The Big Social Media Brand LookBook via Marketo. Social Media is all about the visuals. Whether it is your cover photo on Facebook, your sponsored update on LinkedIn, or your Instagram post, you need to attract the attention of your audience in an immediate, engaging, and relevant way.
A picture means a thousand words on social, and today’s marketers have to hit the right notes to get heard through all of the noise on each channel.
The Current State of Social Media Channels by DDA PRddapr
The aim of this presentation is to give a brief outline of the current state of Facebook, Twitter and Instagram and touch upon the big trend in social media right now… real-time marketing. In doing so we hope to provide a few tips to help those within the film, television, entertainment and brands PR industry.
The art of brand storytelling is not about showcasing your greatness or emphasizing on how amazing you are, its about depicting the connection that the brand intends to make with the customer.
And why use Instagram for brand storytelling? Because it is,
- Quick & Intuitive
- Integration with Twitter, Facebook & FourSquare
- Top Photography Channel for TEENS
- Visual Appeal - More Images & Less Text
- The SEXY Filters
Asia Pacific Media Forum 2016 - Insight ShareTeuku Irmansyah
Just in case you missed the big Asia Pacific Media Forum 2016 in Bali. This is a short review about the insight that shared at the event. My favorite part is Hakuhodo Japan and Disney.
The Current State of Social Media Channels by DDA PRddapr
The aim of this presentation is to give a brief outline of the current state of Facebook, Twitter and Instagram and touch upon the big trend in social media right now… real-time marketing. In doing so we hope to provide a few tips to help those within the film, television, entertainment and brands PR industry.
The art of brand storytelling is not about showcasing your greatness or emphasizing on how amazing you are, its about depicting the connection that the brand intends to make with the customer.
And why use Instagram for brand storytelling? Because it is,
- Quick & Intuitive
- Integration with Twitter, Facebook & FourSquare
- Top Photography Channel for TEENS
- Visual Appeal - More Images & Less Text
- The SEXY Filters
Asia Pacific Media Forum 2016 - Insight ShareTeuku Irmansyah
Just in case you missed the big Asia Pacific Media Forum 2016 in Bali. This is a short review about the insight that shared at the event. My favorite part is Hakuhodo Japan and Disney.
Facebook’s launch of Timeline for brands requires marketers to prioritize content strategy and engaging experiences more than ever. Gone are the days when accumulating "Likes" is an acceptable key performance indicator. Now companies must carefully develop editorial and engagement plans in order to use Facebook to build connected brands – or close relationships with audiences formed by being useful, usable, desirable, visible, and engaging.
The newly launched Facebook Graph Search allows members of the world's largest social network to find content through their Facebook social connections. If Facebook can get its members to adopt the new functionality and power personalized results, marketers may see Graph Search start to own Local Search over the likes of Google Local, Trip Advisor and Yelp. But we are in early days. As Facebook Graph Search evolves, CMOs and their teams should ensure visibility in both Graph Search and users' newsfeeds by sharing engaging content with their audiences. Moreover, employing a holistic social strategy and active community management are increasingly essential to succeeding on Facebook under the new world of Graph Search. In essence, companies will succeed in the era of Graph Search by building connected brands, or a close relationship with their audiences. This point of view discusses in more detail what Graph Search is all about and how brands can use content and conversation to build connected brands.
This is my Social Media version of the movie... Well actually, its a collectuon of social media case studies for an office presentation. How today's Eat Pray Love is equated with Facebook, Twitter and Youtube.. That is what this presentation is all about.
Pinterest - Colonizing the Web's Inspiration PlatformBBDO
Since its launch in March 2010, Pinterest has grown faster than any other social network in the US, including Facebook and Twitter. Now with nearly 50 million users worldwide, the site has nurtured a devoted and highly engaged user base. People a...
The Year of Instagram trata de cómo las marcas están usando Instagram como canal de alto atractivo visual. 2014 es el año de las estrategias en Instagram.
Facebook announced Graph Search, a new form of search based on users’ individual social graphs. The new functionality, which is only available in Beta right now, will allow Facebook users to search for people, photos and places – all through the lens of their friends. Content that used to slide down a user’s Newsfeed is now potentially ever-relevant, as users can search for people, places, photos, and similar interests. Facebook search has long been one of the untapped resources within Facebook that will now become more usable by members and, likely, more usable by brands going forward.
In-depth analysis on the digital presence of Dasani Sparkling and La Croix with recommendations for improvements as well as the strengths and weaknesses of each brand.
Instagram for business | Strategy GuideLucio Ribeiro
Businesses of all sizes and across industries are finding marketing success on Instagram. Here is how.
#lucioribeiro
#onlinecircledigital
www.theonlinecircle.com
Instagram Strategy for Brands.
This slideshare will help you think step-by-step strategically.
Brandmentalist.com
Brandmentalist.Quora.com
Tweet @Brandmentalist
BlogWell Chicago Social Media Case Study: Sharpie, presented by Susan WasselSocialMedia.org
BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit the event site: http://gaspedal.com/blogwell/
In her BlogWell Chicago case study presentation, "Social Media on a Shoestring: How Sharpie Engages and Grows Community in a Tight Economy," Susan Wassel talks about how tight budgets shouldn’t deter you from getting in the social media game. In fact, social media can be more important - and cost effective - than ever given cuts in traditional media spends. Learn how Sharpie ramped up its social media game plan on a shoestring budget, using passion and the power of social media as currency to meet brand objectives.
Measuring ROI, managing teams, legal issues, B-to-B, working with agencies and creating great content are central themes at BlogWell. This is the best opportunity available for anyone looking to get started or improve their corporate social media efforts. Learn more at http://gaspedal.com/blogwell
Introductory presentation I prepared for the YES organization in February 2014. This presentation touches upon the basics of social media, how to devise a marketing strategy for either a personal or corporate brand, the major platforms to leverage, and a collection of tools and resources to manage campaigns effectively.
Online marketing and social media in particular have changed how the travel decision-making process takes place, forcing travel brands to adapt their marketing accordingly. Yet, not everyone adapts at the same rate, and there are still many who question the worthiness of efforts in this sphere.
With almost one billion monthly active users, Instagram is officially the second most popular social network behind Facebook (excluding YouTube).
Join MeetEdgar and get excited for our newest feature we are building: INSTAGRAM!
We will chat about how you can, in fact, use Instagram to grow your traffic – and not just your follower count and how to leverage Instagram to bring in more visitors to your top-performing content without spending your budget on advertising.
Content marketing a remains strong component of a successful marketing program, helping marketers effectively navigate the changing environment of brand communication with achieving message consistency and driving engagement. This ebook examines how to of original content created by marketers is used to increase engagements across many media channels.
Facebook’s launch of Timeline for brands requires marketers to prioritize content strategy and engaging experiences more than ever. Gone are the days when accumulating "Likes" is an acceptable key performance indicator. Now companies must carefully develop editorial and engagement plans in order to use Facebook to build connected brands – or close relationships with audiences formed by being useful, usable, desirable, visible, and engaging.
The newly launched Facebook Graph Search allows members of the world's largest social network to find content through their Facebook social connections. If Facebook can get its members to adopt the new functionality and power personalized results, marketers may see Graph Search start to own Local Search over the likes of Google Local, Trip Advisor and Yelp. But we are in early days. As Facebook Graph Search evolves, CMOs and their teams should ensure visibility in both Graph Search and users' newsfeeds by sharing engaging content with their audiences. Moreover, employing a holistic social strategy and active community management are increasingly essential to succeeding on Facebook under the new world of Graph Search. In essence, companies will succeed in the era of Graph Search by building connected brands, or a close relationship with their audiences. This point of view discusses in more detail what Graph Search is all about and how brands can use content and conversation to build connected brands.
This is my Social Media version of the movie... Well actually, its a collectuon of social media case studies for an office presentation. How today's Eat Pray Love is equated with Facebook, Twitter and Youtube.. That is what this presentation is all about.
Pinterest - Colonizing the Web's Inspiration PlatformBBDO
Since its launch in March 2010, Pinterest has grown faster than any other social network in the US, including Facebook and Twitter. Now with nearly 50 million users worldwide, the site has nurtured a devoted and highly engaged user base. People a...
The Year of Instagram trata de cómo las marcas están usando Instagram como canal de alto atractivo visual. 2014 es el año de las estrategias en Instagram.
Facebook announced Graph Search, a new form of search based on users’ individual social graphs. The new functionality, which is only available in Beta right now, will allow Facebook users to search for people, photos and places – all through the lens of their friends. Content that used to slide down a user’s Newsfeed is now potentially ever-relevant, as users can search for people, places, photos, and similar interests. Facebook search has long been one of the untapped resources within Facebook that will now become more usable by members and, likely, more usable by brands going forward.
In-depth analysis on the digital presence of Dasani Sparkling and La Croix with recommendations for improvements as well as the strengths and weaknesses of each brand.
Instagram for business | Strategy GuideLucio Ribeiro
Businesses of all sizes and across industries are finding marketing success on Instagram. Here is how.
#lucioribeiro
#onlinecircledigital
www.theonlinecircle.com
Instagram Strategy for Brands.
This slideshare will help you think step-by-step strategically.
Brandmentalist.com
Brandmentalist.Quora.com
Tweet @Brandmentalist
BlogWell Chicago Social Media Case Study: Sharpie, presented by Susan WasselSocialMedia.org
BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit the event site: http://gaspedal.com/blogwell/
In her BlogWell Chicago case study presentation, "Social Media on a Shoestring: How Sharpie Engages and Grows Community in a Tight Economy," Susan Wassel talks about how tight budgets shouldn’t deter you from getting in the social media game. In fact, social media can be more important - and cost effective - than ever given cuts in traditional media spends. Learn how Sharpie ramped up its social media game plan on a shoestring budget, using passion and the power of social media as currency to meet brand objectives.
Measuring ROI, managing teams, legal issues, B-to-B, working with agencies and creating great content are central themes at BlogWell. This is the best opportunity available for anyone looking to get started or improve their corporate social media efforts. Learn more at http://gaspedal.com/blogwell
Introductory presentation I prepared for the YES organization in February 2014. This presentation touches upon the basics of social media, how to devise a marketing strategy for either a personal or corporate brand, the major platforms to leverage, and a collection of tools and resources to manage campaigns effectively.
Online marketing and social media in particular have changed how the travel decision-making process takes place, forcing travel brands to adapt their marketing accordingly. Yet, not everyone adapts at the same rate, and there are still many who question the worthiness of efforts in this sphere.
With almost one billion monthly active users, Instagram is officially the second most popular social network behind Facebook (excluding YouTube).
Join MeetEdgar and get excited for our newest feature we are building: INSTAGRAM!
We will chat about how you can, in fact, use Instagram to grow your traffic – and not just your follower count and how to leverage Instagram to bring in more visitors to your top-performing content without spending your budget on advertising.
Content marketing a remains strong component of a successful marketing program, helping marketers effectively navigate the changing environment of brand communication with achieving message consistency and driving engagement. This ebook examines how to of original content created by marketers is used to increase engagements across many media channels.
How the new Facebook news feed affects your churchumcom-marketing
On March 7, 2013, Facebook announced its first major update to the news feed since the feature launched seven years ago.
The new look will be more visually-focused and based on Facebook’s research that shows almost 50% of news feed postings are rich in visual content.
What does this mean for how your church or organization shares content? We’ll guide you through some of the changes and leave you with takeaways to implement immediately.
Are you feeling the itch to refresh your inbound marketing campaigns, but unsure where to begin? Inbound is all about publishing helpful and interesting content your audience wants to consume, but with the infinite number of approaches and ever-increasing creative standards, the possibilities of how your campaigns might take shape can be overwhelming.
To help get the inspiration flowing, we’ve collected 32 examples of truly enviable inbound marketing. Whether you want to rethink your approach to social media, email, or blogging, we’ve curated top-notch examples to expand your thinking. Or, perhaps you are ready to experiment with a new medium for your content. Explore the video and microsite chapters to discover what the leaders in multimedia marketing are creating to share their stories.
5 Best Practices to Grow and Mobilize Your Fans To Become Your Brand AdvocatesSocial_Twist
There are fans and then there are superfans. These are your best customers who not only advocate your brand but have enough clout in their social circles to influence decisions and motivate actions. As elusive as they may seem, some brands have figured out how to motivate them and have linked the outcomes of their actions to measurable ROI. We combed through 300+ hugely successful social marketing campaigns that involved sweepstakes, contests, coupons, etc. and have reached millions of consumers in the past year. Here are the top 5 tactics brands adopted to create a community of fans so engaged they became their best advocates.
Need some fresh, new ideas on how to rethink your approach to inbound marketing? Here are 32 successful social media, video, blogging, and email examples from HubSpot.
How to Use Facebook Pages to Build Brand Enthusiasm and Attract Customers - h...Chris Heiler
How to Use Facebook to Build Brand Enthusiasm and Attract Customers
There is a new marketing battleground. Perhaps you've heard of it--the Internet? The ultimate battle for consumer attention currently rages on Facebook. With over 200 million users in the United States, Green Industry companies are scurrying to join the battle. The marketing weapon of choice: Facebook Pages. Creating a Facebook Page for your green industry company is only the first small step. Building an active fan base that generates business is the real challenge--but also a huge opportunity.
Here's what we cover in this special presentation:
• Why you should care about Facebook and how it can help your business.
• How to separate your personal life from professional life on Facebook
• How to use your "real time" Facebook Page as the perfect complement to your "static" company website
• How to create a content plan that encourages interaction and participation on your Facebook Page.
• Proven ways to attract fans and get people to "like" your Page
Similar to The Big Social Media Brand LookBook via Marketo (20)
30 Steps to a Stellar LinkedIn Business ProfileFlutterbyBarb
Use this Linked in profile optimization workbook to get your presence on this powerful recommendation engine noticed.
And, please feel free to ask your questions: facebook.com/groups/flutterbychat. I'm glad to answer with a video tutorial with step by step instructions.
Keep the social in social media y'all!
^ Barb Gray
30 Steps to a Stellar LinkedIn Business Profile
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Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
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Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
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Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
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.
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1. The Big Social Media
Brand Profile Lookbook
SPRING /SUMMER 2015
2. Introduction
Social media is all about the visuals. Whether it is
your cover photo on Facebook, your sponsored
update on LinkedIn, or your Instagram post, you
need to attract the attention of your audience in
an immediate, engaging, and relevant way.
A picture means a thousand words on social, and
today’s marketers have to hit the right notes to get
heard through all of the noise on each channel.
That’s why we have compiled a collection of
our favorite social visuals, profiles, and advertising.
We are highlighting social profiles that are
creative, inspiring, and beg to be shared!
IN THIS LOOKBOOK WE WILL EXAMINE TOP BRAND
PROFILES ON THE FOLLOWING SOCIAL CHANNELS:
FACEBOOK LINKEDIN INSTAGRAMTWITTER PINTEREST
3. Facebook’s star continues to rise as a
powerful social network with an extremely
large and active user base. It was built on
the idea of connecting people and their
ideas, and provides a place for users to
connect with each other and the brands
they care about.
However, as Facebook was created to be
a social network for connecting friends,
brands have to be cognizant of what they
post and how they present themselves.
Facebook is an ideal place for fun, visual,
and entertaining content that lends itself
nicely to a user’s newsfeed. Brands should
beware of posting updates that are too
sales-oriented, pushy, or boring. Instead,
focus on being relevant and engaging. You
want your posts to be a seamless part of
your followers’ news feeds.
Facebook
3
4. OREO
TIMELY UPDATES
Oreo is known to have an active and engaging social media
presence. The cookie company has created a signature
look and feel with its posts, always finding clever and fun
ways to incorporate the product and brand. In this Facebook
post, they have designed an image to promote their
brand using March Madness, the NCAA’s annual basketball
tournament. Because the post addresses a current event and
uses a call-to-action (to visit a microsite, playwithoreo.com),
Oreo is able to brand itself as timely and relatable.
There is an unlimited variety of posts that a
brand can share on Facebook. For most posts,
Facebook best practices indicate that including an
image increases engagements and click-throughs,
and at Marketo, we definitely believe that great
imagery is the key to relationship building on
Facebook. Additionally, if you are planning on
using your post for advertising, you need to
consider how much of your image includes text.
Facebook Posts
4
5. NORDSTROM
BEAUTIFUL UPDATES
Nordstrom’s Facebook account is filled with
colorful images of the hottest new trends. The
page is a fashionista’s dream! In certain posts,
like the one shown here, Nordstrom visually
showcases its top products for the upcoming
season. This post combines stunning visuals,
exemplary use of color, and a call-to-action
to check out its spring essentials page, where
a follower can purchase the exact products
shown in the update.
FACEBOOK POSTS
5
6. KITCHENAID
Rotating Products in Action
KitchenAid takes a dynamic approach to its
Facebook cover photos. Throughout the
year, the company rotates a list of products
to promote. It even changes its profile photo
to match. This particular example, created to
promote the KitchenAid pasta press, puts
the product in action and presents us with a
mouth-watering image of a finished dish. The
imagery is bold and contains a call-to-action of
“Press Your Pasta”, which is catchy and on-brand.
On Facebook, the cover photo sits at the
top of your company profile page and rests
behind your logo as a backdrop. The cover
photo can be a flexible space that lends
itself to creativity and frequent changes.
Because of the larger size, brands have more
real estate to work with. Your cover photo
could include brand messaging, campaign
promotions, product images, and more—the
options are truly endless.
6
Facebook
Cover Photos
7. Lexus
Product Promotion
Lexus uses its Facebook cover photo to promote the newly redesigned IS
model car. The image may be simple, but it speaks volumes. The fashionable
car, which features sleek, sophisticated lines, seamlessly melts into the rest
of the monotone image, making it clear that style is what matters. This cover
photo is without a doubt, an eye-catching way to showcase a product and
attract followers on Facebook.
FACEBOOK COVER
PHotos
7
8. CHANEL
the ultimate curation
As a follower of Chanel, you likely have certain expectations
about the look and feel of the brand. In its photo collection,
Chanel does a fantastic job of sticking to brand guidelines
and giving followers exactly what they want. This example
shows a variety of Chanel images posted over the course of
a few weeks. Notice how the photos build on each other,
keeping the classic Chanel palette of black and white with
a pop of color. The images below are sleek, sophisticated,
and beg to be shared.
Posting photos on Facebook gives you a
chance to add brand personality to your page.
Photos also provide your followers with an
easy-to-share medium that is branded in a
subtle way. Take time to think about and
curate your photo collection, particularly if
you are a retail brand.
Facebook Photos
8
9. National
geographic
editorial imagery
National Geographic is known for its
beautiful and editorial photography
and has created a parallel experience
on its Facebook page. Here, the
photo stream is filled with provocative
and shareable images, which sync
effortlessly with the brand.
FACEBOOK PHOTOS
9
10. fitbit
Refer-A-Friend
Fitbit uses Facebook Apps to create a landing page for its
refer-a-friend campaign. This is an easy way to tell followers
about the promotion without making them leave the
Facebook interface. The promotional landing page not only
highlights the program, but also provides a link to learn more,
shows images of the products, and includes the program
rules and regulations. This is a simple and engaging way to
inform your audience.
Facebook Apps are accessible on the left-hand
side of your profile and directly underneath
your cover photo. Utilizing Facebook Apps is
a great way to promote a new contest, offer a
content download, or show your followers a
video. The best brands are constantly changing
their Apps tabs, either on a seasonal basis or to
promote a new campaign.
Facebook Apps
10
11. hbo
game of thrones seasonal game
HBO masterfully executes timely and fun
marketing through social media. For this
year’s “Game of Thrones” premiere, HBO
used its Facebook App tab to create a fun
and engaging game to promote the show.
The network created a landing page that
equips followers with simple instructions
for ‘creating their house’ (mimicking the
show) and provides a link for users. It also
encourages followers to share their houses
on every social channel, which is another
clever tactic and win for HBO.
FACEBOOK apps
11
12. Twitter
Twitter is a virtual water cooler where the
world’s news breaks and people gather to
discuss industry events, pop-culture, and
daily musings. Twitter has become the
optimal network for thought leadership
and branding. It has also become a space
where both corporate and personal
brands can develop ongoing relationships
with followers.
But Twitter can be noisy. Use your feed
to promote fun, educational, and, most
importantly, valuable content. Visuals
are also becoming critical on Twitter as
a way to differentiate tweets on the same
topic. So, make sure you are regularly
including engaging and colorful pictures
with your tweets.
12
13. HBO
act-now tweets
HBO is a master of the act-now tweet. Because Twitter feeds
move so fast, act-now tweets, which include an immediate
call-to-action, can be effective. In this example, HBO is
promoting a movie, A Million Ways to Die in the West, that
starts ‘now’ in real-time. The tweet tags the Twitter handles
of the film’s main actors and uses the hashtag #HBO. It also
includes a still image from the movie and says “Starts Now” so
followers know exactly what to do.
Because Twitter is so fast-paced, it’s important
that you post on a regular basis, or else
your tweets will get pushed down on your
followers’ feeds by more recent tweets from
other people. Overall, your tweets should
contain a mix of content that ranges from
educational to entertaining.
Be sure to include relevant and trending
hashtags and take advantage of the ability
to use imagery.
Twitter Tweets
13
HBO @HBO • Mar 21
A Million Ways to Die in the West starring
@CharlizeAfrica @ActuallyNPH and
@SethMacFarlane starts now on #HBO.
14. twitter tweets
14
uber
mini infographics
A great way to get someone’s attention
on social media is to take your copy,
stats, or message and turn it into
an image. In this tweet, Uber wants
its audience to know that they can
feel safe while using Uber’s ride
service. The tweet not only lists the
precautions, but it also illustrates each
precaution, which makes the content
more relatable and entices followers to
share the tweet with others.
Uber @Uber • Mar 26
Requesting a ride with Uber means:
Safe pickups
Nobody’s a stranger
Disguised phone numbers
15. udi’s
seasonal imagery
Your social pages are the perfect place to showcase
seasonal imagery that promotes your products and
services. Udi’s Twitter header uses a customized image
to promote spring. It features images of the company’s
gluten-free products in a fitting and fun way—
accompanied by mimosas, of course! Everyone loves
brunch and mimosas in the spring!
Your header is the background image that sits
behind your profile photo. Most images are
re-sized to fit the dimensions, but Twitter also
offers the image parameters on its website.
This is an opportunity for you to be creative
and share an image that expresses your brand,
campaign, or other imagery.
15
Twitter Headers
16. twitter headers
birchbox
products in action
Birchbox uses its Twitter header to show its products in action.
The image on the left shows some beauty products as they may
appear on a customer’s dresser. On the right, the image shows a
customer carrying the Birchbox package along with her cell phone,
wallet, and books, making Birchbox look like a seamless part of her
everyday life. By showcasing your products in a natural, fluid way,
your audience can picture themselves as a customer.
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17. GAP
getting personal
Gap does a great job at getting personal in their Promoted
Tweet to advertise their new spring dresses. The imagery shows
the often dreaded task of walking your dog in the rain but
manages to add an element of fun—the idea (and subtle call-to-
action) of shopping for cute spring dresses. This tweet especially
resonates with the audience because it was posted
in April, a typically rainy month.
Promoted Tweets, a form of Twitter paid
advertisements, can be used for generating
new contacts and engaging your social
community. Promoted Tweets are targeted to
a specified audience and sit at the very top of
a Twitter user’s feed. For Promoted Tweets you
are charged on a cost-per-click basis, which
Twitter calls cost-per-engagement. Since you
are paying for your promoted tweets, it is
even more important that you pay attention to
messaging, imagery, and your call-to-action.
Twitter
Promoted Tweets
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Gap @Gap • Apr 3
Even when it rains, you still have to walk
the dog. Our spring dresses make it fun.
#Styldby gap.us/SprBD
18. sweetarts
tweets in motion
SweeTARTS takes a unique spin on
Promoted Tweets by featuring a short
message, a customized hashtag, and
a brief animated and fun video that
promotes their new candy, SweeTARTS
Ropes. Using multi-media instead of just
a static image can help your tweet stand
out and drive engagement. The candy
retailer has also created its own customer
hashtag,#GetRopedIn, which helps to
increase the visibility of the campaign.
twitter promoted
tweets
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19. 19
Pinterest is a visual scrapbook aka pinboard that allows users to share and organize
visual imagery. A user can pin anything from around the web and users can re-pin
these images. Playing into the inherent visual nature of today’s consumers, Pinterest
is the ideal place to promote imagery that complements your products and brand.
For businesses, Pinterest can be a way to curate visual content like product images,
infographics, photographs, and more.
Pinterest
20. Pinterest Pages
food network
consistency is key
Food Network’s Pinterest page offers
a full variety of recipes to catch the
reader’s eye. The Network categorizes
its recipes under catchy titles like “Better
with Bacon”, “Put an Egg on It”, and
“Let’s Get Seasonal: Fall”. The brand also
makes sure that its Pinterest page has a
high level of consistency—it knows what
its audience is looking for (recipes)
and it delivers on that promise.
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Pinterest pages are your brand’s homepage
on Pinterest. This is where a consumer lands
when they search for your brand, so make
sure that your page is well-curated and
cohesive. Focus on the types of imagery
you think will capture the attention of your
audience and prompt them to follow your
page and re-pin your images.
21. barkpost
humor is king
Everyone loves cute dogs, so BarkPost already has the upper hand here! You can’t go wrong with topics like
“Dog Humor”, “Dog Memes”, and “Puppy Love”. The page description also draws a viewer’s attention and
showcases the brand in a funny, conversational way—“No pawrents, no rules. Poop where you want”. The key
take-away here is that marketers shouldn’t be afraid to use humor on social media. Audiences are craving it.
pinterest pages
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22. cake boss
outrageous images
TLC has separate Pinterest boards for all of
its shows. But its board for Cake Boss is one
of the most popular, and it is not hard to see
why! It is filled with enticing photographs of
each cake masterpiece, and TLC has done a
great job with the related descriptions. Each
Pin describes how the cake was made and
includes the ingredients (which any amateur
baker appreciates). Plus, TLC uses hashtags
for easy searching.
Pinterest boards are where you can really
get creative. With Pinterest boards you can
categorize your pins under key topics or
themes. Then, your followers can pick and
choose which boards to follow. The keys
to fantastic Pinterest boards are compelling
imagery and keyword-rich descriptions.
Pinterest Boards
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23. ben & jerry’s
brand themes
We are huge fans of what Ben & Jerry’s has done with its Pinterest boards. The ice cream maker has
taken company themes and messaging, like “peace, love, and ice cream”, and created themed boards on
each message. The Love board in particular features a wide variety of love-related photos and messaging,
including the popular “I am in a love triangle with Ben & Jerry”.
pinterest boards
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24. LinkedIn has experienced explosive
growth in recent years by adding
capabilities that entice marketers
from every industry and connect
them with a multitude of audiences.
LinkedIn has expanded its solution
beyond a hiring and networking
platform to include robust company
pages, a highly targeted advertising
solution, and a publishing platform.
With these additions, LinkedIn is now
the way to reach an audience with a
business mind-set.
LinkedIn
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25. luxotTica group
Follower focus
Luxottica Group, a luxury eyewear company, is constantly
changing its LinkedIn company page to reflect the brand themes
and messages it wants to deliver to followers. In this iteration of
the company page, Luxottica has created a fun header image.
It says “We Couldn’t Believe Our Eyes” and thanks its 100,000
followers on LinkedIn. In the description, it includes both the
company messaging and the mission. Including your customers
in your social marketing is always a win.
Your company profile page is where a user
lands when she searches for you or clicks on
your logo from a user’s profile. Because this is
the primary branded landing page on LinkedIn,
it’s important to make sure that you carefully
think through the images and messages you
choose to represent your brand.
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LinkedIn
Company Pages
26. coach
editorial imagery
Coach uses its LinkedIn profile
page as a place to showcase its
product using editorial imagery.
Coach treats its LinkedIn page like
it would any other social network
and it maintains its branding, despite
the fact that LinkedIn is more of a
professional network. Additionally,
in the company description, it tells
a compelling, well-articulated,
story, which is key to capturing an
individual’s attention on LinkedIn.
linkedin company
pages
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27. On your company page you have the ability
to share posts. Regularly posting on LinkedIn
is critical to building a solid base of followers
and fueling your paid advertising efforts. These
posts can be comprised of text, images, links,
non-native video, and slide decks.
Because LinkedIn is a professional network,
your content mix should fit this tone.
LinkedIn Posts
DELL
Relevancy is Critical
Dell knows its audience, and it knows that its audience on
LinkedIn will mostly be composed of business professionals. And
everyone knows that a quality computer monitor is critical for
productivity at work. Dell uses its LinkedIn post to showcase its
new monitor, while using clever and compelling language that
speaks to the pain of staring at a computer for hours.
Dell It feels so much better working with a great monitor. If you have to
stare at a screen for hours, your eyes will appreciate the Dell 24 monitor
http://dell.to/1yRYNKo, the newest member of our award-winning portfolio.
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28. kellogg company
Showcase Culture
LinkedIn is also ideal for showcasing company culture,
especially since LinkedIn is now a central place for
recruiting new talent. In this LinkedIn post, Kellogg calls
attention to its company culture and workplace as it
showcases special snacks that have been made available
for National Tortilla Chip Day. Yum!
linkedin posts
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Kellogg Company Our employees are excited about #AirDipping
with @Pringles for #NationalTortillaChipDay checkout their moves:
http://lnkd.in/eNSVfaD
29. Instagram is a powerful social network
where photos are king. Instagram is a
platform where users and brands can
unite and connect through imagery that
appeals to the emotions and creates a
sense of intimacy. By opening the closed
curtain and revealing the personal and
creative side of your company, consumers
have an easier time relating to your brand
and messages via photos—without you
invading their inbox. Instagram provides
a seamless user experience between
personal and branded imagery.
Instagram
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30. barkpost
Crowd-Sourced Content
BarkPost posts amazing Instagram images. I mean, who
doesn’t want to follow and interact with a multitude of
#dogofinstagram? This post features a super cute French
bulldog puppy with the description “Hater’s can’t see me”.
What’s even better? This image was taken from one of
their follower’s accounts! It is not only engaged with its
community, but it is also utilizing crowd-sourced content.
Instagram posts are the bread and butter of the
platform. The main content of your Instagram
post is an image—something that conveys your
brand, message, and company culture. The
possibilities are truly endless! Your posts should
also include a quick explanation of the image and
a multitude of hashtags so that users can find you!
To successfully utilize Instagram, be sure to
post regularly and thoughtfully in order to
make the biggest splash. Instagram also offers
an advertising option where you can target
relevant users through the Instagram feed.
Instagram Posts
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31. play doh
Customized Images
Due to the nature of the product, Playdoh can get super creative
with its Instagram posts. In this example, it has used the product
to create a seasonal post to commemorate the opening day of
baseball season. The post is fun and uses a variety of hashtags
so numerous people can find the post and follow the account.
instagram posts
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