This document summarizes the results of a survey about film review preferences. It finds that the target age group of 15-20 years old provided most responses. Respondents were somewhat familiar with but did not frequently read film reviews. They valued a limited number of relevant images but not an overly cluttered layout. Most felt the film review and poster should have matching color schemes. All surveyed aspects of film reviews (balance of opinions, information, images, etc.) were viewed as important to include. The document concludes most respondents saw layout and creativity as very or moderately important to focus on.

1. Film Review Survey
Response & Analysis
Ronan Johnson

2. What is your age?
Similar to what we did in our other
surveys, we asked for the ages of the
people taking the survey. This allows
us to see what the preferences of each
age group are as well the differences
between them. Also, we can look more
specifically into what our main target
audience of teenagers want to see in a
film review, meaning that we can focus
on these aspects and use these ideas
when creating it, so that it appeals to
them more. We found that the
majority of results we received were
from our targeted age group (15-20)
and so we can use a lot of the
following results from them as ideas
for our review.

3. Do you read film reviews often?
This question simply aimed to see how often
the survey participants read film reviews.
This is a useful question to ask because it
helps us to figure out how familiar they are
with them and the various aspects they
include. This can allow use to get answers and
opinions from people who are both familiar
with what the film reviews include, as well as
from those who haven’t seen as many. The
results gathered by the survey show that
many of those who responded were somewhat
familiar with film reviews and had read them
before, but also that no one read them too
frequently. This, plus the fact that many of
the highest answers are based more around
not reading them very often, possibly
suggests that in the age range our survey
covered, reading film reviews isn’t that
common, unless people are relatively
interested in it. From this, we know that we
will need to focus on making our film review
as interesting as possible to hold the
attention of our target audience, since this is
what seem to make them more likely to look
at and read the whole review page.

4. Do you prefer a lot of images in a film
review?
Images are typically one of the main points
of focus in film reviews and so we decided
to make a question addressing people’s
thoughts on them. We chose to ask this
particular question, since it will help us
when we are thinking about the layout as
well the images themselves. It also gives an
idea as to how much thought we need to
put into making the images we use
effective. The results we gathered show
that people do value the use of images
within film reviews, but usually only when
they are limited to essential pictures that
are specific to the film and what the page is
about. It also shows that what some people
think of images is based on what they
actually show, suggesting that the images
would have to be interesting and relevant.
Overall, from this information, we can
decide on an average amount of pictures to
use within our film review, so that it isn’t
too cluttered, but not too plain too. It also
gives us a rough idea into what some of our
images should actually be of.

5. Do you think it would be a good idea for the film
review to match the colour scheme of the poster?
Colour schemes also seems to be a key
concept and aspect when creating a film
review page. This question asks for our
audiences opinion on whether the colours
between our poster and film review page
should match and, therefore, be very
similar in terms of colour appearance. As
expected, the people surveyed thought that
having the film poster and review page
incorporate the same colour schemes is a
good idea in one way or another. We’re
happy with this result since it reflects our
own personal opinions too, because we
think that it’s important to have
similarities between the products so that
they are easily identifiable through the way
they relate to each other. From this, we
have now found that the majority of people
think this is a good way to go about colour
and so we are going to need to think
carefully about how we are going to include
and integrate this into our work.

6. How important are the following aspects
in a Film review?
The final question we asked for quite a few
overall opinions on various aspects of film
reviews by getting people to rate how
important they thought each was. By
looking at the average ratings for each
category, it is clear to see that they all get
very similar responses and so this helps to
show us that the majority of our audience
consider all these factors as equally
important. This means that we will need
to focus on putting just as much thought
and effort into one part as another, so
that people’s expectations and what
pleases them to see will be met.

7. In-Depth Statistics
A Balance of Bad and Good Points:
This category shows that half the people
considered this a very important part of the
review page, while the other half where split
between the other two options. This shows
that most people consider a balanced and
truthful review to be the best, since it
provides a wide range of views.
A Colour Scheme/Theme:
This category has it’s main focus of opinions
in the moderately important option, and
makes up over half the responses in this.
This reflects the statistics we got from the
earlier question about colour schemes, and
so this reinforces the fact that people’s
opinions on this aspect are quite dependant.

8. Information About The Film:
This category has the highest amount of
opinions placed within the ‘very important’
option, with three-quarters of people sharing
this view. The other quarter placed there
views in it being moderately important,
showing that people think that this is
possibly one of the most vital parts of a
review page and should definitely be of focus,
since it is considered quite essential.
Images:
Similarly to information about the film, no
one surveyed thought that images were an
‘unimportant’ part of a review page. This
once again suggests that people think it’s a
relatively essential aspect, however, maybe
not so much as some others. This means that
a fair amount of focus will have to be placed
into this area.

9. Interesting Facts:
Once again, the majority of people went for a
middle ground on their opinion of this
aspect. Even though this will be probably be
an area that will receive less attention, it will
still be an entertainment aspect that we will
need try to make as enjoyable as possible for
the audience.
Layout:
The opinions on the importance of layout in
the review page is a complete half and half
split between it being moderately and very
important. Similarly to many of the others
that follow this pattern of having anything
less, it can be suggested that people see this
as an extremely key part of how a review
page should look overall and that a lot of
focus should be placed into this area. We’re
going to have to make the layout interesting
for the audience while still keeping it neat
and easy to follow, so that we can satisfy
what they’re looking for

10. Creativity:
This final area is very similar to the opinions
and answers given for the importance of
layout, except there is just a one person
difference in the statistics. I think this may
be down to the fact that both of these are
very similar in what they include and how
they actually compliment each other. This
shows that we are going to have to put just
as much effort into showing creativity as the
layout we choose, since they will both have a
huge impact on, not just the page as a whole,
but each other too.