This document provides an overview and agenda for a presentation on using Facebook to promote a business. The presentation covers reviewing social media platforms, developing a social media strategy, the basics of using Facebook, integrating social media and websites, advanced Facebook features, changes to Facebook, and demonstrations with live examples. The content educates on the benefits of Facebook for businesses, key stats, setting up a business page, tools like posts, ads, events and offers, and best practices for content and engagement.
20 Ideas for Marketing your Destination with Social MediaSarah Page
Presentation given during the 2014 Nebraska Tourism Conference in North Platte, NE on ways to use social media tools and channels to help in promoting destinations to visitors.
20 Ideas for Marketing your Destination with Social MediaSarah Page
Presentation given during the 2014 Nebraska Tourism Conference in North Platte, NE on ways to use social media tools and channels to help in promoting destinations to visitors.
Presentation given on August 15, 2013 for the Lufkin/Angelina County Chamber of Commerce on how to use Facebook and Twitter for business. This was an intermediate/advanced level session.
50 POWERFUL TIPS ON HOW TO GROW FACEBOOK GROUP ENGAGEMENT? PART 1/2Anjuli Gopalakrishna
Are you struggling to grow engagement on a Facebook Group you started?
Or Do You intend to start one and want to know all about how to grow a highly engaged active Facebook Group Community?
Then this is the place for you to get 50 powerful tips curated from the top experts on the topic and brought to you in the form of this blog post. Best Part, you can choose to consume this content in the fashion that suits you the best.
Social Media & Why it Matters, Part 1- Chester County Chamber of CommerceBad Rhino Inc
Social Media & Why it Matters, Part 1
Bad Rhino, Inc led an awesome presentation today at the Chamber on Social Media & Why it Matters. This was only part 1. Part 2 takes places on March 27. Thanks to Marty and Rich for making this seminar extremely beneficial to everyone who attended. See you guys next month.
Eat Your Veggies and Do Social Media: Necessities for Authors in the Digital AgeAshley M. Biggers
This presentation address the following questions: Why should authors engage in social and digital mediums? How should authors build a platform? What are the best social mediums for authors to be engaged in? How can authors maximize social media impact and engagement?
Photos enhance messaging in social media and online communications. A simple i age can increase exposure, reach and engagement dramatically. Here's a How-To on adding visuals to your content.
Presentation given on August 15, 2013 for the Lufkin/Angelina County Chamber of Commerce on how to use Facebook and Twitter for business. This was an intermediate/advanced level session.
50 POWERFUL TIPS ON HOW TO GROW FACEBOOK GROUP ENGAGEMENT? PART 1/2Anjuli Gopalakrishna
Are you struggling to grow engagement on a Facebook Group you started?
Or Do You intend to start one and want to know all about how to grow a highly engaged active Facebook Group Community?
Then this is the place for you to get 50 powerful tips curated from the top experts on the topic and brought to you in the form of this blog post. Best Part, you can choose to consume this content in the fashion that suits you the best.
Social Media & Why it Matters, Part 1- Chester County Chamber of CommerceBad Rhino Inc
Social Media & Why it Matters, Part 1
Bad Rhino, Inc led an awesome presentation today at the Chamber on Social Media & Why it Matters. This was only part 1. Part 2 takes places on March 27. Thanks to Marty and Rich for making this seminar extremely beneficial to everyone who attended. See you guys next month.
Eat Your Veggies and Do Social Media: Necessities for Authors in the Digital AgeAshley M. Biggers
This presentation address the following questions: Why should authors engage in social and digital mediums? How should authors build a platform? What are the best social mediums for authors to be engaged in? How can authors maximize social media impact and engagement?
Photos enhance messaging in social media and online communications. A simple i age can increase exposure, reach and engagement dramatically. Here's a How-To on adding visuals to your content.
Trend and Challenge Digital Marketing 2017Gilang Ridzky
With communication as my educational background and my work experience in social media marketing's field, I'm interested to do some little-analytical about Trend and Challenge Digital Marketing 2017 then write it down as you can see here.
I just wrote the matter-most-point, if you're interested to know more about my interpretation/presentation/whatever you call it, just send me an e-mail at gridzky@gmail.com so I can send you the details. Because I'm too lazy to share the details here. Thank you.
Warm Regards,
Gilang Ridzky Yuwono.
This presentation created by Anthony William Tucker of the Rogers State University Innovation Center discusses basic fundamentals and advanced tactics in Facebook business page development. For information on Facebook develop go to, http://www.GetMeFoundOnline.com
13 Content Amplification Strategies to effectively promote your contentSocial Beat
Why content promotion is essential
Good content can go a long way in effectively building brand recall and trust with a brand’s target audience. This has made content marketing a key ingredient in every business’ digital marketing strategy.
With all marketers the world over dishing out content to reach, inform, engage, educate and connect to their target audience to build their brand, the amount of content produced on a daily basis has grown exponentially. Sure, the internet population has grown as well, but content creation and publishing is growing at a rate much faster than the growth in internet connectivity. In fact, as per a recent AOL and Nielsen report, over 27,000,000 pieces of content are shared everyday! Even if we assume that only 1% of this content is great content, that’s a really huge number of great content pieces being published everyday! In such a scenario, it is critical to ensure that content cuts through the clutter and reaches the audience it has been created for.
Content amplification strategies
Simply ideating, creating and publishing content does not work anymore and content distribution requires as much, if not more, effort as content creation. A word of caution here though – content amplification works best for content that has been ideated and created keeping in mind the interests and needs of the target audience. So, here are 13 content amplification strategies you can use to effectively promote your content.
If there are any content distribution channels which you have tried that could be added to the list, do let us know in the comments below.
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Southern Africa in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
Effectively Market Your Events and Your CommunitySarah Page
Presentation given during the Texas Midwest Community Network annual conference in Abilene, TX on October 23, 2013. Presentation is entitled "Effectively Market Your Events and Your Community".
Medical Tourism in Croatia - Presentation for "Medical Care Beyond Borders" conference in Istanbul (10-11 February, 2011). Medical Tourism in Croatia and Social media marketing (case study).
Beyond Facebook: Building a Social Media Strategy for 2018Chris Snider
• How to create great content for any social network
• How to create content that is native to Instagram
• How to use Stories on Instagram, Snapchat, Messenger and/or Facebook
• How to plan and build a Messenger bot
• The top 10 alternatives to Facebook for reaching your customers
• How to extend your reach and get more interactions on Facebook
• What my students are doing on social media - VSCO and Finstagram accounts
Introduction to Facebook for Real Estate Professionalsnylmedia
Learn how to create a Facebook profile and best practices for leveraging your personal network on social media. Some class topics are: setting up your Facebook profile page, the benefits of public posts, Facebook privacy settings, the anatomy of the perfect post, how to leverage your connections, and using Facebook to build your personal brand.
Nonprofit Insights: Engaging Volunteers on FacebookVolunteerMatch
With all the buzz recently about Facebook and organic reach, one question remains: How useful is Facebook for nonprofit engagement? Can nonprofits build support on Facebook? How??
Join John Haydon, nonprofit marketing expert and author of "Facebook Marketing for Dummies," for a Nonprofit Insights webinar focused on de-mystifying the process of engaging supporters on Facebook. John walks us through today's version of the popular social network, and provides concrete strategies for how our nonprofit organizations can connect with potential supporters and build real relationships with volunteers that can exist online, offline, and wherever we need them.
Presentation given to business owners in San Saba, Texas on using social media to promote local businesses and organizations. Hosted by the San Saba Economic Development Corporation and the San Saba County Chamber of Commerce.
20 Ideas for Marketing Parks & Recreation Programs with Social MediaSarah Page
Presentation given at the TRAPS East Region Workshop on February 5, 2015 in Conroe, TX. The workshop covered ideas on how to market parks and recreation programs and facilities using social media.
Presentation given at the TRAPS East Region Workshop on February 5, 2015 in Conroe, TX. The workshop covered how to conduct a DIY economic impact study on a festival or event.
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
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Get Ahead with YouTube Growth Services....SocioCosmos
Get noticed on YouTube by buying authentic engagement. Sociocosmos helps you grow your channel quickly and effectively.
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How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
7. Benefits of Social Media
• It’s FREE!
• Builds deeper relationships
• Increases brand awareness
• Broadens your network
• Helps SEO
• Increases website traffic
• Generates leads and sales
• Can help reach journalists/media
• Empowers fans to be viral ambassadors for
your brand
Source: Social Media for Tourism Pros
9. First, Some Questions
1. Can you describe your business/organization?
2. What are your goals?
a. Generate sales
b. Brand enthusiasm
c. Loyalty
3. What is your relationship with your audience?
a. Awareness
b. Interest
c. Action
d. Advocacy
Source: Jay Baer
(http://convinceandconvert.com)
10. More Questions
4. How does your audience use social media?
5. Who will be your community managers?
6. What social media platforms will you use?
(Hint: Where is your audience?)
7. How will you be human (what is your
“voice”)?
8. How will you know when/if you’re
successful?
Source: Jay Baer
(http://convinceandconvert.com)
11. Do You Need a Social Media Policy?
• Maybe. Just keep these basics in mind:
– Be polite
– Be honest
– Be open
– Be inclusive
– Be forthright
– Be legal
– Be helpful
– Don’t try to control the conversation
– Accept, respond, and be gracious to negative feedback
Source: The Potluck Guide To Social Media Strategy
12. Social Media Don’ts
• Don’t be something you’re
not
• Don’t experiment with the
company logo
• Don’t think you have to be
on every social media
channel
• Don’t tell, show
• Don’t feed Facebook to
Twitter (or vice versa)
• Be authentic
• Try new things with
personal accounts first
• Start slow and be selective
• Use images whenever
possible
• Know your audience and
post accordingly
15. What Is Facebook?
• Social networking service that allows users to
connect to friends and businesses
• Share content, links, photos, and videos
• Comment on others’ activity
• Remember: Personal profiles are for people,
not businesses. Develop a fan page instead.
16. Facebook Stats
• Over 1.2 billion active users
• Average user is connected to 40 pages
• Smartphone mobile users check Facebook an
average of 13.8 times a day
• 751 million users access Facebook from a
mobile device
Source: IDC; expandedramblings.com
17. Facebook Stats
• Average number of connections between local
business pages and users is 2 billion
• Average number of weekly local business page
views is 645 million
• Average number of weekly comments on local
business pages is 13 million
Source: IDC; expandedramblings.com
18. Facebook Benefits to Biz
• Low cost
• Engage with fans of your business page
• Fans receive your updates and can upload
comments, photos, and video
• When fans engage you on your page, their
activity shows up in the News Feeds of their
friends
– This can prompt others to check out your page and
your business!
19. Facebook Benefits to Biz
• Can incorporate content from other social media
platforms
– Ex: blog posts, updates from Twitter, photos from
Instagram, videos from YouTube, etc.
• Targeted advertising opportunities (cheap too!)
20. Is Facebook
Right for
You?
• 67% of Internet users
are on Facebook
• 72% of women use
Facebook vs 62% of men
• Ages 18-29 = 86%
• Ages 30-49 = 73%
• Ages 50-64 = 57%
• Ages 65+ = 35%
Source: Pew Research Center;
mediabistro.com
38. Facebook Offers
• Affordable and great
for brand awareness
• Spent $3.70 and
drove over $200 in
business
• 102 offers claimed/5
redeemed
• Redemption rate on
this offer was low
• Ask your community
to share!
Source: Doe’s Eat Place
57. Content Really Is King
• Put contact info on
EVERY PAGE
• Use easy navigation
• Keep content current
• Use high-quality
content (including
photos and video)
• Add calls to action
59. Content Is King
Visual Content Is Ruler of the World
• Videos shared 12x more
than links and text posts
combined
• Photos are liked 2x more
than text updates
• Instagram is the 2nd most
popular app (globally)
behind Facebook
• Pinterest generates more
referral traffic than
Google+, LinkedIn, and
YouTube combined
Sources: HubSpot; Marketing Land
88. Facebook Changes
• Facebook adjusted its “algorithms” that
determine what users see
– Rumor is only 6% of your fans see your posts
• GOOD CONTENT = GOOD ENGAGEMENT
• “Pay to play” may be a necessity
95. Follow Me
Facebook.com/SarahTPageConsulting
Linkedin.com/in/sarahpage
@pagetx
Sarah Page, Principal
Sarah T. Page Consulting, LLC
http://sarahtpage.com
sarah@sarahtpage.com
512.914.8873
Instagram.com/stpconsulting
Pinterest.com/sarahtpage
Editor's Notes
Knowing how your audience behaves within social media is critical. This will help you select the social media channels you use, and the types of promotions you run. Are they creators, joiners, critics, or merely spectators?
Who from your organization will be the one “talking” in social media? One person, a team? Figure it out in advance and get buy in from those who will be doing it.
Which social media tools/channels (Facebook, Twitter, YouTube, etc.) are the best ones for your organization AND your audience?
People love social media. Why? Because they can develop relationships with a brand. Those brands that sound like real people, anyway. You have to put a “face” on your brand. What’s your voice? Fun, urban, folksy?
Whatever you choose to measure, make sure it ties back to your goals and objectives. Before you start, establish some baseline metrics so that you have some things to compare. We’ll talk some more about measurement in just a minute.
Sit in a room with your team and some flip charts. Go through each of these questions until you have answers for them. This will become your strategy. Once it’s finessed, share it with your organization, your board, etc.
Social media works best when it is a component of an integrated marketing strategy, inclusive of advertising, public relations, etc. It should be a part of your marketing plans, not an island unto itself.