1. Fast Food Sample Social Media Report Travis Bradley Linkedin : travisbradleyTravis@sysomos.ca@travisobvs 1

2. 2 Sources 5 Days: May 30th to June 4th

3. Share of Voice 3 11,062 6,114 3,759

4. Share of Voice Sentiment 4

5. Share of Voice: Sources News Blogs Forums Twitter 5

6. Share of Voice: Twitter 6 100,169

7. Share of Voice : Overall 7 48.1%

8. Top 5 Menu items 8 Big Mac Happy Meal McChicken Quarter Pounder Egg McMuffin

9. Top 5 Menu: Twitter 9

10. Top 5 Menu: Sentiment 10

11. 11

12. Top 5 Menu: Gender 12

13. Nutrition 13

14. Nutrition: Blog Breakdown 14

15. Nutrition: Twitter Reach 15

16. Nutrition: Conversation 16 nutrition 76.09% food 74.64% time 69.57%

17. Top News Stories 17

18. Top News Stories 18

19. Top News Stories 19

20. Content Examples 20

21. 21

22. Example of Content : Twitter 22

23. 23

24. Example of content : Blogs 24

25. Influencers 25

26. Influencer Profile : Twitter 26

27. Influencer Profile: Twitter 27 Follower Statistics Follower Breakdown

28. Influencer Profile : Blogs 28

29. Influencer Profile : Blogs 29 workwasters.com InlinkCount: 481 GeoCoordinates: Vancouver, WA, USA Posts Per Month 1,331 posts per month Top Outlinks http://wordpress.org/news redwood city, ca, usa 3 posts http://cleverplugins.com denmark 4 posts per month http://heatmaptheme.com 3 posts per month

30. All data was extracted using Sysomos MAP 30 Travis Bradley Linkedin : travisbradleyTravis@OBVS.ca@travisobvs