Chorus america social media step by stepDevon Smith
Chorus America 2011pre- conference seminar. Social Media Step by Step (for beginners). Creating a social media strategic plan, Facebook, Twitter, YouTube, Tools to monitor & measure social media.
Cactus staffers Norm and Mike headed to Boulder Digital Works' Making Digital Work. Here is there take on the 2-day workshop. Norm's through his sketchpad, Mike's through his iPad.
Chorus america social media step by stepDevon Smith
Chorus America 2011pre- conference seminar. Social Media Step by Step (for beginners). Creating a social media strategic plan, Facebook, Twitter, YouTube, Tools to monitor & measure social media.
Cactus staffers Norm and Mike headed to Boulder Digital Works' Making Digital Work. Here is there take on the 2-day workshop. Norm's through his sketchpad, Mike's through his iPad.
Engagement with Stakeholders in CCR&R: What Does Social Networking Have to Do...Engagement Strategies, LLC
A presentation at the Ohio Child Care Resource ad Referral Agency Conference on October 13, 2010. This presentation covers an overview of social networking, best practice, social media policies, and takes a deep dive into blogging, Facebook, LinkedIn, and Twitter.
3D Job Descriptions: Using video to recruitQUEsocial
3D Job Descriptions: How to Recruit Effectively Using Video by Communicating with Your Candidates like Consumers. This presentation walks you through effective tactics and strategy implementation for using video effectively for your recruiting goals. Learn how to have a conversation with your consumers – your candidates. Mike will discuss ways in which you can differentiate your business through the use of video and employ effective messaging through LinkedIn and other platforms. During this session you will identify how to:
Use videos effectively using different platforms – from YouTube to LinkedIn
Develop your strategy for video job descriptions
Successfully differentiate yourself and your brand in the market
Align your personality with your corporate goals
Efficiently execute the video process (i.e. write a script and be prepared on camera!)
Are you busy or indispensible? Meaningful communications strategies in the di...Lars Voedisch
(Re-)Defining the role of PR: Integrating Communications with Your Business Strategy;
Determining the business value of social media PR and how to persuade management buy-in;
Creating impact: Are you busy or indispensible for your company?;
The future of PR: Current trends and challenges PR practitioners should be aware of
The rise of social media has changed the way we interact with the media. Direct access to reporters and editors has never been easier, and the ability to find PR opportunities has evolved as well. But with this new way of communicating comes some danger. A quick Google search can turn up information about your company that you might not even know is out there and if a reporter stumbles across it or if it’s shared to a large network of followers, then what?
You’ll learn:
--The ground rules – what has changed in PR thanks to social media and what has stayed the same
--How to best use social media for PR efforts – and the differences between each social network when it comes to PR
--Real-world case studies of both successful PR campaigns and those that didn’t go so well
--Tools that can help you manage your PR efforts
For questions or details email lvickrey@clearedgemarketing.com or call 312.731.3149.
Learn how to improve some Social Media Marketing techniques.
This 3 hour workshop provided some key ideas for social media marketers in creating content and strategies for effective engagement.
Sharing the learnings of our Global Working video competition as a way of saying thank you to everyone who helped make it such a success, and to help other companies who are considering a video competition as part of their activities.
Why should our company launch our global thought leadership program at SXSW? 500 + solo presentations and panels give non-famous, passionate people a chance to engage people and increase their own personal profile as well as the profile of our global network.
You won’t find another conference with the quality of innovative, creative big thinkers. 16,000 attendees last year. The best networking event for insanely curious, entrepreneurial thinkers. Plus great barbecue and Tex-Mex. What more do you need?
B2B public relations 101 presentation, delivered to the Tooling & Manufacturing Association in Chicago. Describes what public relations is, why it matters, how to develop a public relations strategy, how to measure PR success. Stresses the importance of developing an integrated communication program in which public relations supports marketing and vice verssa
Digital Media in Public Space - Towards Bottom-Up Initiatives in Changing Urb...Niels Wouters
Presentation at Connecting Cities Urban Media Lab Symposium at iMal (Brussels, Belgium)
In recent years, various digital media have been introduced in public space to facilitate communication with and among citizens. Typical examples include public displays, but extends to more abstract forms such as integrated media facades. While most media are introduced to serve commercial, cultural or economic interests, the social and societal values are often undervalued. This talk discusses the qualities and challenges of involving citizens in the design of media interventions in the urban environment, and situates itself across research, design and practice.
Engagement with Stakeholders in CCR&R: What Does Social Networking Have to Do...Engagement Strategies, LLC
A presentation at the Ohio Child Care Resource ad Referral Agency Conference on October 13, 2010. This presentation covers an overview of social networking, best practice, social media policies, and takes a deep dive into blogging, Facebook, LinkedIn, and Twitter.
3D Job Descriptions: Using video to recruitQUEsocial
3D Job Descriptions: How to Recruit Effectively Using Video by Communicating with Your Candidates like Consumers. This presentation walks you through effective tactics and strategy implementation for using video effectively for your recruiting goals. Learn how to have a conversation with your consumers – your candidates. Mike will discuss ways in which you can differentiate your business through the use of video and employ effective messaging through LinkedIn and other platforms. During this session you will identify how to:
Use videos effectively using different platforms – from YouTube to LinkedIn
Develop your strategy for video job descriptions
Successfully differentiate yourself and your brand in the market
Align your personality with your corporate goals
Efficiently execute the video process (i.e. write a script and be prepared on camera!)
Are you busy or indispensible? Meaningful communications strategies in the di...Lars Voedisch
(Re-)Defining the role of PR: Integrating Communications with Your Business Strategy;
Determining the business value of social media PR and how to persuade management buy-in;
Creating impact: Are you busy or indispensible for your company?;
The future of PR: Current trends and challenges PR practitioners should be aware of
The rise of social media has changed the way we interact with the media. Direct access to reporters and editors has never been easier, and the ability to find PR opportunities has evolved as well. But with this new way of communicating comes some danger. A quick Google search can turn up information about your company that you might not even know is out there and if a reporter stumbles across it or if it’s shared to a large network of followers, then what?
You’ll learn:
--The ground rules – what has changed in PR thanks to social media and what has stayed the same
--How to best use social media for PR efforts – and the differences between each social network when it comes to PR
--Real-world case studies of both successful PR campaigns and those that didn’t go so well
--Tools that can help you manage your PR efforts
For questions or details email lvickrey@clearedgemarketing.com or call 312.731.3149.
Learn how to improve some Social Media Marketing techniques.
This 3 hour workshop provided some key ideas for social media marketers in creating content and strategies for effective engagement.
Sharing the learnings of our Global Working video competition as a way of saying thank you to everyone who helped make it such a success, and to help other companies who are considering a video competition as part of their activities.
Why should our company launch our global thought leadership program at SXSW? 500 + solo presentations and panels give non-famous, passionate people a chance to engage people and increase their own personal profile as well as the profile of our global network.
You won’t find another conference with the quality of innovative, creative big thinkers. 16,000 attendees last year. The best networking event for insanely curious, entrepreneurial thinkers. Plus great barbecue and Tex-Mex. What more do you need?
B2B public relations 101 presentation, delivered to the Tooling & Manufacturing Association in Chicago. Describes what public relations is, why it matters, how to develop a public relations strategy, how to measure PR success. Stresses the importance of developing an integrated communication program in which public relations supports marketing and vice verssa
Digital Media in Public Space - Towards Bottom-Up Initiatives in Changing Urb...Niels Wouters
Presentation at Connecting Cities Urban Media Lab Symposium at iMal (Brussels, Belgium)
In recent years, various digital media have been introduced in public space to facilitate communication with and among citizens. Typical examples include public displays, but extends to more abstract forms such as integrated media facades. While most media are introduced to serve commercial, cultural or economic interests, the social and societal values are often undervalued. This talk discusses the qualities and challenges of involving citizens in the design of media interventions in the urban environment, and situates itself across research, design and practice.
Our CEO performed a presentation in WHD at 2016.
If you're interested you can watch the presentation on youtube. :)
https://www.youtube.com/watch?v=fomS_3Q7520&feature=youtu.be
BSA2016 - Honeypots for Network Security Monitoringchrissanders88
At the BSides Augusta 2016 conference, I presented the economic challenges of defensive security and how honeypots can be used for cost effective network security monitoring.
Using Canary Honeypots for Network Security Monitoringchrissanders88
In this presentation I talk about how honeypots that have more traditionally been used for research purposes can also be used as an effective part of a network security monitoring strategy.
Here is a copy of my slides from a social media workshop I ran recently in Shanghai.
A 3 hour session that aimed to help social marketers improve their content & posting strategies
A history and description of social media channels for small to medium sized businesses. Motaz Hajaj presented this to the Jeddah Chamber 26 December, 2016.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
3. Encounters Digital
A DIGITAL TRAINING DAY
WHY DIGITAL
• Now entering mass-adoption (Not going
away)
• By 2015 every phone will be a smart phone
• 2.5 Billion users (2011) 1/3rd worlds
population
• Uses 10% of the worlds electricity
consumption
• There is a dark web...
• It cannot be closed down
• The digital revolution has only just
started...
Question
4. Encounters Digital
B DIGITAL TRAINING DAY
Social Media
"interactive platforms via
which
individuals and communities
create and share
user-generated content”
5. Encounters Digital
B DIGITAL TRAINING DAY
Old Model: Broadcast
One to many
Few have a voice
New Model: Everyone has a Voice
One to one/One to many
Everyone has a voice
7. Encounters Digital
B DIGITAL TRAINING DAY
SOLUTION
Know your Audience:
Who are you trying to reach ?
Know your message:
What are you trying to say ?
[ More in next section ]
8. Encounters Digital
B DIGITAL TRAINING DAY
SOCIAL MEDIA PLATFORMS
We are going to have a brief look
at some of the main platforms;
1. Twitter
2. Facebook
3. LinkedIn
4. Flickr
5. Youtube/Vimeo
6. Pintrest
7. Instagram
10. Encounters Digital
B DIGITAL TRAINING DAY
TWITTER
It’s a platform wherein users share their
thoughts, news, information and jokes
in 140 characters of text or less. Like a
public text message.
11. Encounters Digital
B DIGITAL TRAINING DAY
TWITTER
TWEET: A 140-character message.
RETWEET (RT): Re-sharing or giving credit to someone else’s tweet.
FEED: The stream of tweets you see on your homepage. It’s comprised of updates from users you follow.MENTION (@): A way to reference another user by his
username in a tweet (e.g. @jwengwell). Users are notified when @mentioned. It’s a way to conduct discussions with other users in a public realm.
DIRECT MESSAGE (DM): A private, 140-character message between two people. You may only DM a user who follows you.
HASHTAG (#): A way to denote a topic of conversation or participate in a larger linked discussion.
12. Encounters Digital
B DIGITAL TRAINING DAY
TWITTER
The Hardest thing is
knowing what to say...
13. Encounters Digital
B DIGITAL TRAINING DAY
TWITTER
5 MINUTE TASK
WRITE A TWEET....
@
14. Encounters Digital
B DIGITAL TRAINING DAY
FACEBOOK
1,000,000,000 USERS!
[ Though only 10% are active ]
• Facebook is mainly personal social
• Facebook is commercially
AGGRESSIVE
• Facebook has copyright issues;
Everything you post is then co-owned by the
company
16. Encounters Digital
B DIGITAL TRAINING DAY
LINKEDIN
Is the social network for
professionals
not just corporate
INCREDIBLY USEFUL
You should be on it!
Great for;
• Finding decision makers
•Being found! (high on search index)
• Primary people research
• Finding skills
17. Encounters Digital
B DIGITAL TRAINING DAY
LINKEDIN
Finding People Demo...
Or log-in and connect to each other
18. Encounters Digital
B DIGITAL TRAINING DAY
MEDIA HOSTING SITES
4. IMAGES: Flickr
5. VIDEO: Youtube/Vimeo
6. MULTIMEDIA: Pintrest
7. IMAGES: Instagram (smart phone
only)
Why ?
Self-hosting images and video is an
expensive and technical business.
These services make it easy, but
watch out, your audience don’t want
19. Encounters Digital
C DIGITAL TRAINING DAY
AUDIENCE DEVELOPMENT
Know your Audience:
Who are you trying to reach ?
Know your message:
What are you trying to say ?
20. Encounters Digital
C DIGITAL TRAINING DAY
AUDIENCE DEVELOPMENT
Example: Encounters Arts
...the following core objectives;1. Develop new
audiences for work
2. Strengthen and expand interaction with existing
audiences
3. Extend the core practice of work into the digital
space
21. Encounters Digital
C DIGITAL TRAINING DAY
AUDIENCE DEVELOPMENT
Example: Encounters Arts
...the following core objectives;1. Develop new
audiences for work
FIND NEW!
2. Strengthen and expand interaction with existing
audiences
ADDING VALUE - DEEPENING RELATIONSHIP
3. Extend the core practice of work into the digital
space
CREATIVE OPPORTUNITY
22. Encounters Digital
C DIGITAL TRAINING DAY
AUDIENCE DEVELOPMENT
Example: Encounters Arts
1. Get partners for particular projects ie:
communicating with schools to help get students to be involved in
projects2. Create opportunities in general For example
inviting journalists to performances to generate press coverage3.
Generate income for projects ie: attracting people to paid
workshops, or communicating with funders4. Wake people up!
To extend the work of specific projects into general
communications5. Strengthen existing network Helping to
develop and expand the existing relationship6. Attract event
audiences Making sure that all events are very well attended7.
Attract participants For example finding the right mix of people
to be involved in projects
23. Encounters Digital
C DIGITAL TRAINING DAY
AUDIENCE DEVELOPMENT
1. Develop new audiences for work
FIND NEW!
?
24. Encounters Digital
C DIGITAL TRAINING DAY
AUDIENCE DEVELOPMENT
2. Strengthen and expand interaction with existing audiences
ADDING VALUE - DEEPENING RELATIONSHIP
?
25. Encounters Digital
C DIGITAL TRAINING DAY
AUDIENCE DEVELOPMENT
3. Extend the core practice of work into the digital
space
CREATIVE OPPORTUNITY
?
26. Encounters Digital
D DIGITAL TRAINING DAY
TOOLBOX
Getting tasks done;
EDITING VIDEO, EDITING AUDIO, EDITING IMAGES, CREATING
PDF’s, COMPILING REPORTS etc.
Web Tools
Best for sharing and gathering information
Desktop Tools
Best for processing & creating media
27. Encounters Digital
D DIGITAL TRAINING DAY
TOOLBOX
Web Tools
Best for sharing and gathering information;
Examples
• Doodle: Finding the best date for a collaborative
event
• Survey Monkey: Conduct a survey via Email
• Eventbrite: Enable tickets for events to be
booked/sold
• Soundcloud: Enable sharing & Embedding of Audio Files
• Mailchimp: Create and send out Email News letters
• Wordpress/Tumblr: Create websites
• Google Docs: Collaboratively Edit Documents
• Slideshare: Share presentations (powerpoint/keynote)
28. Encounters Digital
D DIGITAL TRAINING DAY
TOOLBOX
Desktop Tools
Best for processing & creating media;
Examples
• Photoshop: Image Editing
• Adobe Premier/Final Cut Pro/iMovie: Edit Video
• Adobe InDesign: Desktop Publishing
• Screenflow: Create instructional screencasts
• Handbrake: Turn DVD disks into Digital Video Files
etc....
29. Encounters Digital
D DIGITAL TRAINING DAY
TOOLBOX
Getting stuff done;
OPEN TABLE....
What do you want to get done and don’t know how ?
?
30. Encounters Digital
E DIGITAL TRAINING DAY
WEBSITES, POSTS & BLOGS
A website can be lots of things, a shop, a portfolio,
an information service, a discussion forum or a blog. A
blog (short for web-log) is a type of website that
consists of regular ‘posts’ which are articles written
about certain subjects. Blog posts are date sensitive
and arranged in a timeline like a diary.
TERMINOLOGY
Category: The subject area that the post refers to.
Tags: Tags are keywords that are associated with posts.
Comments: Blogs also offer the opportunity for readers
to give feedback on posts (need to be used with care!)
Share: Most blogs (and lots of webpages) have
‘share’buttons which enable users to share the address
31. Encounters Digital
F DIGITAL TRAINING DAY
PRACTICAL, CREATING & EDITING
Basic HTML (Not as scary as it looks)
<strong>This tag makes text bold</strong>
<p>This tag put the words inside it into a
paragraph</p>
</br> This creates a return, so to put text on a second
line we use two of these together ie: </br> </br>
<em>This makes text italic</em>
<img src="http://www.imageaddress" > This tag adds an
image
<a href="http://encountersarts.org.uk">This makes a
link</a>
32. Encounters Digital
F DIGITAL TRAINING DAY
PRACTICAL, CREATING & EDITING
DEMO
Creating a post in Wordpress and an
overview of the Wordpress
dashboard....
33. Encounters Digital
G DIGITAL TRAINING DAY
MULTIMEDIA PRODUCTION
Important Key Concepts;
DATA SIZE
What is a megabyte, a gigabyte ?
RESOLUTION
What are pixels, and why do they matter ?
COMPRESSION
Why is an image from a camera too big to email ?
34. Encounters Digital
G DIGITAL TRAINING DAY
MULTIMEDIA PRODUCTION
Important Key Concepts;
DATA SIZE
What is a megabyte, a gigabyte ?
1 K (Kilobyte) is equivalent to a full page of A4 text
An email without images may be 5-10 K
1 MB (Megabyte) is 1000 Kilobytes
A (compressed) digital music file might be 5-10 MB
The largest email attachment is usually 10MB. A CD
holds 700MB
1 GB (gigabyte) is 1000 MB
A (single layer) DVD hold 4.7 GB. A new computer will
have a hard disk of around 500 GB
35. Encounters Digital
G DIGITAL TRAINING DAY
MULTIMEDIA PRODUCTION
Important Key Concepts;
RESOLUTION
What are pixels, and why do they matter ?
36. Encounters Digital
G DIGITAL TRAINING DAY
MULTIMEDIA PRODUCTION
Important Key Concepts;
COMPRESSION
Compression is a way of reducing the amount of data
that needs to be used to store media. It reduced
quality but tries to hide it!
ie: A CD contains uncompressed Data.
A single track may be 70MB, but when compressed is 5MB
ie: An image from a SLR camera is probably not
compressed, the image may be 50MB, but when compressed
could be 2MB
ie: DV Video is 12GB per hour, but when compressed can
be 1GB per hour and look the same (nb: compressing
video takes ages)
37. Encounters Digital
G DIGITAL TRAINING DAY
MULTIMEDIA PRODUCTION
Image Optimisation
KEY CONCEPTS
Brightness & Contrast:
Colour Temperature
38. Encounters Digital
G DIGITAL TRAINING DAY
MULTIMEDIA PRODUCTION
Image Optimisation
Optimised images are nicer to look at, faster to
download, making their presentation more professional &
enjoyable.
You can also add effects such as blurred edges and
glowing highlights to add ‘production values’
39. Encounters Digital
H DIGITAL TRAINING DAY
Q&A & ONE-ON-ONE
Questions & Specific help
with projects/issues etc.
