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Facebook Ads Reports
Facebook	Ads	-	Performance	Report
FB	Ads	Performance	Overview
2,408
CLICKS
88,383
IMPRESSIONS
395
SOCIAL	CLICKS
2.72
CTR	(%)
60,727
REACH
1
FREQUENCY
581
PAGE	LIKES
967.04
SPEND
15,505
SOCIAL	IMPRESSIONS
0.40
AVERAGE	CPC
3
WEBSITE	ACTIONS	(ALL)
322.35
COST	PER	ALL	WEBSITE	ACTION
%
AUD
AUD AUD
Engagement	Performance
Page	Likes
Page	Engagement
Page	Likes Page	Engagement
29.	Jun 6.	Jul 13.	Jul 20.	Jul 27.	Jul 3.	Aug
0
100
200
300
0
250
500
750
Clicks Impressions Frequency Reach Page	Likes Page	Engagement
YRC	Worldwide-PagePostEngagement 1,655 53,435 1 41,643 108 957
YRC	Worldwide	-	likes	-	Vic 646 31,521 1 22,008 467 517
Remarketing	-	Website	Conversions 107 3,427 5 660 6 195
Facebook	Ads	-	Performance	Report
Demographic	Reach
15538
15538
14225
14225
4599
4599
1685
1685
717
717
453
453
18-24 25-34 35-44 45-54 55-64 65+
Clicks Impressions Reach Spend	(AUD) Page	Likes
18-24 373 19,982 15,538 204.09 128
25-34 369 18,495 14,225 223.51 158
35-44 128 6,248 4,599 107.69 91
45-54 87 2,101 1,685 47.71 40
65+ 39 483 453 9.79 2
55-64 37 758 717 12.20 6
Facebook	Ads	-	Performance	Report
Gender	Targeting
30994
30994
5954
5954
270
270
male female unknown
Clicks Impressions Reach Spend	(AUD)
male 912 40,917 30,994 472.78
female 118 6,815 5,954 128.67
unknown 3 335 270 3.54
Facebook	Ads	-	Performance	Report
Ad	Placement	Performance
57608
57608
3565
3565
269
269
195
195
mobile_feed desktop_feed right_hand non_feed
Clicks Impressions Reach Spend	(AUD)
mobile_feed 2,297 81,232 57,608 912.57
desktop_feed 102 4,424 3,565 48.37
non_feed 5 850 195 2.46
right_hand 4 1,877 269 3.64
Facebook	Ads	-	Performance	Report
Reach Frequency Impressions Clicks
Unique
Clicks
CTR
(%)
Spend
(AUD)
Page
Likes
Average	CPC
(AUD)
Website
Actions	(All)
Cost	Per	All	Website
Action	(AUD)
YRC	Worldwide-
PagePostEngagement
41,643 1 53,435 1,655 1,277 3.10 430.05 108 0.26 0 0.00
YRC	Worldwide	-	likes 22,008 1 31,521 646 567 2.05 500.00 467 0.77 2 250.00
Remarketing	-	Website
Conversions
660 5 3,427 107 62 3.12 36.99 6 0.35 1 36.99
Facebook	Ads	-	Performance	Report
Top	Ads	-	Page	Like	Campaign
Facebook	Ads	-	Performance	Report
Facebook	Ads	-	Performance	Report
Facebook	Ads	-	Performance	Report
Top	Ads	-	Remarketing	Campaign
Facebook	Ads	-	Performance	Report
Facebook	Ads	-	Performance	Report
Top	Ads	-	Engagement
Facebook	Ads	-	Performance	Report
Facebook	Ads	-	Performance	Report
Facebook	Ads	-	Performance	Report
Recommendations
1.	a
2.	b
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