James Hopkins is a 17-year-old college student studying geology, geography, physics, and chemistry who enjoys music, films, and plays soccer as a goalkeeper. He loves the bands Oasis, indie music, and rock bands like Foo Fighters, and is saving money to attend Glastonbury. Claire Pleavin is a 32-year-old O2 employee who enjoys concerts by Kasabian, Muse, Foo Fighters at the O2 arena. She attends Glastonbury or Creamfields annually and subscribes to Q magazine, and also likes superhero films from Marvel and DC.

1. Audience Profile

2. Example of Target Audience:
James Hopkins is a 17 year old college student at
Priestley College. At college he is studying Geology,
Geography, Physics, Chemistry. Although he does have a
true passion for music which can be seen through the
image provided. Also he is a lover of film especially
Marvel and DC as he enjoys the superhero genre. Also
he plays football as a goalkeeper for Culcheth Athletic.
Within music his favourite band is Oasis and he loves
indie music due to his dad being a massive Beatles and
Oasis fan himself, so he was raised with indie music.
Furthermore, he does have a slight liking towards rock
music e.g. the Foo Fighters. Currently he is saving his
money for tickets to Glastonbury.

3. Example of Target Audience:
 This is Claire Pleavin. She is 32, she works at O2.
She is a massive fan of Kasabian, Muse, Foo
Fighters and goes to concerts for these artists
whenever possible at the O2 arena. Every year she
goes to either Glastonbury or Creamfields. She also
has a subscription to Q magazine and has been for
the past few years. She is also a massive film fan
especially towards the superhero genre of both
Marvel and DC.