The document discusses conducting research on the target audience for a student's magazine through questionnaires. The questionnaires found that the target audience was mainly teenagers and young adults who enjoyed indie/rock bands. This helped the student tailor the magazine's content, colors, fonts and images to appeal to this audience and be similar to other magazines like NME. Feedback from target audience helped the student further improve the front cover, contents page and double page spread to make the magazine more conventional and appealing.