Audience feedback is important for media products for several reasons: 1) It helps producers learn what the target audience likes and dislikes in order to improve weaknesses and make more money. 2) There are many ways to get feedback, such as box office numbers, reviews, surveys, focus groups, and social media. 3) The author showed their film to peers and the target audience to get feedback on how to make it longer and add more music. Feedback on social media and blogs also helped improve the film and its poster. Audience feedback is key to making a media product popular and spreading its message.

1. Why is audience feedback
important in Media?
By Aneeka Ishaq

2. Audience feedback
 A lot research goes into any new
media product before it is actually
made. This is done in order to make
money, find out the target audience
and to improve any weaknesses.
 There are many different types of
feedback like box
office, review, surveys, focus
groups, forums, social networks and a
lot more.

3. What I did?
 After we made our film, we had a peer assessment
screening of when we watched the film and gave feed
back. We were told to make ours a bit longer and to add
in more music.
 I also showed it to the target audience to get their
opinion.
 There was also feedback on the YouTube where the
film was actually posted and on my blog.
 It was very similar with the ancillary text as I asked the
target audience on their feedback. For the poster mostly
people said that I should take of the background colours
which I did.
 I also put the poster up on social networks to get
opinion. Its best to ask a range of people as your
friends may not give their honest opinion.

4. Useful
 Audience feedback is very useful. Audience
feedback is key in the media, as the audience
bring in the revenue and make a persons work
credible, it is also what makes a film popular or
not, the more people that enjoy a film the more
the messege of it gets spread. The aim of an
editor/director/producer is to please their
audience. The audience is the reason for
making a film, in some cases, however in short
films it sometimes is not about the money and
number of people that would go and watch it but
it is about expressing themselves or may be just
asa hobby rather than a buisness.