A presentation at the Ohio Child Care Resource ad Referral Agency Conference on October 13, 2010. This presentation covers an overview of social networking, best practice, social media policies, and takes a deep dive into blogging, Facebook, LinkedIn, and Twitter.
A 16-page booklet that contains some of Kodak's experiences and insights on social media as it relates to its use by a business.
In it you will find:
* Brief description of the social media landscape
* Myths about social media
* 10 Social Media Tips from Kodak's Chief Blogger
* Top 10 list for Twitter usage
* How to get started in social media
* Kodak social media activation examples
* Troubleshooting
A 16-page booklet that contains some of Kodak's experiences and insights on social media as it relates to its use by a business.
In it you will find:
* Brief description of the social media landscape
* Myths about social media
* 10 Social Media Tips from Kodak's Chief Blogger
* Top 10 list for Twitter usage
* How to get started in social media
* Kodak social media activation examples
* Troubleshooting
Digital Natives - Session 2 - Generic and Niche Social PlatformsBart Muskala
Generic social platforms, niche social platforms etc. What are they? Why do they attract so many people? And is social media marketing just hype, or is it something advertisers really should investigate? Do websites as we know them still make sense? And shouldn't all websites be able to filter content so that visitors only get what is relevant to them at the time?
Are you busy or indispensible? Meaningful communications strategies in the di...Lars Voedisch
(Re-)Defining the role of PR: Integrating Communications with Your Business Strategy;
Determining the business value of social media PR and how to persuade management buy-in;
Creating impact: Are you busy or indispensible for your company?;
The future of PR: Current trends and challenges PR practitioners should be aware of
The Social Media Spine: Building the backbone to your online presenceStacy Lukasavitz Steele
Slides for the presentation I gave to Leadership Genesee on social media - very bare-bones approach to building an online presence, doesn't go too deep.
This presentation was given at the 2010 IASA Annual Conference. It details the basics of personal branding, how the world of work is changing, the basics of social media and social networking and using these new tools for career development.
What Is an Online Social Network? The Difference Between Social Networks and Portals, The Growth of Social Networks and Online Communities, Turning Social Networks into Businesses, Types of Social Networks and Their Business Models, Social Network Features and Technologies, The Future of Social Networks.
Digital Natives - Session 2 - Generic and Niche Social PlatformsBart Muskala
Generic social platforms, niche social platforms etc. What are they? Why do they attract so many people? And is social media marketing just hype, or is it something advertisers really should investigate? Do websites as we know them still make sense? And shouldn't all websites be able to filter content so that visitors only get what is relevant to them at the time?
Are you busy or indispensible? Meaningful communications strategies in the di...Lars Voedisch
(Re-)Defining the role of PR: Integrating Communications with Your Business Strategy;
Determining the business value of social media PR and how to persuade management buy-in;
Creating impact: Are you busy or indispensible for your company?;
The future of PR: Current trends and challenges PR practitioners should be aware of
The Social Media Spine: Building the backbone to your online presenceStacy Lukasavitz Steele
Slides for the presentation I gave to Leadership Genesee on social media - very bare-bones approach to building an online presence, doesn't go too deep.
This presentation was given at the 2010 IASA Annual Conference. It details the basics of personal branding, how the world of work is changing, the basics of social media and social networking and using these new tools for career development.
What Is an Online Social Network? The Difference Between Social Networks and Portals, The Growth of Social Networks and Online Communities, Turning Social Networks into Businesses, Types of Social Networks and Their Business Models, Social Network Features and Technologies, The Future of Social Networks.
What outcomes are you hoping to achieve with social media?
Are your social media practices engaging online communities to their greatest potential?
How do you know if you are achieving your goals?
How can you take your social media initiatives to the next level?
These four key questions were explored during the “Engaging Visitors with Social Media” workshop I presented at the IMLS WebWise Conference (March 6, 2013).
Participants saw and heard about:
Inspirational case studies from inside and outside the museum and library sectors
Pursuing marketing, education, crowdsourcing, and advocacy goals through social media
Organizational models for social media management
Optimizing social content through data analysis
Taking your efforts to the next level with a paid-earned-owned mix of activities
We discussed and brainstormed about:
Defining the value and goals of social media for your organization
Identifying desired outcomes
Setting the right tone and voice for your organization
Overcoming fear and risk-aversion
Hands-on activities helped us explore:
How content goes viral
Connecting social tools to organizational strategy and capabilities
Determining which social media platforms are right for your target audiences and goals
Platforms covered included:
Facebook
Twitter
Instagram
Pinterest
Wikipedia
Vine
Reaching New Audiences - Connecting to Your Audience OnlineJonathan Coffman
This is a presentation given to CapitolBeat attendees, members of the Association of Capitol Reporters and Editors in Raleigh, NC in November 2008. It covers parts of my social media 101 teachings with a small amount of strategy tips for more advanced users.
Jan 26 2011 gta rewards breakfast web 2 0 and hrCathy McKnight
Building an HR Social Media Strategy focuses on harnessing social media tools--social networks, blogs and wikis--for use in recruiting, employee engagement, training and corporate culture building. During this breakfast session we will review and discuss what social media tools are out there and how they can be used in recruiting, employee engagement, training and corporate culture building, as well as examine case studies and examples of internal social media success stories.
Powerpoint presentation created for a workshop hosted by CASLIS-Ottawa, "Connecting with Our Clients: Marketing and Communicating Information Services". January 12 2009.
Social Media Strategies (July 2011) at Seattle's School of Visual Conceptssocial3i
This deck was used for a 101 level workshop on Social Media Strategies, presented by Social3i Consulting in July 2011 at Seattle's School of Visual Concepts.
Directors as Fearless Software Consumers of Early Childhood Family Engagement...Engagement Strategies, LLC
A presentation of tips for consumers of early childhood education program management software at the NAEYC Annual Conference, 2018. Includes links to 20 product comparison reports and profiles of 20 systems.
Break free of the training room: Webinars for Early Childhood Education Profe...Engagement Strategies, LLC
Have you ever wished it were easier to offer professional development to participants who are at remote locations? Or, thought "There must be a way to train staff without the hassle of obtaining training space"? Of course you know about webinars. They are are hot right now...but some
can be so boring and uninspiring. Participants are often disappointed. Learning a little about the basics and a few tips and tricks will help you deliver remote training that rocks your audiences. This session is intended for administrators and staff development professionals of organizations
and direct service programs including directors, faculty, consultants and trainers, who plan and execute pre-service and ongoing in-service professional development. The purpose of the session is to provide participants with an overview of the technical options for webinar hosting,
and what it takes to present highly interactive online meetings and webinars that offer lasting impact and actionable learning. Considerable time will be spent discussing best practice for executing remote live training for professional development and online coaching sessions. Hybrid online and live training will be discussed, along with ideas about how to
ensure learners are prepared for and are able to implement the content. Join this session to learn how to deliver powerful webinars & online meetings that inspire your audiences.
10 strategies for making the most of your investments in consultants and prof...Engagement Strategies, LLC
Presented with Karen Nemeth and Pam Brillante at the NAEYC Annual Conference, November 6, 2014. Potential consulting or professional development clients expect prepared and informed contractors, but even the best consultant or professional development provider can only go so far if the client hasn't set the stage with a plan and a commitment to improvement. Even the most well-intentioned administrator will be disappointed if the consultant is not informed through a consultative, collaborative, systematic and respectful approach to the organization's scope of work. This essential session will focus on 10 strategies that will help administrators get more value from every consulting dollar they spend, and help consultants understand what clients need and expect to ensure long lasting results for their clients. This session is designed to provide all participants with unifying take home messages about working together to effect change in early childhood education through commitment to their respective responsibilities in professional consulting relationships.
A presentation for The Association of Early Learning Leaders about how LinkedIn can be used by administrators for professional development, building partnerships, fund development and career development. An update of one of my classic sessions.
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf
Engagement with Stakeholders in CCR&R: What Does Social Networking Have to Do with It?
1. What Does
Social Networking
Have to Do With It?
Engaging Stakeholders in CCR&R
Fran Simon
Chief Engagement Officer
Engagement Strategies
--------
October 13, 2010
1
Licensed under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 License
QuickTime™ and a
decompressor
are needed to see this picture.
2. About Me
* Multi-site child care administrator *
* Teaching Strategies *
(CreativeCurriculum.net)
* NACCRRA *
(Child Care Aware Parent Network)
* Private Consultant *
2
3. Agenda
1. Baseline
2. Overview of Social Networking
3. Using Social Media in CCR&R
g
4. Deep Dive:
a.
a Blogs
b. Facebook
c.
c LinkedIn
d. Twitter
e. Q&A & Door Prize D
D P i Drawingi
3
4. There are no ‘dumb’ questions
api app astroturfing blog campaign cause marketing civic media cloud computing copyleft
Creative Commons crowdsourcing digital inclusion digital story Drupal ebooks embedding
Facebook fair use feed flash mob Flickr geotagging GPL GPS hashtag hosting Internet
newsroom lifecasting lifestreaming mashup metadata microblogging moblog MySpace net
neutrality news reader NGO nptech open media open platform open source open video
OpenID paid search marketing permalink personal media platform podcast podsafe public
domain public media remix RSS search engine marketing SEO smart phone SMS social
bookmarking social capital social enterprise social entrepreneurship social media social
media optimization social networking social news social return on investment social tools
splogs streaming media sustainability tag cloud tags technology steward terms of service troll
tweet tweetup Twitter Twitterverse UGC videoblog virtual world Web 2.0 web analytics Web
co e e c g ebcast g eb a
conferencing webcasting webinar wi-fi widget wiki Wikipedia word-of-mouth marketing
dget ped a o d o out a et g
WordPress YouTube Creative Commons crowdsourcing digital inclusion digital story Drupal
ebooks embedding Facebook fair use feed flash mob Flickr geotagging GPL GPS hashtag
hosting Internet newsroom lifecasting lifestreaming mashup metadata microblogging moblog
MySpace net neutrality news reader NGO nptech open media open p
y p y p p p platform open source
p
open video OpenID paid search marketing permalink personal media platform podcast
podsafe public domain public media remix RSS search engine marketing SEO smart phone
SMS social bookmarking social capital social enterprise social entrepreneurship social media
social media optimization social networking social news social return on investment social
p g
tools splogs streaming media sustainability tag cloud tags technology steward terms of
4
6. Question 1:
You use social networking for:
• Personal use
• Work
• Both
• I don’t use social networking
7. Question 2:
Your primary work is with:
• Parents
• Providers
• Funding/community agencies
• Legislators and advocates
• All of the above
• None of the above
8. Question 3:
Your role is:
• Front-line (phones or direct)
• Administrative
• Marketing/Fundraising/Advocacy
• Top Management
• Other
8
9. Question 4:
Your organization h
Y i ti has:
• No social media presence but
presence,
leadership is interested
• No social media presence, and
leadership is not interested (I’m here to
figure out what to do)
• Some social media but we re stuck
media, we’re
• Great social media presences (I’m
here to learn more and share)
)
9
10. Question 5:
If you could only l
ld l learn one t l t d
tool today,
which would it be?
• Facebook
• LinkedIn
• Twitter
• Blogs
10
11. Objectives: Today you will
will…
• Demystify social networking for business
• Learn basic concepts
and best practice
• Apply what’s learned
CCR&R realities
• See real-life examples
real life
• Plan for post-session
ACTION!
11
12. There’s no new Internet!
“…using the Internet
to collaborate and
interact with people
using social media
i i l di
tools.” Tim O’Reily
It is a concept.
12
13. Web 1.0 vs. Web 2.0 Cultural Evolution
Web 1.0
E Pushing out messages for
V
O TRANSACTION
L
U
T
I Web 2.0
O Inviting engagement and
N
INTERACTION
(That MAY cause transaction)
13
14. Listservs (1st generation)
Webinars
Online Meetings
Social Net orking
Networking
Text messaging
E Learning
E-Learning
Online Advocacy Tools
Blogs
g
Wikis
Video sharing
RSS
Photo sharing
Websites ith
W b it with social integration
i li t ti
14
15. Social Networking
g
Social =
Beings (people)
together i
t th in
communities
or organized groups
RELATIONSHIPS
AND…
AND
15
16. Social Networking
g
Networking =
…making contact
& exchanging information
g g
with other people or groups
who have related interests
or needs.
16
17. Social Networking is….
using social media to
• engage groups of people (who?)
• associate with others
…in online communities
in
17
18. 10 Target Audiences in CCR&R
Name th !
N them!
1. Parents
2. Current & prospective FCC providers
3. Current & prospective center CC providers
3 C t ti t id
4. Current & prospective donors/volunteers
5.
5 Current & prospective funding agencies
6. Current & prospective community partners (HR)
7. Other CCR&Rs
8. Students
9. Current & prospective employees
10. Other ECE and SA colleagues
18
19. It is “social”, but
social but..
Today we are all about how to use
social networking for business!
19
20. Social Networking is Ageless
Legacy Evolving
Parties……………… Online chats
Conferences………. Webinars/Webcasts
Clubs………………. Groups on FB/LI
Organizations……… FB/LI/Twitter….
In-Person…………...
In Person…………... Online
Face-to-face………. Virtual
20
21. Social Networking In Plain English
CommonCraft
About Common Craft – Common Craft is a small company that produces
short and simple videos that cover complex subjects “in Plain English." 21
22. What can you do with Social
Media?
• Listen
• Drive traffic
• Raise money
• Get info
Build
• Share news credibility
•RRespond t problems
d to bl
• Share ideas
22
23. Perceived Benefits of social media
Inexpensive?
I i ?
Immediate?
Pervasive
High impact
High-impact
Low barrier to entry?
Fallacy: Build it and they will come.
NOT!
23
24. 7 Purposes of Social Media in CCR&R
Name them!
1 • Marketing and PR
2 • Training
3 • Advocacy
4 • Fundraising
5 • Events
6 • C ll b
Collaboration
i
7 • Membership
p
24
25. Purposes of Social Media in CCR&R?
Who and why on CCRC s FB Page
CCRC’s
#1?
#2?
#3?
#4?
25
37. HUB
Blogs are great because they:
• Are platforms for topical position/philosophy
• Are timely
• Allow readers to comment
( g g )
(engage)
• Improve web site SEO
(search engine optimization)
(Ranking on Goggle, etc.)
• Att t traffic to your site
Attract t ffi t it
37
38. HUB
Blogging Platforms
WordPress.com
WordPress com = Free
WordPress.org = Fee-based
There are many. Save time and effort!
Just use WordPress
WordPress.
38
39. Reading Blogs for ECE/CCR&R:
A few great ECE Blogs
• Birth to Thrive Online: http://birthtothrive.thrivebyfivewa.org/
• Early Ed Watch: http://earlyed.newamerica.net/blogmain
• 4 C4Kids: http://www.4cforkids.org/
• UrbanBaby: http://blogs.urbanbaby.com/buzz/
• Lead from the Start http://circle-time.blogspot.com/
• Early Stories http://earlystories.org/
•LLanguage C tl http://languagecastle.com/wordpress
Castle:
• Preschool MatttersToday: http://preschoolmatters.org/
•The Grass Stain Guru http://grassstainguru com/
The http://grassstainguru.com/
• The Pica Perspective http://raepica.typepad.com/my_weblog/ 39
40. RSS (Really Simple Syndication)
A way to manage the blogs you like!
How to use RSS to “follow” updates on blogs and websites
40
41. Webinars (Web Conferencing/Web Casts)
Seminars delivered to your computer over the
internet
For more information go to:
http://www.esbyfs.com/webinars
htt // b f / bi
41
42. Webinars (Web Conferencing/Web Casts)
Collaboration # of attendees Purpose
2-20* Remote
Online Meeting
O li M ti Highly interactive
Hi hl i t ti Business meetings
B i ti
Multi-way ******
communication Staff , client or
board meeting
Webinar 2-500 Remote
Limited 2- way presentation
communication ******
Conference session
or training
Webcast 2-Thousands Remote broadcast
1-way communication of information to
large audiences
*****
Keynote
42
45. Blogs For ECE
g
Case Study: Deborah J. Stewart: “Teach Preschool”
http://littlefingersplay.blogspot.com/ http://www.preschoolprofessional.blogspot.com/
“Writing my blog was easy but g
g y g y getting
g
readers was not so easy....”
45
46. Blogs For ECE
g
Case Study: Deborah J. Stewart: “Teach Preschool”
46
47. A Few Key Sites and Tools
Click here for a comprehensive list of social media sites on InstantShift.com
47
48. Facebook Stats
• Established 2004
• > 500 million users worldwide
• US Users: 2007: 20 mil 5X
2010: 103 mil
• 50% of users log on every day
College > High School > Everyone > Business
Consumer or Peer to Peer Networking
48
49. FB for ECE
“Go where people already congregate!”
• Causes
C
• Groups
Murky!
•CCommunities
iti
Evolving
• Pages
• Ad
Ads
• “Like Button,” Widgets, etc
• M k t l
Marketplace
49
50. FB for ECE: Groups
• Based on shared interests, activities
• When first developed:
• 1st “ap” allow sending info to members
• Info showed in feeds on user’s
p g
homepages
Didn’t last long, because then came…
g
50
51. FB for ECE: Pages
• Community pages
• Business pages
51
52. FB for ECE: Pages
• Community Pages:
y g
General topics, concepts or experiences
• Official Pages:
Businesses, brands, celebrities, or orgs
52
53. FB for ECE: Pages
http://www.facebook.com/FacebookPages
53
55. FB for ECE: Causes
Any user can:
• create a cause for any 501(c)(3) org
• recruit their friends
it th i f i d
• ask for donations
• raise awareness f i
i for issues
• update people who join
55
57. 4ECE: Good Examples
National: NAEYC and NACCRRA
CCR&R: Child Care Resource Center, Ohio
,
Child Care Centers: MCCA
Consultant/Teacher: Teach Preschool 2
Consultant: Teach Preschool
College: Erikson Institute
g
57
58. YouTube
• Upload and share video clips
• Video embedding
• Public or private videos
• Subscriptions to favorites
• Record from Webcam
• Follow other users
Every minute, 24 hours of video is
uploaded to YouTube.
58
http://www.youtube.com/user/InvestiGatorClub
60. LinkedIn Stats
• Established in 2002
• > 80 mil members - 200 countries.
• ½ members in the US
• Very focused development
• Free and paid memberships
Business to business networking
Perfect for connecting with other
CCR&R and ECE professionals
60
61. LinkedIn for ECE
• Personal Professional Profiles
• Business Profiles
• Groups
• Questions and Answers
• Status updates
61
62. LinkedIn for CCR&R
• Jobs
• Business connections
• Partnerships
• Funders/Donors
• Advocates
A hangout for HR/Worklife &
leaderships professionals
62
64. Personal Profiles
• Like a resume, but better
•NNew partnerships, collaborations
t hi ll b ti
• Perfect for consultants
• Recommendations
• Recruiting/Job hunting
g g
64
71. But, what is it?
Twitter is a free online “microblogging” service
that allows you to send short (140 character)
messages to people who “follow you”.
72. Why Tweet?
Give and Take
Most important reasons for your organization
• Direct people to you causes or events
• Drive traffic to your site
• Find out what your peers and colleagues
are doing, learning, sharing
doing learning
• Share ideas
• Collaborate
73. Pick Your F ll
Pi k Y Followers C f ll
Carefully
Your followers will follow you back!
Know your target audience
Know what they need to hear from you
y y
Know the best vehicle for your audience
Know the best approach or “spin”
pp p
74. Why Tweet?
More Give and Take
• Quick answers
• News from the field
• Breaking world news
• Direct people to content
• Conference briefings
• Staying in touch with others
y g
• Resources & info from trusted
sources
• Respond to problems
= Credibility builders
75. Tweeting In Action: Decoding the
Symbols
S b l
@Twitter ID
A tweet to a specific person that is visible to all
RT @Twitter ID= ReTweet
Broadcasting someone else’s tweet
g
D TwitterID
A direct message to a specific person
# = Hashtag
Hashtags d fi t i so th are searchable
H ht define topics they h bl
76. Tweeting in Action
Getting Started
Hashtag
• Basic tweet with a hashtag
• A hashtag to allow it to show in searches for “NACCRRA.”
Link to an article
• A tweet I sent to someone else, but everyone can see it.
, y
• Link to the page I want Tweeps to see.
• # play helps people looking for tweets about play
77. Tweeting in Action
Two Types of Tweets
• Drive Tweeps to an event
• Includes a link to the event info
• hashtags to make sure the right people see it
• Drive Tweeps to the CCAPN website
78. Tweeting in Action
Conversation
After conference question
Conference hashtag
g
Responses from other participants
The responders should have included the conference hashta
The responders should have included the conference hashta
79. Tweeting in Action
Tools you should use
• Tweetdeck Twitter “clients” or
tools that make
• Hootsuite tweeting and following
• Seesmic easier
• WeFollow Twitter directories
• Twellow that allow you to find
people you want to
• JustTweetit follow and let them
• Twitdir know your interests
80. Getting to the heart of the matter
g
Best Practice
by mappamundi 80
82. B t P ti
Best Practice
AUTHENTIC
Conversation
82
83. Best Practice: Participate
1. O
Once you start, you cannot stop
2. Always respond
3. Share your expertise and content
4. Be grateful and humble
5. Show your org’s personality
6. Post on other’s pages and blogs
7. Ask questions
8. Answer questions
9. Add value- It’s not just about marketing
83
84. 5 Steps of Online Engagement
Build
Listen Participate Share your Generate
Community
story Buzz
a
Q
84
Start here Concept: Beth Kanter
85. Social Networking and e-Marketing do
not replace communication tactics that
work!
Mix traditional and new media
87. Nothing is private on the
Internet
Behave like you are
interacting with
Grandma!
If y wouldn’t say it on TV, don’t say it
you y , y
on the Internet! 87
88. Getting to the heart of the matter
How to manage the overload
by mappamundi 88
89. 6 Steps of Social Media Adoption
Social 2
1
Media 3
Adoption
4 5 6
Education Observation Broadcast Participate Relationships Collaboration
Mind shift 1: Mind shift 2: Mind shift 3:
Learning to planning 1 way to 2 way Taking value to sharing
communication value
Assessment
and policy
89
90. Resource Allocation
from Social Media Time Management: Resource Allocation, by Amber Naslund
90
91. Basic Recommendations:
social media policies
i l di li i
Colworkers and Supervisors
1.It takes a village to develop
a social media policy
91
92. Basic Recommendations:
i l di li i
social media policies
2.
2 Keep it short simple and sweet!
short, simple,
92
93. Basic Recommendations:
i l di li i
social media policies
3. It’s b t h t
3 It’ about what you CAN do! Keep
d !K
93
it positive!
94. Basic Recommendations:
S i l media policies
Social di li i
4. Think 360! Think like the people
you want to engage. 94
95. Basic Recommendations:
S i l media policies
Social di li i
5. It is a journey, not a destination! Be
prepared to revise your policy.
Often! 95
96. Activities:
1) Organization Social Media
Social Media Adoption
Assessment
2) P Pl f SM P li
Pre-Plan for Policy
3) Session Evaluation
96
97. Overwhelmed?
Break it down… one step at a time!
97
98. Extend Your Learning!
• Download slides and get links:
http://ESbyFS.com/socmedccr&r
p y
• Social Media for Newbies:
http://www.esbyfs.com/socialmediaresources
•Sign up for the ECE social media directory:
http://www.surveymonkey.com/s/C7WR8HZ
• See the ECE social media directory:
http://www.esbyfs.com/socialece
• Join Internet4ECE:
http://ow.ly/1TAo8
98 98
99. Connect with me!
My site:
www.ESbyFS.com
ESb FS
Twitter:
http://Twitter.com/FSSimon
http://Twitter com/FSSimon
LinkedIn:
http://www.LinkedIn.com/in/FranSimon
http://www LinkedIn com/in/FranSimon
Email:
Fran.Simon@ESbyFS.com
ECE Webinar Series produced by me and
sponsored by Robert-Leslie Publishing:
Robert Leslie
http://investigatorclub.com/webinars 99
100. Resources you cannot live without
The Nonprofit Marketing Guide, Kivi Leroux Miller
http://www.nonprofitmarketingguide.com
blog * website * book * webinars *
NTEN- The Nonprofit Technology Network
http://www.nten.org/
webinars * training * articles *conferences * blog
Network for Good’s Fundraising123 org
Good s Fundraising123.org
http://www.Fundraising123.org
webinars * articles * software
100