20 Ideas for Marketing Parks & Recreation Programs with Social Media
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The document provides tips and strategies for marketing parks and recreation programs using social media. It discusses using platforms like Instagram, Facebook, Twitter, and blogs. Specific tips include taking photos at events and adding hashtags; boosting and scheduling Facebook posts; using cover photos and staff profiles; promoting events; asking questions to engage users; hosting contests; and highlighting facilities and user-generated content. The presentation encourages integrating different social media platforms and following popular trends to showcase programs and events.
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20 Ideas for Marketing Parks & Recreation Programs with Social Media
- 1. For Marketing Parks & Recreation Programs with Social Media TRAPS East Region Conference February 5, 2015
- 3. Get these slides here:: http://sarahtpage.com/TRAPSEast/
- 4. Step 1: Open Instagram / Take a photo
- 6. Step 3: Upload to Instagram
- 8. Showcase What We Can Do
- 11. Boost Your Posts
- 15. Use Cover Photos As Advertising
- 25. Use Hashtags
- 29. #BrandAidTX
- 34. Be Human
- 37. Promote Events
- 41. Get Mobile
- 44. Start Scheduling
- 48. Try Instagram
- 50. Instagram Content - Photos
- 51. Instagram Content - Videos
- 53. LOCK YOUR LOVE ON THE OLD RED BRIDGE Saturday, February 14 All Day; Lights until 10 p.m. Old Red Bridge in Minor Park Red Bridge Road between Holmes and Blue River Road Take your Valentine to Minor Park and celebrate your commitment by “locking your love” to the Old Red Bridge! The placing of love locks is a custom whereby couples affix a padlock to a bridge, fence, gate or similar fixture thereby proclaiming their unbreakable and everlasting love. The area will be lighted from 6-10 p.m. Valentine’s Day night so you can lock your love either before or after a romantic dinner. Be sure and take a picture and post with the hashtags #kcparks,#redbridgelovelocks and #LoveKC @makelovelocks@lockitz01
- 62. Start Pinning
- 67. Ask Questions
- 73. Host a Contest
- 80. Create a Facebook Ad
- 81. • Why advertise on Facebook? Huge audience Highly targeted Cost effective Lots of display options EASY!
- 82. Use Twitter for Market Research
- 84. Start a Blog/Become a Subject Matter Expert
- 97. http://tourism-tech.com/2012/02/24/need-flickr-photos-for-your-destination-automate-it/ Automate your photo searches
- 98. Try Photo Repost
- 102. Watch This
- 105. Can I Help? Call Me!
- 106. Follow Me Linkedin.com/in/sarahpage Facebook.com/SarahTPageConsulting @pagetx Sarah Page, Principal Sarah T. Page Consulting, LLC http://sarahtpage.com sarah@sarahtpage.com 512.914.8873 Instagram.com/stpconsulting Pinterest.com/sarahtpage
Editor's Notes
- 1. Get out your smart phones and take a photo using Instagram. It can be of anything or anyone.
- 2. Add this tag: #TRAPSEast
- 3. Upload your photo. No need to tweet it, but you can if you want.
- 4. Hang around to the end of our presentation to see what you've created!
- Tell us who you are. Let us know there are real people working hard for us.
- Why should you get mobile? Smart phone use occurs most often during travel (72%) – Vocus The number of local searches on mobile devices quadrupled in 2012. – Local Search Association
- 95% of photos are reposted images Since August 2013: Photos tagged with #expcols have increased 293% Followers have increased 124% Interactions have increased 140%