Event planning involves 10 key steps: 1) establish goals and objectives, 2) organize a team, 3) set a date, 4) brand the event with a name, tagline and logo, 5) create a master plan covering all logistical aspects, 6) determine administrative processes for tracking details, 7) identify sponsors and partnerships, 8) create a publicity plan, 9) establish a budget, and 10) determine how to evaluate the event's success. The document provides an overview of best practices for planning events from the initial goal-setting stage through evaluation.
EVENTS CONCEPT
Stakeholder
From a broad idea that a stakeholder is a person who can affect or will be affected by the event.
The more specific idea that a stakeholder is a person of influence but not directly involved in the work. Clearly, this definition could also include an organisation such as a government.
Getz( 1997) states that stakeholders are those people and groups with a stake in the event and its outcomes, including all groups patrcipating in the event production, sponsors and grant-givers, community representatives and anyone impacted by the event
These stakeholder may include:
Event principal (key person in host organisation or client)
Organising committee
Sponsors, donors
Local community
Local authorities (e.g. Council, emergency services, environmental authority)
Service contractors ( e.g. Staging, cleaning, catering, security)
Suppliers
Performers, entertainers, participants
Spectators, audience
media
Numerous factors need to be considered in developing the event concept
Purpose of the event
Although the purpose is also strongly linked to both the theme and the venue
In some instances defining the purpose is difficult.
EVENTS CONCEPT
Stakeholder
From a broad idea that a stakeholder is a person who can affect or will be affected by the event.
The more specific idea that a stakeholder is a person of influence but not directly involved in the work. Clearly, this definition could also include an organisation such as a government.
Getz( 1997) states that stakeholders are those people and groups with a stake in the event and its outcomes, including all groups patrcipating in the event production, sponsors and grant-givers, community representatives and anyone impacted by the event
These stakeholder may include:
Event principal (key person in host organisation or client)
Organising committee
Sponsors, donors
Local community
Local authorities (e.g. Council, emergency services, environmental authority)
Service contractors ( e.g. Staging, cleaning, catering, security)
Suppliers
Performers, entertainers, participants
Spectators, audience
media
Numerous factors need to be considered in developing the event concept
Purpose of the event
Although the purpose is also strongly linked to both the theme and the venue
In some instances defining the purpose is difficult.
Event and event management
Types of Events
Needs of Event Management
What Event Management involves?
What skills does an event manager need?
Some Insights from real life entrepreneur of event management
You must plan for success! Special events tell the community who you are and why your nonprofit matters.
Always do special events to further your mission, not just to hold an event.
Event and event management
Types of Events
Needs of Event Management
What Event Management involves?
What skills does an event manager need?
Some Insights from real life entrepreneur of event management
You must plan for success! Special events tell the community who you are and why your nonprofit matters.
Always do special events to further your mission, not just to hold an event.
A properly executed event has the power to garner attention from media, travelers and the community, all while driving home a key message. This presentation outlines how to pull off an event that is not only memorable, but impacts your business success.
Sarmad Hussain Mangi-M.A Prev-2K20/MMC/52-Event planning and managementsarmadmangi
Assignment of Newspaper and Magazine Production on Event planning and management
Assigned by: Sir Sohail Sangi
Department of Media and communication studies
University of Sindh Jamshoro
Any organisation that wants to build long-lasting relationships essential for corporate growth must understand how to organise corporate events. By organising a corporate event, you may deepen your relationships with current customers and business partners while fostering sincere relationships and attracting new ones.
Business event planning is a significant operation that calls for almost superhuman levels of planning and attention to detail.
The fundamental components of event management—research, design, planning, coordination, and evaluation—must be understood before you host any event, whether it's a 300-person product launch or a 15-person employee training.
In this deck, you’ll learn how corporate events provide a valuable opportunity to learn and gain insights to help your organisation improve operations, gain a competitive advantage and achieve your overall objective.
You’ll also learn
1. The key strategy to creating an effective corporate event
2. What to watch out for when choosing your venue
3. The basic elements of a corporate event
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Smart Event Participation as an ExhibitorBaharehNouri
One of the most important marketing issues in any business is smart participation in events. Regardless of who you are at an event, be the exhibitors or visitors of the event, this is a book that is purposely designed to furnish you with what you need to know. In this book, you will learn to look at this subject from different angles and how to take advantage of the event opportunities as an exhibitor to reach your goals. In this regard, you learn practical strategies from someone who has used them in practice.
This notes will helps to get basic knowledge on event management and the various type of events. this will explain the steps of event process and checklist. importance and the step by step process also explained in this notes.
Running head FINANCES IN BUSINESS MANAGEMENT .docxwlynn1
Running head: FINANCES IN BUSINESS MANAGEMENT 1
FINANCES IN BUSINESS MANAGEMENT 4
Finances in Business Management
Joshua Rodgers
Instructor Baskette
Ashford University
SRV 425 Event, Meeting, & Conference Management
09/24/2018
Finances in Business Management
Each business activity requires money from the entrepreneurs or investors. The sources of finances can be from the credit institutions, family members, auctioning of business assets, grants and fundraising. In business, one can use fundraising to raise some capitals for business management. The processes of fundraising can very be challenging for business. However, proper organization and planning will lead to the successful experience in fundraising. The fundraising process requires different activities such as setting of goals, brainstorming ideas, developing the plan, seeking publicity and searching for sponsors.
Firstly, the setting of goals in preparation for fundraising. The configuration of goals will be necessary for determining the amount of money that is required to be raised. Also, in setting for the time needed for fundraising. The goal also assists in knowing the costs incurred in the process of fundraising. The goal should be realistic and achievable. In addition, the goal will help in developing the timetable for the fundraisers. Secondly, the brainstorming ideas that will lead to successful fundraising activity. The process of brainstorming involves noting down innovative and creative ideas that will be helpful for fundraising purposes. The designs should be written in the book for future reference. Thirdly, the plan development for the fundraising process for business. This involves analyzing activities according to the ideas has after brainstorming. In the process of developing the plan identifying the number of individuals, the time required, and the sacrifice needed to accomplish the process of raising money. Then, time is required in order to create a good plan.
Fourthly, seeking publicity for awareness purpose in the society. After the arrangement of the event activities then next step is informing people. This will be done by the use of business fliers on bulletin boards, press release, featuring stories and use of social media platforms. The lastly, searching for potential sponsors for the business event. This involves of writing the names of the potential donors who might have interests in supporting the fundraising event. Then, the next step is writing of personal letters in the bid to persuade them to offer monetary support to the business. Personalized messages increase the opportunity of winning the hearts of the sponsors.
There are several risks associated with the fundraising event. Firstly, lack of clarity in writing fundraising proposals, In the process of writing personalized l.
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Event planning guide
1. Event Planning Guide
How to Plan an Event
What does event planning involve? Here is a high-level overview are some of the
basic steps you’ll need to follow when developing an event. We can't identify all of
the details you’ll need to think about (since much of it will depend on the type of
event you are holding), but we hope the following provides a starting point for your
event planning.
10 Steps to Get You Started With Event Planning
1. Develop Event Goal and Objectives
The very first step is to establish a tangible goal and objectives. (e.g., why are you
organizing this event and what do you hope to achieve?)
2. Organize a Team
Any event takes a concerted team effort to handle all of the details. Consider
identifying one key Event Manager or Event Chair as well as individual Chairpersons
for subcommittees, such as:
venue management;
speakers;
entertainment;
publicity;
sponsors;
volunteer management
3. Set a Date
The date might already be pre-set for a reoccurring event, but if this is a new event,
be sure to consider the following before firming up your date:
Give yourself enough time! Ideally, you should have 4-6 months to
plan (depending on the nature of your event)
Be aware of statutory and religious holidays
Avoid school holiday time periods (e.g., winter, spring and summer holidays)
Check dates with key participants – e.g., speakers, presenters, VIP guests, etc.
4. Brand Your Event
2. If you want your event to stand out, you need to choose a timely and compelling
theme that sets you apart from your competition. This means that you need to come
up with a dynamic overall theme and you need to take great care with the actual
name – since it can be a key attention-getter, especially in online media.
Brainstorm names: When you are brainstorming the event name, think about:
o how is your event different from other events in your sector?
o what are you hoping to convey through this event?
Create a Tagline: Once you’ve come up with a name, also try to craft a tagline – a
short, memorable branding slogan that describes the event.
Design a Logo: The final step will be having a logo created to represent your event.
A logo can be an effective branding tool – offering immediate recognition of your
event in all of your publicity and promo items (e.g., Tshirts, water bottles, bags, etc.)
5. Create a Master Plan:
This plan should encompass all aspects of the event, including:
Venue, logistics & catering management (contracts, permits, insurance, etc.)
Speakers/presenters (identifying, confirming, logistics & management)
Activities/entertainment
Publicity/promotion (online & off-line, e.g.,: web page & online promotion; events
calendars; printed programs; media relations; signage; social media, etc.)
Registration (online sign-up, payment and tracking; on-site sign-in, etc.)
Sponsor/partner management
Volunteer management
Also see Event Checklist - see link below.
6. Determine Administrative Processes
In other words, how are you going to keep track of your planning, registration,
budget, guest and speakers lists, etc.?
If you are a Wild Apricot Membership Management client, you can quickly and easily
create an event and manage your registration through our online event management
system.
If your website or membership database is not powered by Wild Apricot, you may
want to determine how to best organize and track all of your event information. You
3. could review event management software tools through a directory, such as
Capterra (http://www.capterra.com/event-management-software).
7. Identify and Establish Partnerships & Sponsors
Are there organizations that you could partner with or call on for sponsorships to
defray the costs and increase potential participation? When you involve other
people or groups in your event, they have a stake in helping spread the word and
making the event a success.
You might want to consider:
Seeking corporate sponsors to fund a portion of the event. This can range from
national organizations that might want to sponsor a dinner, offer a door prize or a key
silent auction item, to local businesses that might be able to provide goods or
services, such as flowers for the tables, gift bag items, etc.
Partnering with community organizations who might be able to offer a venue
and/or assistance with organizing or staffing an event
8. Create a Publicity Plan
Even with the most amazing speaker or entertainment line-up, you need publicity to
get people in the door. Event promotion starts with the initial notice or page on your
website, note in your newsletter or email to save the date, and then builds to include
online and off-line publicity, media relations and on-going outreach to encourage
registration. And no plan is complete without the post-event thank-you’s, sponsor
acknowledgements and articles about the event’s key messages or fundraising
success.
For details on promotion, check out the Event Promotion Guide.
9. Establish a Budget
Your budget should incorporate estimates for all of the key items identified on your
Event Master Plan. Don’t forget to include any travel or accommodation costs for
speakers, presenters, etc.
10. Determine Evaluation Process
How will you determine if your event is a success? Do you measure success by the
number of registrants or attendees or is it dependent on you breaking even or raising
a target amount in donations?
4. When you set your initial event goals and objectives, you should also consider how
you will evaluate the event to determine your success. If you are using a
membership management software package, such as Wild Apricot’s, you can easily
track registration numbers and fees. But, if your event involves tracking, for example,
a silent auction, then you’ll need to put some processes in place to identify goods
offered in kind and funds raised at the event.
By the same token, if the objective of your event is to raise awareness, you’ll have to
benchmark and gather data on online social media activity/mentions etc. and offline
publicity – again based on your initial goals.