An introduction to the features, functions and creative/productive applications of Google Plus (G+) for individuals, organizations & PR/marketing purposes. Brought to you by Ketchum & Ketchum Digital.

1. Jonathan Kopp Partner & Global Director, Ketchum Digital @jonathankopp [email_address]

3. @ 5-Months Beta release: June 28, 2011 -Public launch: September 20, 2011 -40 million users in 4 months -Brand pages launch: November 9, 2011 -Over 1 billion items shared daily

4. Features

5. Stream Like Facebook’s Wall (but with no ads)

7. Who’s In Your Circles? A-List Influencers on G+

9. Privacy Settings with Circles (and pseudonyms coming soon) How news now travels. Privacy controls

12. Photo Sharing Picasa (“Google Photos”) Integration

13. Photos From Circles 3.4B uploads in 100 days Photo search

14. Get Creative with Content Use the G+ “Creative Kit” to enhance & alter photos for improved visual storytelling. G+ #hashtags provide flexible search options.

16. 3 rd Party Apps “ Hangouts” just got more fun -Broadcast & record your Hangouts. -Add chat function for increased engagement.

17. Social Games Angry Birds was one of the inaugural brand pages

20. for Business

21. Google Apps / G+ Integration For Internal Communications G+ Hangouts with Extras Increase productivity through live collaboration on documents & multi-person video chat.

23. INAUGURAL G+ BRAND PAGES All American Rejects Anderson Cooper 360 Angry Birds Barcelona Football Club Burberry Dallas Cowboys Good Morning America H&M Macy’s Modelland The Muppets* Pepsi Phoenix Suns Save the Children Special Report with Bret Baier Toyota Train WWE X Games Zen Bikes Inaugural G+ Pages

24. Create Your G+ Page https://plus.google.com/pages/create

25. Access & Manage Your G+ Page Upon signing into your Google+ account, you will see “pages” under your name. NOTE: G+ DOES NOT YET SUPPORT MULTIPLE ADMINS OR ACCOUNT TRANSFERS . Like Twitter (but unlike Facebook), a brand page can follow its fans back (only after a fan follows the brand). This allows the brand page to comment on its fans’ updates (& vice versa) and increase fan engagement.

26. +1 & + : Geared for Google Search SEO SEM Websites using Google’s “+1” button get 3.5X the Google+ visits. Direct Connect with “+” Note : requires G+ website integration

27. G+ Ties “+1’s” Together Courtesy of Google

28. Analytics: +1 Button Insights Courtesy of Google

29. How to + Up Your G+ Page

30. Some Creative Examples http://gpluspic.com/banner Intel asks, “ Which circle are you in? ” To ensure more relevant, targeted conversations

31. Building More Personal Relationships- Hangout With Your Audience

32. G+ : Unlikely Winner In NBA Lockout? UPDATE: TOUR CANCELED DUE TO RESOLUTION Meanwhile, all 30 MLB teams have set up G+ Pages. And many sports franchises are exploring YouTube live stream arrangements.

33. Some Strategic Considerations

34. Why Use G+? 40 million+ registered users as of Oct. 19 th Approx. 69% male, heavily tech/coastal Follow your audience. Leave no stone unturned… Photo courtesy of: http://www.singlegrain.com/blog/facebook-vs-google-plus/ Photo courtesy of: http://www.guy-sports.com/fun_pictures/stone_unturned.jpg

35. Leverage the Google-plex Picasa / “Google Photos”: pictures YouTube: videos Blogger / “Google Blogs”: longer form content Share on G+ Drive SEO Android Sparks

36. Channel Strategy Respect the Network Don ’t post the same message on G+ as you would on Facebook, Twitter, etc. Each requires a different approach. Limited to 140 characters. Short, information, links, quick thoughts. Maximized with link shorteners. More frequent posts generally accepted by users. More tech/coastal/male. No commercial content. Pose questions, discussion starters, and stories. Post with SEO & Sparks in mind; Make sure to call out keywords for search index, rank & relevance. More consumer/mass/brand friendly. Seek engagement, e.g., with humor, questions, polls & discount offers. Post with EdgeRank in mind, so your posts find their way into fans ’ newsfeed.

38. G+ Offers These Best Practices (and we tend to agree) Courtesy of Google

39. Competition Photo courtesy of: http://www.singlegrain.com/blog/facebook-vs-google-plus/

40. Google+ vs. Facebook as Social Networks

44. Appendix

46. Photo courtesy of: Mashable.com

47. Jonathan Kopp Partner & Global Director, Ketchum Digital @jonathankopp [email_address]