The document is an evaluation of how the author addressed and attracted their audience for their music magazine. They created a questionnaire to evaluate their target audience. The results showed that most readers read music magazines and were attracted to the front cover. They aimed to create an attractive cover by including a photo, advertising an interview, and mentioning artist information/news as requested. They also included a competition, as some respondents wanted that. The price was set in the middle of what readers said they would pay. Throughout the magazine, the author maintained colors and fonts to be consistent and highlight features audiences said were important, like the contents page.

1. By George Rapson
Evaluation
Question 5
How did you attract/address your
audience?

2. I created a questionnaire which helped me attract a target audience. This was because I could
evaluate through the results of the questionnaire I sent out and I could look at who my target
audience was, this meant that I could then aim my magazine at a specific group, age and
gender.
The first question I asked: Do you read music magazines? As the graph shows, 17 people
said they did and 3 said they didn’t. This meant that I had a target audience that read
music magazines, it meant I could target and attract people towards my own music
magazine. The second question was again important, asking them what their favourite part
of a music magazine was. 6 people (the most) said that their favourite part was the front
cover a music magazine, this meant I needed to concentrate on an attractive front cover
that would draw readers in. The contents, information and interviews in a magazine all
respectively and equally received 4 votes each. This meant that all 3 were very important
when coming to create my magazine front cover, contents page and double page spread as
I needed to include all 3 of these things. Finally the competition picked up 2 votes which is
also another attraction to a music magazine and draws readers in if they have the chance
to win something they like.

3. Big bold green header at the top stands out over the black and blue
background. This attracts the reader because it really stands out, it
is one of the first things you notice very quickly and attracts you to
look at the magazine in more further detail.
Big image standing out in the Indie style that would attract readers
due to the sense of style and pose my artist is posing in the centre
right of the front cover. In my questionnaire, respondents said they
are attracted the most by front covers so I needed to make this as
attractive as I could by adding a picture of this artist that looks very
professional.
In my questionnaire respondents said they would like to see
interviews in my magazine as it attracts them to it more. In my music
magazine front cover I have advertised the interview as the main
feature in my magazine. ‘Exclusive interview on his debut album
inside!’ this would attract my readers.
Again another feature respondents wanted to see in my magazine
was more artists, information and news. So I put it in my magazine
to attract readers into it more.
In my questionnaire I asked respondents what they would most like
in a magazine and 2 people voted for a competition so I have
included this in my magazine. As you can see I have a competition
for 2 tickets to Reading festival. This again relates to my indie genre
as festivals are only really known in the indie/rock genre. This would
make the magazine more attractive as readers know they have the
chance to win something, that also relates to the genre of the music
magazine.
I asked readers what they would usually pay for a music magazine
and how much they would consider paying for mine. The price range
was between £2 to £3 so I decided to spilt it in-between at £2.50.
Again this attracts the reader as it is the preferred consensus of the
price.

4. Inside Issue is wrote in the same font, style and colour as IndieRock
was written on my music magazine cover. This was put on there to
gain more notice so readers know that this is the contents page and
this is where they can navigate through the magazine. Again the
contents page was very popular on my questionnaire for what
readers wanted to see in my music magazine so I put it in here to
attract them to it.
In this issue I have made it bold again, underlined it and made it
black keeping to my colour code throughout my magazine which is
black and green. As respondents wanted to see
information, interviews and news throughout my magazine I piled
up my contents page with all of these features including interviews
with Manhattan, Sunset Sunrise, The Shades, Hannah Rose, Michael
Stone, Cami and the main interview which is featured in my front
cover and double page spread: Interview with Ryan Szram.
In the usual I have made it bold again, underlined it and made it
black keeping to my colour code through my magazine which is black
and green. As respondents wanted to see news and
information, and win a competition, I included latest news in the
indie world, upcoming concerts, indie chart, two tickets to Reading
festival, special report on Reading festival, preview to next months
to issue and a new interview with the Foals.
Here I have included page numbers, the website and an
advertisement to the subscription page. This was just added content
and features I needed to help fill up my contents page as I was
running out of ideas and didn’t know what else to put. I felt the
subscription advertisement was important as it holds the success to
the magazines future as finding out who subscribes helps forecast
costs and income to the company. Also the website was included to
add more advertisement and awareness of the IndieRock brand.