NME aims to inspire and entertain millennials through unique access to music culture and commentary on related topics. They set the agenda for young audiences by reflecting their tastes and creating shareable content. NME uses music as a gateway to discuss film, fashion, politics, TV, and tech. Their goal is to start conversations and engage with their primarily digital native, student readership.

1. Passionate about music and the culture that informs
it, NME inspires and entertains a millennial audience
through our unique access, attitude and expertise.
If there’s a point to be made, we’ll give them a platform to say it.
NME uses music as a gateway to talk about film, fashion, politics, TV and tech. We set
the agenda, reflect our young audience’s tastes and interests, and create compelling
content they want to watch, listen to, share and contribute to.
The NME
Philosophy
Audience first
Music is the heartbeat
Platform Agnostic
Create conversation
Intelligent distribution
Engage & connect
16.6m millennials
34% of the UK workforce
26% of all millennials are students
1 in 2 London commuters
are millennials
The highest digital consumers
Millennials are responsible for 30%
of all spend in the UK
The highest
digital consumers
Their values
Driven by
Never missing
a thing
Making the
most of their life
Human
Connection
Being successful
and getting ahead
NME
Mike Williams EDITOR
Mindful
Ultra
connected
Knowledge
is cool
Trusted
Voice
Courage
in their
convictions

2. Intelligently targeted distribution
Innovative formats
and strategic targeting
Cover wraps
In-editorial bespoke print executions
Native units on mobile
Custom campaign destinations on desktop
Smart data solutions
Collection point sponsorship
Size Rate Size Rate
Outside Back Cover £10,580 Half Page £4,155
Inside Front Cover £9,070 Quarter DPS £4,770
Inside Front Cover DPS £17,230 Quarter Page £2,285
Full Page £7,560 Eighth £1,255
DPS £14,360 Sixteenth £695
Half DPS £8,690 Cover Wrap £67,500
Rates
UniquenationwidedistributionDistributed ona Friday At 57%handto hand
320k copies
48 Universitiesin UK 88 LondonUnderground
& UK railstations
24% 37%
AMG venuesnationwide150 Topman&
125 HMV Stores
37% 2%