The document provides tips for using Facebook effectively for business purposes. It recommends sending friend requests to contacts and liking other pages so those pages will like you back. It also suggests including other users in posts by tagging them which will share the post to their page as well. Additionally, it notes that going viral depends on the crowd and engagement is important. It then lists the top 10 Facebook practices such as posting daily, engaging with comments, using photos and videos, and developing a content strategy and management plan.