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Facebook Insights Reports

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Facebook lets you choose the audience for your ads using filters like interests, demography and geography. When you are targeting people’s interests rather than their search phrases, you are dealing with huge data. Customizable reports help you focus on your key metrics to uncover your top performing posts. Identify the performance of your Facebook posts sooner, so you don’t waste time and money on underperforming posts. Discover what’s working and what’s not in your Facebook.

Preparing these FB Insights reports in excel is exhausting and time consuming. Social Media Managers spend almost 1/3 of their time preparing excel reports for their clients. This is an insane waste of time, when all of this can be automated. As a Social Media Manager your core value addition is increasing engagement with your brand and not excel reporting!

ReportGarden helps you transform this big data into valuable insights with a click of a button. Automation without compromising on client customization! Reportgarden offers a beautiful solution to this problem in 3 simple steps:

1. Select a default reporting template
2. Customize your reports using the simple drag and drop editor. Add all the metrics you want.
3. Schedule the report to be automatically to your clients

This is a sample ReportGarden Facebook Insights Report.

The ability to customize and build your own report allows marketers to gain truly valuable insights + this is a huge time saver.

Key sections to be included in a Facebook Insights Report include:

1. Facebook Insights Performance Overview
2. Page Views Performance
3. Page Post Impressions
4. Demographic Performance
6. Gender
7. Audience Lifestyle Analysis
8. Posts - Performance
9. Posts - Engagement
10. Recommendatiions

Published in: Marketing
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Facebook Insights Reports

  1. 1. Facebook Insights - Performance Report Facebook Organic Posts Overview 477 1,897.48% 9528 ORGANIC PAGE IMPRESSIONS 462 1,818.83% 8865 ORGANIC PAGE POSTS IMPRESSIONS 37 2,783.78% 1067 UNIQUE ORGANIC PAGE POSTS IMPRESSIONS 11 20,263.64% 2240 PAGE ENGAGED USERS 158 424.68% 829 LIKES 0 100.00% 11 PAGE CHECK-IN PLACES Page Views Performance Page Views Page Views Past Page Views 2. Jul 4. Jul 6. Jul 8. Jul 10. Jul 12. Jul 14. Jul 16. Jul 18. Jul 20. Jul 22. Jul 24. Jul 26. Jul 28. Jul 30. Jul 1. Aug 1. Jun 3. Jun 5. Jun 7. Jun 9. Jun 11. Jun 13. Jun 15. Jun 17. Jun 19. Jun 21. Jun 23. Jun 25. Jun 27. Jun 29. Jun 1. Jul 0 10 20 30 Page Views Page Impressions Jun 29 2015 1 332 Jul 06 2015 3 66 Jul 13 2015 6 2147 Jul 20 2015 6 183 Jul 27 2015 0 18
  2. 2. Facebook Insights - Performance Report Page Post Impressions Page Posts Impressions Page Posts Impressions Past Page Posts Impressions 2. Jul 4. Jul 6. Jul 8. Jul 10. Jul 12. Jul 14. Jul 16. Jul 18. Jul 20. Jul 22. Jul 24. Jul 26. Jul 28. Jul 30. Jul 1. A… 1. Jun 3. Jun 5. Jun 7. Jun 9. Jun 11. Jun 13. Jun 15. Jun 17. Jun 19. Jun 21. Jun 23. Jun 25. Jun 27. Jun 29. Jun 1. Jul 0 200 400 Page Impressions Paid Page Impressions Organic Page Impressions Jun 29 2015 320 0 285 Jul 06 2015 259 0 178 Jul 13 2015 356 0 346 Jul 20 2015 821 0 621 Jul 27 2015 318 0 225 Demographic Performance Unique Page Impressions Unique Page Impressions Past Unique Page Impressions 35-44 25-34 45-54 55-64 18-24 65+ 13-17 35-44 25-34 45-54 55-64 18-24 65+ 13-17 0 50 100
  3. 3. Facebook Insights - Performance Report Gender Unique Page Impressions Unique Page Impressions Past Unique Page Impressions F M U F M U 0 100 200 300 Audience Lifestyle Analysis
  4. 4. Facebook Insights - Performance Report
  5. 5. Facebook Insights - Performance Report Posts - Performance
  6. 6. Facebook Insights - Performance Report
  7. 7. Facebook Insights - Performance Report
  8. 8. Facebook Insights - Performance Report Top 3 Posts (By Engagement Rate %) 6% engagement rate 5% Engagement Rate

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