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Introduction to Facebook Ads
The document is a guide on using Facebook ads for successful marketing campaigns, covering essential topics such as prerequisites for starting a campaign, Facebook insights, available ad options, targeting strategies, and ad specifications. It emphasizes the need for a Facebook page and payment methods, and highlights various ad formats including app installs, engagements, and video ads. Additionally, it suggests tools for graphic creation and encourages leveraging Facebook for customer engagement and business growth.
In this document
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Overview of Facebook Ads and campaign essentials including insights, options, targeting, and basic prep.
Requirements before launching a campaign: a Facebook Page, payment method, and basic graphic skills.
Key statistics about Facebook's user base, emphasizing the necessity of paid ads on the platform.
Various ad types including page likes, post boosts, video ads, web traffic, app installs, and Instagram ads.
Guidelines on ad specifications and inclusion of the 20% text overlay rule for effective ads.
Components of ad backend setup including audience, placement, budget, scheduling, and targeting specifics.
Live demonstration of ad creation and showcasing great examples to illustrate effective ads.
Useful online design tools for non-graphic designers, aiding in creating quality visual content for ads.
Final thoughts on leveraging Facebook for customer engagement, integrating with other media, and business growth.
A brief closing remark slide.
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Introduction to Facebook Ads
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- 3. I’M GOING TOCOVER • Things you need to know before starting a campaign • Facebook Insights • What are the available options • Basics before starting an ad • Ad Targeting • Demo @GAZLY 2017
- 4. BEFORE STARTING ACAMPAIGN • A Facebook Page (It’s FREE) • Debit or Credit Card (No it’s not FREE) • Basic Graphic knowledge (Paint is more than enough to start) @GAZLY 2017
- 5. FACEBOOK INSIGHTS 1.5 BillionActive Users 5 Million Active Sri Lankans 300 Million Users Photo sharing 800 Million Users WhatsApp Stories 700 Million Users @GAZLY 2017
- 6. FACEBOOK IS NOT ORGANICTHE PLATFORM @GAZLY 2017
- 7. WHAT ARE THEOPTIONS Facebook Ads ConversionConsiderationAwareness @GAZLY 2017
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- 14. WHAT ARE THEOPTIONS Consideration App InstallsEngagement Post Page LikesEvent ResponsesOffer Claims TrafficVideo ViewsLead Generation @GAZLY 2017
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- 18. AD BACKEND AUDIENCE PLACEMENT VISUAL AND TEXT BUDGETAND SCHEDULE @GAZLY 2017
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- 20. AD TARGETTING LOCATION DEMOGRAPHICSINTEREST BEHAVIOR CONNECTIONS @GAZLY 2017
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- 24. I DON’T KNOWPHOTOSHOP • www.canva.com • www.pagemodo.com • www.fotor.com • www.pexels.com • www. imagesbazaar.com @GAZLY 2017
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- 26. FINAL WORDS Use Facebookto be discovered by your customers, engage with them. Leverage & amplify other media platforms and grow your business! @GAZLY 2017
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