Roland Frasier Traffic & Conversion Presentation January 2014

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Roland Frasier presentation on Conversion Funnel Optimization given at the Traffic & Conversion Summit in San Diego, January 2014

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  • As always, very well done Roland !
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Roland Frasier Traffic & Conversion Presentation January 2014

  1. 1. Conversion Funnel Optimization How we optimize conversion funnels
  2. 2. What Can It Mean To Your Business? Monthly Revenues for Digital Marketer Group in December 2013 Were 238% of Revenues in January 2013 The increase was primarily due to implementation & optimization of the 5 things you will learn in this presentation
  3. 3. Will This Work For Me?
  4. 4. 5 Things Conversion Funnel
  5. 5. Black Friday Bootcamp Component Of Funnel • Trip Wire • Core Offer • Profit Maximizer Non-Core Total Contribution To Revenue 5.6% 32.8% 61.6% 67.2%
  6. 6. Consulting Book Component Of Funnel • Lead Magnet • Core Offer • Profit Maximizer Non-Core Total Contribution To Revenue 20% 56% 24% 44%
  7. 7. Info Product Funnel
  8. 8. Physical Product Funnel
  9. 9. The Typical 5 Things Funnel

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