How to use social media platforms such as Facebook, Twitter, Pinterest, Google+, Instagram. LinkedIn and more to drive more views to your patient reviews. This talk was given to current clients of Real Patient Ratings in early 2014.
Why Before How: Developing Successful Social Media Strategy and Synergistic I...DJ Waldow
The extremely high interest in social media is well-placed. Used correctly, social media can transform the relationship between brands and their customers. But, the social media gold rush has ushered in a largely tools-focused mentality, that dictates you "must get on Twitter immediately" (among other nonsense).
Social media is a long putt, not a tap-in, and crafting a reasonable, sustainable, measurable strategic plan is critical to maintaining sanity and success.
Perhaps more than any other component of communications, social media cannot stand alone. It is inherently impacted by all other marketing tactics. Thus, integrating your social media efforts closely with your email, search marketing, public relations, advertising, and other programs is essential.
In this timely, invigorating, 1/2 day workshop, participants learned precisely how to create social media strategic plans in 7 steps, how best to measure social media success, and how to create cross-marketing synergies between social media and other channels.
Led by Jay Baer, one of the country's foremost social media writers and trainers (and author of the Convince & Convert blog on social media strategy), this workshop featured real-life B2B and B2C case studies presented by social media and email experts from Blue Sky Factory, and from award-winning digital agency Mighty Interactive.
Jay Baer, Founder, Convince & Convert
DJ Waldow, Director of Community, Blue Sky Factory
Mike Corak, Director of Interactive Services, Mighty Interactive
How to use social media platforms such as Facebook, Twitter, Pinterest, Google+, Instagram. LinkedIn and more to drive more views to your patient reviews. This talk was given to current clients of Real Patient Ratings in early 2014.
Why Before How: Developing Successful Social Media Strategy and Synergistic I...DJ Waldow
The extremely high interest in social media is well-placed. Used correctly, social media can transform the relationship between brands and their customers. But, the social media gold rush has ushered in a largely tools-focused mentality, that dictates you "must get on Twitter immediately" (among other nonsense).
Social media is a long putt, not a tap-in, and crafting a reasonable, sustainable, measurable strategic plan is critical to maintaining sanity and success.
Perhaps more than any other component of communications, social media cannot stand alone. It is inherently impacted by all other marketing tactics. Thus, integrating your social media efforts closely with your email, search marketing, public relations, advertising, and other programs is essential.
In this timely, invigorating, 1/2 day workshop, participants learned precisely how to create social media strategic plans in 7 steps, how best to measure social media success, and how to create cross-marketing synergies between social media and other channels.
Led by Jay Baer, one of the country's foremost social media writers and trainers (and author of the Convince & Convert blog on social media strategy), this workshop featured real-life B2B and B2C case studies presented by social media and email experts from Blue Sky Factory, and from award-winning digital agency Mighty Interactive.
Jay Baer, Founder, Convince & Convert
DJ Waldow, Director of Community, Blue Sky Factory
Mike Corak, Director of Interactive Services, Mighty Interactive
2. Audience feedback
A lot research goes into any new
media product before it is actually
made. This is done in order to make
money, find out the target audience
and to improve any weaknesses.
There are many different types of
feedback like box
office, review, surveys, focus
groups, forums, social networks and a
lot more.
3. What I did?
After we made our film, we had a peer assessment
screening of when we watched the film and gave feed
back. We were told to make ours a bit longer and to add
in more music.
I also showed it to the target audience to get their
opinion.
There was also feedback on the YouTube where the
film was actually posted and on my blog.
It was very similar with the ancillary text as I asked the
target audience on their feedback. For the poster mostly
people said that I should take of the background colours
which I did.
I also put the poster up on social networks to get
opinion. Its best to ask a range of people as your
friends may not give their honest opinion.
4. Useful
Audience feedback is very useful. Audience
feedback is key in the media, as the audience
bring in the revenue and make a persons work
credible, it is also what makes a film popular or
not, the more people that enjoy a film the more
the messege of it gets spread. The aim of an
editor/director/producer is to please their
audience. The audience is the reason for
making a film, in some cases, however in short
films it sometimes is not about the money and
number of people that would go and watch it but
it is about expressing themselves or may be just
asa hobby rather than a buisness.