during the making my project gives lots of knowledge and understanding the industry or company.then i have make my ppt. for understanding.

1. PERSENTATION
ON
BY
VIKASH KUMAR
MBA17H52
MBA(marketing)

2. SECTORIAL INFORMATION
31.6 33.3 35.7 38.8
43.1
49
57.4
68.4
83.3
103.7
0
20
40
60
80
100
120
2011 2012 2013 2014 2015 2016 2017F 2018F 2019F 2020F
INBILLION$
YEARS
TRENDS IN FMCG REVENUES OVER THE YEARS

3. 36.4
30
8.2
6
4.3
15.1
0
5
10
15
20
25
30
35
40
HUL ITC NESTLE BRITANNIA DABUR OTHERS
INBILLION$
YEAR
Rural FMCG Market (US$ billion)
PORTER’S FIVE FORCE FRAMEWORK ANALYSIS

4. REASON FOR GROWTH OF FMCG IN INDIA
Shift to
organized
market
Increase
in
penetration
Easy access
Rural
Consumption
 Organized sector growth is expected to grow as the share of
unorganized market in the FMCG sector fall with increased level of
brand consciousness.
 Low penetration levels of branded products in categories like
instant foods indicating a scope for volume growth.
 Availability of products has become way more easier as internet and
different channels of sales has made the accessibility of desired
product to customers more convenient at required time and place.
 Rural consumption has increased, led by a combination of increasing
incomes and higher aspiration levels, there is an increased demand for
branded products in rural India
2. Rural India accounts for 40 per cent of the total FMCG market, as of May 2017.

5. Company Profile-Godrej

9. Product/Services offered by the company

10. 4 P’S of Godrej Expert: -
Product: hair dye which is powder form, which can be made ready to use by adding it to water.
Price: Rs 18, Rs 30, Rs, Rs 81, Rs 99, Rs 120, Rs 135
Place: whole India, south Asian countries, south-east Asian countries, some countries in Africa
Promotion: newspapers, magazines, social media, television, banners, bill board, sponsorships.
Segmentation
• presence in all delivery formats
Target
• men and women
Positioning
• affordable coloring, home
solution

11. Dec '17 Sep '17 Jun '17 Mar '17 Dec '16 Sep 16 Jun 16 Mar '16
Net
Sales/Income
from
operations
1,394.74 1,346.72 1,091.66 1,226.14 1,179.82 1,225.66 1,042.23 1,134.06
Other
Operating
Income
30.30 17.06 10.56 28.80 16.09 14.68 15.73 17.78
Total Income
From
Operations
1,425.04 1,363.78 1,102.22 1,254.94 1,195.91 1,240.34 1,058.16 1,151.84
Q1 = (1,151.84 - 1,254.94) / 1,254.94*100 = -8.21
Q2 = (1,058.16– 1,102.22) / 1,102.22* 100 = -3.99
Q3 = (1,240.34– 1,363.78) / 1,363.78* 100 = - 9.05
Q4 = (1,195.91– 1,425.04) / 1,425.04* 100 = - 16.07
Sales forecasting

12. Digital marketing strategy
Facebook page of Godrej Expert has a good number of 2.5 lakhs
fans.
Revamp the look of website and Facebook page to appear like
“Home-salon”
Connect the website, fb page and YouTube channel by sharing
content and conducting campaign across platform.
Godrej Expert Ambassador contest
Call the blogger to write interesting, crazy blogs on “why I colored
my hair” and include “Godrej Expert Home-salon-the Expert
coloring at “ in the article.
Publish the blog on the Godrej website.
Share the blog on Facebook to Generate conversation on hair
smoothing. The articles would also be judge by number of likes and
conversion generated.
Share the “Salon-Effect” Campaign
Female love to share their fashion photo – high Engagement
Contest love where fans would be encourage to share their photos
after hair color.
The tvc, Experimental marketing campaign and guerrilla marketing
campaign should be share.
Launch twitter and pinteret pages – Engagement coverage