From surveying an audience, the document summarizes that:
- Indie/alternative music was the favorite genre, informing the magazine's focus.
- Readership of magazines varies, motivating making the magazine attractive to non-regular readers.
- Respondents preferred a simple magazine style over bright or out-there styles.
- £3-4 was deemed a reasonable price point for the magazine.
- Front covers featuring artists or bands were preferred over other options.
- Monochrome colors on the front cover were favored for an indie magazine.