Summary of questionnaire!

1. Questionnaire results summary. From undertaking a
questionnaire survey, I have
obtained my initial important
results about my targeted
audience in terms of:
• Demographics
• Psychographics (who they are /
interests and their hobbies)
• What horror films the appeal to
most
• Likes and dislikes of the genre.
This information will guide me
thoroughly through the planning stage
and help me to produce a film trailer
that is successful by allowing me to:
Appeal and
relate to their
demographics
and
psychographics
.
Meet their expectations,
appealing, attracting,
interesting and desiring my
targeted audience to make
them want to watch the film.

2. Demographic information

3. Based upon my
findings,
Psychological horror
is what my targeted
audience demand for,
thus to meet their
wants and desires, I
should use this
theme.

4. Psychographic findings

6. Based upon the results of my
questionnaire that I undertook. I have got
to know the personality of targeted
audience, their interests and hobbies, this
shows:
My targeted
audience are
quirky, young,
energetic and
driven.
I can use this to help me aid
decision making when deciding
the for the pace of the trailer for
instance, what would 16-19 year
olds appeal and intrigue to most.
My targeted audience are
creative which means the
psychological sub-genre can
allow me to be more
creative in terms of
narrative and technical
elements in order to appeal
to them.
Many of my targeted audience
have interests in music, and love
watching movies on online
platforms such as Netflix which
shows:
They are quirky, and have interests
in trends
I can use psychological horror films distributed /
produced by Netflix in my focus group interviews
that base upon existing products, and make my
targeted audience feed evaluative comments in
which I can benchmark and / or apply to when I
produce my film trailer, helping it become
successful as it would appeal to them.

10. The results based upon my
targeted audience’s
expectations show:
My audience appeal to
conventional use of
technical areas;
Mise-en scene
Camerawork
Sound
Editing
What my targeted audience
are attracted to in term of
narrative and what elements
make them intrigued