This document provides information about Facebook usage and strategies for brands. It includes statistics such as over 800 million active daily users, an average of 250 million photos updated per day, and that 87% of people like brands on Facebook. It then discusses strategies for brands such as creating a content calendar, running contests to engage users, and using Facebook Insights to measure engagement. Finally, it discusses tools for monitoring what is being said about brands on social media and lists the top 10 most engaging brands on Facebook.
Facebook Page Insights - Glossary Terms / Glossário de TermosPaulo Os Vilarinho
This glossary provides definitions for the metrics
contained in Page Insights. It is organized by tab, and
ends with an explanation of the export terms.
Esse glossário contem o significado das métricas dos relatórios de nível de página do Facebook.
Now that your Facebook Business Page is set up, the next question is, who would you like to connect with, and how do you build an audience?
There is no point in having an amazing Facebook Page if no one knows about it. Without an audience, you have no one to share posts with or to have conversations with.
To start building your audience, look first to your current customers or clients and supporters of your business to Like your Page. Your existing clients and supporters are the people most likely to read your posts, most likely to Share your posts and most likely to engage with your Page.
You want to build a compelling Facebook fan page with consistent engagement, but how do you understand what it is that your fans are consuming, engaging with and sharing? Facebook Insights can provide the answers but the terminology is confusing (and sometimes changes!) and the sheer number of metrics can be overwhelming for marketers / community managers.
This presentation forms the basis of the eGenie Facebook Insights Training course and cuts through the clutter, explaining everything in simple terms so that you can really understand which metrics are appropriate when. The course can be tailored to meet your specific requirements, but aims to cover the following areas:
- Understand how to set clear, measurable goals
- Understanding the metrics that are available within Insights
- Learning about who sees your posts, how this is affected by EdgeRank and how this knowledge can enable you to post most effectively
- Learning what the numbers really mean and what action is appropriate in different situations
- Discovering how you can use the power of Facebook Insights to influence your marketing strategy because you understand what is working and what isn't
For more information on how eGenie can help, contact us now!
This presentation takes a deep dive into understanding activation on Facebook. You have fans but how do you make them take action? What are organic activation techniques for Facebook marketing? Where does paid activation fit in?
Are you serious about building and promoting your brand online? Do you want to reach out to and more important engage with your target audience? Want to build a live and engaging community around your brand? Ultimately, scale up your revenues & profits and move ahead of your competition!
If yes then this guide on building a community on Social Media (especially Facebook) will be quite relevant to you.
10 Socially Connected Mainstream Media OutletsMarketwired
There are cries that traditional media is dying, that newspapers are doomed and that “real” journalism is no longer practiced, thanks to the fact that anyone with a video-enabled-smartphone and access to the Internet can pass themselves off as a ‘reporter’. But by now, you know the doomsayers were wrong. There are many traditional outlets that embrace social media and encourage it among their staff and subscribers. They’ve even built social media into their business models. Take a look at our 10 picks for the most socially connected mainstream media outlets.
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Media-Mosaic presents new ZMOT Infographic which explains - marketers challenges owing to the constantly changing technology and digital media landscape. Every marketer comes face to face with various challenges – even though, they generally share similar goals. Most marketers are stuck on lead generation; while others find it troublesome converting leads into customers.
Facebook Page Insights - Glossary Terms / Glossário de TermosPaulo Os Vilarinho
This glossary provides definitions for the metrics
contained in Page Insights. It is organized by tab, and
ends with an explanation of the export terms.
Esse glossário contem o significado das métricas dos relatórios de nível de página do Facebook.
Now that your Facebook Business Page is set up, the next question is, who would you like to connect with, and how do you build an audience?
There is no point in having an amazing Facebook Page if no one knows about it. Without an audience, you have no one to share posts with or to have conversations with.
To start building your audience, look first to your current customers or clients and supporters of your business to Like your Page. Your existing clients and supporters are the people most likely to read your posts, most likely to Share your posts and most likely to engage with your Page.
You want to build a compelling Facebook fan page with consistent engagement, but how do you understand what it is that your fans are consuming, engaging with and sharing? Facebook Insights can provide the answers but the terminology is confusing (and sometimes changes!) and the sheer number of metrics can be overwhelming for marketers / community managers.
This presentation forms the basis of the eGenie Facebook Insights Training course and cuts through the clutter, explaining everything in simple terms so that you can really understand which metrics are appropriate when. The course can be tailored to meet your specific requirements, but aims to cover the following areas:
- Understand how to set clear, measurable goals
- Understanding the metrics that are available within Insights
- Learning about who sees your posts, how this is affected by EdgeRank and how this knowledge can enable you to post most effectively
- Learning what the numbers really mean and what action is appropriate in different situations
- Discovering how you can use the power of Facebook Insights to influence your marketing strategy because you understand what is working and what isn't
For more information on how eGenie can help, contact us now!
This presentation takes a deep dive into understanding activation on Facebook. You have fans but how do you make them take action? What are organic activation techniques for Facebook marketing? Where does paid activation fit in?
Are you serious about building and promoting your brand online? Do you want to reach out to and more important engage with your target audience? Want to build a live and engaging community around your brand? Ultimately, scale up your revenues & profits and move ahead of your competition!
If yes then this guide on building a community on Social Media (especially Facebook) will be quite relevant to you.
10 Socially Connected Mainstream Media OutletsMarketwired
There are cries that traditional media is dying, that newspapers are doomed and that “real” journalism is no longer practiced, thanks to the fact that anyone with a video-enabled-smartphone and access to the Internet can pass themselves off as a ‘reporter’. But by now, you know the doomsayers were wrong. There are many traditional outlets that embrace social media and encourage it among their staff and subscribers. They’ve even built social media into their business models. Take a look at our 10 picks for the most socially connected mainstream media outlets.
How to win the zero moment of truth marketing strategies (Zmot infographic)Media-Mosaic
Media-Mosaic presents new ZMOT Infographic which explains - marketers challenges owing to the constantly changing technology and digital media landscape. Every marketer comes face to face with various challenges – even though, they generally share similar goals. Most marketers are stuck on lead generation; while others find it troublesome converting leads into customers.
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If you're not telling your story I assure you your competitor is telling theirs, and by default, it's already more compelling.
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The Social Media Master Series, brought to you by Z Interactive, is presented by Harrison Blum and Anthony D’Ambrosio who carry over 10 years of experience in brand strategy, digital advertising and social media. While Z Interactive may have a young history, it is a company with an unparalleled track record with brands such as On The Border, Live nation and the artist Coldplay under their belts. Their team is second to none in their ability to take new and growing businesses to the next level using both traditional and new marketing platforms.
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How Search Marketing Is Morphing Into ZMOT Marketing Thought PaperMedia-Mosaic
Confusion is when everyone can sense something is happening though no one canmake sense of what
is happening.
On web, one willfind endless commentariessurrounding and augmenting this confusion. So where
doesthe clutter end andmessage emerge.
With this “ZMOT Thought‐Paper” I amjuxtaposing the currently visible piecesto give you a broad sense
ofthe emergingmarketing landscape with special emphasis on searchmarketing. Whoever needsto be
“Firstto Future”will have to startlooking beyond the horizon to anticipate “down the road scenery”.
So in this attemptto presage the future, perforce, I will be painting the scenery with broad brush
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Content marketing has become utmost game changer in the social media space.
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This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
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https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
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Speakers:
Bob Boule
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Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
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2. f
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acebook
ast
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average than 900
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FACEBOOK FACTS
11. 1. WATCH AND LEARN
Do some searching to find complementary businesses as well as
competitors that you can learn from. Look at the Facebook pages of
the big brands you admire.
2. FACEBOOK BEST PRACTICES
• Post every day. There are studies that show posting between 3-5 times
a day can be good amount for Pages
• Focus on engagement. Ask questions, post helpful tips, links to articles
that your audience will Like and Share.
• Have a call to action. Tell people to click the Like or comment on the
post. Have them watch your video or go to your website.
• Don’t oversell or undersell.
• Make it fun.
FACEBOOK STRATEGIES
12. 3. CREATE A CONTENT CALENDAR
• Monday morning: 3rd party link to an interesting relevant article
• Monday afternoon: Photo (could be a product or behind the scenes
event)
• Tuesday morning: Your own blog post (assuming you post weekly)
• Tuesday afternoon: Question of the day (could be around a news
event, a social question, or crowd sourcing to find out what your
audience is struggling with around your niche)
• Wednesday morning: Fan of the Week (highlight a Fan or Fan Page
that has contributed to the conversation) You can use a Facebook App
such as Fan of the Week for Pages
FACEBOOK STRATEGIES
13. 4. AND THE WINNER IS… YOUR BUSINESS
There is a difference between a sweepstakes and a contest and that
difference is significant in Facebook terms.
In a sweepstakes, people drop their entry in a box, real or virtual,
and wait to see whose lucky ticket is drawn. But a contest, a contest
requires entrants to get creative.
It requires they get engaged and that engagement drives relevance
which is something Facebook and Facebook relationships thrive on.
FACEBOOK STRATEGIES
14. Oreo created the Oreo Jingle Contest. The contest asked people to weigh in as to
whether or not their new product, Oreo Cakesters, should be dunked in milk the
same as their iconic cookies and challenged the Facebook community to vote on two
versions of an Oreo jingle while offering them the option to post their own video
renditions of the song. The contest hit all the right Facebook buttons. It required
people to get involved by casting a vote, it offered them the opportunity to
participate
by submitting their own videos, it made Oreo Facebook fans feel as though their
opinions mattered and it kept the Facebook community focused on Oreos.
CASE STUDY
15. You may think that you’re doing everything just right to build an engaged
Facebook audience, but just to be sure you should check with Facebook’s
analytic package called Insights.
To see the Insights for your page click the ‘Edit Page’ button on the upper
right of the page (assuming that you are logged in as one of the page admins,
of course).
Then select ‘Insights’ from the left hand navigation. This should take you to
the Overview page with two sections.
Right underneath that is the overview for Interactions, which are counts of
people who have Liked or Commented on your posts.
ROI OF FACEBOOK PAGE
16. You’ll see graphs showing Users, which represent the counts of people who
have viewed or interacted with your page (even if they haven’t Liked it).
ROI OF FACEBOOK PAGE (INSIGHT)
17. Clicking on ‘See Details’ for Interactions will take you to a page showing how many times each of your page
posts has been viewed. It will also show you the feedback for each day – how many people Liked, Commented
or Unsubscribed
Right underneath that is one of the gems of Insights, a listing of every one of your posts with counts for
Impressions and Feedback.
ROI OF FACEBOOK PAGE
18. The User details include the ‘Like Sources’ so that you can get a
feel for where your audience is coming from.
ROI OF FACEBOOK PAGE
19. Not only should you watch your Insights within Facebook but also
monitor what is being said about you on the web in general.
Some of the tools are:
• Kurrently
• Social Mention
• Topsy
• How Sociable
• Tinker
ROI OF FACEBOOK PAGE