgica, aldosterona y cambios en el pH. Describe las causas, síntomas, diagnóstico y tratamiento de la hipo y hipercalemia.
Google conducted a new study among the leisure and business traveller segment to understand how trip planning behaviour has changed over the past year. Travel videos inspire the majority of leisure and business travellers to plan their trips, reveals the Google Think Insight study. @GoogleTravel @ThinkwithGoogle
This document discusses how travelers are increasingly using online resources and social media in planning trips. It notes that over 60% of South Africans use search engines to research products and services like hotels, package holidays, and flights before purchasing. Travelers want inspiring content and engaging experiences online. Examples are given of tourism boards using Google Maps, YouTube videos and Google+ to showcase destinations and engage travelers. The importance of sharing experiences and consumer reviews online to influence travelers is also covered.
Discovering traveler intent through search and socialKevin May
This webinar discussed discovering traveler intent through search and social media. It emphasized understanding audiences by developing customer personas and determining what travelers search for and discuss online. Both search and social media are important for gaining digital visibility, and content should be social, searchable, and scalable. The webinar suggested leveraging platforms like Google+ to increase click-through rates in search engine results and using frequent, unique updates to engage audiences across search and social. Overall, the key takeaway was focusing content development on benefiting audiences by understanding their goals and letting data drive the process.
As part of a 12 week User Experience Design part-time course with General Assembly in Sydney, this was the final project that was presented and well received by mentors and peers. The course provided great industry insights into the process of how UX Designers can approach a problem and proceed to resolve it.
Great brands have realized that the quality of the customer's experience with their brand is the foundation of a great relationship. Mapping out the Customer Journey can help a brand figure out how to create those experiences.
Lori Russo, Head of Global Talent Acquisition and Employer Brand, and Stacy Zapar, Social Recruiting & Employer Brand Strategist, share the employer branding story of TripAdvisor at the Greenhouse Recruiting Optimization Summit.
My Travel Club aims to be a social network and travel planning platform that allows users to document travel experiences through interactive maps, ratings, reviews, top lists, journals and user-generated content. It also functions as a travel social network through friend notifications, introductions to broader networks, mobile check-ins and gaming incentives, Facebook integration and on-demand travel guides. The goals are to be the top site users visit for trip planning and upon return, provide a fun user experience while connecting travelers. Key competitors include TripAdvisor, Frommers and Lonely Planet. Revenue sources include display, affiliate and business listing advertising as well as travel guide sales.
A business plan for MyTravelClub.com, an innovate social network built specifically for travelers. Instead of getting reviews and opinions from strangers, get your information from friends and family directly from My Travel Club. Interested in making My Travel Club a reality? Email jonlhussey@gmail.com
The document describes a mobile app called LeadMe that uses location services and augmented reality to help users locate friends and booths at events. The app stands out by using an arrow interface to precisely guide users to their destinations across different mobile platforms, addressing a need not fully met by existing apps that only provide maps and directions. It aims to reach its first milestone of developing the map functionality to begin precisely guiding users.
United Airlines: Unlocking social media sales socially, presented by Allison ...SocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, United's Senior Manager of Social Media Marketing Programs, Allison Brown, talks about using social commerce to create a better experience for their customers.
Allison reveals their new social program called Flight Fancies and explains how it's benefiting their social media strategy by selling the experience over the product.
Donna Wilkins, CEO, CharityDynamics
Twitter Handle: @DonnaJWilkins
Donor Engagement is rapidly evolving and is immensely important to your organization’s success. Is your nonprofit organization reaching out to the donors who make your campaigns successful? Is your nonprofit connecting with those who have chosen your nonprofit as their favorite charity? Nonprofits that establish themselves as a donor’s favorite charity are more likely to receive greater support from them – not just in terms of cash contributions, but also through volunteering, event participation and issue advocacy.
REI is #8 best employer in USA by Forbes and is a privately help co-op. Its members love it.
In this CRM Project, we tried to look at publicly available data and see if REI's customer satisfaction can be improved and if there is a scope.
We looked at the Membership benefits, social media efforts, mobile applications and Google data to see how these sources can be combined.
Finally, we recommended on how they could understand the most valuable customers and most growable customers.
Top Social Media Strategies for 2014 - Review Pro WebinarRobert Cole
A webinar sponsored by ReviewPro held December 10, 2013 featuring: Daniel Edward Craig, Reknown, Robert Cole, RockCheetah; Suzie Wotton, Red Carnation Hotels; and Adele Gutman, Library Hotel Collection
Stephen Taylor's (Sojern) presentation at Mumbrella Travel Marketing SummitRuperta Daher
Stephen Taylor, SVP Enterprise Solutions at Sojern, presented on Connecting The Dots: Using Data to Create a Seamless Travel Marketing Strategy at Mumbrella Travel Marketing Summit.
A business plan for My Travel Club, an innovate social network built specifically for travelers. Instead of getting reviews and opinions from strangers, get your information from friends and family directly from My Travel Club. Interested in making My Travel Club a reality? Email jonlhussey@gmail.com or find me on Twitter: @GWjonlhussey.
Scott Caufield manages the Midwest region at TripAdvisor where he helps destinations and non-profit attractions gain exposure to the site’s 375 million monthly travelers. Fifteen years of digital advertising experience has enabled Scott to work with hundreds of clients in the travel sector to help them navigate the ever-evolving world of online marketing. Scott is a member of several professional travel associations, and speaks to groups across the Central US on how to get the most out of TripAdvisor.
Introduction to Social Media for SA Community Grantmakers Leadership ForumCarla Ferreira
This document provides an introduction to using social media for non-profit organizations. It discusses why social media is important, how to fundraise and create social change online, and includes case studies. The document then gives dos, don'ts and best practices for non-profits on social media, covering topics like branding, goals, content, privacy, tone, building relationships, terms and conditions. Resources for further information are also provided.
This document discusses how social media can be used for tourism marketing. Some key points made include:
- Social media is a trusted source of information and the network effect allows information to reach a wide audience.
- Traditional advertising is less effective while user-generated content and stories build a destination brand.
- Tourism marketers should focus on facilitating user storytelling by hosting events, creating content, and engaging influencer communities to do marketing through their own sharing.
- Monitoring social media allows understanding brand perception and improving based on user feedback.
Histo guide app is a replacement of present tour guide system with audio-video feature and enhancement in the tour experience of historical places by implementing Augmented reality in it.
When.me is a social mobile app that allows users to share their plans with friends and see who wants to join. Users can post plans for events like happy hours, sports games, or walks and receive relevant coupons from local businesses. When.me makes money by selling information about user plans to advertisers, who then provide coupons to users for the businesses related to their plans. This gives advertisers a way to offer very targeted coupons to users based on their expressed intentions rather than just interests, allowing businesses to maximize their advertising spending.
Este documento describe los trastornos del potasio, incluyendo la hipercalemia y la hipocalemia. Explica que el potasio es un catión intracelular que se encuentra principalmente dentro de las células. También cubre factores que afectan los niveles de potasio como la insulina, estimulación adrenérgica, aldosterona y cambios en el pH. Describe las causas, síntomas, diagnóstico y tratamiento de la hipo y hipercalemia.
Este catálogo presenta una variedad de zapatos deportivos de diferentes marcas como Clasico, Ultralite, Premium, Human Race, NMD XR1, NMD RN, Super Star, Force y Air Max. Se especifican los precios, tamaños disponibles y colores de cada modelo.
Este documento resume diferentes modelos de tanques Tiger alemanes utilizados durante la Segunda Guerra Mundial, incluyendo el Tiger I, Tiger II, Jagdtiger y Sturmtiger. El Tiger I fue el primer tanque alemán en usar un cañón de 88 mm, mientras que el Tiger II combinó el blindaje del Tiger I con blindaje angular. El Jagdtiger era el vehículo blindado más pesado producido en serie, pesando 71 toneladas y armado con un cañón de 128 mm. El Sturmtiger estaba basado en el chasis del Tiger I y armado con cohetes
This document describes algorithms to automatically create and optimize SEM campaigns for e-commerce merchants with limited budgets. It discusses methods to determine the best landing page for keywords by modeling return on investment. It also describes how to initially select keywords to bid on and set bid amounts, within the budget, by prioritizing keywords with the highest expected returns. The goal is to maximize sales from SEM with automated bidding that performs comparably to human management.
El documento resume las propiedades farmacológicas del propofol y el remifentanilo. El propofol es un anestésico intravenoso que actúa como agonista del receptor GABA y produce una rápida inducción de la anestesia sin analgesia. El remifentanilo es un opiáceo analgésico con inicio y duración de acción más cortos que el fentanilo, utilizado para la inducción y mantenimiento de la anestesia general.
The document provides an overview of the history and scope of psychology. It discusses:
1) Psychology's roots in philosophy and biology and Wilhelm Wundt creating the first psychology lab in 1879.
2) Key figures like Pavlov who discovered classical conditioning, Freud and his theories of personality, and Piaget's stages of cognitive development.
3) The four primary perspectives in psychology - behavioral, cognitive, neuroscience, and psychodynamic.
4) The big issue of nature vs nurture and major subfields like developmental, clinical, and industrial/organizational psychology.
I went to the park after school today. I played on the swings and slides for an hour with my friends. It was a fun afternoon at the park before I had to go home for dinner.
Este documento discute la importancia de la cultura, la ciudadanía y la ciudad para los seres humanos. Explica que la cultura son las creencias, costumbres y comportamientos de un grupo social. La ciudadanía son los derechos y deberes de un ciudadano como miembro de una comunidad. La ciudad es un área urbana densamente poblada donde sus habitantes no se dedican principalmente a la agricultura. En conclusión, la cultura, la ciudadanía y la ciudad son vitales para los seres humanos porque permiten que personas de diversas culturas vivan
Two students, Kitty and Zoe, conducted an experiment to see how gummy bears would grow when placed in different liquids over several days. They hypothesized that the gummy bears would expand in the various liquids. They observed that the gummy bear in orange juice grew the largest but eventually dissolved into the liquid, while those in water and Sprite expanded the most each day. When other liquids like monster, lemon juice, and syrup were tested, the gummy bears either dissolved, turned to water, or remained the same size. Overall, the hypothesis was partly supported as the bears did expand, but some dissolved contradicting the hypothesis.
El documento describe cómo surgen los proyectos. Un proyecto nace de una idea para resolver una necesidad o problema humano. Un proyecto describe un plan que asigna capital para producir un bien o servicio útil para las personas. Los proyectos surgen para satisfacer necesidades insatisfechas y aprovechar oportunidades al proponer soluciones a problemas.
The document provides an overview of the history and scope of psychology. It discusses:
1) Psychology's roots in philosophy and biology and Wilhelm Wundt creating the first psychology lab in 1879.
2) Key figures like Pavlov who discovered classical conditioning, Freud and his theories of personality, and Piaget's stages of cognitive development.
3) The four primary perspectives in psychology - behavioral, cognitive, neuroscience, and psychodynamic.
4) The big issue of nature vs nurture and subfields like developmental, clinical, and industrial/organizational psychology.
Este documento proporciona una definición del trabajo de parto y describe sus tres etapas, los movimientos cardinales del feto durante el parto, los tipos de presentación fetal, y los métodos para inducir el trabajo de parto como la pelvimetría de Bishop. Explica que el trabajo de parto es el proceso por el cual el feto es expulsado del útero a través de contracciones uterinas regulares que conducen a la dilatación y borramiento del cuello uterino.
EasyTravel is a service that aims to help people plan trips and find travel companions. It allows users to create entire trip plans in one place and share their travel experiences. The document summarizes research on how people currently plan trips and look for travel partners. A survey found that most people plan trips themselves using the internet, and would like to engage in active activities on trips. The research concluded the service could help with collaborative trip planning and providing programming like surf camps. However, building an engaged community around travel topics may be challenging. The team is looking for mentors and investors to pursue developing the project further.
Trends in Tourism Marketing - Michael GaudioTravel Oregon
From the dramatic rise in mobile-savvy travelers, to the ever-changing social landscape, to the importance of video strategy, to the variety of apps that help visitors travel like a local; it is critical to reach today's tech-savvy traveler now more than ever.
This document describes a mobile app called Roadie that helps users plan road trips and find nearby attractions. It discusses researching tourism trends that found most road trips are for leisure and users want an easy way to discover new places. User research found people struggle to find things to do and make decisions while traveling. The document then outlines the app's features like recommending routes and attractions near the route. It presents personas, competitors, prototypes, and user testing which provided insights to refine the design. The goal is to create an MVP that helps users explore attractions near their route to experience more on road trips.
This document describes a mobile app called Roadie that helps users plan road trips and find nearby attractions. It discusses researching travel trends that found many travelers take road trips and want information on local attractions. User research found people want an app that combines features of TripAdvisor and Google Maps. The app aims to minimize effort for users to find nearby attractions along their route and plan an itinerary. Paper and high-fidelity prototypes were created and tested to refine the design. The MVP allows users to enter a route, see recommended attractions, customize an itinerary, and get navigation assistance.
Travellers Versus Travel Bloggers. Content Use, Needs & Wants. White PaperGary Bembridge
White paper sharing the results of an independent study of what "regular" travellers use, want and need from travel content and information. It compares this to what travel bloggers think they want. Based on studies by Gary Bembridge of tipsfortravellers.com in partnership with TBU (Travel Bloggers Unite). First shared at TBU Rotterdam Conference 2013
2018 Digital Traveler Preferences and Habits ReportMonica Watson
This report summarizes the results of a survey of 200 travelers about their digital content and social media preferences and habits. The top three findings are:
1) Word of mouth from friends and family has the biggest impact on travel decisions, but for content marketing controls, social media is most influential, with Instagram having the best travel content.
2) On Instagram, travelers prefer authentic photos taken by real travelers over promotional photos from brands. On YouTube, most prefer travel vlogs over instructional videos, though the latter receive many views.
3) Most travelers share photos of their trips on Facebook and Instagram, tagging locations and using hashtags. Snapchat is a surprisingly popular sharing platform as well.
Travelers are increasingly researching trips online across multiple devices before deciding on destinations. While price remains a key factor, leisure travelers also prioritize activities at destinations and their interests. Business travelers continue to favor major brand sites when booking. Both segments are more open to new accommodations like Airbnb. Travel inspiration comes largely from the internet, including videos. Search is still the top starting point for research.
The document analyzes keyword search trends related to travel in Indonesia, finding that many Indonesian consumers seek deals and promotions when traveling. It also examines online travel trends, showing increases in mobile booking and usage of travel apps. Future travel is projected to involve more mobile usage at all stages from planning to booking to experiencing a trip.
The document proposes a travel planning tool called "Explore Like a Local" that helps move consumers through the travel planning process from initial consideration of a destination to booking a trip. The tool aggregates user-generated content from social media to provide tips and recommendations from locals on popular spots. It allows users to build personalized itineraries, tag spots of interest, and share planned trips with others for booking assistance or recommendations. The goal is to launch an English language website in May 2011 focused initially on the US market.
An initial product concept document that outlines the product conceptually, maps the journey, outlines the user experience elements and showcase page screen specs
The document summarizes findings from a study about how traveler attitudes and behaviors have changed over the past year. Some key findings include:
1) Both leisure and business travelers seek value and frequently comparison shop online.
2) The internet is an important source for both travel inspiration and planning. Travelers conduct research across multiple devices.
3) Video is becoming a more important part of the travel planning process for many.
4) Business travelers continue prioritizing brand sites, price, and convenience when booking travel.
1) The document summarizes findings from a 2013 study on traveler attitudes and behaviors. It found that leisure travelers increasingly use multiple devices to research and plan trips online, while business travelers prioritize price, convenience, and brand sites.
2) Both leisure and business travelers seek out online reviews and do extensive price comparisons. They also watch more travel videos online to help decide destinations and activities.
3) While search and brand sites remain very important sources of information, travelers are increasingly inspired to visit new destinations through online sources like travel review sites and social networks.
Informe de Google sobre el perfil del viajero y sus costumbres en relación con la tecnología.
Uso de dispositivos móviles, buscadores e Internet en general
Digital greatly influences travel planning from the very first stages of the consumer journey, with 65% of leisure travelers researching online before they even decide where or how to go. For the sixth consecutive year, we partnered with Ipsos MediaCT to uncover how travelers seek inspiration, research brands, and book across devices. Many consumers go into planning undecided on a brand, and continue to turn to mobile and online video for help. Marketers who have a strong presence across channels will be best positioned to engage new and existing travelers.
2014 Travelers Road to Decision Research Studies via GoogleJoan Sanz
Google recently published a study on the 2014 traveler's road to decision. Small accommodation providers can use this information to better market their properties online.
45% plan to travel more with family in the coming year and often take children’s preferences into account.
Full extract (ppt) from the Google Hangout presentation of the Goolge's annual travel study made in collaboration with Ipsos MediaCT.
Here a quick recap of the most important insights:
- 76% of leisure travelers select an OTA for its lower prices and better deals.
- 53% of business travelers select an OTA for its better site tools and options.
- 20% of travelers move to competitors’ sites due to a poor mobile experience.
- 13% of travelers stop using brand altogether due to a poor mobile experience.
- Over 65% of travelers begin researching online before deciding where or how they want to travel.
- Travelers are less loyal to Hotels’ Brand sites & apps and increasingly turn to search engines for online trip planning.
- During the comparing stage of their trip planning is when Travelers rely the most on specific brand names/websites searches and also on price-related terms searches.
View the complete and insightful presentation on: www.youtube.com/watch?v=H3vCrnIKm_k
UX Research - The Most Powerful Tool in Your KitMary Wharmby
Even a small amount of design research has the power to transform your project and lay a foundation for success. This quick primer will give you the tools and understanding needed to get started today.
The document describes a proposed travel app called Battuta that allows users to plan and take trips to unknown destinations. It works by having users create a profile with their interests then plan a trip with customizable details like budget, dates and activities. Other app users can join the trip if their interests align. During trips, users share photos and reviews to build community. After trips, users complete a survey providing feedback to improve future trip recommendations and app experience. The goal is for Battuta to facilitate new social connections and travel experiences for users while gathering data to enhance the app over time.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Building RAG with self-deployed Milvus vector database and Snowpark Container...Zilliz
This talk will give hands-on advice on building RAG applications with an open-source Milvus database deployed as a docker container. We will also introduce the integration of Milvus with Snowpark Container Services.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
2. 2
Travelers Pain Points
Inspiration
Research &
Planning
Buying In-Trip Post Trip
AVAILABLE TODAY
Inspire by large high resolution
images
Travel blogs and articles
Interesting travel deals and vacation
packages
WHAT IS MISSING?
People trust the experiences shared
by their friends and family members
Social media do help in sharing but
there is no single coherent tool to
capture the entire travel experience
3. 3
Travelers Pain Points
Inspiration
Research &
Planning
Buying In-Trip Post Trip
AVAILABLE TODAY
Travelogues, guides, blogs, articles
Travel Catalogues
Searchers and refiners
Ratings and reviews
WHAT IS MISSING?
Borrow ideas from already executed
trip plans
Connect with people who you know
and leverage their experiences
Get the trip plan reviewed by an
expert
Solicit feedback about your trip plan
Group planning
4. 4
Travelers Pain Points
Inspiration
Research &
Planning
Buying In-Trip Post Trip
AVAILABLE TODAY
OTAs and Meta Search Engines
Directly purchase from providers
WHAT IS MISSING?
What would be the best deal for me?
What are the alternatives?
Where I can save money? Where I
should spend?
5. 5
Travelers Pain Points
Inspiration
Research &
Planning
Buying In-Trip Post Trip
AVAILABLE TODAY
Travelers post pictures on Facebook
People tweet about their experience
Foursquare check-ins
WHAT IS MISSING?
Real time recommendations during
the trip
Suggestions and guidance from social
circle during the trip
Means to log trip experience
conveniently while it happens and
thereby create valuable repository of
crowd sourced structured
information
6. 6
Travelers Pain Points
Inspiration
Research &
Planning
Buying In-Trip Post Trip
AVAILABLE TODAY
Write reviews
Journal the trip
Post pictures on social networks
WHAT IS MISSING?
No strong drive to “write” reviews
unless the experience is
uncomforting
Difficult to remember every detail
No on-click solution to create a trip
journal from in-trip memos
No means of creating a physical
album from pictures and memoirs
7. 7
The Need
Use, Create and Enrich crowd sourced knowledge base
Inspiration from
real experiences
Borrow ideas
from executed
trip plans
Solicit advice and
recommendations
Record
experience while
it happens
Get advice on
alternatives and
Dos and Donts
Organize Trip
experiences,
decide what to
share
Create travel
albums
Earn reputation
8. 8
The Chain Reaction
Community
Trip to
Mysore
by A
Trip by to
Ooty by B
Knowledge
Community acquired
Based on real experiences
Continuously enriched
Structured
Easily discoverable
Available anywhere, anytime
9. 9
Earn reputations
Find out what your friends
did when they were at a
destination
The Concept
Handy Mobile App
Help others plan their trip
Log experiences conveniently in a
structured way
Seek suggestions from the
community while in trip
Seek suggestions from the
community while in trip
Create travel album in a jiffy
Borrow trip ideas from others,
customize and seek feedback Update status and share what
you want to share