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Everything ece directors always wanted to know about social media
This document provides an overview of social media best practices for early childhood education organizations. It discusses the evolution of communication from a one-way model to an interactive social model. It then covers specific social media platforms like blogs, Twitter, LinkedIn, Facebook and Pinterest. For each platform, it provides examples of how early education organizations use it and tips for engagement. The overall message is that social media can help organizations connect with key audiences if used strategically and as part of an overall communication plan.
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Everything ece directors always wanted to know about social media
- 3. Agenda • SocialMedia Overview • Best Practice • Sites and Systems
- 4.
- 5. Communication Evolution Before Social Media Pushing out messages EVOLUTION Social Wisdom Inviting INTERACTION Word of mouth © Fran Simon Copyright, 2012 5
- 6. Evolution of Communication in ECE Conventional Wisdom • Tell audiences • Inform audiences Who? EVOLUTION • Educate audiences Social Wisdom • Invite target audiences to engage • Give them reasons to say good things © Fran Simon Copyright, 2012 6
- 7. Target Social networking can help you connect with your target audiences Parents Staff Funders Licensing Community Donors Policymakers Partners
- 8. Engage(ment) • involve peopleintensely • attract people • draw people into conversation • to take part or participate - World English Dictionary It’s interactive!
- 9. Social Networking Social = Networking = 9
- 10.
- 11. It’s social. Thisis early education! We’re doing business! Why do we need social networking? © Fran Simon Copyright, 2012 11
- 12. Social Media Mythsfrom the resisters! It’s just for kids. It is one more thing to do. We can’t keep it up. Privacy! Yikes!
- 13. Social Media Mythsfrom the happy camp! It’s easy! It’s FREE! Build it and they will come. It’s INSTANT! College kids are gr8 at it! It will increase MEMBERSHIP! 13
- 14. Social Media Realities It is pervasive It is high-impact It’s just 21 st century communication
- 15. Social networking willnot solve all of your communication and marketing problems © Fran Simon Copyright, 2012 15
- 16. Professional Social Media: is art and science that takes: • Openness • Planning • Persistence • Policies • Training
- 17. Defensive: Claim org’sidentity Reach audiences where they go Demonstrate accountability Broadcast info Build Respond to problems Credibility Monitor/Listen Build partnerships Get and share information Increased website traffic, SEO 17
- 18. Social Media has everything to with providing services to children If they can’t find you, they can’t interact with, advocate for, or support you.
- 19.
- 20. Do Not giveIt to the intern (without training and supervision)
- 21. Social media Board engagement Funders requires buy-in and support from the I/T program “ecosystem” Director Community Main Office Partners Tech Lead Teachers Vendors Support Staff Families Copyright, Simon and Donohue
- 22. Empower your teams… …withpositive social media policies © Fran Simon Copyright, 2012 22
- 23. Post “Cravable” Content • Blog posts • Videos • Email newsletters • Events • News • Website content • Other Flavors Content is King!
- 24. The right mixof engaging info What’s in it for “me”? Our program. Our needs. What’s going on Our interests. and what’s great about us! 20% Promotion 80% About relevant, useful information © Fran Simon Copyright, 2012 24
- 25. Listen and Respondto Your Organization’s “Competitors” & Partners What they post is often as important to your organization as what you have to say.
- 26.
- 27. Blogging Very deep, robust,& broad ~170 M blogs worldwide!
- 28. What’s a blog? “Weblog” Conceived as online journals Blogs in Plain English
- 29. Blogs and Websites?03 Blogs Websites Less formal Formal Allow (invite) One to many comments communication Immediate Reviewed and edited Weave in links to Intended to keep the other sites, blogs visitor on the site Focused, current, Comprehensive: and topical products, services, Updated frequently More static (except news, sales, press)
- 30. Read B4 blogging •Birth to Thrive Online •Irresistible Ideas for Play Based • Early Ed Watch Learning • Lead from the Start •Teacher tom • Early Stories • Little eLit • Preschool Daze • Early Childhood and Youth • Language Castle Development • Preschool Matters Today •The Grass Stain Guru • Teach Preschool •Let the Children Play • Teaching Blog Addict
- 31. RSS: How tokeep up with lots of blogs http://youtu.be/0klgLsSxGsU
- 32. Fast, Complex, Broad,Not Deep Twitter
- 33. “Microblogging” 14 charactersor less Most often with links to information
- 34. Tweeting In Action:Decoding the Symbols @Twitter ID (@NBCDI) A tweet to a specific person that is visible to all RT @Twitter ID= ReTweet (RT @NBCDI) Broadcasting someone else’s tweet D TwitterID (D NBCDI) A direct message to a specific person (They must be following you, and you following them) # = Hashtag Hashtags define topics so they are searchable
- 35. The Art ofthe Link and the Hashtag
- 36. #ECE #parents #earlyed #NAEYCac #prek #NAEYC #preschool #headstart #childcare #HSprofs
- 37. Twitter Chats #Kinderchat #ECEtechCHAT Huge list of chats and hashtags: http://www.cybraryman.com/edhashtags.html @cybraryman
- 38. Twitter toys • Tweetdeck • Hootsuite • Seesmic http://mashable.com/guidebook/twitter More toys for other Twitter fun!
- 39. LinkedIn Slow, Robust, Deep& Broad
- 40. #1 Misconception It’s forjob searching 40
- 41. “Propersonal” • Not anonymous • Professional 41
- 42. Core • Professional Profiles •Groups • Status updates • Company Profiles 42
- 43. LinkedIn toys • LinkedIn Browser Toolbar • Hootlet by Hootsuite • Sharaholic
- 44.
- 45. 1 thing toremember Business pages
- 46. Gr8 Examples ofECE on Facebook • NAEYC •Teach Preschool * 55,000 + (WOW!) •Child Care Resource Center, Ohio * •Bright Horizons • McCormick Cntr 4 Early Childhood Leadership • National Head Start Association • Children’s Defense Fund * •Teaching Strategies •No Time for Flashcards •Edutopia
- 47. LinkedIn toys • LinkedIn Browser Toolbar • Sharaholic
- 48. Like an artgallery. A visual Internet with your friends as docents. Pinterest
- 49.
- 50. Get in there… * Follow others … * View videos and webinars… * Get a social media buddy… To learn it * Get buy-in * Plan… * Develop policies © Fran Simon Copyright, 2012 50
- 51. Fran.Simon@ESbyFS.com Facebook.com/EarlyChildhoodInvestigations Twitter.com/FSSimon Linkedin.com/company/engagement-strategies-llc Pinterest.com/fransimon/ Engagement Strategies |EngageStrat.com
- 52. People /Sites youshould know 03 Beth Kanter John Haydon Mashable, Social Media Linked Strategies Hubspot Marketing Resources
- 53. Additional Resources Social media resources for getting started Social Media planning tools on my site Twitter Tips, Tricks, and Power Tools LinkedIn Presentations