The document discusses event management. It defines an event as something that happens at a specific time and place, involving people or things. Event management is applying skills to organize a focused event for an audience to achieve an objective. Common characteristics of events are that they are unique occurrences with limited duration, happening live for a purpose planned by groups. An event manager's role is to make events happen through planning, coordinating, and evaluating. The document also covers types of events, the five Ws and an H of event planning, components of an event budget like revenues and expenses, and sources of revenue for events.

2. Event
An event is something that happens
at a given place and time for a reason
with someone or something involved.
Management
Management could be defined as the
act of applying necessary skills in all
business and all human resourceful
activities to accomplish desired goals
and objectives.

3. "the process of creatively
applying necessary
professional skills in
organizing a focused event
for a target audience to
achieved a desired
objective."
EVENT MANAGEMENT

4. COMMON CHARACTERISTICS:
1. Are unique occurrences that do not happen
very often.
2. Have a limited duration (happening within
hours or days at the most).
3. Happen with a live audience in attendance.
4. Require one or more groups to plan and
organize.
5. Are staged for a purpose.

5. EVENT MANAGER
is the one tasked with making such events
happen through a process that includes
information gathering, concept development,
planning, coordinating and evaluation.
QUALIFICATIONS:
Knowledge
Skills
Abilities

6. “EVENTS
BRING PEOPLE
TOGETHER
TO ………..

7. TYPES OF EVENTS
(c’s of events)
1. CELEBRATE
life cycle events
religious ritual
commemorative ceremonies
socio-civic activities
2. COMMUNE
strengthen bonds of friendship and
restore relationships, and bring people and
culture together.

8. con’t. TYPES OF EVENTS
(c’s of events)
3. CONVENE
to share and pass on knowedge among
peers and colleagues.
4. COMMERCE
to market and promote product
offerings.

9. 5 Ws and an H
WHY
(purpose)
WHAT
(objectives)
WHO
(audience)
WHEN
(season)
WHERE
(venue)
HOW
(process)

10. COMPANY PROFILE
Company Name and Logo
MISSION
is a short statement of an organization's
purpose, identifying the scope of its
operations: what kind of product or service it
provides, its primary customers or market,
and its geographical region of operation.

11. VISION
the capacity to envisage future market
trends and plan accordingly. Goal, a desired
result. Vision statement.

12. OBJECTIVES
it is define what is it that the event is to
achieve.
S PECIFIC
M EASURABLE
A TTAINABLE
R EALISTIC
T IME-BOUND
E XCITING
R ESPONSIBLE

14. THE EVENT BUDGET
BUDGETS are plans in numeric form that put
the event plans into action.
Budgets are made up of three basic parts:
REVENUES, EXPENSES, PROFITS
Basic Formula:
Revenue – Expenses = Profits

15. UNDERSTANDING EVENT
EXPENSES
FIXED COSTS – are expenses incurred in the
staging and management of an event that are
not likely to change as the number of attendees
change.
VARIABLE COSTS – expenses that vary
depending on how many people attend the
event.

18. EXERCISES

19. SOURCES OF REVENUES
➢ Ticket Sales or Admission Fees
➢ Registration Fees
➢ Donations and Grants
➢ Gift in Kind
➢ Sponsorship and Advertising fees
➢ Exhibit or Exposition Booth Rental Fees
➢ Concession Sales
➢ Merchandise Sales

20. I. COMPANY PROFILE
➢ Company Name and Logo
➢ Mission/Vision and Objective
➢ Location (site map)
➢ Company Services
➢ Organizational Chart (w/ job description)

21. II. PRODUCT SAMPLING
➢ Proposal letter
➢ Event Brief
➢ Theme
➢ Venue (option A & B)
➢ Proposed Bid
➢ Program Flow
➢ Tourist Attraction (5 places)
III. LEGAL DOCUMENTATION

22. GROUPINGS