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Impact Marketing Using Social Media
The document presents a marketing strategy using social media by Pedernales Electric Cooperative and the Lower Colorado River Authority. It highlights the benefits of social media, such as brand awareness and audience engagement, and offers tips on audience targeting, content strategy, and platform selection. The presentation also includes examples of effective Facebook and Twitter usage to drive engagement and generate leads.
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Similar to Impact Marketing Using Social Media
Impact Marketing Using Social Media
- 1. Impact Marketing UsingSocial Media Presented by Pedernales Electric Cooperative and Lower Colorado River Authority October 10, 2012
- 2. Agenda Social mediareview Twitter examples Social media strategy Visual content examples Know your audience Mobile/apps examples Facebook examples Q&A
- 3.
- 4. Social media is FREE! Photo: erinjpattison
- 5. Benefits of SocialMedia • It’s FREE! • Builds deeper relationships • Increases brand awareness • Broadens your network • Helps SEO • Increases website traffic • Generates leads and sales • Can help reach journalists/media • Empowers fans to be viral ambassadors for your brand Source: Social Media for Tourism Pros
- 6. Is Social MediaRight for You? • Is social media … • Providing value to your organization and your members/customers? • Bringing benefit via brand awareness, membership, loyalty, sales, etc.? • Helping to grow membership base? • Justifying the investment? Source: pammarketingnut.com
- 7. First steps • Find your audience • Know what’s being said • Extend a virtual hand • Get your community to be virtual ambassadors • Have fun, in a professional manner of speaking Source: DCI
- 8. Social Media Strategy Photo: davidkjelkerud
- 9. First, Some Questions 1.Can you describe your business/organization? 2. What are your goals? a. Generate sales b. Brand enthusiasm c. Loyalty 3. What is your relationship with your audience? a. Awareness b. Interest c. Action d. Advocacy Source: Jay Baer (http://convinceandconvert.com)
- 10. More Questions 4. Howdoes your audience use social media? 5. Who will be your community managers? 6. What social media platforms will you use? (Hint: Where is your audience?) 7. How will you be human (what is your “voice”)? 8. How will you know when/if you’re successful? Source: Jay Baer (http://convinceandconvert.com)
- 11. Do You Needa Social Media Policy? • Maybe. Just keep these basics in mind: – Be polite – Be honest – Be open – Be inclusive – Be forthright – Be legal – Be helpful – Don’t try to control the conversation – Accept, respond, and be gracious to negative feedback Source: The Potluck Guide To Social Media Strategy
- 12. Social Media Don’ts •Don’t be something you’re • Be authentic not • Don’t experiment with the • Try new things with company logo personal accounts first • Don’t think you have to be • Start slow and be selective on every social media channel • Use images whenever • Don’t tell, show possible • Don’t feed Facebook to • Know your audience and Twitter (or vice versa) post accordingly
- 14. Remember: Social media is not an island. Photo: lisbokt
- 15. Know Your Audience Photo: stijnbokhove
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- 20. Facebook Offers • Affordable and great for brand awareness • Spent $3.70 and drove over $200 in business • 102 offers claimed/5 redeemed • Redemption rate on this offer was low • Ask your community to share! Source: Doe’s Eat Place
- 21. Facebook Offers Source: Doe’s Eat Place
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- 24. Facebook Promoted Posts Source: Visit Bloomington
- 25. Facebook Promoted Posts Source: Visit Bloomington
- 26. Facebook Promoted Posts Source: Visit Bloomington
- 27. Facebook I Spy Aggieland Source: Bryan-College Station CVB
- 28. Facebook I Spy Aggieland Success! • Facebook fans learned about the community and loved winning prizes • Fans and businesses are still asking the CVB to continue the contest • Businesses enjoy the free promotion • Facebook likes increased by 1000 • Project cost $0! Source: Bryan-College Station CVB
- 29. Facebook Cover Photo asAdvertising Source: Bass Performance Hall
- 30. Facebook Profile Photo asAdvertising Source: Kyle Chamber of Commerce
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- 32. Using Twitter forBusiness Twitter for marketing Twitter for lead generation • Drive people to your • Tweet offers website • Use link shorteners • Monitor your brand (or (like bit.ly or goo.gl) a competitor’s brand) • Use landing pages • Promote events – Complete a form >> • Respond to customers’ become a lead >> concerns about your convert to a customer company or its services
- 33. Twitter Live Tweet Events Source: Iowa Economic Development
- 34. Twitter Share Deals Source:Round Rock Chamber of Commerce
- 35. Twitter Use Hashtags Photo: Sean Munson Source: Bastrop Economic Development
- 36. Twitter Use Hashtags The Portland “Twisitor Center” - #inpdx • Make visitors and locals spokespeople • Crowd-source visitor information • Involve locals and their expertise Source: Travel Portland
- 37. Where are the Twitter best running trails #inpdx? Use Hashtags Photo: SamT Source: Travel Portland
- 38. Twitter Use Hashtags Give love > get love back Source: Travel Portland
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- 40. Content Is King VisualContent Is Ruler of the World • Videos shared 12x more than links and text posts combined • Photos are liked 2x more than text updates • Instagram is the 2nd most popular app (globally) behind Facebook • Pinterest generates more referral traffic than Google+, LinkedIn, and YouTube combined Sources: HubSpot; Marketing Land
- 41. Visit Fargo-Moorhead Visual Content Source: Fargo-Moorhead CVB
- 42. Visit Fargo-Moorhead Visual Content- Pinterest Source: Fargo-Moorhead CVB
- 43. Visit Fargo-Moorhead Visual Content- YouTube Source: Fargo-Moorhead CVB
- 44. Visit Fargo-Moorhead Visual Content- Instagram Source: Fargo-Moorhead CVB
- 45. Savannah Craft BrewFestival iPhone Photos Source: Visit Savannah
- 46. Savannah Craft BrewFestival iPhone Video Source: Visit Savannah
- 47. Visit Austin YouTube Source: Austin CVB
- 48. Abilene CVB YouTube Source: Abilene CVB
- 49. Abilene CVB Flickr Source: Abilene CVB
- 50. Colorado River Trail Flickr Source: Colorado River Trail/LCRA
- 51. Buchanan County EcoDev Pinterest Source: Buchanan County EDC
- 52. Buchanan County EcoDev Pinterest Source: Buchanan County EDC
- 53. QR Codes +YouTube = Win Source: Vernon Main Street
- 54.
- 55. Mobile Site Site SelectionData Source: Maricopa EDC
- 56. Mobile App Site SelectionData Source: Waukee EDC
- 57. Mobile App Site SelectionData Source: Waukee EDC
- 58. Mobile App Site SelectionData Source: Waukee EDC
- 59. Mobile App Site SelectionData Source: Waukee EDC
- 60. Mobile App Site SelectionData Source: Waukee EDC
- 61. Mobile App Site SelectionData Source: ESRI BAO
- 62. Mobile App Site SelectionData Source: ESRI BAO
- 63. Follow Me @pagetx @ColoradoRiverTr Sarah Page Senior Economic Development Specialist Facebook.com/ColoradoRiverTrail LCRA sarah.page@lcra.org 512-578-3513
- 64. Follow Me @alysiacook linkedin.com/alysiacookPCED Alysia Cook Senior Economic Development Specialist LCRA alysia.cook@lcra.org 512-578-3382
- 65. Questions? Thank You! Program provided on behalf of Pedernales Electric Cooperative.