The document provides a media coursework evaluation by Sam Nellist analyzing their horror film media product. Some key ways the product challenges conventions include being set during the day rather than night and featuring a female villain rather than a typical male villain. The target audience is generally ages 15-50 who enjoy the horror genre. To attract the audience, the film reveals little information and relates to ordinary viewers through realistic actors and catalysts of violence, action, and scare factors. Over the course of production, the creator learned to use editing software like Pinnacle Studio 10 more advanced and improve camera skills.