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SEO Reports

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At the beginning of every month you need to justify your SEO strategy, your efforts and yourself. With the challenging landscape of SEO comes the challenging landscape of SEO reporting. It is a tough task to make all the data points and metrics indicate real progress, and more importantly meet your clients' expectations. In the case of SEO reports there is so much data available that it is easy to get lost in this data. SEOs and marketers often use excel for preparing SEO reports but this is tedious and time consuming.

When it comes to client reporting, especially SEO reports, it is crucial to present this complex data in a meaningful way. Data visualization becomes tremendously important in this regards. Reportgarden solves this problem in 3 simple steps:

1. Select a default reporting template
2. Customize your reports using the simple drag and drop editor. Add all the metrics you want.
3. Schedule the report to be sent automatically to all your clients

This is a sample ReportGarden SEO Performance Report.

The ability to customize and build your own reports allows marketers to gain truly valuable insights from the tool + this is huge timesaver.

Key sections to included in a SEO Reports:

1. SEO Performance Overview
2. Wesite Traffic
3. Traffic Sources
4. Device Performance
5. Site Health
6. Laning Page Performance
7. Top Referrals
8. Top Referrals traffic
9. Keyword Performance
10. Recommendations

Published in: Marketing
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SEO Reports

  1. 1. SEO - Performance Report SEO Performance Overview 378 -15.34% 320 SESSIONS 351 -22.79% 271 USERS 336 -22.32% 261 NEW USERS 88.89 -8.25% 81.56 % NEW SESSIONS 56.35 7.58% 60.62 BOUNCE RATE (%) 00:01:08 55.00% 00:01:46 AVG SESSION DURATION(SECONDS) 91 -47.25% 48 ORGANIC SEARCHES 751 -18.38% 613 PAGE VIEWS 1 0.00% 1 PAGE VIEWS/SESSION % % % % Website Traffic Sessions Sessions Past Sessions 1. Aug 3. Aug 5. Aug 7. Aug 9. Aug 11. Aug 13. Aug 15. Aug 17. Aug 19. Aug 21. Aug 23. Aug 25. Aug 27. Aug 29. Aug 31. Aug 2. … 2. Jul 4. Jul 6. Jul 8. Jul 10. Jul 12. Jul 14. Jul 16. Jul 18. Jul 20. Jul 22. Jul 24. Jul 26. Jul 28. Jul 30. Jul 1. A… 0 10 20 30 Sessions New Users Page Views Jul 27 2015 208 166 528 Aug 03 2015 846 678 2,048 Aug 10 2015 574 448 1,570 Aug 17 2015 570 465 1,717 Aug 24 2015 680 474 2,077 Aug 31 2015 85 69 199
  2. 2. SEO - Performance Report Traffic Sources 1295 1295 708 708 662 662 297 297 1 1 cpc organic referral (none) (not set) Sessions Sessions Past Sessions cpc organic referral (none) (not set) cpc organic referral (none) (not set) 0k 1k 2k Sessions % New Sessions cpc 1,295 83.01 organic 708 66.81 referral 662 81.72 (none) 297 77.10 (not set) 1 100.00
  3. 3. SEO - Performance Report Device Performance Sessions Sessions Past Sessions desktop mobile tablet desktop mobile tablet 0k 1k 2k 3k Sessions Bounce rate (%) Avg Session Duration(Seconds) desktop 1,313 62.68 00:03:01 mobile 910 63.08 00:01:52 tablet 740 57.16 00:02:20
  4. 4. SEO - Performance Report Site Health 4,014 -26.18% 2,963 SESSIONS 69.28 -11.35% 61.42 BOUNCE RATE (%) 00:01:46 40.00% 00:02:29 AVG SESSION DURATION(SECONDS) % % Landing Page Performance Sessions New Users % New Sessions Bounce rate (%) Page Views/Session Avg Session Duration(Seconds) Organic searches / Aug 01 '15 - Aug 31 '15 247 202 81.78 62.75 2 00:01:58 25 Jul 01 '15 - Jul 31 '15 307 272 88.60 61.56 2 00:01:05 49 % change -19.54% -25.74% -7.70% 1.93% 0.00% 81.00% -48.98% (not set) Aug 01 '15 - Aug 31 '15 17 17 100.00 0.00 0 00:00:00 0 Jul 01 '15 - Jul 31 '15 20 20 100.00 0.00 0 00:00:00 0 % change -15.00% -15.00% 0.00% 100.00% 100.00% 100.00% 100.00% /offering/mailboxes Aug 01 '15 - Aug 31 '15 13 12 92.31 53.85 2 00:00:34 9 Jul 01 '15 - Jul 31 '15 33 33 100.00 42.42 2 00:01:25 32 % change -60.61% -63.64% -7.69% 26.94% 0.00% -60.00% -71.88% /services Aug 01 '15 - Aug 31 '15 7 3 42.86 71.43 1 00:01:53 3 Jul 01 '15 - Jul 31 '15 2 1 50.00 50.00 3 00:00:42 0 % change 250.00% 200.00% -14.28% 42.86% -66.67% 169.00% 100.00% /blog Aug 01 '15 - Aug 31 '15 4 3 75.00 50.00 2 00:00:03 0 Jul 01 '15 - Jul 31 '15 0 0 0.00 0.00 0 0 0 % change 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%
  5. 5. SEO - Performance Report Website Exposure Top Referrals Sessions Sessions Past Sessions google (direct) floating-share-buttons.com m.facebook.com allissiasatticdesign.com.au google (direct) floating-share-buttons.com m.facebook.com allissiasatticdesign.com.au 0k 1k 2k 3k
  6. 6. SEO - Performance Report Referral Data Sessions google Aug 01 '15 - Aug 31 '15 1,959 Jul 01 '15 - Jul 31 '15 2,522 % change -22.32% (direct) Aug 01 '15 - Aug 31 '15 297 Jul 01 '15 - Jul 31 '15 350 % change -15.14% share-buttons.com Aug 01 '15 - Aug 31 '15 185 Jul 01 '15 - Jul 31 '15 656 % change -71.80% m.facebook.com Aug 01 '15 - Aug 31 '15 165 Jul 01 '15 - Jul 31 '15 97 % change 70.10% mybestreviews.com.au Aug 01 '15 - Aug 31 '15 91 Jul 01 '15 - Jul 31 '15 77 % change 18.18% getsuccess.com Aug 01 '15 - Aug 31 '15 31 Jul 01 '15 - Jul 31 '15 0 % change 100.00%
  7. 7. SEO - Performance Report Keyword Performance New Users Sessions Bounce rate (%) (not set) 1,824 2,239 62.89 (not provided) 434 657 55.40 red racing cars 0 2 100.00 sports cars for rent 2 2 100.00 sports car reviews 1 2 50.00 sports cars in uk 1 1 0.00 quickcars1.com 1 1 0.00 electric sports cars 1 1 0.00 race tracks 1 1 100.00 race tracks in uk 1 1 0.00 Recommendations 1. a 2. b 3. c 4. 5.

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