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Introduction to Social Media for Not-for-Profits
The document serves as a guide for not-for-profits on how to effectively use social media, highlighting the significance of community engagement and digital storytelling. It outlines key strategies for building an online presence, including understanding major platforms, crafting sharable content, and developing a measurable social media strategy. Additionally, it provides dos and don'ts for social media engagement and emphasizes the importance of collaboration and listening to community feedback.
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Introduction to Social Media for Not-for-Profits
- 1. Insert location name Introductionto social media for not-for-profits What’s it about and how to get started
- 2. Key Learnings • Theimpact of the NBN • Why social media matters • Major social media platforms • The do’s and don’ts of social media • Examples of NFP’s using social media well
- 3. National Broadband Network(NBN) Social media Cloud services HD Video National Broadband e-Commerce Network Entertainment VOIP Multi-user
- 4. Social media statsin Australia • September 2012 • Facebook: 11.5 million users • YouTube: 11 million users • LinkedIn: 2.2 million users • Twitter: 2.1 million users • http://www.socialmedianews.com.au
- 5. The impact ofsocial media • Highly connected people • Highly connected communities • New media • Strength in numbers • Change in agency/power
- 6. 5 ways tothink social Be Be Be Be Have open welcoming generous interesting fun e.g. Charity Water e.g. WCHF e.g. Wikipedia e.g. TED talks e.g. memes
- 7. Social media fornot-for-profits Build Community Connect Raise with other awareness NFP’s Social Media for NFP's Listen to Rally what people people are around saying your cause
- 8. Social media fornot-for-profits • Find your community champions • Create space for conversations Build • Talk to your supporters Community • Reward your advocates
- 9. Social media fornot-for-profits • Digital storytelling • New ways to engage • Create ‘sharable’ content Raise • Be transparent awareness • Show the impact
- 10. Social media fornot-for-profits • Collaboration • Co-creation of solutions Rally with other people • Online advocacy people around your cause
- 11. Social media fornot-for-profits • “The biggest misconception about Listen to Twitter is that you have to tweet to use Twitter” what • Find resources for people yourself • See what feedback are saying people are giving
- 12. Social media fornot-for-profits • Over 600,000 registered NFP’s in Australia • How do we work Connect together? • Reduce overlap with other • Build on our strengths NFP’s
- 13. The big two Facebook Twitter
- 14. Facebook Status updates Apps Likes Facebook Ads Comments Insights Shares
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- 19. Twitter Status updates Tweetchats Mentions Twitter Hashtags Replies Favourites Retweets
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- 21. Other social mediasites YouTube Google+ Instagram LinkedIn Pinterest
- 22. The do’s anddon'ts of social media Do lots of this Stay away from this • Discover where your • Feeling the need to be community is everywhere • Use each platform • Cross-post across all you differently social media channels • Focus on your cause • Focus on fundraising • Measure the impact social • Move forward without a media is having strategy • Share a mix of content • Just talking about yourself
- 23. The do’s anddon'ts of social media Do lots of this Stay away from this • Discover where your • Feeling the need to be community is everywhere • Use each platform • Cross-post across all you differently social media channels • Focus on your cause • Focus on fundraising • Measure the impact social • Move forward without a media is having strategy • Share a mix of content • Just talking about yourself
- 24. Building a strategy S Specific M Measurable A Attainable R Relevant T Timely
- 25. Building a strategy • What do you want to achieve specifically? S Specific M Measurable “Have more people visit A Attainable our websites through social media…” R Relevant T Timely
- 26. Building a strategy • How will you measure your goals? S Specific M Measurable “Have more people visit A Attainable our websites through social media by 10%” R Relevant T Timely • Measured through Google Analytics
- 27. Building a strategy • Is your goal achievable? • Do you have the S Specific necessary resources? M Measurable • Do you have the A Attainable necessary skills? R Relevant “Do I know how Google T Timely Analytics work? Do I know social media?”
- 28. Building a strategy • Is this meaningful for your organisation? S Specific M Measurable “Do I want more visitors A Attainable to my website?” R Relevant T Timely
- 29. Building a strategy • Is the goal time-bound? • Is there a due date? S Specific M Measurable “Have more people visit A Attainable our websites through social media by 10% by R Relevant the end of June” T Timely
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- 31. The do’s anddon'ts of social media Do lots of this Stay away from this • Discover where your • Feeling the need to be community is everywhere • Use each platform • Cross-post across all you differently social media channels • Focus on your cause • Focus on fundraising • Measure the impact social • Move forward without a media is having strategy • Share a mix of content • Just talking about yourself
- 32. What should Ishare? Your Community original content Other Interactions people's content
- 33. What should Ishare? • Content you create • Blogs • News Your Community original • Videos content • Photos and images Other Interactions people's content
- 34. What should Ishare? • Content other people create related to your cause Your • Articles Community original content • Events • Government policy Other Interactions people's content
- 35. What should Ishare? • Facebook • Posting as your organisation on other Your NFP’s Timeline Community original content • Replying to comments/posts Other people's • Twitter Interactions content • ReTweets • Talk to others (mentions) • Reply to mentions
- 36. What should Ishare? • Ask questions • Involve your community in your content Community Your original • Facebook content • Off-topic posts/memes Other • Twitter Interactions people's content • Get involved in community hashtags (e.g. #FF, #charityweds)
- 37. Looking for more? Formore information, contact us at Connecting Up: Visit our website www.connectingup.org • Blog • Learning Centre • Events • Donated and discounted technology for not-for-profits Like us on Facebook www.facebook.com/connectingup Follow us on Twitter www.twitter.com/connectingup
Editor's Notes
- #4 Social media: Communication, Collaboration,Connectivity, Community buildingHD Video: Video chat, Video streaming, Live broadcastingEntertainment:Online gaming, High-bandwidth, Music Multi-user: More devices, Home/business networkingVOIP: Audio chat, Lower costs, Better qualitye-Commerce: Online shopping, Online bankingCloud services: Data hosting, Online services, Distributed computing
- #7 Charity