The document discusses audience feedback that was gathered for a music video project. A questionnaire was administered to 30 people of different ages to understand their preferences. Questions covered topics like expected locations, props, clothing, lighting and editing styles. Most responses were qualitative. After production, a panel provided feedback, with 70% finding edits appropriately spaced and 9/10 feeling the video, CD cover and ad worked well together visually. Scores for the video ranged from 3-5 out of 5. Constructive criticism centered on adding more locations, drama and character development as well as clearer shots from more angles.

1. What have you learned from
your audience feedback?

2. What is audience feedback?
• Audience feedback is when you ask the people of your
target audience what they would like to see in your
music video. We took a questionnaire at the beginning
of the project where we asked 30 people of different
age ranges what they would like to see. We gathered
the information and applied this to the production of
our video.
• Another type of audience feedback is when we finished
the production of our music video we asked a panel of
students what they thought about the video and what
changes they would like to see.

3. Audience Feedback 1- Questionnaire
• 1. Male Female
• 2. 16-19 20-24 25-30 31-35 35+
• 3. Do you like to see flash backs in music videos?
• Yes No
4. What location/s do you expect to see?
• 5. What objects/props do you expect to see?
• 6. How do you expect their hair/make-up to be?
• 7. What clothes do you expect them to wear?
• 8. How do you expect their body language to be?
• 9. Do you expect any particular types of lighting/effect to be used?
• 10. Do you expect the camera to be shot in a certain way?
• 11. Do you expect the edits to be in a certain way?
• 12. Can you give an example of a typical RnB music video that represents your
view?
• 13. What do you think the narrative/storyline should be?
We asked a diverse group with different ethnicities, age ranges and social groups
what they thought about RnB music videos and these were the questions that were
asked:

4. • Majority of the questions that were asked
were qualitative data. This means that they
were open questions that meant you can
gather the opinions of the audience.
• A disadvantage of using qualitative data is that
you have no numerical data that you can
statistically analyse.

5. Audience feedback
1)Do you think the editing were too close together?
2) In your opinion what genre would you classify
this music video?
3) Why do you think this?
4) Do you think the music video/CD cover and
magazine advert work well together? If yes
please specify?
5) What score would you rate the video from 1-5?
6) What would you improve?

6. Audience Feedback
• I asked my target audience 6 questions after I
showed them my music video, CD cover and
magazine advert. I done this so that I could
get feedback from all the work that I had done
and to see whether I conformed to the
stereotypical connotations and denotations
that you see typically in an RnB genre. Due to
the audience feedback that I got helped me to
learn what my target audience liked/disliked
and what they would change.

7. Question 1-Do you think the editing
were too close together?
yes
no
Question 1 was asked to 10 people
of my particular target audience
which are make and females aged
between16-30. 70% of them
believed that the cuts such as the
jump cuts, fades were appropriate
and not too close to each other.
However 30% of them thought that
they were too close to one another
and believed that this had an effect
on the music video. In most music
videos that I analysed prior to
making the video, I saw that they
had very quick edits that’s why I felt
like it was appropriate to make the
video this way.

8. 2&3) In your opinion what genre
would you classify this music video? &
Why do you think this?
• All 10 people that were asked question 2 said that it was
an RnB music video. This meant that we conveyed our
genre in a very stereotypical way which was accurate,
some of the results that we got were:
‘I got it was RnB music of the slow motion of both of the
characters’ – Peter
‘the low key lighting gives you the impression that its an
emotional piece’ – Bethanny
The majority of people thought the music video conformed to
the RNB genre for many reasons such as being able to relate to
the fashion trends displayed by the characters.

9. 4) Do you think the music video/CD cover and
magazine advert work well together? If yes
please specify?
Yes
No
9/10 of the target audience that I
asked agreed that the music video, CD
cover and magazine advert worked
together. I made sure that whilst
producing all these different types of
media that you could relate them all
together. The CD cover and Advert
both use low key lighting and which
runs throughout my music video. I
have learnt that for future preference
to keep this similar so is all relatable.

10. 5) What score would you rate the
video from 1-5?
0
1
2
3
4
5
6
7
1 2 3 4 5
Score out of 5
When I asked people what they
would rate the video out of 5, six
people rated it 5/5. I then asked
one people in the target why they
rated it out 5 and they said, ‘it looks
very realistic, fits the genre, edits
and cuts are good and this is why I
rated it a 5’.

11. 6) What would you improve?
• When I asked my target audience what I should have
improved, this is where I got constructive critism that were
very useful and that I have learnt from. Some of the
responses were:
• ‘you should add more locations and different shot at
different times, do show between night and day.’ –
Mohammed
• ‘the storyline could be adapted to be more dramatic and
more like typical RnB genre with additional characters’ –
Lea
• ‘there could have been a lot more different angle shots,
and could have been show much more clearer’-Nae