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Introduction to Event
Management
“An event is something that happens at a
given place and time, for a reason with
someone or something
involved” (Steve John-n – How to
successfully manage any event”).
“An occasion, a gathering of people at a
certain place at certain time for a specific
reason” (Shannon Kilkenney).
• Millennial Anniversary of Hanoi
• was “once in a life time” experience for Vietnam.
Sizesof events
 Mega Events
 Hallmark Events
 Major Events
 Minor Events
MegaEvents
 Mega events are defined as the largest
events and generally targeted at
international markets.(LynnVan Der
Wagen – Event Management forTourism,
Cultural, Business and Sporting Events)
HallmarkEvents
 Mega events are designed to increase
the appeal of specific tourism destination
or region. (LynnVan Der Wagen – Event
Management for Tourism, Cultural,
Business and Sporting Events)
MajorEvents
 These events attract significant local
interest and large number of participants
as well as generating significant tourism
experience. (LynnVan DerWagen – Event
Management for Tourism,Cultural,
Business and Sporting Events)
MinorEvents
 The types of annual or one-off events such
as meetings, parties,celebrations, award
ceremonies, sporting finals, community and
social events. (Lynn Van Der Wagen – Event
Management for Tourism, Cultural, Business
and Sporting Events)
Typesofevents
 Sporting Events
 Entertainment,Arts andCultural Festivals
 Commercial, Marketing and Promotional Events
 Meetings, Incentives,Conferences and Exhibitions (M.I.C.E)
 Fundraising
 Family Events
 Miscellaneous Events
SportingEvents
 Sporting Events are held in all states and
territories, and they attract international
sports men and women at highest levels.
Many of events of this type have become
Mega Events (Olympic Games orTheWorld
Cup) or Hallmark Events (The Melbourne
Cup;The Australian Open)
Entertainment,Arts
andCulturalFestivals
 MusicTours and Live Shows
 Concerts
 Theater Performances
 Wine and Food Festivals
 Local/Regional Events
Commercial,Marketing
andPromotionalEvents
 Promotional events is generally
to differentiate the product or
service from its competitors and
to ensure that it is memorable.
Meetings,
Incentives,
Conventions
and
Exhibitions
(M.I.C.E)
 Academic Conferences
 Corporate Meetings
 Association Meetings
 Government Meetings
 Incentive Meetings
 Exhibition & Trade Shows
 Watch: Singapore ResortWorld
Sentosa M.I.C.E PromotionVideo
 Watch:Thailand - Preferred
M.I.C.E destination in South East
Asia
Fundraising
Events
 Commonly run by enthusiastic
local committees or non-profit
organizations to serve a
charitable cause (helping people
with disability or poverty).
Family&Special
Events
 Weddings
 Birthdays
 Funerals
 Graduation
 Christenings
Miscellaneous
Events
 Cherry Blossom Festivals
 Monsoon Festival Hanoi
 European Food Festivals
 Spring Fair
Introduction
to Event
Management
 What is the role of an Event
Manager?
 The EventTeam
 Relationships within the Event
Industry
 Event Industry Updates
Event Manager
JobDescription:
“Events managers
are responsible for
organizingand
running all kinds of
promotional,
business and social
events. Youwould
control the whole
project, from
planning at the start
to running the event
on the day”
(NationalCareers
Service,UK)
discussing what the
client wants
producing original
ideas for events
agreeing budgets and
timescales
researching +
negotiating +
contracting venues,
contacts and
suppliers
ensuring that health,
safety and insurance
regulations are
followed
managing a team and
making sure smooth
event logistics from
planning to post
events.
TheEventTeam:
-venue
managers
-stage
managers
-lighting &
audio-visual
companies
-decorations
and florists
-entertainers
-employment
agencies
-rental
companies
-public relations
and marketing
consultants
-security
companies
-catering
companies
-cleaning
companies
-ticketing
operations
-printers
An event manager is generally supported
by a team which grows exponentially
based on scoop of each event.
An event manager typically works with a
number of contractors, including:
Event Management:
“Event management is the co-ordination,
running and planningof all the people,
teams and features that come together to
create every kind of event”
(Event BusinessAcademy).
Primary FunctionalAreas of Events:
• Marketing
• Finance
• Human Resources
• Site/Operations/Event Logistics
• Production /Competition
Relationships within Event Industry
Government bodies:
-Federal
-State
-Local
BusinessAssociations Sports Industry and
Associations
Arts and Entertainment
Industry
Event IndustryTrends & Updates
Questions?

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Introduction to Event Management.pdf

  • 2. “An event is something that happens at a given place and time, for a reason with someone or something involved” (Steve John-n – How to successfully manage any event”). “An occasion, a gathering of people at a certain place at certain time for a specific reason” (Shannon Kilkenney). • Millennial Anniversary of Hanoi • was “once in a life time” experience for Vietnam.
  • 3. Sizesof events  Mega Events  Hallmark Events  Major Events  Minor Events
  • 4. MegaEvents  Mega events are defined as the largest events and generally targeted at international markets.(LynnVan Der Wagen – Event Management forTourism, Cultural, Business and Sporting Events)
  • 5. HallmarkEvents  Mega events are designed to increase the appeal of specific tourism destination or region. (LynnVan Der Wagen – Event Management for Tourism, Cultural, Business and Sporting Events)
  • 6. MajorEvents  These events attract significant local interest and large number of participants as well as generating significant tourism experience. (LynnVan DerWagen – Event Management for Tourism,Cultural, Business and Sporting Events)
  • 7. MinorEvents  The types of annual or one-off events such as meetings, parties,celebrations, award ceremonies, sporting finals, community and social events. (Lynn Van Der Wagen – Event Management for Tourism, Cultural, Business and Sporting Events)
  • 8. Typesofevents  Sporting Events  Entertainment,Arts andCultural Festivals  Commercial, Marketing and Promotional Events  Meetings, Incentives,Conferences and Exhibitions (M.I.C.E)  Fundraising  Family Events  Miscellaneous Events
  • 9. SportingEvents  Sporting Events are held in all states and territories, and they attract international sports men and women at highest levels. Many of events of this type have become Mega Events (Olympic Games orTheWorld Cup) or Hallmark Events (The Melbourne Cup;The Australian Open)
  • 10. Entertainment,Arts andCulturalFestivals  MusicTours and Live Shows  Concerts  Theater Performances  Wine and Food Festivals  Local/Regional Events
  • 11. Commercial,Marketing andPromotionalEvents  Promotional events is generally to differentiate the product or service from its competitors and to ensure that it is memorable.
  • 12. Meetings, Incentives, Conventions and Exhibitions (M.I.C.E)  Academic Conferences  Corporate Meetings  Association Meetings  Government Meetings  Incentive Meetings  Exhibition & Trade Shows  Watch: Singapore ResortWorld Sentosa M.I.C.E PromotionVideo  Watch:Thailand - Preferred M.I.C.E destination in South East Asia
  • 13. Fundraising Events  Commonly run by enthusiastic local committees or non-profit organizations to serve a charitable cause (helping people with disability or poverty).
  • 14. Family&Special Events  Weddings  Birthdays  Funerals  Graduation  Christenings
  • 15. Miscellaneous Events  Cherry Blossom Festivals  Monsoon Festival Hanoi  European Food Festivals  Spring Fair
  • 16. Introduction to Event Management  What is the role of an Event Manager?  The EventTeam  Relationships within the Event Industry  Event Industry Updates
  • 17. Event Manager JobDescription: “Events managers are responsible for organizingand running all kinds of promotional, business and social events. Youwould control the whole project, from planning at the start to running the event on the day” (NationalCareers Service,UK) discussing what the client wants producing original ideas for events agreeing budgets and timescales researching + negotiating + contracting venues, contacts and suppliers ensuring that health, safety and insurance regulations are followed managing a team and making sure smooth event logistics from planning to post events.
  • 18. TheEventTeam: -venue managers -stage managers -lighting & audio-visual companies -decorations and florists -entertainers -employment agencies -rental companies -public relations and marketing consultants -security companies -catering companies -cleaning companies -ticketing operations -printers An event manager is generally supported by a team which grows exponentially based on scoop of each event. An event manager typically works with a number of contractors, including:
  • 19. Event Management: “Event management is the co-ordination, running and planningof all the people, teams and features that come together to create every kind of event” (Event BusinessAcademy). Primary FunctionalAreas of Events: • Marketing • Finance • Human Resources • Site/Operations/Event Logistics • Production /Competition
  • 20. Relationships within Event Industry Government bodies: -Federal -State -Local BusinessAssociations Sports Industry and Associations Arts and Entertainment Industry