The document discusses how the filmmakers attracted their target audience of 15-25 year olds, particularly 15-18 year olds, to their horror film opening. They used a teenage female actor to appeal to both males and females. Research showed horror appeals to both genders. The opening both followed and challenged horror conventions to attract audiences familiar with the genre but also offer some originality. Social media, particularly Facebook, was used to promote the film and engage audiences by sharing production updates and images. An engaging opening sequence with unanswered questions was important to attracting audiences to watch the full film.

1. Question 5
How did you attract/address your audience?
Q&A
What particular elements of your production will attract your target
audience?
By usinga teenage,female actor,we were able toattract bothmales and females into watching the
film.Femaleswould enjoythe filmbecause theywouldbe able to relate to the character and it may
give them an insight into the possibility of being vulnerable and needing to be careful. It will also
appeal to males due to using a female actor, this means that they may feel some sort of attraction
towardsherand thiswill interestthemintowatchingthe film.Itwill alsoappealtobothgendersdue
to being a horror film which appear to be popular with both genders, I have learnt this through
researchusingsitessuchas IMDB where we can see the ratingsfromboth gendersandtheyare very
often quite close in comparison.
How is your product referencing other horror films?
Our productis referencing to other horror films by following some typical horror conventions, this
meansthat itis veryeasy to tell which genre our film opening is and this means that whilst people
decide whethertowatchit, byknowingthatit is a horror film, they know whether they may or may
not like it.
Does your film challenge or conform to horror genre conventions and how
will this attract your audience?
Our filmopening,bothchallengesandconformstohorror genre conventions, we have done this by
usingsome conventionssuchasourmakeupchoices and our location however we have challenged
them by the beginning sequence where everything appears the be normal with the girl and she is
carryingout her bedtime routine. Thiswillattractmyaudience because theyknow it will be slightly
similartootherhorror filmsdue tofollowingconventions,meaningtheywill know whether they are
likelytoenjoywatchingit.Howeveritisalsoveryimportantthatitchallengesconventionsas well as
it wouldbe identical toall otherhorrorfilmsif itfollowedthemall.Challengingthemmakesthe film
original.
Will your audience be able to relate to the film as individuals?
Due to the use of a teenage, female actor, other teenagers or females will be able to relate to the
filmasthisis somethingpossibleof happening,this will attract my audience because I am targeting
15-25 year olds however more specifically 15-18 year olds.
What research was carried out to find out what your target audience liked
about this film before production?
Before production of our film opening, we carried out some research into what stories would be
popular for a horror film idea. We created a Prezi with a group of ideas on it and then presented

2. these ideastoa group of people of our target audience, once they chose the idea they felt was the
most exciting and the one they would like to watch we then got some audience feedback on how
they felt this could be improved. Once we had finalised our idea and our location etc. we then
createda survey forstory name ideas,this meant that people of our target audience could pick the
name which was most thrilling and most suitable for
What audience feedback have you received from others watching your
production?
Aftercompletingourfinal product,we thensetupanonline surveytogatheraudience feedback The
questions on our survey asked how people enjoyed our film opening, how they felt it could be
improvedandmanyotherquestions.The resultsof this survey were mainly good however some of
the suggestions on how it could be improved, we agreed with slightly.
Did you use social networking to attract your audience and raise awareness?
We usedsocial networkingtobothattract our audience andraise awarenessof ourfilmopening,we
did this as we felt that due to social networking being such a popular and commonly used thing
nowadays,thatthiswould be the most effective way to attract our audience. This was an effective
methodbecause itdidnotcost anythinghowever let people know about our product and we could
post advertisements for the sites on our private accounts to gain support.
What social networking sites were used and how did you use them to attract
your audience?
We mainlyusedFacebookasasocial networkingsite to attract out audience because we know that
thisisa verycommonlyusedsite thata wide varietyof age groupsuse.Thismeansthat although we
are aimingtoattract ourtarget audience,we mayalsoattract otherviewersmeaningourfilmwillbe
widely viewed. We used Facebook to keep our fans updated in how our filming and editing was
goingon,we did this bypostingonthe daysthat we were filmingandby uploading images from our
location.We also set up a twitter account however we were not able to get many followers on our
twitteraccountso we didnot use this as much as our Facebook page. We also felt that with Twitter
there is only a limited amount of people who use Twitter, generally younger people meaning the
posts will not get around to as much of a wide range of people.
How could people find out about your social networking sites?
We have made sure that people canfindoutaboutour social network sites by both posting links on
our private accounts and also through people liking it which will show on their accounts.
What is the importance of engaging your audience through an opening
sequence?
It isveryimportantto engage youraudience throughyouropeningsequence as this is the first thing
theywill see whentheywatchthe film, therefore,if youdonotengage the audience in the opening
sequence thentheymaybe temptedtoturnitoff rather than watchingthe entire film. It is possible
to engage your audience through an opening sequence by creating enigma codes, this means that
you make the viewer’s ask themselves questions about the film, for example, after our opening
sequence,theywill ask themselves how the girl got there, whether it was due to force or whether

3. she has gone exploringandgottenintotrouble.Unansweredquestionsare agood wayof gettingthe
viewers to watch the film to end which is generally when the questions will be answered.