This document provides guidance on maximizing social media for nonprofits. It emphasizes that social media should complement an existing community engagement strategy and is one tool among many. The goals of social media for nonprofits include listening and learning, building relationships and brand awareness, growing reputation, content generation, and increasing website traffic. Nonprofits should target their audiences, think beyond standard practices, and carve out time for regular social media activities. Key activities include listening, learning, building relationships, issues advocacy, and resource development to increase website traffic and support. Nonprofits are encouraged to develop annual, monthly and daily social media calendars and engage their whole team without fear of mistakes.
Successfully Outsourcing Your Accounting Function4Good.org
For startup or small nonprofits, hiring the right financial expertise can be challenging. Outsourcing to a qualified firm allows you to focus your efforts on mission and fund raising, can strengthen internal controls and often results in significant improvements in your overall financial management and reporting. The keys to success are to clarify your expectations for outsourcing and identify the right outsourcing partner with whom your organization can build a collaborative relationship.
Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011Shai Coggins
Slide deck for my MS NGO Connection Days in Bacolod & Cebu, November 2011. This covers some specific research on web and social media uptake in the Philippines.
Best Practices in Social Media for NGO's [Report]Social Samosa
As an NGO, your social media activities should aim at creating awareness, generating interest, encouraging sharing, and enlisting support and participationfor your initiatives.
Nonprofit Blogging Best Practices: Why Your Nonprofit Needs a Blog and How to...4Good.org
Despite the popularity of social media including “micro-blogging” sites like Tumblr and twitter, traditional blogging is still one of the most important tools in your digital marketing arsenal.
Larger nonprofits have been early adopters of blogging, seeing the benefits in increased website traffic, email sign ups and online donations. A consistent, quality blog has been proven to have a direct benefit on marketing and fundraising efforts – so why do so many nonprofits ignore this powerful tool?
The question remains: How can smaller nonprofits get on board with blogging and create a dynamic outlet that grows their supporters and helps them accomplish their goals?
Successfully Outsourcing Your Accounting Function4Good.org
For startup or small nonprofits, hiring the right financial expertise can be challenging. Outsourcing to a qualified firm allows you to focus your efforts on mission and fund raising, can strengthen internal controls and often results in significant improvements in your overall financial management and reporting. The keys to success are to clarify your expectations for outsourcing and identify the right outsourcing partner with whom your organization can build a collaborative relationship.
Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011Shai Coggins
Slide deck for my MS NGO Connection Days in Bacolod & Cebu, November 2011. This covers some specific research on web and social media uptake in the Philippines.
Best Practices in Social Media for NGO's [Report]Social Samosa
As an NGO, your social media activities should aim at creating awareness, generating interest, encouraging sharing, and enlisting support and participationfor your initiatives.
Nonprofit Blogging Best Practices: Why Your Nonprofit Needs a Blog and How to...4Good.org
Despite the popularity of social media including “micro-blogging” sites like Tumblr and twitter, traditional blogging is still one of the most important tools in your digital marketing arsenal.
Larger nonprofits have been early adopters of blogging, seeing the benefits in increased website traffic, email sign ups and online donations. A consistent, quality blog has been proven to have a direct benefit on marketing and fundraising efforts – so why do so many nonprofits ignore this powerful tool?
The question remains: How can smaller nonprofits get on board with blogging and create a dynamic outlet that grows their supporters and helps them accomplish their goals?
It is imperative thought that a social media strategy be put in place before a single post or tweet goes out because you must first answer the question “why are we on Twitter/Facebook/YouTube?” If you can’t describe your Facebook page addresses an overall communications objective then you’re not yet prepared.
This presentation, created for the 2011 Minnesota Recreation and Park Association Annual Conference, will hopefully help you build a foundation for engaging online communities and provide you with some useful tools for managing your organization’s social presence.
A presentation by the Small Business Development Center at Eastern Kentucky University on how to use facebook to market your small business. Topics discussed include an overview of facebook, the impact of social media followers, how to set up a facebook business page, and tips and hints on how to market your page.
Integrating search marketing and social mediaReading Room
A presentation on the interplay between search marketing and social media; originally prepared for a conference in Singapore. Credits to Simon Nash, Tom Voirol and Mark Kelly
Community Training Institute Presentation - Social Media Level 2Cooper Koch
Presentation about social media to made to staff members from various nonprofit groups in Dallas-Fort Worth who attended the annual Community Training Institute conference. This was the second of two presentation made at the conference on the topic of social media - the first being a very basic intro/overview, and this one, with some more advanced advice and examples.
Getting the right sponsors to join forces with you can make a big impact on the success of your event or project. It’s a guaranteed revenue source, and if you partner with relevant companies, the relationship will also provide added value to attendees.
A workshop designed for small non-profit organizations to help them use online marketing to increase donations, attract Board Members and Volunteers. Audience targeting, developing compelling messaging, and selecting the right media are demonstrated in this presentation. A template is provided to be used as an aid to implementing effective online marketing. Contact Art@ohiobusinesshelp.com
It is imperative thought that a social media strategy be put in place before a single post or tweet goes out because you must first answer the question “why are we on Twitter/Facebook/YouTube?” If you can’t describe your Facebook page addresses an overall communications objective then you’re not yet prepared.
This presentation, created for the 2011 Minnesota Recreation and Park Association Annual Conference, will hopefully help you build a foundation for engaging online communities and provide you with some useful tools for managing your organization’s social presence.
A presentation by the Small Business Development Center at Eastern Kentucky University on how to use facebook to market your small business. Topics discussed include an overview of facebook, the impact of social media followers, how to set up a facebook business page, and tips and hints on how to market your page.
Integrating search marketing and social mediaReading Room
A presentation on the interplay between search marketing and social media; originally prepared for a conference in Singapore. Credits to Simon Nash, Tom Voirol and Mark Kelly
Community Training Institute Presentation - Social Media Level 2Cooper Koch
Presentation about social media to made to staff members from various nonprofit groups in Dallas-Fort Worth who attended the annual Community Training Institute conference. This was the second of two presentation made at the conference on the topic of social media - the first being a very basic intro/overview, and this one, with some more advanced advice and examples.
Getting the right sponsors to join forces with you can make a big impact on the success of your event or project. It’s a guaranteed revenue source, and if you partner with relevant companies, the relationship will also provide added value to attendees.
A workshop designed for small non-profit organizations to help them use online marketing to increase donations, attract Board Members and Volunteers. Audience targeting, developing compelling messaging, and selecting the right media are demonstrated in this presentation. A template is provided to be used as an aid to implementing effective online marketing. Contact Art@ohiobusinesshelp.com
Social Media Planning – Now that you’ve got your staff and board excited about social media, what’s next? Like most plans, it starts with a strategy, one that's based on a desire to build relationships. What does a social media plan look like? What are the key elements? Where should you dedicate your time and how can you make most of your efforts? This session will present strategies and tactics you can employ, and will touch on how it all ties into the communications plan you’ve already got.
Presented to an events company looking to introduce Social Media. This should ideally be accompanied by my explanations, but I put it here for attendees to save the trees.
This presentation walks you through the process of creating a social media strategy for any organization with limited resources. Learn how to best leverage your time spent on social media outreach and achieve your organization's goals.
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Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
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Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
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Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
3. Social Media is NOT A Strategy
• Must complement an existing community
engagement and outreach strategy.
• It is one tool in your community engagement
toolkit.
• It can be used strategically, but it isn’t the end
…it’s the means.
4. What’s the end then?
• Listen and Learn
• Build Relationships and Brand Awareness
• Grow Reputation
• Content Generation and Issues Awareness
• Increased Website Traffic and Page Rankings
• Resource Development
5. Potential Outcomes for SM
• KNOWLEDGE: Build awareness of
programs/services
• ATTITUDE: Increase first‐person personal
stories, testimonials, and public endorsements
• BEHAVIOR: Increase website click-thrus, event
signups, contacts
• CONDITION: Increase service referrals, event
participation, donations
6. Target Your Audience
• Who must you reach with SM to meet your
objectives? Why? What do you already know
about them?
• Already identified in org’s Marcomm plan? How
currently targeted?
• What do they already know or believe about your
organization? What resonates? Existing effective
collateral?
• Key points?
• What do you know about current 1.0 website
visitors and SM traffic? Hours of the day?
Research and other data?
7. Think Beyond the Norm
• Don’t make social media the “job” of the
marketing team. Instead incorporate all of
your org’s:
– Best listeners
– Brand builders
– Responders
– Discussion initiators
– Volunteer/staff recruiters
8. Carve out specific time.
Block your calendar for regular social media
time and protect it/guard it with your life.
10. Listen.
Monitoring what stakeholders are saying about
your organization.
• Complaints/dissatisfaction
• Compliments/testimonials
• Questions/FAQ
• Inquiries and Opportunities
15. Then Learn
• Keep up-to-date on related issues, local and
national news, legislation, and more.
• Move from brand-centered listening, to
competitive listening, to industry-wide
listening.
• Bonus: Use the info you follow as content for
sharing on social media.
16. Link to Outsiders and Allies
• Who are the knowledge brokers in this
community?
• Who do people already turn to for trusted and
valued information?
• Who are the influential people and
organizations in your community that can help
you spread your message?
• Find them and connect with them on social
media.
19. How?
Searching for key words and phrases.
Homing in on the data, conversations, dialogue,
and other bits of information.
Harnessing conversations and extracting the
information that helps you decide how, where,
and when to engage with your community.
21. Building Relationships and Brand
Awareness
• Interact with key audiences
– Other people/orgs in the local community
– Service recipients
– Partners
– Potential referral sources
– Donors
• Active real-time engagement
22. Empower and Involve the Team
• Ask them to tweet regularly about your org.
Mobile workers can download Twitter and
Facebook Apps for their phones/Blackberrys
• Create a policy that encourages Tweeting and
posting to your Facebook pages – Give great
examples of the kinds of posts that you’d like
to see.
• Day-in-the-life videos.
23. Not Just for Rank and File…
• Get your CEO and Board to set the example.
• Ask your Board members to Tweet or
comment on their own Facebook pages about
their activities with your organization and link
to your stuff.
• Make it easy by posting Board Member
profiles once a month.
24. Be personal and personable.
• Regurgitating marketing language or press
releases doesn’t work.
• Be your authentic self.
25. Put SM Addresses Everywhere You
Put your Website Address.
• Hard copy documents/brochures
• Business cards
• New staff orientation packets
• Email signatures
• Your website
• Other SM sites
26. Post on Weekends
Check your stats. Most people get on SM on the
weekends when they aren’t at work.
Use a tool like Hootsuite, LaterBro, Co-Tweet,
Twaitter.
11 choices here: http://clicky.me/schedule
(I like Hootsuite)
33. Growing Reputation
• Serve as information hub for community.
• Make a strong first impression or change the
way people think about your organization.
• Position as experts and thought leaders.
39. Issues Advocacy
Encourage stakeholders to create content
– Advocate for your organization’s issues
– Spread the word about advocacy-related events
– Engagement campaigns
40.
41. Good Advice + More
• Identify an “Issue du Jour”
• Choose Imperfect and Timely Over Perfect and
Late
• Show Relevance
• Don’t Fake It
• Thank
• Remind them of your organization’s mission.
• Integrate a specific fundraising appeal.
http://www.blackbaud.com/files/resources/downloads/WhitePaper_ConnectingOnlineAdvocacyAndFu
ndraising.pdf
49. Increased Relevant Visitor Traffic and
Page Rankings
Cross-promote and drive traffic to your web site,
– improve stickiness of site
– search engine results
– highlight targeted pages
55. Annual, Quarterly or Seasonal
• Start by thinking of “big picture” umbrella
events and messaging:
• What are your goals for the next 6-12
months?
• What events and campaigns do you already
have identified.
• What are touchstone issues for your
organization that can inform messaging?
56. Monthly
• Concentrate on you want to achieve each month, including
date-specific events that you can use to anchor your
messages:
• What are you discussing/sharing/promoting?
• What actions do you want your audience to take
(particularly ones that are measurable)?
• What’s happening with your org this month?
• What’s happening in your industry this month?
• What’s a hot, current or trending topic this month you can
comment on?
• What holidays can you leverage?
57. Daily
• What are you reading?
• What are you thinking about?
• What are you doing?
• What questions can you ask your audience?
• What’s happening with your organization today?
• What’s happening in your industry sector today?
• What’s a hot, current or trending topic you can comment on?
• What are your friends, fans and followers saying that you can
repeat?
• What are your friends, fans and followers doing that you can
acknowledge publicly?
• What calls-to-action can you announce to attract attention and
stimulate conversations and participation?
http://gigaom.com/collaboration/25-ways-to-fill-your-social-media-calendar/
63. How to Reach Me
• Laura Deaton, Full Glass Consulting
• Phone, Fax and Mobile: 888-784-3433
• On the Web:
http://www.FullGlassConsulting.com
• On LinkedIn:
http://www.linkedin.com/in/lauradeaton
• Email: laura.deaton@fullglassconsulting.com
65. “Engagement-Friendly Settings”
Settings:
Default landing tab: Wall
Default view for wall: Posts by Page and Fans
Auto-Expand Comments: Check
Fan Permissions:
Fans can write on the wall
Allow fans to post photos
Allow fans to post videos
Allow fans to post links
Decide….discussions or not?
66. A Few Other Tactics
• Configure your Page's "Settings" to allow more participation.
• Use your organization's logo as your Page picture.
• Use Polls to engage your fans and ask questions to engage your audience.
• Incorporate your Facebook Page into your e-newsletter.
• Ask your Likers to "Suggest to Friends" on a monthly basis.
• Integrate Facebook into your online donation "Thank You" web page and
e-mail.
• Ask fellow staff, board members and volunteers to regularly give “Thumbs
Ups” and post Comments.
• Claim your organization's Community Page.
• Promote your Facebook Page on other Pages via Tagging.
• Use new admin tools to reach out and “Like” other pages.
• For more: http://www.diosacommunications.com/facebookbestpractices.htm
67. Avatars and Branding
180 X 180 pixels
80 X 80 pixels
48 X 48 pixels
120 X 120 pixels
48 X 48 pixels
88 X 88 pixels
Editor's Notes
Along the line of web 2.0 and dashboarding, you can even Tweet your dashboard. Up top, you’ll se a real tweet from Peter Singer who is an Author and an anti-poverty advocate. It tells you that they only need 30 more pledges to reach 4000, and sends you to the Life You Can Save website. When you get there, it gives you not just real-time dashboard level data, but it also allows you to see where the people who have already pledged are from, see the names of people who have pledged that haven’t requested anonymity, and some statistics. Again, all this is automated, so the time that a fundraiser would have had to take in the past to aggregate, collate, and share this data, can now be used instead to help spread the word about the opportunity to give. That reminds me to mention that I believe that one of the consequences of web 2.0 for nonprofits is an almost certain merging of marketing and fundraising or development functions. Many fundraisers already wear the marketing/pr hat, either formally or informally, but the real-time opportunities for fundraising are truly beginning to merge with real-time marketing and the two need to be more closely linked than ever before.
We haven’t talked much about social media or what’s called “Charity or Nonprofit 2.0 yet”, but now’s a good time to do so because Twitter is an outstanding vehicle to recruit volunteers. How many of you Tweet for work? Hmmm…not many! Well we may need to change that. This slide has copies of two actual tweets. The top one was shared by good2gether.org on behalf of Habitat for Humanity, who was looking for 100 volunteers on a Saturday in August in Boston. It included a shortened url that you could click on to learn more about what they needed and how to sign up. Meals on wheels in Charleston, South Carolina sent their own tweet that told people that they currently had 39 open routes and that was up from 37 the week before. They made a direct ask, “Can you volunteer one lunch hour per week?” and then provided a link to sign up. This was actually very effective for them, and this one tweet helped them identify 7 new volunteers who made a regular weekly commitment to help. If you haven’t yet started to Tweet for work, I encourage you to test the waters and to do so, and here’s why.