Evaluation Question 4
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The document discusses targeting audiences for a new media product. It notes that researching the target audience is vital for success. The creator knew their film would only appeal to certain age groups, like teenagers, so they made it a hybrid of thriller, horror and fantasy genres to attract a wider audience suitable for teens. Facebook ads and social media pages will be used to market specifically to the intended audience, primarily teenagers and possibly females.
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The pitch
This document outlines the details of a proposed thriller film targeted at teenagers aged 15-21. The film has a budget of £16 million and will be released in spring 2014 with an age rating of 15. It will follow a quiet teenage girl who becomes convinced she is being watched and drives herself to insanity trying to warn others. Ultimately it is revealed the government has been controlling people through the internet. The protagonist, 16-year-old Christina, is a shy girl who keeps to herself and spends much of her time online. The filmmaker plans to promote the movie through social media and release teasers during production to build awareness leading up to the release date.
Uses and gratifications
This document discusses the theory of uses and gratifications, which examines why audiences choose particular media. It explores four main gratifications: personal identity, social interaction, information, and entertainment. For a class project, the document's author plans to incorporate characters that audiences can relate to for personal identity. They also want to include conventions that audiences find entertaining to relax and escape. While the production may include some information, it will likely focus more on entertainment factors. The author hopes social interaction aspects can generate positive word-of-mouth publicity for the production.
The Pitch
This document outlines the details of a proposed thriller film targeted at teenagers aged 15-21. The film has a budget of £16 million and will be rated 15 by the BBFC. It is scheduled for summer 2014 release. The protagonist is a quiet 16-year-old girl named Christina who becomes convinced she is being watched. She finds herself obsessed with drawing eyes, especially the Eye of Providence symbol. It is revealed that the government has been controlling people through the internet, particularly targeting teenagers. The marketing campaign will focus on social media promotion to generate buzz among the target teen audience.
Evaluation Question Five
The document discusses how the author attracted their target audience of young adults to their horror film. Some key elements included using teenage main characters, sticking to horror conventions like isolated settings and weapons, and referencing the "fear of the unknown" through an unknown texter. The author promoted the film on social media like Facebook and informally engaged their audience. Audience feedback provided both quantitative and qualitative data. The opening engaged the audience with unanswered questions to keep them interested.
Understanding my audience
This document discusses understanding and targeting audiences for media projects. It explains that researching the target audience is important to know who would be interested. The primary target audience is the main group being targeted, while the secondary audience may not have direct interest but could be persuaded. Different ways to classify audiences are discussed, including demographics using measurable traits and psychographics using personal beliefs. The document also covers the uses and gratifications theory about why audiences engage with media, such as for escapism, identity, surveillance, or relationships. An example audience profile is given targeting female teenagers interested in makeup, fashion, travel, and money, who would find entertainment, information, and identity from a short film about a rich girl's lifestyle.
Ccr3 a2
1) The document discusses creating an audience questionnaire using Google Forms to research the target audience for a film project. The questionnaire found that the target audience is predominantly male under 35 who use online platforms like Netflix and YouTube.
2) The results showed that thrillers and horror genres are most popular for their suspense and frightening narratives. The film trailer aims to include these genre conventions to attract the target audience.
3) As students, the best distribution methods would be film festivals, streaming platforms, and potentially being picked up by a larger production company like Netflix to maximize the audience reached.
Evaluation question 5
This document discusses how to attract and address a target audience of 15-24 year olds, particularly females, for a thriller film opening. Some key ways mentioned are having a young cast that the audience can relate to, a narrative involving topics like love that interest this demographic, an intriguing mystery, and music and title appealing to the target genre preferences. Creating posters and trailers is suggested for marketing. Allowing the audience to relate to and feel mystery around the male antagonist character, who is in their age range, in his fixation on and slow reveal of stalking a female victim, could further intrigue the target viewers.
Evaluation 3
The document discusses the results of audience research conducted to inform the creation of a supernatural horror film trailer. It finds that the target demographic is 15-20 somethings who enjoy supernatural horror films, mysteries, and thrillers. Research in the form of surveys and interviews revealed that this audience prefers trailers with suspense, tension, a few jump scares, and minimal spoilers. They also noted the importance of sounds and music in building atmosphere. The feedback was used to construct a trailer with these elements that tested well with the target demographic.
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The pitch
This document outlines the details of a proposed thriller film targeted at teenagers aged 15-21. The film has a budget of £16 million and will be released in spring 2014 with an age rating of 15. It will follow a quiet teenage girl who becomes convinced she is being watched and drives herself to insanity trying to warn others. Ultimately it is revealed the government has been controlling people through the internet. The protagonist, 16-year-old Christina, is a shy girl who keeps to herself and spends much of her time online. The filmmaker plans to promote the movie through social media and release teasers during production to build awareness leading up to the release date.
Uses and gratifications
This document discusses the theory of uses and gratifications, which examines why audiences choose particular media. It explores four main gratifications: personal identity, social interaction, information, and entertainment. For a class project, the document's author plans to incorporate characters that audiences can relate to for personal identity. They also want to include conventions that audiences find entertaining to relax and escape. While the production may include some information, it will likely focus more on entertainment factors. The author hopes social interaction aspects can generate positive word-of-mouth publicity for the production.
The Pitch
This document outlines the details of a proposed thriller film targeted at teenagers aged 15-21. The film has a budget of £16 million and will be rated 15 by the BBFC. It is scheduled for summer 2014 release. The protagonist is a quiet 16-year-old girl named Christina who becomes convinced she is being watched. She finds herself obsessed with drawing eyes, especially the Eye of Providence symbol. It is revealed that the government has been controlling people through the internet, particularly targeting teenagers. The marketing campaign will focus on social media promotion to generate buzz among the target teen audience.
Evaluation Question Five
The document discusses how the author attracted their target audience of young adults to their horror film. Some key elements included using teenage main characters, sticking to horror conventions like isolated settings and weapons, and referencing the "fear of the unknown" through an unknown texter. The author promoted the film on social media like Facebook and informally engaged their audience. Audience feedback provided both quantitative and qualitative data. The opening engaged the audience with unanswered questions to keep them interested.
Understanding my audience
This document discusses understanding and targeting audiences for media projects. It explains that researching the target audience is important to know who would be interested. The primary target audience is the main group being targeted, while the secondary audience may not have direct interest but could be persuaded. Different ways to classify audiences are discussed, including demographics using measurable traits and psychographics using personal beliefs. The document also covers the uses and gratifications theory about why audiences engage with media, such as for escapism, identity, surveillance, or relationships. An example audience profile is given targeting female teenagers interested in makeup, fashion, travel, and money, who would find entertainment, information, and identity from a short film about a rich girl's lifestyle.
Ccr3 a2
1) The document discusses creating an audience questionnaire using Google Forms to research the target audience for a film project. The questionnaire found that the target audience is predominantly male under 35 who use online platforms like Netflix and YouTube.
2) The results showed that thrillers and horror genres are most popular for their suspense and frightening narratives. The film trailer aims to include these genre conventions to attract the target audience.
3) As students, the best distribution methods would be film festivals, streaming platforms, and potentially being picked up by a larger production company like Netflix to maximize the audience reached.
Evaluation question 5
This document discusses how to attract and address a target audience of 15-24 year olds, particularly females, for a thriller film opening. Some key ways mentioned are having a young cast that the audience can relate to, a narrative involving topics like love that interest this demographic, an intriguing mystery, and music and title appealing to the target genre preferences. Creating posters and trailers is suggested for marketing. Allowing the audience to relate to and feel mystery around the male antagonist character, who is in their age range, in his fixation on and slow reveal of stalking a female victim, could further intrigue the target viewers.
Evaluation 3
The document discusses the results of audience research conducted to inform the creation of a supernatural horror film trailer. It finds that the target demographic is 15-20 somethings who enjoy supernatural horror films, mysteries, and thrillers. Research in the form of surveys and interviews revealed that this audience prefers trailers with suspense, tension, a few jump scares, and minimal spoilers. They also noted the importance of sounds and music in building atmosphere. The feedback was used to construct a trailer with these elements that tested well with the target demographic.
Xo
The document discusses marketing plans for a horror film called "Unsettled". It begins by providing details about the film's plot and target demographic. Marketing strategies that will be used include creating a social media presence on Instagram, releasing three teaser posters over time, and a short, fast-paced trailer. A timeline is proposed that starts the campaign in January 2020 and releases the film in October 2020 near Halloween. Research was also conducted on horror film audiences and their media consumption habits to help shape the campaign.
Powerpoint eval 3
The document discusses audience research and feedback for a student film production. It identifies the target audience as males and females aged 15-25 based on a survey. A focus group of students and teachers viewed the trailer and provided extremely positive feedback, finding the genre obvious and wanting to see more. The filmmakers learned from their previous work about the importance of audience research to understand preferences and tailor the film accordingly.
Evaluation question 5
The document discusses market research Rachel Gibson conducted for her psychological thriller film aimed at a young adult audience. She created a poll that found 56% preferred psychological thrillers. She also consulted friends and family, learning cliffhangers are thrilling and ending the opening sequence without resolving what happened increased intrigue. A survey found realistic scenarios and stalking themes appealing. Through these efforts, Gibson tailored her film's suspense, mystery, and plot twists to attract her target demographic.
Question 3 audience feedback
Through questionnaires, interviews, social media, and feedback from classmates, the document discusses what was learned from audience feedback on a thriller trailer, magazine, and poster. Questionnaires and interviews provided insight into what the target audience wants and finds appropriate. Social media feedback gave additional perspective. Classmates, as part of the target demographic, noted improvements and genre conventions to include. Overall, the audience feedback helped strengthen the products and understanding of the target audience.
Evaluation Question 5
This document summarizes how a thriller film holds its audience's attention through specific characters and conventions. It discusses two main target audiences - a younger, urban working class and a middle-aged, middle class. Characters wearing trendy street fashion and business attire help these audiences relate to characters. The film attracted its audience through social media like Twitter, Snapchat and Instagram, which are widely used by younger audiences. It also held private screenings to create buzz and get feedback to improve the film.
Evaluation question 3
The focus group provided mostly positive feedback on the film trailer with some suggestions for improvement. They felt the trailer appropriately targeted young males and understood the philosophical elements. However, the dialogue in one scene was difficult to hear over the soundtrack. They grasped the original narrative but felt it could be expanded with more action. Feedback on the film poster was also positive, praising the unconventional yet recognizable design that represented the psychological genre. While the film magazine's layout was professionally done, it lacked information and its genre was not clearly conveyed through the color scheme and font choices.
Task 2
This document outlines various advertising techniques used to appeal to audiences:
1) Beauty appeal and celebrity endorsement aim to make audiences feel they can look like or be as sophisticated as models by using the product.
2) Escape advertising promotes exotic locations to help audiences feel they need to escape everyday life.
3) Rhetorical questions, scientific claims, and unfinished comparisons/claims subtly influence audiences without allowing time for critical thought. They aim to make audiences feel guilty, intelligent, or that a product is obviously good without reason to doubt it.
Evaluation Question 3
The document discusses audience feedback methods used for a romantic film project. A questionnaire distributed through Google Docs received over 50 responses that identified the target audience as teenagers interested in romance genres. A focus group was conducted where teenagers viewed and discussed trailers for reference films. They responded most positively to "A Walk to Remember" which influenced the project. The film was also posted on Facebook, where comments indicated the story was well-crafted while some disliked the unconventional sad ending. Overall, the feedback methods provided useful insight into targeting the film to teenagers and assessing audience reception.
Questionnaire summary results
From a questionnaire survey of their target audience, the document summarizes key findings about demographics, psychographics, favorite horror film genres and likes/dislikes. It was found that the audience prefers psychological horror films and are young, quirky and creative. Their interests in music and streaming platforms like Netflix indicate they enjoy trends. This information will help guide the planning and production of a film trailer that appeals to this audience's preferences to increase the chances of its success.
Question 2
This document discusses how a thriller movie product would engage its audience and be distributed. It begins by establishing that thrillers are a popular genre that elicit feelings of suspense. The author conducted a survey that found comedy and thrillers were the most preferred genres. They chose to create a crime thriller based on this research and their own interests. To connect with the genre and audience, they used appropriate props (a knife) and locations (wooded area). For distribution as a small production, they chose free social media platforms like Instagram and YouTube to share posters and the final video in order to generate hype and reviews on a low budget. These platforms helped the product gain significant attention and positive feedback within 24 hours.
Media Studies Coursework - Evaluation Part 6
The document discusses how the creator addressed their target audience for a film project. They aimed the film primarily at men but hoped to broaden the audience by including an attractive female detective and actor. Feedback on an early pitch was positive about the narrative, music, and font choices, but suggested adding more music and removing some diegetic sounds. The creator also solicited audience input to help choose the film's title font.
Wonder woman
Warner Bros spent over $3 million on various marketing strategies to promote Wonder Woman, including social media campaigns, magazine features, press junkets, and appearances at Comic-Con. They utilized Instagram accounts with the film and Gal Gadot which together had over 1.5 million followers. Traditional advertisements were supplemented with brand partnerships and merchandising deals. The marketing campaign aimed to build hype through viral hashtags, fan interactions, and interviews to establish a loyal fanbase prior to the film's release on a global scale.
Evaluation Q4
The primary audience for the media product is males aged 14 to 21 who enjoy football, horror/thriller films and movies, as concepts from the genre (horror) appeal more to men. The National Readership Survey shows this audience is skilled or low-grade workers (C2DE category). The product will provide diversion and escape reality using the Uses and Gratifications model. The lifestyle group is mainstreamers as the goal is a mass audience. A secondary audience is the wider film community who may be interested but not devoted to horror.
Draft for question 5
The document describes a survey conducted to determine the public's favorite film elements to help create a horror movie. The results were analyzed and used to make the movie. A poster was then made to advertise the horror movie, using font and words like "coming soon" to target and tease the intended audience. Advertising to a target audience provides publicity and a better chance of financial success.
Question 4
The document discusses the target audience for a horror film called "The Lost Thoughts". The intended audience is people aged 15-30, as the film contains violence and disturbing scenes. This age group would be more likely to connect with and understand the plot twists in the horror story. It is important for the filmmaker to accurately identify the target audience that would enjoy and relate to the film.
Q2
The combination of the trailer, movie poster, and magazine cover effectively advertise the film "'.com'" to its target audience. Each ancillary product complements the main trailer and captures viewers' attention to increase interest in the film. Specifically, the mysterious poster intrigues audiences without revealing too much, and the magazine cover features an iconic scene from the trailer to drive interest in learning more. Together, the three advertising methods spread awareness of "'.com'" worldwide and generate additional revenue streams to support the film.
Evaluation question 4
The document discusses determining the target audience for a media product. Based on research including questionnaires, the target audience is identified as males aged 13-24, as studies showed this group most enjoyed films with characters, plots, and genres similar to the planned film. To further understand this audience, the document discusses analyzing the successful Batman film The Dark Knight for its portrayal of a rich protagonist and use of a superhero theme. The film is also aimed at audiences who prefer Hollywood films over other industries due to Hollywood's large market and high-quality movies. Warner Brothers is identified as the distributor since it has successfully produced influential films.
How the research analysis I have taken will help me when producing my products.
The document discusses the author's research into the psychological horror genre and how technical elements are used to create effective advertising forms like film trailers and posters. The author identifies the key conventions of the genre and how techniques like mise-en-scene, camerawork, sound, and editing can be applied to each media form to appeal to audiences and achieve a thrilling effect. The research will help guide the author's own production work by informing them how to incorporate genre conventions and technical elements into their film trailer, magazine cover, and film poster to successfully communicate messages and attract their target audience.
Q5
The document discusses how the author researched their target audience of 14-21 year olds. They conducted questionnaires and learned this age group prefers thriller and horror genres. The author then produced a psychological thriller film incorporating these genres. They analyzed film openings in similar genres to understand what themes would appeal to the target audience. The author screened the film for media groups at their sixth form college to attract attention. They also shared a link on social media platforms most used by their target age range. The author addressed the audience by using an actress close in age and appropriate language that was not patronizing.
Poster tar
This document summarizes audience feedback from testing a movie poster. Participants felt the poster's use of Polaroids and mysterious tone effectively intrigued viewers about the film's themes of loneliness and isolation. While ideas about the story varied, most agreed the tagline "the camera always lies" best captured the film's mystery. The bleak color palette was described as creepy and eerie, fitting the intended style. Based on the feedback, the poster successfully aimed at and appealed to its target mature, media-educated audience.
Evaluation question 4
The document discusses determining the target audience for a media product. It notes that researching the target audience is vital for success as they provide feedback on likes and dislikes. The author aimed their film at teenagers by using a hybrid genre of thriller, horror and fantasy that could attract a wider younger audience. Research showed teenagers were most likely to see a thriller. Therefore, the author chose to advertise in a magazine for females aged 15-20 called "Teen Now" as they would be more likely to see the film than magazines with older audiences.
Media evaluation question 5
My media product is an opening scene for the thriller film "Captured Soul" that aims to appeal to teenage audiences as the film is a mix of horror and fantasy genres. I received feedback from teenagers to understand how to best attract and maintain their interest as they are most likely to see the film. The feedback from vox pops on YouTube provided insight into the strengths and weaknesses of my synopsis and guidance on how to improve my work to engage the target teenage audience.
More Related Content
What's hot
Xo
The document discusses marketing plans for a horror film called "Unsettled". It begins by providing details about the film's plot and target demographic. Marketing strategies that will be used include creating a social media presence on Instagram, releasing three teaser posters over time, and a short, fast-paced trailer. A timeline is proposed that starts the campaign in January 2020 and releases the film in October 2020 near Halloween. Research was also conducted on horror film audiences and their media consumption habits to help shape the campaign.
Powerpoint eval 3
The document discusses audience research and feedback for a student film production. It identifies the target audience as males and females aged 15-25 based on a survey. A focus group of students and teachers viewed the trailer and provided extremely positive feedback, finding the genre obvious and wanting to see more. The filmmakers learned from their previous work about the importance of audience research to understand preferences and tailor the film accordingly.
Evaluation question 5
The document discusses market research Rachel Gibson conducted for her psychological thriller film aimed at a young adult audience. She created a poll that found 56% preferred psychological thrillers. She also consulted friends and family, learning cliffhangers are thrilling and ending the opening sequence without resolving what happened increased intrigue. A survey found realistic scenarios and stalking themes appealing. Through these efforts, Gibson tailored her film's suspense, mystery, and plot twists to attract her target demographic.
Question 3 audience feedback
Through questionnaires, interviews, social media, and feedback from classmates, the document discusses what was learned from audience feedback on a thriller trailer, magazine, and poster. Questionnaires and interviews provided insight into what the target audience wants and finds appropriate. Social media feedback gave additional perspective. Classmates, as part of the target demographic, noted improvements and genre conventions to include. Overall, the audience feedback helped strengthen the products and understanding of the target audience.
Evaluation Question 5
This document summarizes how a thriller film holds its audience's attention through specific characters and conventions. It discusses two main target audiences - a younger, urban working class and a middle-aged, middle class. Characters wearing trendy street fashion and business attire help these audiences relate to characters. The film attracted its audience through social media like Twitter, Snapchat and Instagram, which are widely used by younger audiences. It also held private screenings to create buzz and get feedback to improve the film.
Evaluation question 3
The focus group provided mostly positive feedback on the film trailer with some suggestions for improvement. They felt the trailer appropriately targeted young males and understood the philosophical elements. However, the dialogue in one scene was difficult to hear over the soundtrack. They grasped the original narrative but felt it could be expanded with more action. Feedback on the film poster was also positive, praising the unconventional yet recognizable design that represented the psychological genre. While the film magazine's layout was professionally done, it lacked information and its genre was not clearly conveyed through the color scheme and font choices.
Task 2
This document outlines various advertising techniques used to appeal to audiences:
1) Beauty appeal and celebrity endorsement aim to make audiences feel they can look like or be as sophisticated as models by using the product.
2) Escape advertising promotes exotic locations to help audiences feel they need to escape everyday life.
3) Rhetorical questions, scientific claims, and unfinished comparisons/claims subtly influence audiences without allowing time for critical thought. They aim to make audiences feel guilty, intelligent, or that a product is obviously good without reason to doubt it.
Evaluation Question 3
The document discusses audience feedback methods used for a romantic film project. A questionnaire distributed through Google Docs received over 50 responses that identified the target audience as teenagers interested in romance genres. A focus group was conducted where teenagers viewed and discussed trailers for reference films. They responded most positively to "A Walk to Remember" which influenced the project. The film was also posted on Facebook, where comments indicated the story was well-crafted while some disliked the unconventional sad ending. Overall, the feedback methods provided useful insight into targeting the film to teenagers and assessing audience reception.
Questionnaire summary results
From a questionnaire survey of their target audience, the document summarizes key findings about demographics, psychographics, favorite horror film genres and likes/dislikes. It was found that the audience prefers psychological horror films and are young, quirky and creative. Their interests in music and streaming platforms like Netflix indicate they enjoy trends. This information will help guide the planning and production of a film trailer that appeals to this audience's preferences to increase the chances of its success.
Question 2
This document discusses how a thriller movie product would engage its audience and be distributed. It begins by establishing that thrillers are a popular genre that elicit feelings of suspense. The author conducted a survey that found comedy and thrillers were the most preferred genres. They chose to create a crime thriller based on this research and their own interests. To connect with the genre and audience, they used appropriate props (a knife) and locations (wooded area). For distribution as a small production, they chose free social media platforms like Instagram and YouTube to share posters and the final video in order to generate hype and reviews on a low budget. These platforms helped the product gain significant attention and positive feedback within 24 hours.
Media Studies Coursework - Evaluation Part 6
The document discusses how the creator addressed their target audience for a film project. They aimed the film primarily at men but hoped to broaden the audience by including an attractive female detective and actor. Feedback on an early pitch was positive about the narrative, music, and font choices, but suggested adding more music and removing some diegetic sounds. The creator also solicited audience input to help choose the film's title font.
Wonder woman
Warner Bros spent over $3 million on various marketing strategies to promote Wonder Woman, including social media campaigns, magazine features, press junkets, and appearances at Comic-Con. They utilized Instagram accounts with the film and Gal Gadot which together had over 1.5 million followers. Traditional advertisements were supplemented with brand partnerships and merchandising deals. The marketing campaign aimed to build hype through viral hashtags, fan interactions, and interviews to establish a loyal fanbase prior to the film's release on a global scale.
Evaluation Q4
The primary audience for the media product is males aged 14 to 21 who enjoy football, horror/thriller films and movies, as concepts from the genre (horror) appeal more to men. The National Readership Survey shows this audience is skilled or low-grade workers (C2DE category). The product will provide diversion and escape reality using the Uses and Gratifications model. The lifestyle group is mainstreamers as the goal is a mass audience. A secondary audience is the wider film community who may be interested but not devoted to horror.
Draft for question 5
The document describes a survey conducted to determine the public's favorite film elements to help create a horror movie. The results were analyzed and used to make the movie. A poster was then made to advertise the horror movie, using font and words like "coming soon" to target and tease the intended audience. Advertising to a target audience provides publicity and a better chance of financial success.
Question 4
The document discusses the target audience for a horror film called "The Lost Thoughts". The intended audience is people aged 15-30, as the film contains violence and disturbing scenes. This age group would be more likely to connect with and understand the plot twists in the horror story. It is important for the filmmaker to accurately identify the target audience that would enjoy and relate to the film.
Q2
The combination of the trailer, movie poster, and magazine cover effectively advertise the film "'.com'" to its target audience. Each ancillary product complements the main trailer and captures viewers' attention to increase interest in the film. Specifically, the mysterious poster intrigues audiences without revealing too much, and the magazine cover features an iconic scene from the trailer to drive interest in learning more. Together, the three advertising methods spread awareness of "'.com'" worldwide and generate additional revenue streams to support the film.
Evaluation question 4
The document discusses determining the target audience for a media product. Based on research including questionnaires, the target audience is identified as males aged 13-24, as studies showed this group most enjoyed films with characters, plots, and genres similar to the planned film. To further understand this audience, the document discusses analyzing the successful Batman film The Dark Knight for its portrayal of a rich protagonist and use of a superhero theme. The film is also aimed at audiences who prefer Hollywood films over other industries due to Hollywood's large market and high-quality movies. Warner Brothers is identified as the distributor since it has successfully produced influential films.
How the research analysis I have taken will help me when producing my products.
The document discusses the author's research into the psychological horror genre and how technical elements are used to create effective advertising forms like film trailers and posters. The author identifies the key conventions of the genre and how techniques like mise-en-scene, camerawork, sound, and editing can be applied to each media form to appeal to audiences and achieve a thrilling effect. The research will help guide the author's own production work by informing them how to incorporate genre conventions and technical elements into their film trailer, magazine cover, and film poster to successfully communicate messages and attract their target audience.
Q5
The document discusses how the author researched their target audience of 14-21 year olds. They conducted questionnaires and learned this age group prefers thriller and horror genres. The author then produced a psychological thriller film incorporating these genres. They analyzed film openings in similar genres to understand what themes would appeal to the target audience. The author screened the film for media groups at their sixth form college to attract attention. They also shared a link on social media platforms most used by their target age range. The author addressed the audience by using an actress close in age and appropriate language that was not patronizing.
Poster tar
This document summarizes audience feedback from testing a movie poster. Participants felt the poster's use of Polaroids and mysterious tone effectively intrigued viewers about the film's themes of loneliness and isolation. While ideas about the story varied, most agreed the tagline "the camera always lies" best captured the film's mystery. The bleak color palette was described as creepy and eerie, fitting the intended style. Based on the feedback, the poster successfully aimed at and appealed to its target mature, media-educated audience.
What's hot (20)
How the research analysis I have taken will help me when producing my products.
How the research analysis I have taken will help me when producing my products.
Similar to Evaluation Question 4
Evaluation question 4
The document discusses determining the target audience for a media product. It notes that researching the target audience is vital for success as they provide feedback on likes and dislikes. The author aimed their film at teenagers by using a hybrid genre of thriller, horror and fantasy that could attract a wider younger audience. Research showed teenagers were most likely to see a thriller. Therefore, the author chose to advertise in a magazine for females aged 15-20 called "Teen Now" as they would be more likely to see the film than magazines with older audiences.
Media evaluation question 5
My media product is an opening scene for the thriller film "Captured Soul" that aims to appeal to teenage audiences as the film is a mix of horror and fantasy genres. I received feedback from teenagers to understand how to best attract and maintain their interest as they are most likely to see the film. The feedback from vox pops on YouTube provided insight into the strengths and weaknesses of my synopsis and guidance on how to improve my work to engage the target teenage audience.
Question 5
The document discusses how the creator addressed their target audience for their thriller film project. They conducted pre-production and post-production surveys using Survey Monkey to understand preferences of their potential audience. The pre-survey asked about favorite genres and character roles to get insight into the target audience, which was mainly females aged 16-22. After production, another survey was done of their media group about what they enjoyed in the film. Feedback was also gathered from social media posts to a similar aged group. One positive comment on their Wordpress blog from a member of the target audience reinforced that lighting and characters attracted the audience. Overall, the surveys showed a female protagonist in a psychological thriller set in a rural area would be most appealing to the target
Evaluation Part 4 and 5: Audience Identification and Appeal
The document discusses targeting the audience for a psychological thriller film. Research found that the audience for these films is predominantly male aged 15-45 years old. The target audience enjoys psychological, thriller, sci-fi and horror genres and films that make them question themes and form opinions on social topics with ambiguous endings. The target socio-demographic group is categories A to C2 who enjoy films that require concentration. The opening sequence uses enigma coding around the antagonist to engage the audience and encourage discussion, allowing them to relate to the characters and place themselves in the narrative for entertainment and escape.
Evaluation Presentation
The filmmaker learned several things from audience feedback on their film. Feedback from specialized genre audiences indicated that the films focus on gritty, unconventional subjects and characters that are different from mainstream films. Additional research on travel/wanderlust genres using online platforms provided feedback that audiences want to feel a sense of adventure through visuals, audio, and a feeling of freedom in the films. The filmmaker incorporated this feedback in their pre-production planning. The audience for the film would be niche since it lacks characters, narrative, and consists solely of a voiceover.
Film Marketing Survey - Audience Responses
The document summarizes the results of a survey about film marketing. It found that trailers are the most important form of advertising for thrillers. While thriller posters generally follow conventions like certain camera shots and colors, overdoing conventions can seem cliche. Respondents said posters should give some clues without revealing too much. The survey mostly reached young female respondents but found thrillers to be a popular genre overall. The results will help the author create effective marketing materials like trailers and posters for films.
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Question four
The target audience for the media product is young adults aged 14-24, predominantly female students. A survey found most of the audience was in further or compulsory education. To appeal to this audience, the film will be rated 12 to allow wider distribution on social media. It will feature strong female protagonists and antagonists to challenge Hollywood conventions and appeal to a niche artistic market, while also incorporating common thriller elements to entertain those who enjoy the mystery of the genre.
Evaluation question 4
This document discusses the target audience for the film "True Disguise". It aims the film primarily at females ages 15/16 and older as the main character is female and that age group can relate best to the story, characters, and themes. The document also discusses how Maslow's hierarchy of needs and Uses and Gratification theory relate to how audiences may connect with and benefit from the film.
Audience identification
The document discusses identifying the target audience for a film. It identifies several key demographic groups the film aims to appeal to:
- Teens, due to the teen protagonists and focus on social media.
- All genders and sexualities.
- English speaking countries only due to no translations.
It also discusses socio-economic groups A-C1 who would be interested in the dangers of social media. The film aims to draw in phone and laptop users who can relate to the protagonist. Psychographic profiling shows explorers and mainstreamers would be attracted due to new experiences and relating to the purpose of the film.
Media Coursework Evaluation Pp
The document provides a media coursework evaluation by Sam Nellist analyzing their horror film media product. Some key ways the product challenges conventions include being set during the day rather than night and featuring a female villain rather than a typical male villain. The target audience is generally ages 15-50 who enjoy the horror genre. To attract the audience, the film reveals little information and relates to ordinary viewers through realistic actors and catalysts of violence, action, and scare factors. Over the course of production, the creator learned to use editing software like Pinnacle Studio 10 more advanced and improve camera skills.
Evaluation question 5
The document discusses how the filmmakers attracted their target audience of 15-25 year olds, particularly 15-18 year olds, to their horror film opening. They used a teenage female actor to appeal to both males and females. Research showed horror appeals to both genders. The opening both followed and challenged horror conventions to attract audiences familiar with the genre but also offer some originality. Social media, particularly Facebook, was used to promote the film and engage audiences by sharing production updates and images. An engaging opening sequence with unanswered questions was important to attracting audiences to watch the full film.
Unsung advertising final pwp
This document provides details on the target audience for three horror film posters. The posters will target 16-19 year olds, with an even gender split, as primary research found 70% of this age group enjoys horror films. The target demographic likely falls under social grades D and E as students or low-income workers. In terms of psychographics, the posters will likely resonate most with "Aspirers" and "Explorers" who value status, adventure, and discovery. The narrative of the film serves as a warning for teenagers seeking fame online by exploring dangerous areas.
Evaluation
This document provides an evaluation framework for analyzing a media product, including how it develops or challenges conventions of real media products, how it represents social groups, what type of media institution might distribute it, who the target audience is, how the audience is attracted and addressed, what was learned about technologies from constructing the product, and what was learned from the preliminary task to the full product. The evaluation consists of 7 questions that analyze various aspects of the media product at different levels of detail.
Evaluation Question 4
This document summarizes the research done to identify the target audience for a science fiction media product. The research included analyzing advertisements for sci-fi films, conducting public surveys, and reviewing social media feedback. The research found that the ideal target audience was Asian males aged 26-40 who enjoy sci-fi films, gaming, gadgets, and television shows like CSI. To appeal to this audience, the media product included action scenes, unpredictability, and references to their interests.
Campaign planning final pwp
The marketing campaign will target teenagers aged 15-19 and young adults. Primary research found that this age group prefers to learn about new films on social media, YouTube, and through trailers. They are heavily influenced by their peers and enjoy genres like horror, action, and comedy. To attract this audience, the campaign will create social media profiles, trailers, and viral marketing stunts. It will also release products on YouTube since the target group spends 5-20 hours per week on the platform. The campaign aims to warn teenagers of the dangers of seeking out risk, so the dark and thrilling tone of the found footage horror film is well-suited to its message and audience.
2 [autosaved]
The document summarizes the filmmaker's primary and secondary research conducted for their film project. For primary research, they created an online survey to understand audience preferences regarding film genres, topics, and endings. They found that their target age group of 16-20 year olds preferred films with open endings or cliffhangers that convey meaningful messages and discuss sensitive topics. For secondary research, the filmmaker analyzed other films about mental health, such as A Beautiful Mind, to understand their audiences and commercial success. They determined that short YouTube videos would provide more relevant information than full-length films. The filmmaker concluded that their audience will mainly consist of young females but they want to raise awareness for all ages and genders. Based on the
Unsung advertising final pwp
This document provides details about a survey conducted to understand the target audience for horror film posters. The survey found that the target audience is 16-18 year olds, with an equal gender split, who enjoy discovering new films on social media and are influenced by the opinions of others. Most respondents said they enjoyed the horror genre, including found footage films similar to the one being advertised, showing there is potential for the hypothetical film's posters to be successful at reaching and appealing to this younger demographic.
Unit 6: Learning Aim B & C (Resub)
The document provides details about planning and marketing a film called "The Replacement". It discusses the target audience, rating, and planned release date of Halloween. Marketing strategies that will be used include posters, a trailer, and an Instagram page. Teaser posters will be released first to build interest, followed by the Instagram launch. Finally, the full trailer will be released. The campaign will start a year before the November 2020 release date. Feedback on initial posters was positive but suggested improving the background blending. The completed marketing timeline and examples of teaser posters and the Instagram page are also included.
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Evaluation Part 4 and 5: Audience Identification and Appeal
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Time out
Time Out was founded in 1968 by Tony Elliott, who produced the first edition in his mother's kitchen with 70 pounds. It has since spread across 67 cities in 37 countries as an international leader in its market. In 2012, Time Out magazine switched to free weekly publication on London's Underground and rail services, allowing it to reach a wider audience and target new markets. Key demographics for Time Out London include social adventurers aged 20-30 and cultural explorers aged 30-45.
Double page spread analysis
This double page spread from "Mayhem!" magazine features an interview with celebrity Rita Ora. The heading "RITA ORA" is in red to represent her passionate personality and is positioned in front of a white brick wall giving a sense of graffiti. The main image of Rita Ora spans both pages but she is positioned slightly to the right on the first page to immediately grab attention. The text introduces the "One to one with..." interview section and previews what Rita will discuss in red text while providing more detail on her past and recent work in grey. The second page continues the interview with questions in red italics and answers in grey so readers can find specific topics.
Audience research methods
The document discusses different types of research methods for media production including primary, secondary, quantitative, and qualitative research. Primary research involves collecting original data for a specific purpose, while secondary research uses existing data. Quantitative research deals with measurable data expressed numerically, and qualitative research focuses on characteristics that cannot be measured. Conducting these various research methods can help gain a better understanding of audiences, their preferences, and characteristics to improve media production.
Audience and media effects theories
The document discusses several theories of media effects and audience behavior:
1) The hypodermic needle theory views audiences as passive recipients who are directly influenced by media messages.
2) Uses and gratifications theory sees audiences as active in choosing media to fulfill needs and goals. It focuses on understanding audience motives and consequences of media use.
3) Preferred readings theory by Stuart Hall recognizes that media texts aim to influence audiences in certain ways but audiences can also interpret messages oppositionally or through negotiation based on their own views.
My documentary presentation
Maria Dikova's documentary will examine people's excessive time spent on digital devices. It will take the form of a series with multiple episodes, each exploring a different aspect of being online. The documentary will feature interviews with students, teachers, and other people from Maria's school, as well as random community members. They will discuss how much time they spend online, what they use the internet for, and whether they think it helps or hinders them. The goal is to compare perspectives between generations on both the benefits and drawbacks of digital technology.
Media evaluation question 2
The document discusses the representation of social groups in a thriller media product. It focuses on the two main characters: a teenage girl and a supernatural creature. The girl is portrayed as weak, vulnerable, and crying to establish her as the victim, reflecting common stereotypes of teenage girls in thriller genres. She wears a prom dress to suggest she has a problem and highlight her femininity. The creature is portrayed as creepy, scary, and the antagonist through its music, movements, and black clothing. Overall, the document examines how gender is represented in a somewhat stereotypical way through the characters and conventions of the thriller genre.
Evaluation question 1
The document discusses how the author created an effective title sequence for their thriller film that sets up suspense and engages the audience. Key elements discussed include establishing the narrative and genre through shots of a crying girl in the woods; using close-ups, jump cuts and camera work to build tension; introducing the protagonist and antagonist; setting the scene through lighting, location and genre-appropriate title placement; and employing special effects and music to further create suspense. The sequence is analyzed frame-by-frame to convey how various cinematic techniques were employed to captivate viewers from the start.
AS Media Evaluation Question 3
Fox Searchlight Pictures would be well suited to distribute the media product because it is known for distributing smaller budget films through its parent company Fox Entertainment Group, helping with financing. It focuses on thriller and horror genres and promotes its films through its YouTube channel, distributing successful movies such as Sideways, Juno, and Slumdog Millionaire.
Our title sequence idea
A girl walking home from school finds her street has changed into a forest, confusing and scaring her as all she sees are trees with no clear way home. As she walks on, she sees an unnatural human-shaped creature and is terrified, screaming as it suddenly runs at her with speed. The scene then cuts to black before reappearing with the laughing girl, hair over her face, saying the frightening experience was fun while smiling in a creepy way.
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Evaluation Question 4
- 1. WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA PRODUCT? EVALUATION QUESTION 4
- 2. It is vital for the success of every single film to research their target audience, as they are the primary source of feedback and information for what they like and dislike in a certain genre. This enables the film to aim for filming specific actions, scenes, have different stories etc., therefore receiving more earnings and positive feedback.
- 3. When creating my film, I knew that it would only appeal to certain age groups. The fantasy and horror genre are known for being watched by the younger generation, rather than grown up adults. That is why I made my film a mixture of genres – thriller, horror and fantasy. The hybrid genre can attract a wider audience and also be suitable for teenagers to enjoy. The reason behind my target audience decision is that during my research, where I had prepared a questionnaire, teenagers were the age group, which was most likely to see a thriller.
- 4. However, I intend to target my audience via Facebook adds. Using the feature for targeting specific segment of the users, by looking at their browsing history and cookies, I could make the film appeal to only certain age groups, and probably of a female sex. Another way of marketing my film can be by creating social media pages on Facebook, Twitter etc. and an account on Instagram, for instance, where sneak-peaks and behind the scenes pictures could be shared with the mass audience. Laura Mulvey is a theorist, who said that the male viewer is usually able to identify himself with male characters and that it is one of the things that he likes the most about a film. As my film does not include any male characters, it would probably decrease its chances amongst the male audience.