The $15,000 horror film Paranormal Activity was a box office success, making over $7 million through word-of-mouth marketing on social media. Fans on Twitter and Facebook did much of the promotion work, tweeting about the film and creating fan pages and groups that shared reactions and reviews to generate buzz. This grassroots social media campaign helped grow demand for the film and discussions about it, leading more people to want to see what all the conversation was about.

1. PARANORMAL ACTIVITY SOCIAL MEDIA SUCCESS CASE STUDY How a $15,000 horror movie made more than $7 million with help of Twitter and Facebook

2. The fans have really made this their film and they are doing the bulk of the work to market the film - Megan Colligan, co-president of marketing for Paramount

3. The film is selling itself - Josh Greenstein, co-president of marketing for Paramount

4. Paranormal Activity Rides the Social Web to Millions at the Box Office- Economic Times

5. The WOM Process

8. Demand how?

9. By clicking

10. To watch the movie

11. Invite people to make it

12. Invite people to make it1,000,000 Demands

13. How the Demand Grew?

14. By Spreading the Word Via

15. By Spreading the Word ViaEmailing Friends

16. By Spreading the Word ViatweetingEmailing Friends

17. Using widget on blogs & websitesBy Spreading the Word ViatweetingEmailing Friends

18. Using widget on blogs & websitesBy Spreading the Word ViatweetingFacebook shareEmailing Friends

19. Using widget on blogs & websitesBy Spreading the Word ViatweetingFacebook sharePasting the linksEmailing Friends

20. Using widget on blogs & websitesBy Spreading the Word ViatweetingFacebook sharePasting the linksEmailing FriendsAnd the Most Effective??

21. Using widget on blogs & websitesBy Spreading the Word ViatweetingFacebook sharePasting the linksEmailing Friends

22. Tweeting

23. Tweeting about Paranormal Activity Demand

24. Tweeting about Paranormal Activity Experience

25. Tweeting Paranormal Activity Reviews & Posting links to reviews by experts, videos, websites and blogs

26. Leading to a Paranormal Activity Conversation

27. Ample Paranormal Activity tweets & conversation makes it in the list of TRENDING TOPICS

28. Raising Curiosity among Tweeters who haven’t heard about Paranormal Activity!

29. Resulting in conversation, questions & need to know about Paranormal Activity!

30. Facebook Share and Fan Pages

31. Beyond 20 Paranormal Activity groups targeting individual countriesMore than 25 Paranormal Activity fan pages with maximum holding 1,00,000 fans

32. Activities on Fan PagesHosting Parties

33. Activities on Fan PagesRaising interest among theatres to actively promote the movie and sell tickets to be a part of the party Pleading customers to purchase tickets to support their nearby / favorite theatre. Also, providing information on left over tickets. Hosting Parties

34. Activities on Fan PagesRaising interest among theatres to actively promote the movie and sell tickets to be a part of the party Pleading customers to purchase tickets to support their nearby / favorite theatre. Also, providing information on left over tickets. Hosting Parties

35. Activities on Fan PagesUploading reaction videos

36. Activities on Fan PagesUploading reaction videosUploading reaction Photos

37. Activities on Fan PagesUploading reaction videosUploading reaction PhotosDiscussions

38. Facebook SharePositiveConversationPeople updating Status message about Paranormal Activity from personal profiles & on fan pagesRaising curiosity among people who have not watched it yet!

39. Facebook ShareReactions on status messages on personal profile and fan pages Negative feedbackPositive feedback

40. Facebook ShareReactions on status messages on personal profile and fan pages Negative feedbackPositive feedbackphotos share, videos share, paranormal activity links share (to blogs, websites, reviews, news), FB applications etc..

41. Facebook ShareReactions on status messages on personal profile and fan pages Negative feedbackPositive feedbackphotos share, videos share, paranormal activity links share (to blogs, websites, reviews news), FB applications etc.. Resulting In >>

42. Conversations

43. ConversationsConversations & Conversations

44. ConversationsConversations& ConversationsSpreading Word of Mouth and Increasing Demand

45. Thank You! Hope you liked it! This presentation is created by Sorav JainTo explore more about Sorav you can network with him on: Twitter:@soravjain Facebook: www.facebook.com/soravjainLinkedIn : www.linkedin.com/in/soravjainBlog: www.soravjain.comIDs to Connect: Skype: sourav.seoGtalk: souravpresent@gmail.com