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OIL Ultime Digital Campaign 2018

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Build Awareness for OIL Ultime Ultime Brand and increase website traffic targeting potential consumers / customers

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OIL Ultime Digital Campaign 2018

  1. 1. Digital Campaign Report 11/06/2018
  2. 2. approach.
  3. 3. Campaign. approach. Objectives: - Build Awareness for OIL Ultime Landing page: ( www.schwarzkopf-professional.gr/skp/gr/el/home/products/brands/oil-ultime.html ) - Increase website traffic targeting potential consumers / customers Target audience: Women (age 25-55) Language: Greek
  4. 4. Campaign. method. - We recommend some basic paid techniques that we can use to amplify our owned media and help us win more earned media. Our target audience is most active and engaged in: - Social media (mostly in Facebook) - Various beauty related websites & blogs ( www.elle.gr , www.madamefigaro.gr , www.queen.gr , www.missbloom.gr , www.themuseandtheladybug.gr etc )
  5. 5. Proposed duration: 5 weeks Proposed period: 07/05 – 10/6 Campaign. method. Γυναίκες 25-54 y.o εργαζόμενες middle & upper class Γεωγραφική στόχευση: Αττική Θεσσαλονίκη Πάτρα Ηράκλειο Βόλος Ιωάννινα Καλαμάτα
  6. 6. Μεθοδολογία Google Display Banners (GDN) Συνδυαστικά: - Επιλεγμένα sites - Ηλικία-Φύλλο - Ενδιαφέροντα - Γεωγραφική στόχευση Campaign. method. Μεθοδολογία YouTube (bumper videos) Συνδυαστικά: - Επιλεγμένα θέματα video - Ηλικία-Φύλλο - Ενδιαφέροντα - Γεωγραφική στόχευση
  7. 7. Μεθοδολογία Facebook Συνδυαστικά: Ηλικία-Φύλλο Ενδιαφέροντα Γεωγραφική στόχευση Δημιουργικά: Carousel Canvas Ad Video Ad Click Ad Post engagement InstaStory Campaign. method.
  8. 8. RESULTS! (7/5 - 7/6/2018)
  9. 9. GOOGLE & YOUTUBE.
  10. 10. Campaign. GDN & YouTube report. Google Display Network Impressions 7,904,247 Clicks 10,133 CTR 0.13% users 579.000 CTR by banner format Banner format CTR 300x600 0.29% 300x250 0.16% 728x90 0.10% 160x600 0.09% 0.00% 0.05% 0.10% 0.15% 0.20% 0.25% 0.30% 0.35% 300Χ600 300Χ250 728Χ90 160Χ600
  11. 11. Ages. Oil Ultime Original Report Age Όλη τη χρονική περίοδο Ηλικία Κλικ Εμφανίσεις CTR 18-24 - - 25-34 1,566 1,307,363 0.12% 35-44 1,850 1,450,383 0.13% 45-54 1,692 1,036,472 0.16% 55-64 224 78,396 0.29% 65 ή παραπάνω 145 42,117 0.34% Δεν έχει καθοριστεί 4,654 3,989,034 0.12% 10,131 7,903,765 0.13% Campaign. GDN & YouTube report.
  12. 12. 2,169 1,523 1,068 830 784 701 531 472 466 444 255 249 134 130 127 tlife.gr faysbook.gr marieclaire.gr newsit.gr live24.gr queen.gr youtube.com athensmagazine.gr e-radio.gr ladylike.gr ediva.gr iatropedia.gr skai.gr newsbeast.gr womantoc.gr Campaign. GDN & YouTube report. ‘’Top 15’’’ Placements Placement Clicks Impressions CTR tlife.gr 2,169 1,951,544 0.11% faysbook.gr 1,523 1,748,211 0.09% marieclaire.gr 1,068 484,172 0.22% newsit.gr 830 471,425 0.18% live24.gr 784 152,609 0.51% queen.gr 701 322,871 0.22% youtube.com 531 914,676 0.06% athensmagazine.gr 472 539,823 0.09% e-radio.gr 466 327,816 0.14% ladylike.gr 444 311,049 0.14% ediva.gr 255 152,702 0.17% iatropedia.gr 249 158,938 0.16% skai.gr 134 51,620 0.26% newsbeast.gr 130 22,616 0.57% womantoc.gr 127 89,073 0.14%
  13. 13. Campaign. GDN & YouTube report. You Tube Bumper Videos Campaign Views Cost Users View time (sec) Site clicks CTR Oil Ultime Bumper Topics 111,310 € 250.00 89,004 636,303 252 0.23% Oil Ultime Bumper Interests 111,368 € 250.00 86,733 634,836 283 0.25% Total 222.678 € 500.00 120.000 1,271,139 535 0.24%
  14. 14. Campaign. Screenshots. Faysbook 4.6
  15. 15. Campaign. Screenshots. marieclaire 4.6
  16. 16. Campaign. Screenshots. queen 4.6
  17. 17. Campaign. Screenshots. Newsit 25 May
  18. 18. Campaign. Screenshots. Marie claire 25 May
  19. 19. Campaign. Screenshots. Tlife 25 May
  20. 20. FACEBOOK Ads.
  21. 21. Campaign. Facebook report. Facebook Video Campaign | Target : Clicks Campaign Period Basic KPI Creative Impressions Clicks CPC Video-Click Site 1st week 7-13 May clicks Video 83,871 1,087 0.11 € Video-Click Site 2nd week 14-20 May clicks Video 82,003 1,079 0.12 € Video-Click Site 3rd week 21-27 May clicks Video 89,291 1,143 0.11 € Video-Click Site 4th week 28 May -3 June clicks Video 88,633 1,072 0.12 € Total 343,798 4,381 0.11 € Facebook Promoted Post | Target Post Engagement Campaign Period Basic KPI Creative Impressions Engagements CPA Promoted Post 1st Week 7-13 May Engagement Post 27,686 938 0.13 € Promoted Post 2nd Week 14-20 May Engagement Post 27,502 1,029 0.12 € Promoted Post 3rd Week 21-27 May Engagement Post 60,397 1,957 0.13 € Promoted Post 4th Week 28 May-3 June Engagement Post 96,951 2,900 0.17 € Total 212,536 6,824 0.15 €
  22. 22. Campaign. Facebook report. Facebook Carousel Campaign | Target : Clicks Campaign Period Basic KPI Creative Impressions Clicks CPC Carousel -Click Site 1st Week 7-13 May clicks Carousel 39,575 1,292 0.08 € Carousel-Click Site 2nd Week 14-20 May clicks Carousel 45,431 1,244 0.08 € Total 85,006 2,536 0.08 € InstaStories | Target : Clicks Campaign Period Basic KPI Creative Impressions Clicks CPC Instastories 2nd week 14-20 May clicks 159,366 733 0.26 € Instastories 3rd week 21- 27 May clicks 237,160 945 0.33 € Total 396,526 1,678 0.30 € Facebook Canvas Campaign | Target : Clicks Campaign Period Basic KPI Creative Impressions Clicks CPC Canvas 3rd week 21-27 May clicks canvas 55,279 406 0.37 € Canvas 4th Week 28 May-3 June clicks canvas 59,190 395 0.38 € Total 114,469 801 0.37 €
  23. 23. FB Promoted Posts.
  24. 24. FB Promoted Posts.
  25. 25. FB Canvas.
  26. 26. FB Canvas.
  27. 27. FB Carousel.
  28. 28. SUM UP.
  29. 29. Campaign sum up. REACH GDN You Tube Facebook Total estimation dif dif (%) Banner Impressions 7,904,247 7,904,247 4,500,000 3,404,247 75.65% Users 579000* 120000* 379000* 900000** 900,000 0 0 * estimated ** estimated /με υπολογισμός αλληλοκάλυψης Reach. 579000 120000 379000 REACH > USERS 1 2 3 April Plan.
  30. 30. Campaign sum up. TRAFFIC GDN You Tube Facebook Total estimation dif dif (%) Site Clicks 10.133 535 9,396 20,064 17,000 3,064 18.02% Video Views 222,678 343,798 566,476 500,000 66,476 13.30% Post Engagements 6,824 6,824 5,500 1,324 24.07% Traffic. 10,133 535 9,396 TRAFFIC > SITE CLICKS 1 2 3 *instastory: 1.678 clicks in 2 weeks April Plan.
  31. 31. Thank You!11/06/2018

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