Reporting is the most important client communication after client-onboarding. It is an integral part of SEM and this is where you show the return on investment (ROI) to your clients and justify your digital budget. Good reporting is crucial to your success as a search engine marketer.
Bing Ads has its own USPs and is better that Google Adwords in some aspects. It is important to show how you leveraged these aspects in your client reports inorder to justify your ad spend. Preparing these reports in excel is exhausting and time consuming. Account Managers spend almost 1/3 of their time preparing excel reports for their clients. This is an insane waste of time, when all of this can be automated. As an account manager your core value addition is account optimization and not excel reporting!
Automation without compromising on client customization! Reportgarden offers a beautiful solution to this problem in 3 simple steps:
1. Select a default reporting template
2. Customize your reports using the simple drag and drop editor. Add all the metrics you want.
3. Schedule the report to be automatically to your clients
This is a sample ReportGarden Bing Ads Report.
The ability to customize and build your own reports allows marketers to gain truly valuable insights from the tool + this is huge time saver.
Key sections to included in a Bing Ads Report include:
1. Bing Ads Performance Overview
2. Click Performance
3. Network Performance
4. Conversion Performance
5. Campaign Performance
6. Ad Group Performance
7. Ad Performance
8. Keyword Performance
9. Search Queries
10. Recommendatiions