Gen Z Digital-Book: A Primer For All Things Gen ZOlogie
Just like you, we’re curious about Gen Z—the college students of today and tomorrow. So we’ve spent some time studying them.Now is the time to get smarter about communicating and connecting with this new generation. Our book offers facts and valuable insights, as well as bottom-line implications for your communications.
Think of it as a primer for all things Gen Z.
Coaching Digital Leaders Starts With Your SelfiePaul Brown
The following presentation was originally presented to college leadership education professionals at the LEAD365 Conference in Orlando Florida in November of 2015. This presentation provides an overview of the digital identity formation and digitized development of college students. Impacts on practice and education are discussed.
Brian Housand, Ph.D.
brianhousand.com
@brianhousand
Since the dawn of the computer revolution, the promise of PERSONAL Computing has been ever present. Yet, when we simply leave students to their own devices, technology can serve to depersonalize their experiences. This is especially true of their educational experiences. Meanwhile, as teachers we struggle to effectively manage truly differentiated learning environments. However, this need not be the case. Together, we will explore the possibilities and potential afforded by today’s technology and empower you to utilize technology resources to make learning personal, meaningful, and differentiated for today’s connected students.
Customer Engagement and Retention in a Social Media WorldJuliann Grant
This presentation was given at the 7th Annual Marketing & Sales Summit by Juliann Grant, Telesian Technology, Katherine Persac, ProSys, and Scott Sommer, Jacobs Engineering. The discussion centered on how much is changing from an end user perspective when it comes to social media and how they purchase products and services. The presentation included results from end-user survey that was conducted in 2012, and compared to previous year's end-user surveys to benchmark changes in behaviors in the automation industry relative to researching and buying products/services.
An expert in user engagement, Rachel Weatherly joined the SREB Go Alliance for their webinar series to outline key characteristics that define Generation Z, how these students differ from Millennials, how to communicate effectively with these students, and how to help them meet their post-secondary goals.
Gen Z Digital-Book: A Primer For All Things Gen ZOlogie
Just like you, we’re curious about Gen Z—the college students of today and tomorrow. So we’ve spent some time studying them.Now is the time to get smarter about communicating and connecting with this new generation. Our book offers facts and valuable insights, as well as bottom-line implications for your communications.
Think of it as a primer for all things Gen Z.
Coaching Digital Leaders Starts With Your SelfiePaul Brown
The following presentation was originally presented to college leadership education professionals at the LEAD365 Conference in Orlando Florida in November of 2015. This presentation provides an overview of the digital identity formation and digitized development of college students. Impacts on practice and education are discussed.
Brian Housand, Ph.D.
brianhousand.com
@brianhousand
Since the dawn of the computer revolution, the promise of PERSONAL Computing has been ever present. Yet, when we simply leave students to their own devices, technology can serve to depersonalize their experiences. This is especially true of their educational experiences. Meanwhile, as teachers we struggle to effectively manage truly differentiated learning environments. However, this need not be the case. Together, we will explore the possibilities and potential afforded by today’s technology and empower you to utilize technology resources to make learning personal, meaningful, and differentiated for today’s connected students.
Customer Engagement and Retention in a Social Media WorldJuliann Grant
This presentation was given at the 7th Annual Marketing & Sales Summit by Juliann Grant, Telesian Technology, Katherine Persac, ProSys, and Scott Sommer, Jacobs Engineering. The discussion centered on how much is changing from an end user perspective when it comes to social media and how they purchase products and services. The presentation included results from end-user survey that was conducted in 2012, and compared to previous year's end-user surveys to benchmark changes in behaviors in the automation industry relative to researching and buying products/services.
An expert in user engagement, Rachel Weatherly joined the SREB Go Alliance for their webinar series to outline key characteristics that define Generation Z, how these students differ from Millennials, how to communicate effectively with these students, and how to help them meet their post-secondary goals.
Development and Engagement in the Age of Social Media Paul Brown
Originally presented to the professional staff at the University of Dayton in January of 2016. Reviews aspects of college student development online and how to engage college students.
This version of my Generation Z insight presentation was prepared for the Institute of Directors and so has some social innovation and cause specific insights towards the end. Some of the images are not my own, and their origins are unknown, if they are yours and you want them removed let me know.
Integrating Communications with Your Business Strategy
Social media PR and management buy in
Are you just busy or indispensable
PR trends and challenges
Meaningful Communications Strategies in the Digital Age - Lars VoedischLars Voedisch
Social Media Today,
The Big Cultural Shift,
Role of New Media Engagements,
Overcoming Challenges,
Integrating Communications with Your Business Strategy
Digital Leadership, Reputation and Being Your Best SelfPaul Brown
Originally presented to the student leaders at the University of Dayton in January of 2016. Reviews aspects of being a leader online and digital reputation.
Brands must do better when marketing to women. Women control and influence 65% of consumer spend worldwide (80% in the US). Yet nine out of ten women say advertisers “don’t understand” them). BEYOND PINK suggests ways brands can do better—at understanding women and going “beyond pink” to create the right kinds of experiences to engage them. We drew on latest research as well as the insights of over 60 marketers we gathered on June 6th for a panel with Michelle Cordial of SUBWAY®, Celine del Genes of Reebok, Nancy Go of Wayfair.com and Bernadette King of Procter & Gamble.
Oikos workshop presentation on Social Media. The presentation takes a high-level strategy view of Social Media for small charities and community groups, along with providing statistics, hints and tips and some fun as we go.
Being Good Digital Partners With College Students On #SocialMediaPaul Brown
Originally presented at the Colorado College Personnel Association Conference in February 2016. Discusses the developmental journeys of college students online and how to be good educational partners.
The Generation Gap is Getting Old - Why Older Generations Need to Build Bridg...Brian Solis
As a digital analyst and anthropologist, Brian Solis has studied the effects of technology on markets and societies. In his work, he observed consistent, preconceived opinions about Millennials and Centennials that are not based on reason or actual experience. Brian developed this Slideshare to give a voice to Millennials and Centennials among audiences who are quick to judge younger generations. When it comes to leadership, there is much work to be done. After all, it's not about "us vs. them." It's about "us" and how "we" pave a more productive, collaborative and rewarding future for all.
My reflections and interpretations of the various presentations at the Global Youth Marketing Conference in Feb 2010. The A-Z device is something one of the presenters used there.
A presentation as part of an afternoon session during Social Media Week London 2011, hosted by #media140 on using Social Media for Internal Communications
Getting the Most from Your Board Experience. A leadership guide for new board members for nonprofits and associations. Provides tips on roles and responsibilities of the board and of directors.
Why Association Boards Fail & How to Fix ThemSteve Drake
A panel of five association management professionals share eight case studies on why boards fail and how to fix them. This is a panel at the 2014 ASAE Annual held August 12, 2014.
Development and Engagement in the Age of Social Media Paul Brown
Originally presented to the professional staff at the University of Dayton in January of 2016. Reviews aspects of college student development online and how to engage college students.
This version of my Generation Z insight presentation was prepared for the Institute of Directors and so has some social innovation and cause specific insights towards the end. Some of the images are not my own, and their origins are unknown, if they are yours and you want them removed let me know.
Integrating Communications with Your Business Strategy
Social media PR and management buy in
Are you just busy or indispensable
PR trends and challenges
Meaningful Communications Strategies in the Digital Age - Lars VoedischLars Voedisch
Social Media Today,
The Big Cultural Shift,
Role of New Media Engagements,
Overcoming Challenges,
Integrating Communications with Your Business Strategy
Digital Leadership, Reputation and Being Your Best SelfPaul Brown
Originally presented to the student leaders at the University of Dayton in January of 2016. Reviews aspects of being a leader online and digital reputation.
Brands must do better when marketing to women. Women control and influence 65% of consumer spend worldwide (80% in the US). Yet nine out of ten women say advertisers “don’t understand” them). BEYOND PINK suggests ways brands can do better—at understanding women and going “beyond pink” to create the right kinds of experiences to engage them. We drew on latest research as well as the insights of over 60 marketers we gathered on June 6th for a panel with Michelle Cordial of SUBWAY®, Celine del Genes of Reebok, Nancy Go of Wayfair.com and Bernadette King of Procter & Gamble.
Oikos workshop presentation on Social Media. The presentation takes a high-level strategy view of Social Media for small charities and community groups, along with providing statistics, hints and tips and some fun as we go.
Being Good Digital Partners With College Students On #SocialMediaPaul Brown
Originally presented at the Colorado College Personnel Association Conference in February 2016. Discusses the developmental journeys of college students online and how to be good educational partners.
The Generation Gap is Getting Old - Why Older Generations Need to Build Bridg...Brian Solis
As a digital analyst and anthropologist, Brian Solis has studied the effects of technology on markets and societies. In his work, he observed consistent, preconceived opinions about Millennials and Centennials that are not based on reason or actual experience. Brian developed this Slideshare to give a voice to Millennials and Centennials among audiences who are quick to judge younger generations. When it comes to leadership, there is much work to be done. After all, it's not about "us vs. them." It's about "us" and how "we" pave a more productive, collaborative and rewarding future for all.
My reflections and interpretations of the various presentations at the Global Youth Marketing Conference in Feb 2010. The A-Z device is something one of the presenters used there.
A presentation as part of an afternoon session during Social Media Week London 2011, hosted by #media140 on using Social Media for Internal Communications
Getting the Most from Your Board Experience. A leadership guide for new board members for nonprofits and associations. Provides tips on roles and responsibilities of the board and of directors.
Why Association Boards Fail & How to Fix ThemSteve Drake
A panel of five association management professionals share eight case studies on why boards fail and how to fix them. This is a panel at the 2014 ASAE Annual held August 12, 2014.
The U.S. is in the midst of the largest shift of of human capital in history. Some 80 million millennials are becoming the majority of the workforce while the nearly 80 million Boomers head full steam retirements. The change has major implications on hiring and retaining employees as well as branding, marketing and managing companies.
Building Community in the Digial Marketplace - What's a Y to Do?Steve Drake
Building Community in the Digital Marketplace: What's a Y to Do is designed for senior managers at YMCAs. This is NOT a how to decision but rather focuses on what and why.
Reinders generations & social media (ss)Steve Drake
Generational changes impact irrigation contractors in hiring staff and marketing to customers. As millennials take over, upgraded websites and social media influence marketing decisions as contractors move forward.
How Specialty Contractors Can Use Websites and Social MediaSteve Drake
Showcasing the why, what and how websites and social media can power sales in a contractor bid environment. It includes a step-by step look at websites, blogs and six social media platforms. This presentation was delivered March 8, 2014 at the Maple Flooring Manufacturers Association convention.
In this presentation before the Reinders Green Industry Conference, I share the importance of websites and social media when communicating with millennial employees and customers. The presentation focuses on the what, why and how of digital media
Social Media Boot Camp Kuala Lumpur Malaysia November 2014Shane Gibson
Shane Gibson social media speaker (Malaysia Seminar)
It is not who you know but who knows you in today’s hyperconnected marketplace. The consumer and the crowd now own your brand, and in order to profit from this new dynamic, you need a solid strategy and set of principles to engage the marketplace.
Social media has a new set of rules that marketers can follow or break (often at their brand’s peril). The tools will change over time, but the rules of engagement will stay the same. These are principles that your team can apply today and they are also business strategies that they can take with them as technology and the web evolve.
In this full multi-day social media boot camp series, our course leader will share with your team on understanding the role social media. He will also unearth how the social networking play in this new dynamic will be paramount to your future success as sales professionals, marketers, and corporations.
Key benefits for attending this event:
· GOVERN the“7 Rules of Engagement” in sales and marketing for better impact when using social media
· ENRICH tips and approaches to using tools like blogging, Twitter, Facebook and Video to stay top of mind with clients
· GAIN insight by using hyper-local social media and networks to own your local market
· INCORPORATE strategies and tips on influencing online “Thought Leaders” and influencers (tapping into vast source online word-of-mouth referrals)
· MAGNIFY the use of Social Media to connect, attract and grow profitable client opportunities
· INTEGRATE online and offline media for your business profitability
· APPLY 7 easy steps launch your business into the social media space
· UNCOVER specific tips on measuring success, developing easy to implement plans and keeping things organized and simple to execute (and keep your team on-track)
Who Should Attend
VPs, GMs, HODs, Directors, Team Leader, Senior Managers and Managers of:
· Social Media
· Marketing/ Marketing Strategist/ Marketing and Communication
· Brand and Communication
· Digital Strategist/Digital Media and Social Engagement/Digital Marketing
· Corporate Communication
· Public Relation
· Brand and Product Management
· E-commerce
· Media Relation
· Corporate Affair
· Customer Service
· Entrepreneurs
FREE TAKEAWAY!!
Social Media Plan Template including sample social media calendars, social media policies and event marketing template and guide.
Delegates are required to bring laptop to benefit from the hands-on
Going Social: Fernie Chamber of Commerce Feb 24Aerin Guy
Going Social: a workshop designed to explore the possibilities of the web and social media for small business. Delivered to a lovely audience at the Fernie Chamber of Commerce on February 24, 2011.
How Higher Education can Use Social MediaKrista Neher
Krista Neher (www.kristaneher.com), professional social media speaker, bestselling author and CEO of Boot Camp Digital (www.bootcampdigital.com) gave this presentation at the CaseV conference in Chicago.
This presentation shows how higher education can use social media to connect with constituents online.
It covers why social media marketing is important, and also previews the entire social media landscape including: Facebook, Twitter, LinkedIn, Video, Photos, Online Communities, Discussion & Review Sites, Community Building, Online PR, Events and many many more tools.
Book a top-rated professional social media and digital marketing speaker for your next event - www.kristaneher.com
How to Make One of Those Insanely Viral Quizzes You've Been Seeing Everywheresemrush_webinars
In any given month, quizzes make up some of the most shared pieces of content on the web. Why are quizzes so hot? Owen Fuller will share lessons learned from reverse engineering an inhuman amount of viral quizzes on sites like Buzzfeed and Qzzr. He’ll teach the secrets Qwizards use to drive social traffic and leads, including the keys to optimizing quiz titles, questions, imagery, calls-to-action and outcomes. He’ll wrap by taking you on a personal tour of the hall-of-fame of quizzes, including the quiz that broke the internet and another that has already generated over one million dollars in revenue.
During our conversation, we plan to:
Expose a hot content medium (quizzes)
Show how to drive social engagement and lead conversions with quizzes
Tell the story of the million dollar quiz
Get you started with some quiz concepts you can create today
Since everyone needs the right data to write the most effective quiz-content, attendees of this webinar will have access to a FREE 15 day trial of SEMrush Guru!
How to Effectively Incorporate Quizzes in Your Content StrategyUberflip
People love taking quizzes—we love testing our mettle and understanding ourselves through these fun pieces of interactive content.
In fact, according to BuzzSumo, the average quiz gets shared 1900 times, making quizzes a reliably engaging component of any content marketing mix.
Even beyond BuzzFeed, both B2B and B2C brands can tap into the virality of quizzes as an opportunity to generate more engagement and capture quality leads.
Learn how to incorporate quizzes into your content marketing—the right way.
In this presentation, you will learn:
- Why quizzes are uniquely effective compared to other content formats
- What makes a great quiz and all the different types you can create
- How to channel the virality of quizzes to achieve your marketing goals
Texting tweeting & tweerking what's up with the younger generationSteve Drake
A presentation on generations and social media providing to a 55-year-old or better golf and tennis community. This session provided an overview of generational differences and various social media tools.
Marketing 3.0: Creating a Faster Path to Innovation and ResultsSteve Drake
Four panelists representing 124+ associations discuss 5 problems and 5 solutions for 3.0 marketing. They are presenting this information at the 2014 ASAE Great Ideas Conference.
Integrated Marketing in the Digital EraSteve Drake
Summary slides of 12 case studies from four seasoned association marketing professionals. Based on the success of last year's program, this panel of association management company marketing specialists returns with a dozen case studies highlighting integrated marketing programs for membership, meetings, public awareness, and product launches. Learn what works and what doesn’t. Explore the tools used to create, deliver and measure marketing programs. Walk away with loads of ideas you can use right away! From the 2013 ASAE annual meeting in Atlanta.
Content marketing world conference provides valuable info for associationsSteve Drake
These are my notes from last week's Content Marketing World Conference. An awesome event providing valuable information for associations and nonprofits.
Content Marketing for Associations & Nonprofits: An OverviewSteve Drake
The 2012 Content Marketing World Conference opened with a pre-conference workshop on Content Marketing for Associations and Nonprofit organizations. The workshop opened with this overview.
These are the "slides" from the 2012 ASAE session on Marketing Tips in the Social Media Age. For full impact of the session, please download and print the notes pages which provide more detail for most of the ideas.
5 Content Marketing Strategies/Tools to add value and enhance your practice. This session focused heavily on message develop and target audience selection. 60% of the audience -- mostly occupational health nurses -- was focused on internal marketing; 20% on external marketing and 20% on both. 60% of the audience focused on marketing to increase awareness of their practice with 20% focused on getting more clients/patients.
Managing content to enhance member valueSteve Drake
Managing content can enhance member value of your association. This presentation outlines key elements of association content marketing and management and ends with notes from brainstorming teams of association professionals attending the presentation at the St. Louis Society of Association Executives June meeting.
Bridging the Generations in Golf: Syngenta Business InstituteSteve Drake
Syngenta hosts a Business Institute (at Wake Forest) for golf course superintendents. This session helped participants focus on generational differences in golfers, members and employees at U.S. golf courses.
11 AYP - You're Sending but Are You ConnectingSteve Drake
Discovering whether your communications are connecting with your intended audiences represents a key resource issue for YMCAs. This session focuses on the communications audit using case studies from the AYP and the YMCA of Metropolitan Washington.
Marketing Your Association in a Social Media Age: 60 ideas in 60 minutesSteve Drake
Marketing Your Association in a Social Media Age: 60 ideas in 60 minutes is a fast-paced session during which a panel of 6 association marketing executives share marketing tips from 35 associations. The live presentation will be made at the 2011 ASAE convention in St. Louis starting at 3:15 on Monday, August 8.
As more Generation Y enter the work force, companies and associations face challenges of bridging multiple generations in the work force. This presentation from the MACA annual meeting, outlines some of the distinctions in the four generations in the workforce.
Geneations, Social Media & Cause MarketingSteve Drake
Updated presentation on Bridging the Generations with special sections on Social Media and Cause Marketing.
Presentation from joint summer meeting of Asphalt Pavement Assocaition of Indiana and Indiana Mineral Aggregates Association.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
6. Gen Y Words
• Easier, happier, better
• Accessible, convenient, fast
• Diverse, inclusive, global
• Mission, meaningful, value
6
7. Knocks on Ys
• Trophy kids
• No loyalty
• Slackers
7
8. Disclosures
Plagiarism vs research
Yes, these are generalizations
Yes, there are exceptions
What follows is a compilation of research
and literature from multiple sources
8
9. Generations by Birth Years
Baby
Boomers
77
million
Generation
Y
76+
million
Generation X
50 million
Matures
24 million
Before
1946
1946-1964 1965 – 1977 1978 - 1995
Birth
Years:
Majority of US workforce in 2015 9
43% of world's population is under age of 25
10. Generational Divides
(Shared Experiences)
Generation Born Age in 2014 Core Influence
Silents Mid‐1920s to early 1940s 70‐90 Depression, WWII
Boomers Early 1940s to early 1960s 55‐70 Man‐on‐Moon, Vietnam
Xers Early 1960s to early 1980s 34‐54 Latch key, Challenger
Millennials Early 1980s to early 2000s 10– 33 9/11, Web 2.0, terrorism
10
11. GENERATIONS
Icon Tech Music Photos
Boomers Harley Mimeo Beatles
Telecopy
Polaroid
Email Instamatic
Xers Nike Michael
Jackson
Ys Apple Social Beebs
media
Selfies
11
12. 40
35
30
25
20
15
10
5
0
Number Eligible (millions)
2010
2009
2008
2012
2011
2013
Boomer Peak
2016
2015
2014
2018
2017
2020
2019
2022
2021
2023
Year
Boomer
retirement will
lead to an “all
out war for
talent.”
12
19. GIG
1. Multi careers & entrepreneurs over one‐career
and loyalty
2. Many engaged in multiple “gigs” rather than
single job
19
20. KNOWLEDGE
1. Innovation, interconnectedness, globalization
over automation, silos, regimentation
2. Global access to people and knowledge
20
21. EXPERIENCE
1. Emotion and experience over products and
services
memorable experience creates raving fans
(starting with waiting rooms)
social media helps people achieve personal
satisfaction
21
22. IMPACT
1. For‐benefit enterprises over for‐profit
enterprises
2. Does it improve the world?
3. Causes
22
23. • Gen Y workers want a job that lets them
exercise personal values and beliefs.
• 62% want to work for
companies that give them a
chance to use their skills to
help a nonprofit.
23
• More than 60% of students volunteer at
least monthly.
24. Cause Marketing
Examples
American Express: Statue of Liberty
FedEx: Trees for Troops
Cook for the Cure
Habitat for Humanity
Return the Warmth
Chili’s Create-A-Pepper
25. Trees for Troops:
Reach & Impact
14.2 MILLION households
said they saw, read or
heard about Trees for
Troops
1.9 MILLION households
said T4T “influenced” their
decision to purchase a
farm-grown tree in 2007
25
26. ALS Ice Bucket Challenge
• ALS donations up
from $2.5 mil in
2012 to $79.7 mil
now!
• Plum Hollow CC
takes Ice Bucket
Challenge!
http://ow.ly/AGGOW 26
27. Potential Causes
• Golf mower rodeo
• Foot golf
• Expanded hole golf
• Reinders cause of the month?
27
31. 31
The World Has Changed
Word of Mouse Expands Word of Mouth
32. U.S. Mobile App Use
25‐34 Year Olds 55+ Year Olds
35‐54 Year Olds
32
33. Your Social Media Use
50.0% 47.1%
85.3%
73.5%
58.8%
90.0%
80.0%
70.0%
60.0%
50.0%
40.0%
30.0%
20.0%
10.0%
0.0%
Company
website
Social
media
Blogs Video
sharing
Photo
sharing
% Not at all Active
33
40. Where Supers Are
Note: All Over the Place!
Top 5 are:
1. Personal FB – 56.2%
2. Message board – 36.2%
3. Club blog – 26.7%
4. Club website – 21.0%
5. Google + ‐ 18.1%
1.9%
26.7%
5.7%
4.8%
7.6%
21.0%
5.7%
56.2%
18.1%
10.5%
3.8%
36.2%
40
41. Where You Are
5.9%
5.9%
5.9%
2.9%
2.9%
0.0%
0.0%
0.0%
0.0%
17.6%
14.7%
26.5%
47.1%
64.7%
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0%
Personal LinkedIn
Personal Facebook
Personal Twitter
Personal Instagram
Company website
Company LinkedIn
Personal blog
Personal website
Work‐related YouTube
Company Twitter
Company Instagram
Company Facebook
Personal YouTube
Company blog
41
53. Texting
• Do you collect cell phone #s of customers so
you can text alerts to them?
• Text alerts? Yes!
– Reinders just announced a special on ….
• Caution: don’t be a spammer! Get permission.
53
54. Mobile Apps
• There’s an app for
that!
• Why not Reinders’
Products apps?
54
57. Stand at Your Seats
Sit if you have ever …
a) Used Yelp
b) Used Trip Adviser
c) Googled a product
or service
57
58. 58
The World Has Changed
If
can’t find you …
You Don’t Exist
59. You Are What You Publish
• How often do you share links of interest?
• Do you help answer key questions via a blog?
• Are you active on social media sites?
• Do you post videos and photos online?
• Do you share news of your customers or
Reinders?
• Are you THE expert resource for your customers
and prospects?
59
60. Content
Reflecting on concept of repurpose, repackage &
reuse, one work team suggested using COPE:
• C = Create
• O = Once
• P = Publish
• E = Everywhere
60
61. Content Philosophies
• They ask … you answer.
• If you are hard selling, you are losing.
61
62. 4 Steps in Marketing
to Generation Y
Step 1: Make it relevant
Step 2: Be where they are
• Be Google‐friendly
Step 3: Activate conversations
Step 4: Enhance loyalty
62
67. How do you have the time?
71% of US
Households
We’ve switched from “boob tube”
to social media.
67
68. Yes, It Takes Time
• Consider creating a “To stop” list
• Devote at least 44 minutes a day to listening &
monitoring
• Creating & distribution takes more time
• Central vs individuals
68
69. Don’t Have Time?
• Service like Hubspot
• Intern
• Buy it with Google AdWords
69
75. Websites
• THE most important element today
• Can no longer be an “electronic brochure”
• Must be interactive
• Must have new info DAILY
• Should be the “hub” of all content
• Must be adaptive …
75
77. Reinder’s Website
How Often You Look at Web How Often You Refer
Customers to Web
0.0%
17.7%
20.6%
61.8%
Once a day Once a week
Once a month Less often
0.0%
17.7%
20.6%
61.7%
Once a day Once a week
Once a month Less often
77
78. Find new customers
Increasing sales?
But 8 out of 10 refer
customers to Web
2.6% 2.6%
89.5% once a month or less
5.3%
Website
Social media (Facebook, Twitter, LinkedIn, etc.)
Company blog
Photos (posted to Instagram, Pinterest or other
photo sharing sites) 78
79. Reinders
website
• 26 specific
comments about
need to improve
the Reinders
website
• Hard to focus
because so much
“stuff”
79
82. Why a Blog?
• Drives people to your website
• Creates informed buyers
• Solves their problems
• Reinforces sales efforts
• Builds your reputation as valued
resource
82
83. Answer Questions
• They ask …. You answer!
• Provide answers to buyers’ problems
• Your suggestions for top questions
– 26.8% said cost or price
– 17.9% said availability
– 16.1% said performance, specs, capabilities
– 8.9% said effectiveness
• Write stories that answer those questions
83
85. Much of this information provided by NCTA from research
conducted by Market Directions Inc.
Gen Y Information Sources:
1) Market Directions … www.marketdirections.com
2) NCTA/Drake & Company … www.drakeco.com
3) Beloit College … www.beloit.edu (Mindset List)
4) Knowing Y: Sarah L. Sladek
5) Generational Diversity: Jamie Notter
85
86. CONTACT
INFORMATION
Steve Drake
President
10564 Carena Circle
Fort Myers, FL 33913
(314) 239-9464
steve@scdgroup.net
@stevedrake
@causeaholic
86