The document discusses how the author attracted their target audience of young adults to their horror film. Some key elements included using teenage main characters, sticking to horror conventions like isolated settings and weapons, and referencing the "fear of the unknown" through an unknown texter. The author promoted the film on social media like Facebook and informally engaged their audience. Audience feedback provided both quantitative and qualitative data. The opening engaged the audience with unanswered questions to keep them interested.

1. How Did You Attract/Address
Your Audience?
By Dylan Mann-Hazell

2. What Elements of my Production Will
Attract my Target Audience?
• My target audience for my horror film is ‘young adults’. One way in
which I have managed to attract this type of audience is by using
teenagers as the main characters. Although I had to make the film a
15 due to the violence and swearing that would take place, I think
that it helps establish who this film is aimed at, and could possibly
persuade more people, especially of that age, to watch it.
• Another way in which I have managed to use elements of my
production to attract my target audience is by sticking to the
conventions of horror. These conventions include the setting (dark,
no sign of human contact nearby), props (knives, guns, fake blood,
chainsaws) and Era.
• People that enjoy horror are more likely to watch my film than
those who prefer any other genre due to these conventions,
therefore they have helped attract my target audience.

3. How Does My Production Reference to
Other Horrors?
• Through my secondary research into horror films, I
found that quite a few films have used the ‘fear of the
unknown’ as the main focus of the story. My
production has referenced to such a fear due to the
fact that the antagonist communicates through text
and cyberspace under the username ‘Unknown’, so the
protagonist is unable to see who is texting her.
• I also found that many horror films use jump-scares to
their advantage, making the audience feel on-edge
throughout the entire viewing of the film. I tried to
include a minor jump-scare in my film in an attempt to
receive such a result.

4. How Did I Advertise and Promote The
Film?
• I have addressed the audience and allowed them to be
informed on film updates through social networking
sites. I made a Facebook page, occasionally updating
the cover photo and profile picture. On this page, I
posted the film opening to Full Moon with a link from
YouTube.
• The way in which I spoke to my audience was very
informal. I did this because I found that talking to the
audience as if they were friends of mine is a better
approach than talking to them as if I don’t know them,
for they are more likely to want to pay attention to the
progression of my film.

5. Audience Feedback: Quantitative Data

6. Audience Feedback: Qualitative Data

7. The Importance of Engaging the
Audience in my Film Opening.
• It is very important to engage the audience within
the first few minutes of a film or their opinion of
it may change, giving them the idea that the film
will be boring. I think I have succeeded in
engaging my audience due to the fact that I have
supplied unanswered questions, such as ‘Who is
texting the protagonist threateningly?’ and ‘What
did the next text message say?’. This is called the
enigma code, and is used frequently in most
popular horror movies.

8. Conclusion
• I addressed/attracted my audience in various
ways, through the use of social media and
through the construction of the film itself.
Examples of how I did this were through
Facebook, through conducting secondary
research to find conventions of horror films,
and by using surveys to ask for my target
audience’s opinion.