[Updated 10/08/13]
There are over 1 billion monthly active Facebook users — 58% of which return daily — and through your brand's page, you have the ability to connect with these people. Use Facebook as a tool for brand positioning and raising consumer awareness.
Use the following whitepaper to get the most out of your brand’s Facebook page by learning Facebook Posting 101.
You created a Facebook Page instead of a personal profile for at least one good reason: Facebook Insights is something a Page has that a profile does not. Let's learn how to read Insights and use them to your advantage, even to toot your own horn!
An introduction to the features, functions and creative/productive applications of Google Plus (G+) for individuals, organizations & PR/marketing purposes.
Brought to you by Ketchum & Ketchum Digital.
You created a Facebook Page instead of a personal profile for at least one good reason: Facebook Insights is something a Page has that a profile does not. Let's learn how to read Insights and use them to your advantage, even to toot your own horn!
An introduction to the features, functions and creative/productive applications of Google Plus (G+) for individuals, organizations & PR/marketing purposes.
Brought to you by Ketchum & Ketchum Digital.
Google a publié en août 2014 un guide de prise en main de son réseau social Google Plus.
Il couvre les différentes fonctionnalités offertes par les pages, les profils, les photos, les événements, les hangouts, les chaînes Youtube, mais également les outils de promotion de Google+.
Source du guide : http://services.google.com/fh/files/misc/googleplus-partner-playbook-august-2014.pdf
Facebook Page Insights - Glossary Terms / Glossário de TermosPaulo Os Vilarinho
This glossary provides definitions for the metrics
contained in Page Insights. It is organized by tab, and
ends with an explanation of the export terms.
Esse glossário contem o significado das métricas dos relatórios de nível de página do Facebook.
Facebook social media marketing presentation given to local San Luis Obispo small business owners.
Prevail PR
2220 Exposition Dr., San Luis Obispo, CA 93401
(805) 456-8636
http://prevailpr.com/
You want to build a compelling Facebook fan page with consistent engagement, but how do you understand what it is that your fans are consuming, engaging with and sharing? Facebook Insights can provide the answers but the terminology is confusing (and sometimes changes!) and the sheer number of metrics can be overwhelming for marketers / community managers.
This presentation forms the basis of the eGenie Facebook Insights Training course and cuts through the clutter, explaining everything in simple terms so that you can really understand which metrics are appropriate when. The course can be tailored to meet your specific requirements, but aims to cover the following areas:
- Understand how to set clear, measurable goals
- Understanding the metrics that are available within Insights
- Learning about who sees your posts, how this is affected by EdgeRank and how this knowledge can enable you to post most effectively
- Learning what the numbers really mean and what action is appropriate in different situations
- Discovering how you can use the power of Facebook Insights to influence your marketing strategy because you understand what is working and what isn't
For more information on how eGenie can help, contact us now!
Facebook Ads: Process, Targeting & Tools, then back again. In 20 minutesNed Poulter
Many people deny the opportunity that awaits them when it comes to Facebook Ads. Having spent a SIGNIFICANT amount of time working with our clients to ideate, create and optimise our clients paid social media strategies - here are my top tips and tricks for optimising you Facebook Ad campaigns. Delivered in 20 minutes!
Appbistro + TabSite Joint Webinar "Five Misconceptions when marketing your Fa...appbistro
Joint Webinar presented on Aug. 17th, 2011 with Appbistro & TabSite: "Five Misconceptions about Marketing on your Facebook Fan Page"
Please visit us to discover the best applications and most comprehensive reviews to help you find the best solutions for your Facebook Fan Page:
www.appbistro.com
@appbistro
www.tabsite.com
@tabsite
Social Media Content Strategy: Content is KingMorgan Brown
Creating an effective social media program requires a content creation and marketing strategy. In this presentation I cover the basics of creating a content strategy for Facebook, YouTube, Twitter and Flickr. In particular, Facebook presents an interesting content strategy challenge with the need for marketers and brands to optimize content for Facebook's EdgeRank.
Google a publié en août 2014 un guide de prise en main de son réseau social Google Plus.
Il couvre les différentes fonctionnalités offertes par les pages, les profils, les photos, les événements, les hangouts, les chaînes Youtube, mais également les outils de promotion de Google+.
Source du guide : http://services.google.com/fh/files/misc/googleplus-partner-playbook-august-2014.pdf
Facebook Page Insights - Glossary Terms / Glossário de TermosPaulo Os Vilarinho
This glossary provides definitions for the metrics
contained in Page Insights. It is organized by tab, and
ends with an explanation of the export terms.
Esse glossário contem o significado das métricas dos relatórios de nível de página do Facebook.
Facebook social media marketing presentation given to local San Luis Obispo small business owners.
Prevail PR
2220 Exposition Dr., San Luis Obispo, CA 93401
(805) 456-8636
http://prevailpr.com/
You want to build a compelling Facebook fan page with consistent engagement, but how do you understand what it is that your fans are consuming, engaging with and sharing? Facebook Insights can provide the answers but the terminology is confusing (and sometimes changes!) and the sheer number of metrics can be overwhelming for marketers / community managers.
This presentation forms the basis of the eGenie Facebook Insights Training course and cuts through the clutter, explaining everything in simple terms so that you can really understand which metrics are appropriate when. The course can be tailored to meet your specific requirements, but aims to cover the following areas:
- Understand how to set clear, measurable goals
- Understanding the metrics that are available within Insights
- Learning about who sees your posts, how this is affected by EdgeRank and how this knowledge can enable you to post most effectively
- Learning what the numbers really mean and what action is appropriate in different situations
- Discovering how you can use the power of Facebook Insights to influence your marketing strategy because you understand what is working and what isn't
For more information on how eGenie can help, contact us now!
Facebook Ads: Process, Targeting & Tools, then back again. In 20 minutesNed Poulter
Many people deny the opportunity that awaits them when it comes to Facebook Ads. Having spent a SIGNIFICANT amount of time working with our clients to ideate, create and optimise our clients paid social media strategies - here are my top tips and tricks for optimising you Facebook Ad campaigns. Delivered in 20 minutes!
Appbistro + TabSite Joint Webinar "Five Misconceptions when marketing your Fa...appbistro
Joint Webinar presented on Aug. 17th, 2011 with Appbistro & TabSite: "Five Misconceptions about Marketing on your Facebook Fan Page"
Please visit us to discover the best applications and most comprehensive reviews to help you find the best solutions for your Facebook Fan Page:
www.appbistro.com
@appbistro
www.tabsite.com
@tabsite
Social Media Content Strategy: Content is KingMorgan Brown
Creating an effective social media program requires a content creation and marketing strategy. In this presentation I cover the basics of creating a content strategy for Facebook, YouTube, Twitter and Flickr. In particular, Facebook presents an interesting content strategy challenge with the need for marketers and brands to optimize content for Facebook's EdgeRank.
Social Media: The Ultimate Guide to Facebook PagesNexteppe Pages
This beginners guide will go over Facebook page(s). We will walk you through step by step, the use of Facebook's many functions and cover all the basics from posting, scheduling posts, uploading images and more.
------
Nexteppe is an automotive retail marketing resource for all categories of automotive dealers. We use online marketing strategies to help U.S. auto dealers increase profits in every aspect of their business. We are a close-knit group of dedicated employees, inventive leaders, and talented minds who work together to deliver an all-encompassing service to our customers.
Developing an Effective Content Marketing and Social Media StrategyTypeset
II prepared this presentation for the Future Proof Workshop at the Online Retailer Conference in Sydney, Australia in August 2013. The presentation focuses on the importance of a content marketing strategy, the 3 necessary components to a mature strategy, tips from professionals and traps to avoid.
A presentation given to Eastern Michigan University's Search Marketing Workshop in November 2013 on developing social media content guided by strategy.
Hope you enjoy this deck on 'Content Posting Guidelines'. Care about Facebook Marketing for incredible Business Growth? You may want to take advantage of our hands-on Advanced Facebook Marketing training. We are just a click away - http://www.42inception.com
How to Create a Social Media Listening Strategy to Build & Protect Your BrandSimple Marketing Now LLC
A Social Media Listening Strategy is a systematic approach to monitoring what's being said about your business and industry online and listening from the perspective of your customers. Learn how in this presentation.
Create a Content Marketing Strategy Your Customers will LOVE, in 7 StepsJay Baer
Here's how to create a content marketing strategy your customers will love, in 7 steps. This presentation from global content marketing consultant, keynote speaker, and New York Times bestselling author Jay Baer will help you craft a winning content marketing strategy for your brand or organization. The principles in this presentation are used by Jay Baer and his Convince and Convert consulting firm on behalf of some of the largest companies in the world. Learn how corporate objectives, audiences, audience inquiries, metrics, content execution, and even social media work together to make content marketing programs successful. You'll want to print this one out and/or share it with your team.
It's back! The annual Content Marketing Institute/Content Marketing research returns again to dissect content marketing benchmarks, budgets and trends for B2B marketers in North America.
Facebook Page Insights via Facebook, Inc.
With Pages Insights, you can: Understand the performance of your Page; Learn which content resonates with your audience; and Optimize how you publish to your audience so that people will tell their friends about you.
In this digital age, social media is a cost-effective tool to market your business to potential customers.
How can you use the popular social media networks effectively? In this session, you will learn what kinds of engaging, share-worthy content to post to social media, how to get started, and how to use a content calendar to plan your social media posts.
10 Ways To Automate Your Social Media for Female EntrepreneursVanessa Kromer
Tired of wasting time and energy trying to think of content to share on your social media platforms? Stressed over cramming to create images for your posts? Let me help you take care of it all once a week!
In this digital age, social media is a cost-effective tool to market your business to potential customers.
How can you use the popular social media networks effectively? In this session, you will learn what kinds of engaging, share-worthy content to post to social media, how to get started, and how to use a content calendar to plan your social media posts.
How to reach and build your Facebook audience. Learn why social media is a vital component of your SEO.
How to manage your Facebook page like a rockstar! Important setting for page managers. Target your audience and engage.
Social Media Week resource -Getting down with TwitterJesse Onomiwo,CEP
Quick tips on Twitter marketing for business. It is a practical handbook from #SMWBizGrowth session of Social Media Week Lagos. Favourite parts are the power of Twitter lists, quick Twitter following growth strategies, and content calendars. Powerful Twitter growth tools are also included
The State of Social Media Address: Campaign Results Are InBoostability
Results are in! How do you measure your 2016 campaign success? Determine how your social media audience, website audience, PPC campaigns, and buyer personas all align to create a more fine tuned approach to your 2017 marketing strategy.
It’s not enough to just know that your customers and potential customers are on Facebook – the key is to reach and engage them. How? The answers are in your Facebook data. But navigating mounds of Likes, comments and other metrics can be a daunting task for any marketer.
In this 70-page eBook, we'll give you everything you need to analyze your Facebook data, including:
A complete glossary of Facebook metrics and what they *really* mean
How to fully analyze your – and your competitors' – activity on Facebook
What to do with the analysis to improve your Facebook strategy
Tools that will help you conduct the analysis yourself
Will Click-Through Rates Be Affected by Google’s New SERP Design? Tier10
At any given time, Google is known to be testing dozens of features on randomly selected accounts. Currently, it seems they are testing a new format for displaying ads on search engine result pages. Have you noticed the change?
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From instant messaging to MySpace to Twitter, the Internet has always come equipped with it's own ever-evolving language. The following is a glossary of the latest lingo on Twitter.
The modern American economy is driven by data. It determines the places where we shop, the products that we buy, the manner in which we buy them, and the way in which we express our reactions to these purchases.
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Why Social Media Adds a Whole New Dimension to Live Sporting Events Tier10
Back in 2010, Game 7 of the NBA Finals between the Los Angeles Lakers and the Boston Celtics set a then-record number of 3,085 tweets per second, or over 185,000 tweets per minute.
It has not been the government’s week. After private contractor Edward Snowden leaked a series of highly classified documents to The Guardian newspaper, the federal government has been besieged on all sides by accusations of spying on its citizens...
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
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What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Putting the SPARK into Virtual Training.pptxCynthia Clay
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2. How to leverage your testimonials to boost your sales 💲
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Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
2. TABLE OF CONTENTS
01
OVERVIEW
WHAT EXACTLY SHOULD I POST?
POST TYPES
POST LENGTH & FREQUENCY
BEST DAY OF WEEK TO POST BASED ON INDUSTRY
BEST TIME OF DAY TO POST
USING HASHTAGS
PROMOTED POSTS
SCHEDULING POSTS
MEASUREMENTS & ANALYTICS
CHART (A): MEASUREMENTS & ANALYTICS
CHART (B): MEASUREMENTS & ANALYTICS
OTHER HELPFUL HINTS
02
03
04
07
08
09
10
11
12
13
14
15
16
Facebook Posting · October 2013
3. OVERVIEW
POSTING REGULARLY FROM YOUR BUSINESS PAGE
IS IMPORTANT FOR MAINTAINING YOUR BRAND’S
REPUTATION.
There are over 1 billion monthly active Facebook users — 58% of
which return daily — and through your page, you have the ability
to connect with these people. Use Facebook as a tool for brand
positioning and raising consumer awareness. Do this through the
type of content you choose to share and the types of interaction
you promote with your audience.
BY USING FACEBOOK AS A MARKETING TOOL, YOU
HAVE THE ABILITY TO EDUCATE, GUIDE AND ENGAGE
THE CONSUMER.
Use the following white paper to get the most out of your brand’s
Facebook page by learning Posting 101.
02 Facebook Posting · October 2013
To learn more visit:
Tier10.com
Follow us @Tier10
4. WHAT EXACTLY SHOULD I POST?
POST ENGAGEMENT
· There are EIGHT different types of posts: standard, photo, link,
video, event, photo album, milestone, and highlighted
post. (see next page for examples)
· Photos receive a higher number of Likes, Comments and
Shares on average.
· Posts that include calls to action see interaction rates of
48% higher than average.
· Posts that use the word “win” receive a 46% higher
interaction rate.
· Posts that use the word “winner” receive a 68% higher
interaction rate.
· Posts that use the word “giveaway” receive a 42% higher
interaction rate.
03
LIKE PERCENTAGE
0.2%
0.1%
0.0%
0.3%
PHOTO TEXT VIDEO LINK
COMMENT PERCENTAGE
0.02%
0.01%
0.00%
0.03%
PHOTO TEXT VIDEO LINK
SHARE PERCENTAGE
0.04%
0.02%
0.00%
0.06%
PHOTO TEXT VIDEO LINK
Facebook Posting · October 2013
To learn more visit:
Tier10.com
Follow us @Tier10
5. POST TYPES
04 Facebook Posting · October 2013
To learn more visit:
Tier10.com
Follow us @Tier10
STANDARD POST PHOTO
LINK
PHOTO ALBUM
6. POST TYPES
05 Facebook Posting · October 2013
To learn more visit:
Tier10.com
Follow us @Tier10
EVENTVIDEO
7. POST TYPES
06 Facebook Posting · October 2013
To learn more visit:
Tier10.com
Follow us @Tier10
MILESTONE HIGHLIGHTED POST
8. POST LENGTH & FREQUENCY
HOW MANY CHARACTERS?
· Posts with 80 characters or less receive 23% higher
interaction rates than longer posts.
· Try not to go over 120 characters per post.
HOW OFTEN?
· Post twice a day, maximum.
· Posting more than twice per day reduces engagement
by 40% and risks unsubscribes or unlikes.
· We recommend a minimum of one post per week to
stay top of mind and relevant.
· Posting 1-4 times a week produces 71% higher use
engagement than posting 5+ times per week.
07
1-4 POSTS/WEEK5+ POSTS/WEEK
1-2 POSTS/DAY3+ POSTS/DAY
“LIKE” RATE “COMMENT” RATE
USER ENGAGEMENT RATES
Facebook Posting · October 2013
To learn more visit:
Tier10.com
Follow us @Tier10
9. BEST DAY TO POST BASED ON INDUSTRY
AUTO INDUSTRY DRIVES MORE INTERACTION
ON THE WEEKENDS
· Posts from the automotive industry on the weekend
receive interaction rates 15% higher than weekdays.
· However, only 14% of automotive-related brand
pages post at this time.
INTERACTION RATES
08 Facebook Posting · October 2013
To learn more visit:
Tier10.com
Follow us @Tier10
10. BEST TIME OF DAY TO POST
WHAT TIME?
· Generate your posts between the hours of 8 p.m. and 7 a.m.
· These posts receive 20% more user engagement.
· Having your posts published during these late hours allows
for more visibility. During peak share times (business hours,
especially lunchtime), content will quickly get pushed to the
bottom of your subscribers’ News Feeds.
· Keep in mind that Facebook users spend 40% of their time
on their News Feed.
09 Facebook Posting · October 2013
To learn more visit:
Tier10.com
Follow us @Tier10
11. FACEBOOK HASHTAGS
GENERAL GUIDELINES FOR USING HASHTAGS
10 Facebook Posting · October 2013
To learn more visit:
Tier10.com
Follow us @Tier10
Join the live conversation.
Join the conversation as it’s happening to get your brand noticed.
Be relevant.
Be sure your hashtag actually relates to the theme or topic of your
post. Otherwise, it won’t belong in the conversation.
Watch the length.
Long hashtags are hard for people to read and are not likely to be used
by other people or brands.
Watch the number.
Avoid using too many hashtags in one post.
Incentivize.
Encourage your fan-base to share your content by offering discounts or
special offers to anyone who uses your hashtag.
Content is key.
As always, your post will only be successful if you’re sharing quality
content. Keep sharing the type of content that has been successful.
Think about all your campaigns.
Hashtags can be used in video or print advertising to encourage one
large conversation. Intregrate your strategy across all mediums.
12. PROMOTED POSTS
11
PAYING FACEBOOK TO PROMOTE YOUR POSTS
INCREASES YOUR REACH AND CHANCE OF
PLACEMENT IN YOUR SUBSCRIBERS’ NEWS FEEDS.
Promoting a post “bumps” it higher than it would otherwise appear
in your audience’s News Feeds. It also increases the chances the
friends of your fans will see the post (given that your fans like,
comment or share the post).
HOW TO PROMOTE YOUR POSTS:
1. Create a new post or select an existing post on your page.
2. Select your budget from the “Promote” dropdown menu.
3. Save and then track insights by clicking on the “Promote”
button at the bottom of the promoted post.
Facebook Posting · October 2013
To learn more visit:
Tier10.com
Follow us @Tier10
13. SCHEDULING POSTS
12
CREATE YOUR POSTS IN ADVANCE AND SET
THE EXACT DAY AND TIME YOUR POST WILL BE
PUBLISHED BY USING A SCHEDULING TOOL.
You can schedule your page posts on Facebook by following the
steps seen below:
· Click on the clock icon in the lower left of the sharing tool.
· Choose the year, month, day and hour you’d like your
post to be published.
· Click “schedule.”
To view all your scheduled posts, go to the “Edit Page” drop-down
menu and select “Use Activity Log”
To schedule more than one post at a time, look into third-party sites
like Hootsuite, Sprout Social or Social Dealer.
Facebook Posting · October 2013
To learn more visit:
Tier10.com
Follow us @Tier10
14. MEASUREMENTS & ANALYTICS
13
CHECKING YOUR INSIGHTS REGULARLY CAN
HELP YOU UNDERSTAND WHAT TACTICS ARE
WORKING BEST FOR YOUR PAGE.
Page insights can help you learn specifically what times your
audience is most engaged and with what types of posts.
TO VIEW INSIGHTS, CLICK ON THE “SEE ALL” OPTION
LOCATED IN THE LOWER LEFT OF YOUR ADMIN PANEL.
Either view your insights through Facebook or use the “Export”
option in the top right corner.
When exporting your data, you have the following options:
· The date range of the data you would like to see for your page
· Whether you would like to export the data to an Excel file (.xls)
or a CSV file (.csv)
· The type of data you’d like to see (Select “Page level data” for
data about your page, and select “Post level data” to see data
on each of your specific posts.)
See charts on Pages 14 & 15
See All
Click here to see
all of your insights.
Facebook Posting · October 2013
15. MEASUREMENTS & ANALYTICS
14
UNDERSTANDING PAGE INSIGHTS:
PEOPLE TALKING ABOUT THIS?
23,080 26.04%
WEEKLY TOTAL REACH?
9,502,947 26.04%
TOTAL LIKES?
887,200 2.35%
FRIENDS OF FANS?
243,805,377 2.35%
Total Reach
The number of unique people
who have seen any content
associated with your Page
(including any ads or sponsored
stories pointing to your page) in
the last seven days.
People Talking About This
The number of unique
people who have created
a story about your Page
in the last seven days.
Friends of Fans
The number of unique
people who are friends
with your fans, including
your current fans.
Total Likes
The number of
unique people who
like your page.
Facebook Posting · October 2013
16. MEASUREMENTS & ANALYTICS
15
UNDERSTANDING POST INSIGHTS:
FEB 7 FEB 14 FEB 21
POSTS
Number of posts: The size of the bubbles represents
the number of posts your Page published each day.
People Talking About This: The number of unique people who have created a
story about your Page in the 2 days leading up to each date shown on the chart.
Total Reach: The number of unique people who have seen any
content associated with your page (including any ads or sponsored
stories pointing to your Page) in the 7 days leading up to each date
shown on the chart.
PEOPLE TALKING ABOUT THIS WEEKLY TOTAL REACH
Facebook Posting · October 2013
17. HELPFUL HINTS
16
THE FOLLOWING OPTIONS ARE AVAILABLE TO
YOU AFTER YOU’VE PUBLISHED YOUR POSTS
ADDING A MILESTONE
Facebook Posting · October 2013
To learn more visit:
Tier10.com
Follow us @Tier10
Pin to Top
If pinned to top, this post will stay at the top of your page for 7 days.
Change Date
Use this to change the date and time of when your post was
published.
Highlight
“Highlight” your post, and it will automatically become larger and more
visible by spanning the width of your page.
Reposition Photo
Use this tool to ensure your image is as appealing as possible.
Hide
Hide posts from your page that may no longer be relevant or are not
engaging fans.
Milestones
Add a milestone to your page to highlight important moments in your
brand’s history. You can add milestones as they occur or you can add
past events by scrolling through your page’s timeline.
Tagging
Tagging other brand pages is great way to build your presence. Just use
the @ symbol and start typing the brand’s name.
18. SOURCES
17
Pages 3, 7 & 9
SalesForce.com (Formerly Buddy Media)
Page 8
LinchPinSEO
Pages 11 - 16
Facebook.com
Facebook Posting · October 2013
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