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Event management
- 1. UNIT.1- INTRODUCTION TOEVENT MANAGEMENT 1. MEANING/DEFINITION OF EVENT MANAGEMENT 2. WHY EVENT MANAGEMENT/NEED/REASONS DEVELOPMENT OF THEME CAREER OPPORTUNITIES LEADERSHIP QUALITIES MORE JOBS PROFESSIONAL GROWTH GLOBAL REACH-PAYMENT
- 2. 3. Analysis ofEvents Collection of information- Arranging for meetings Conduct the analysis Implement changes and Follow up SWOT analysis
- 3. 4. Scope ofan Event Competitive events Corporate Events Glamour events Charitable events Brand Events, Televised Events Sports Events Concept Events Hybrid Events Special Events Artistic Expressions Exhibitions, Cultural Meals
- 4. 5. Decision makersinvolved Event manager Coordinators Information Managers Logistic Managers Security Managers Volunteers Entertainers Directors(functions) Customer Service Infrastructure Lighting and Sound
- 5. 6. Technical staff Process,Training 7. Policies and Procedures Vision policy legal policy service level agreement cancellations reservations HR escalations Marketing Billing security Environment Transportation and Technical policy 8. Record keeping System development-essential features- benefits and types
- 6. UNIT -2-EVENT MANAGEMENTPROCEDURE 1. Event management plan 2. PRINCIPLES PURPOSE TARGET AUDIENCE FINANCE BUDGET SPONSORSH IP PROMOTION PUBLICITY INVITATION LOGISTICS STAFFING DOCUMENT RECORDS- REVIEW. ACKNOWLEDGEMENT Participants-Venue-Visitors-Communications-Relationships 3. GENERAL DETAILS RULES AND GUIDELINES-VENUE, ACCESSIBLE, RATING THE EVENT, RISK MANAGEMENT, EMERGENCY
- 7. 4. Permission andpoilicies Indoor or outdoor events sale of alcohol event trading road closure sale of food use of public place event advertising or promotion 5. License PPL (recorded Music Playing) IPRS (Non Recorded Music Performance) Excise License Loud Speaker License Premises License
- 8. 6. Government andenvironment policy Traffic Clearance, Fire Brigade, Police, Emergency, Foreign Artists, LitterAnd Waste Management 7. utilities-sec-b Electricity Ambulance Fire Brigade Catering Vision policy Water 8. Taxes applicable Service Tax, Vat, Commercial Or Entertainment Tax, Customs Duty
- 9. 01:06 PM UNIT 3 CONDUCTOF AN EVENT - 1.MEANING/ DEFINITION
- 10. 2. PLANNING SCHEDULEPREPARATION STEPS FOR EVENT PLANNING • EVENT GOAL/ OBJECTIVE/ RESEARCH/CONCEPT. • SELECTION AND RECRUITMENT OF TEAM. • BUDGETING. • DATE,TIME AND BRAND (PROMOTION). • DEGATION OF WORK AND ADMINISTRATION. • CREATE MASTERPLAN AND IMPLEMENT PLAN. • PERFORMANCE OF EVENT,VOLUNTEERS AWARDING AND EVALUATION. 01:06 PM
- 11. 3) ORGANISING TABLES/ANEVENT • PLANNING TOWARDS OBJECTIVE. • CONSULTATION OR EXPERT ADVICE • ASSEMBLING OF RESOURCES. • MARKETING/COLLABARATE WITH PARTNERS. • CHECK LIST. • DELIVERY AND COMMUNICATION. • FEEDBACK AND PROFILE(PAST EVENT ACTION) • EVALUATION 01:06 PM F. Schussler/PhotoLink/Getty Images
- 12. 4) ASSIGNING RESPONSIBILITIESTO THE PEOPLE INVOLVED IN AN EVENT EVENT MANAGER, PLANNER,CO-ORDINATOR, INFORMATION OFFICER,LOGISTIC AND SECURITY OFFICERS,VOLUNTEERS .(OR) TOWARDS- SPEAKER,PROMOTION,AUDIENCE,FOODSUPPLIER, ENTERTAINER SUPPLEMENTAL MATERIAL ( HANDOUTS,PROGRAMS,NAME TAG, SYLLABUS,SIGN IN SHEETS) 01:06 PM
- 13. 5)COMMUNICATION AND BUDGET WITHINTHE ORGANISATION AND OUTSIDE MULTICHANNEL/PROMOTIONAL ADDS USED FOR COMMUNICATION 01:06 PM COMMUNICATION WEBSITE ADS PRINT ADS E-MAIL VIDEOS BUSINESS CARDS BLOG TELE-SEMINAR H)DIRECT MAIL ARTICLE SOCIAL MEDIA SITE
- 14. BUDGETING-> RULES TOBE FOLLOWED • TO AVOID LOSS • REALISTIC ABOUT INCOME. • CONTINGENCY PLAN 01:06 PM
- 15. 01:06 PM REASONS FORBUDGET/BUDGETCONTENT INCOME EXPENDITURE TICKET SALES TROPHIES AND AWARDS ENTRY FEE(SPORTS) TRAVEL AND ACCOMMODATION COMMERCIAL SPONSORSHIP SALARIES, POSTAGE & TELEPHONE CONCESSIONS AND FRANCHISES PHOTO VIDEO,MEDICAL FEES MERCHANDISING VENUE RENT,INSURANCE SHOWCASE, DEMO PRINTING AND PROMOTION ADVERTISING EQUIPMENT AND HIRE CHARGES IN-KIND SUPPORT TRANSPORT LICENSING AND BROADCASTING RIGHTS
- 16. 5) CHECK LIST(BEFORE MEETING EVENT) 6) COMPUTER AIDED EVENT MANAGEMENT- USES OF IT AND COMPUTERS- ADVANTAGES AND DIFFERENT TYPES(INTERNET, E-MAIL, SMART PHONE) ORGANISING TABLE – MEETING OF DIFFERENT PERSONS WHO ALL ARE INVOLVED FOR THE SUCCESS OF AN EVENT 01:06 PM
- 17. COMPUTER AIDED EVENTMANAGEMENT • ONLINE REGISTRATION • ONLINE REMAINDERS • COLLECTION OF DATA BASE • INCREASE EFFICIENCY • COST REDUCTION • EASY AND FASTER PAYMENT • MORE ACCURACY 7) ROLES AND RESPONSIBILITIES OF EVENT MANAGER 01:06 PM
- 18. UNIT- 4 PUBLIC RELATIONS •1) INTRODUCTION TO PUBLIC RELATION MEANING AND DEFINATION 2) CONCEPT OF PUBLIC RELATION :- SCOPE/NEED OF PUBLIC RELATION TO COMPANIES- ESPECIALLY TO PUBLIC/ GOVT COMPANIES UNDERTAKINGS 01:06 PM
- 19. 3) NATURE OFPUBLIC RELATION 01:06 PM Managerial function Link with public Maintaining good will or increase in brand image Value add Business policy Evaluation of work Work performance and public demand or responsibilities towards public Communication skills
- 20. 4) IMPORTANCE • INFORMATION •MARKETING • IMAGE / GOODWILL • DEVELOPED CREDITABILITY • GOVT,POLITICAL • COMMUNITY • EMPLOYEES AND STAKE HOLDERS • DEALERS 01:06 PM
- 21. 5) LIMITATIONS • CANNOTTOTALLY WHITE WASH • CANNOT HIDE ANYTHING • CANNOT CREATE REPUTATION OUT OF NOTHING • FAILS TO HAVE VALUED PUBLIC SPEAKING • MEDIA- MEANING /DEFINATION TYPES- PRESS PUBLICITY,NEWSPAPERS MAGAZINES, OUTDOOR ADVERTISING, DIRECTMAIL AUDIO VISUAL OR PRINT ELECTRONICS BROADCAST ,SPECIALITY ,MEDIA MGT01:06 PM
- 22. 7) PUBLIC RELATIONSTRATEGY • ANALYSING THE SITUATION • ANALYSING THE ORGANISATION • ANALYSING THE POLICY • ANALYSING THE ESTABLISHED GOALS AND OBJECTIVES • ANALYSING THE FORMULATING ACTION AND RESPONSE STRATEGIES • ANALYSING THE DESIGNING EFFECTIVE COMMUNICATION • ANALYSING SELECTIVE COMMUNICATION TACTICS OR OPTIONS • ANALYSING THE IMPLEMENTATION OF STRATEGIC PLAN • ANALYSING THE EVALUATION OF THE STRATEGIC PLAN 01:06 PM
- 23. 8) PUBLIC RELATIONPLANNING 9) BRAIN STORMING-> MEANING TECHNIQUE OF CREATIVITY, SUSPEND BIAS & THOUGHTS IN A GROUP. PROCESS ,TYPES, ADVANTAGES, &DISADVANTAGES 01:06 PM
- 24. UNIT-5- CORPORATE EVENTS 1.Meaning of Corporate Events 2. PLANNING FOR CORPORATE EVENTS 3. JOB RESPONSIBILITIES 4..ARRANGEMENTS (FROM PLANNING TO REPORTING) 5. Steps in Preparation of a Budget 6. BLUE PRINT- Meaning, Steps in preparing a business Blueprint
- 25.