Audience feedback is important for media products to determine what improvements need to be made and if the goal of pleasing audiences was achieved. Possible feedback methods include questionnaires, which provide reliable results, and focus groups/interviews, which allow commentary. The filmmaker gathered feedback through focus groups on their short film, questionnaires on the film poster, and questionnaires on the film review. Feedback indicated strengths like effective use of color but also areas for improvement like clarifying the poster tagline. Gathering this audience perspective was useful for evaluating and potentially improving the media products.

1. Question 3
Audience Feedback

2. Why is audience feedback important in
the Media?
• To gather what improvements need to be made to
the media product
• To gather a wide variety of opinions
• The aim is to please the audience, this is why you
need to gather audience feedback to see if you
managed to reach your goal
• Need to make sure they understand what is actually
happening and if they have any advice if you were to
go and change it

3. What types of feedback are possible?
Strengths and weaknesses of each?
• Questionnaires
• Questionnaires do not put a lot of pressure on the audience so therefore
there results will be more reliable and accurate
• They can be designed so they have closed ended questions meaning they
only have a select amount of answers. This means that the results will be
easier to interpret
• As it is only a short film my questionnaire would only be small scale and
therefore would not take much time to undertake.
• Focus group/Interviews
• These would be easy to conduct as you could interview many people all at
one time
• You could play them the film in the background and they could comment
as the film is rolling

4. What did you do to get feedback?
• To gather audience feedback for all three of my media
products (Short film, film poster and film review) I used
questionnaires and focus groups
• For my short film I used a focus group to work out what
people thought and any opinions/advice they may have
• For my film poster I showed a select group of people my
product and asked them for their honest opinions.
• For my review I created a questionnaire and carried this
out with numerous people
• On the following slides I will show you my findings

5. Feedback on short film
To gather feedback for our short film, myself and the group asked a handful of people
their opinions after watching the film and asked for any advice they may have!
‘Harry’s character of Sam doesn’t seem too
distressed that he has swapped lives with
someone’ Katie Hayhurst ‘Storyline sometimes come across
as confusing’ Jack Wint-Riely
‘Superb twist in the plot!!’
Dion Johnson ‘Life swap should be more
obvious’ Edward Feldon
‘Interesting storyline is helped by the
brilliant characterisation of both the
characters’ Jodie Seymour
‘Really good editing and
storyline’ Felix Knott
‘Fast pace and enigmatic storyline
keeps the audiences attention at
an all time high’ Amani Dauda

6. Feedback on poster
‘Good use of colours, outline around
characters is effective making them
stand out. Gives audience all the
information they need, to attract them
towards the film’ Anneisha Samuels
‘Like the use of post-it notes, creating
a 3d effect however the calendar in
the background is misleading’ Manjot
Puaar
‘ Use of colour is effective, fun way
of having the casts name, good use
of mise en scene, tag line needs to
be clearer’ Alice Stevens
‘Use of colours and cast are a good
suggestion of a male dominated target
audience, calendar in the background is
unusual yet very effective, especially as
its blurred’ Klodiana Lleshi

7. Film poster feedback
From the feedback for the film poster we were able to
gather that:
• The calendar was a bit confusing as the background
• People liked the use of colours and outline around the
characters
• The post-it notes were effective with the 3d effect
• Poster could come across quite messy as there a lot going
on
• Was good to have the two main characters on the poster
• Characters posture showed their frustration

8. Feedback on review
To gather feedback on
my film review I
carried out a
questionnaire and
asked a selection of 15
people. I have
presented my findings
in different graphs.
13
2
Does the review make you
want to watch the film?
YES
NO
0
10
20
YES NO
Does my review seem
typical of a film review?
0 10 20
YES
NO
Does the layout of the
poster reflect what I was
given in my brief?
0
5
10
15
What is your favourite
aspect of the review?

9. Film review feedback
From the feedback for the film review we were able to
gather that:
• I kept to the brief, basing the layout of my review
around the reviews of ‘Little White Lies’
• The language in my review was understandable and
consistent
• The rating system was a good thing to use and very
effective
• Using the same colours on my review as I did on my
film poster worked well and kept things consistent

10. How useful was the feedback?
• Gathering feedback from people was very useful as it
was rewarding to find out what people actually
thought of my products and any guidance or advice
they may have
• The majority of the feedback we received was
positive so again this was pleasing and at the end of
the day our aim was to please the audience
• It was also helpful as if we were given the time to go
back and change certain things we would know what
to change to make the product reach its full potential