The document discusses the design choices made for a music magazine media product. It was initially based on Kerrang magazine to represent the rock and metal genre. Some conventions were challenged, such as including an online link and tagline on the front cover. The magazine appeals to a wide audience who enjoy rock music, especially youths. It could be distributed in major shops and corner shops. The main target audience is 16-24 year old men, but the female cover image and older artist mentions could also attract women and older fans. The magazine covers design with contrasting colors and large front cover image aims to catch readers' eyes and interest them to learn more.