Monthly Social Media Report - KRDS_Fashion & Retail

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Monthly Social Media Report - KRDS_Fashion & Retail

  1. 1. www.krds.com feed.krds.com twitter.com/KRDSAsia facebook.com/KRDS May 1st to May 31st 2014
  2. 2. Fashion & Retail Brands Considered Fans: 2,10,177 Fans: 31,35,776 Fans: 25,05,510 Fans: 21,04,504 Fans: 28,37,797 Fans: 2,53,000
  3. 3. Methodology
  4. 4. (No. of Likes) + 2 (No. of Shares) + 5 (No. of Comments) No. of Fans of Page KRDS Engagement Score on Post x 1000 This calculation is based on the following assumptions: • Fans like posts most frequently • Fans share posts less frequently • Fans comment on posts rarely We multiply by 1000 for legibility Final note: The ideal engagement rate would have the reach (number of people who actually saw the post) as the denominator, but since it's not a publicly available figure, using the number of fans is the best we can do to benchmark pages against each other. Introduction We have ranked all the posts published on fashion & retail brand pages in India using the KRDS Engagement Score.
  5. 5. Top 5 Brand Specific Posts Content unique to the particular brand, including events, slogans, and product information
  6. 6. 70.2 KRDS Engagement Score
  7. 7. 1.58 KRDS Engagement Score
  8. 8. 1.50 KRDS Engagement Score
  9. 9. 1.06 KRDS Engagement Score
  10. 10. 0.77 KRDS Engagement Score
  11. 11. Top 5 Promotional Posts Content to publicize product promotions and discounts
  12. 12. 15.55 KRDS Engagement Score
  13. 13. 4.90 KRDS Engagement Score
  14. 14. 2.60 KRDS Engagement Score
  15. 15. 1.58 KRDS Engagement Score
  16. 16. 1.23 KRDS Engagement Score
  17. 17. Top 5 Generic Posts Content aimed at driving engagement that could be posted to the page of any brand
  18. 18. 2.90 KRDS Engagement Score
  19. 19. 1.50 KRDS Engagement Score
  20. 20. 1.30 KRDS Engagement Score
  21. 21. 0.99 KRDS Engagement Score
  22. 22. 0.65 KRDS Engagement Score
  23. 23. Madhu Sudan Account Manager KRDS - India madhusudan.v@krds.com +918861822228 madhusudan.v.krds THANK YOU

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