In this second part of the Smart Idea Lane's 5-part series on social media, we look at Social Media Engagement. * What are you currently doing? * What are the styles of posting? * What are the types of media in social? * When is the best time to post on your social media platform? * A Facebook Reach cast study * How can you start social media testing for reach, engagement and timing? For more information, specifically the first episode in this series, check out the Smart Idea Lane at ( http://smartidealane.com/social-media-template-social-media-funnels/ ).