Presented at the Business Marketing Association of Kansas City on Wednesday, July 17, 2013.
Vanessa Zambo, Vice President/Principal and Director of Marketing Communications at Terracon discusses their successes and lessons learned in using video, content, and employees to drive their corporate social media.
In this presentation, Vanessa shares how Terracon has not only structured their social media strategy, but their entire online strategy and how all of their sites (YouTube, Facebook, LinkedIn, Terracon.com, and Terracon App) work together.
Presentation by Jeffrey K. Rohrs, VP Marketing Insights, Salesforce Marketing Cloud, at the Business Marketing Association regional even in Kansas City on 10/28/14.
Carla Johnson of Type A Communications presented “Building the Beast: 5 Steps to Creating an Actionable Content Marketing Strategy” at the Business Marketing Association of Kansas City November meeting.
Marketing has changed significantly in the last few years. As the number and ways we can connect with customers continues to expand, so does our ability to listen, get feedback and respond. But there’s a difference between just pumping out content because technology now makes it easier and having something relevant to say. Today’s B2B marketers needs to know how content marketing feeds the new buyer’s journey and why you need a thoughtful strategy in place to drive the sales and marketing engine.
Smart marketers know they can’t do everything and be everywhere. But how do you determine your priorities? Developing a content strategy that tells a consistent story to a specific audience serves as the first step. But that strategy requires a relevant, contextual approach and sustainable storyline that reflects the social nature of business today.
During this presentation, Carla covered:
- Why a content strategy matters
- How it affects the success of a content marketing program
- Specific steps to create a content strategy
- What two questions to ask as soon as you leave this program
About the Speaker:
Carla Johnson, Principal, Type A Communications, helps companies tell better stories in order to build stronger brand awareness, create employee and customer engagement, align marketing with sales, and, ultimately, generate top-line revenue. She’s a consultant to the Content Marketing Institute, director on the international board of the Business Marketing Association, a frequent speaker, contributing author to the book, Advice from the Top: The Expert Guide to B2B Marketing, an Instructor for the Online Marketing Institute, and writes on the power of storytelling, content marketing, B2B marketing, and innovation for the Content Marketing Institute, Chief Content Officer magazine, CMSwire and other high-tech, industry and business audiences. Follow her on Twitter @carlajohnson.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
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This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
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An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
2. Why is audience feedback important in
the Media?
• To gather what improvements need to be made to
the media product
• To gather a wide variety of opinions
• The aim is to please the audience, this is why you
need to gather audience feedback to see if you
managed to reach your goal
• Need to make sure they understand what is actually
happening and if they have any advice if you were to
go and change it
3. What types of feedback are possible?
Strengths and weaknesses of each?
• Questionnaires
• Questionnaires do not put a lot of pressure on the audience so therefore
there results will be more reliable and accurate
• They can be designed so they have closed ended questions meaning they
only have a select amount of answers. This means that the results will be
easier to interpret
• As it is only a short film my questionnaire would only be small scale and
therefore would not take much time to undertake.
• Focus group/Interviews
• These would be easy to conduct as you could interview many people all at
one time
• You could play them the film in the background and they could comment
as the film is rolling
4. What did you do to get feedback?
• To gather audience feedback for all three of my media
products (Short film, film poster and film review) I used
questionnaires and focus groups
• For my short film I used a focus group to work out what
people thought and any opinions/advice they may have
• For my film poster I showed a select group of people my
product and asked them for their honest opinions.
• For my review I created a questionnaire and carried this
out with numerous people
• On the following slides I will show you my findings
5. Feedback on short film
• To gather feedback for our short film, myself and the group conducted a focus
group and after watching the film asked them what they thought of it and any
advice they may have!
6. Short film feedback
From the feedback for the film we were able to gather that:
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7. Feedback on poster
‘Good use of colours, outline around
characters is effective making them
stand out. Gives audience all the
information they need, to attract them
towards the film’ Anneisha Samuels
‘Like the use of post-it notes, creating
a 3d effect however the calendar in
the background is misleading’ Manjot
Puaar
‘ Use of colour is effective, fun way
of having the casts name, good use
of mise en scene, tag line needs to
be clearer’ Alice Stevens
‘Use of colours and cast are a good
suggestion of a male dominated target
audience, calendar in the background is
unusual yet very effective, especially as
its blurred’ Klodiana Lleshi
8. Film poster feedback
From the feedback for the film poster we were able to
gather that:
• The calendar was a bit confusing as the background
• People liked the use of colours and outline around the
characters
• The post-it notes were effective with the 3d effect
• Poster could come across quite messy as there a lot going
on
• Was good to have the two main characters on the poster
• Characters posture showed their frustration
9. Feedback on review
To gather feedback on
my film review I
carried out a
questionnaire and
asked a selection of 15
people. I have
presented my findings
in different graphs.
13
2
Does the review make you
want to watch the film?
YES
NO
0
10
20
YES NO
Does my review seem
typical of a film review?
0 10 20
YES
NO
Does the layout of the
poster reflect what I was
given in my brief?
0
5
10
15
Text LayoutImage Rating
What is your favourite
aspect of the review?
10. Film review feedback
From the feedback for the film review we were able to
gather that:
• I kept to the brief, basing the layout of my review
around the reviews of ‘Little White Lies’
• The language in my review was understandable and
consistent
• The rating system was a good thing to use and very
effective
• Using the same colours on my review as I did on my
film poster worked well and kept things consistent
11. How useful was the feedback?
• Gathering feedback from people was very useful as it
was rewarding to find out what people actually
thought of my products and any guidance or advice
they may have
• The majority of the feedback we received was
positive so again this was pleasing and at the end of
the day our aim was to please the audience
• It was also helpful as if we were given the time to go
back and change certain things we would know what
to change to make the product reach its full potential
