Facebook Performance Report Template

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Use this template to track and report your Facebook metrics weekly, fortnightly or monthly. The charts are created in Excel and you'll need to track the numbers in there before copying and pasting the charts for each new report period.

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Facebook Performance Report Template

  1. 1. FACEBOOK PERFORMANCE REPORT Week 17 April 20-26, 2015 YOUR LOGO
  2. 2. FACEBOOK PERFORMANCE REPORT WEEK 17 2015 How to use this report template Use this template to track metrics used in the Social Media ROI Framework. All the charts are created in Excel and you’ll need to track the numbers in there before copying and pasting charts for each new report. The report can be compiled weekly, fortnightly, monthly or even quarterly. It can be adapted to report on the other social channels since the Social Media ROI Framework is channel agnostic. Don’t forget, if your online conversion point is not e-commerce, you will need to remove the Revenue metric.
  3. 3. FACEBOOK PERFORMANCE REPORT WEEK 17 2015 Facebook Performance KPIs Week 17 (April 20-26) KPI Engagement Rate (ER) Community Growth Rate (CGR) Click Through Rate (CTR) Reach Wk17 0.250% 1.00% 2.50%37,500 0.085% 0.70% 0.25%23,467 26% 3% WoW change: Target 49% 19% Wk16 0.114% 0.59% 0.24%46,332 Conversion Rate (CVR) Revenue 0.10% $1,000 0.04% $706 27%33% 0.03% $554 = benchmarked competitively & historically = benchmarked historically
  4. 4. FACEBOOK PERFORMANCE REPORT WEEK 17 2015 Engagement Community growth Click throughs Facebook page Posts by page Likes, Comments & Shares ER ER +/- WoW Total fans New fans CGR CGR +/- WoW Link clicks CTR CTR +/- WoW Your Brand /yourFBpageURL 4 167 0.085% Down 26% 49,100 340 0.70% Up 112% 242 0.25% Up 3% Competitor 1 /competitorFBpageURL 6 790 0.121% Down 45% 108,654 540 0.50% Up 261% 306 0.06% Down 58% Competitor 2 /competitorFBpageURL 2 1,086 0.655% Up 26% 82,953 1,496 1.84% Down 58% N/A N/A N/A Competitor 3 /competitorFBpageURL 11 4,156 0.192% Up 130% 196,350 1,047 0.54% Up 57% 2,415 0.20% Up 69% Competitor 4 /competitorFBpageURL 14 425 0.057% Up 43% 53,705 346 0.65% Down 15% N/A N/A N/A Competitor 5 /competitorFBpageURL 12 114 0.012% Down 10% 77,653 92 0.12% Down 32% 34 0.01% Up 16% AVERAGE 8 1,226 0.175% Up 16% 114,171 625 0.65% Down 27% 848 0.13% Up 16% Facebook Competitor Benchmarking Week 17 (April 20-26) FB logo FB logo FB logo FB logo FB logo FB logo
  5. 5. FACEBOOK PERFORMANCE REPORT WEEK 17 2015 Total Reach 4,019 3,674 1,091 4,439 17,025 15,687 25,342 19,221 - 500 1,000 1,500 2,000 2,500 - 5,000 10,000 15,000 20,000 25,000 30,000 Week 14 Week 15 Week 16 Week 17 Uniqueengagedusers TotalReach Organic reach Paid reach Unique engaged users
  6. 6. FACEBOOK PERFORMANCE REPORT WEEK 17 2015 0.000% 0.100% 0.200% 0.300% 0.400% 0.500% 0.600% 0.700% 0.800% 0.900% 1.000% Week 14 Week 15 Week 16 Week 17 EngagementRate(ER) Your Brand Competitor 1 Competitor 2 Competitor 3 Competitor 4 Competitor 5 Average Engagement Rate (ER) Insert annotation Insert annotation Insert annotation
  7. 7. FACEBOOK PERFORMANCE REPORT WEEK 17 2015 0.00% 0.50% 1.00% 1.50% 2.00% 2.50% Week 14 Week 15 Week 16 Week 17 CommunityGrowthRate(CGR) Your Brand Competitor 1 Competitor 2 Competitor 3 Competitor 4 Competitor 5 Average Community Growth Rate (CGR) Insert annotation Insert annotation
  8. 8. FACEBOOK PERFORMANCE REPORT WEEK 17 2015 0.00% 0.10% 0.20% 0.30% 0.40% 0.50% 0.60% Week 14 Week 15 Week 16 Week 17 ClickThroughRate(CTR) Your Brand Competitor 1 Competitor 2 Competitor 3 Competitor 4 Competitor 5 Average Click Through Rate (CTR) Insert annotation Insert annotation
  9. 9. FACEBOOK PERFORMANCE REPORT WEEK 17 2015 $- $100.00 $200.00 $300.00 $400.00 $500.00 $600.00 $700.00 $800.00 0.00% 0.01% 0.01% 0.02% 0.02% 0.03% 0.03% 0.04% 0.04% 0.05% Week 14 Week 15 Week 16 Week 17 Revenue ConversionRate(CVR) Revenue Conversion Rate Conversion Rate (CVR) & Revenue
  10. 10. FACEBOOK PERFORMANCE REPORT WEEK 17 2015 About KPIs This report uses the following KPIs to assess performance week on week against historical performance and against competitors: = Likes + Comments + Shares Posts Page Fans x 100 = (This period – Last period) Last period x 100 = Clicks on links Posts with links Page Fans x 100 = Number of conversions Clicks on links X 100 = Revenue generated from social posts Calculation Engagement Rate (ER) Community Growth Rate (CGR) Click Through Rate (CTR) Reach Conversion Rate (CVR) Revenue = benchmarked competitively & historically = benchmarked historically KPI = Number of unique people who saw our content
  11. 11. FACEBOOK PERFORMANCE REPORT WEEK 17 2015 Automate your reporting Social Status can automate your reporting saving countless hours. Sign up for your free account here: http://socialstatus.io You can upgrade to PRO anytime and track up to 10 Facebook pages for just $49 /month.

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