Time out
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Time Out was founded in 1968 by Tony Elliott, who produced the first edition in his mother's kitchen with 70 pounds. It has since spread across 67 cities in 37 countries as an international leader in its market. In 2012, Time Out magazine switched to free weekly publication on London's Underground and rail services, allowing it to reach a wider audience and target new markets. Key demographics for Time Out London include social adventurers aged 20-30 and cultural explorers aged 30-45.
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Question 4
This document discusses the potential audience for a media product focused on electronic music. The target age range would be between 16 to 30 years old, as electronic music particularly appeals to younger people. Both men and women could be attracted to the product, as electronic music is popular with both genders. The content is also intended to appeal to people of all ethnicities, as representations of different races are shown throughout the magazine to draw a wider audience.
Slideshare
The document discusses plans for a new music magazine called OOAK. It aims to target 16-24 year olds as they are most interested in indie music, the theme of the magazine. While this is a small target market, the magazine will draw attention by featuring popular indie artists like Disclosure, The XX, and Sub Focus on the front cover and in articles. The author believes pricing the magazine at £3 makes it affordable for the target audience and will sell well on shelves as a monthly publication.
Questionnaire
The document is a questionnaire about music magazine preferences. It asks respondents for their gender, age, whether they would buy a music magazine, how much they would pay, their favorite music genre, how often they would like the magazine to come out, and what attracts them to a magazine like layout, images, content, competitions or free stuff.
Magazine Pitch
The document outlines the pitch for a new bi-weekly music magazine called Ciretone. Some key details include:
- Ciretone will cover both established and up-and-coming artists across genres like rock, pop, hip-hop and electronic music.
- The target readership is 15-30 years old, split evenly between male and female, who listen to music daily and regularly attend concerts.
- The mission is to be a major source of music industry news, interviews, reviews and information appealing to both young and old readers.
Current affairs magazines (1)
This document provides summaries of several current affairs magazines:
The New Statesman is a leading progressive political and cultural magazine in the UK known for publishing new writers and critics. Total Politics is the UK's leading political lifestyle website distributed to politicians and journalists. The Spectator is one of the best written and most influential weekly magazines in English, focused on politics and culture. Private Eye is the UK's best-selling news and current affairs magazine offering humor and investigative journalism. The Week distills international news into succinct pages to keep readers informed. Time is an influential American weekly news magazine with various international editions covering different regions.
Immediate media presentation
Immediate Media Company Limited is a publishing house formed in 2011 through the combination of Origin Publishing, Magicalia and BBC Magazines assets. It is owned by Exponent Private Equity and publishes over 50 magazine titles and 30 websites, employing 750 staff located in offices in London and Bristol. Two of the music magazines it publishes are BBC Music Magazine, which is the world's best-selling classical music magazine, and BBC Top of the Pops Magazine, which is the biggest-selling teen lifestyle magazine in the market.
Question 4
The target audience for the magazine is people aged 16-30, with a focus on females, who enjoy mainstream pop music, fashion trends, and socializing with friends. Specifically, the magazine aims to attract "new affluent workers", described as a young, socially and culturally active class with middle-level incomes who have disposable money to spend on magazines and other leisure activities.
Pitch
Cordelia Langstaff is considering three magazine name options - "OUTRIGHT MUSIC", "2DAYS 2UNES", and "BEAT" - for her new music magazine. She plans to publish the magazine monthly to include more content and charge more, which surveys found readers would prefer over a weekly schedule. Her target readers are 16-21 year old music fans in Yorkshire who enjoy socializing, modern technology, festivals, and being informed of new music trends through pictures and short articles online.
Recommended
Question 4
This document discusses the potential audience for a media product focused on electronic music. The target age range would be between 16 to 30 years old, as electronic music particularly appeals to younger people. Both men and women could be attracted to the product, as electronic music is popular with both genders. The content is also intended to appeal to people of all ethnicities, as representations of different races are shown throughout the magazine to draw a wider audience.
Slideshare
The document discusses plans for a new music magazine called OOAK. It aims to target 16-24 year olds as they are most interested in indie music, the theme of the magazine. While this is a small target market, the magazine will draw attention by featuring popular indie artists like Disclosure, The XX, and Sub Focus on the front cover and in articles. The author believes pricing the magazine at £3 makes it affordable for the target audience and will sell well on shelves as a monthly publication.
Questionnaire
The document is a questionnaire about music magazine preferences. It asks respondents for their gender, age, whether they would buy a music magazine, how much they would pay, their favorite music genre, how often they would like the magazine to come out, and what attracts them to a magazine like layout, images, content, competitions or free stuff.
Magazine Pitch
The document outlines the pitch for a new bi-weekly music magazine called Ciretone. Some key details include:
- Ciretone will cover both established and up-and-coming artists across genres like rock, pop, hip-hop and electronic music.
- The target readership is 15-30 years old, split evenly between male and female, who listen to music daily and regularly attend concerts.
- The mission is to be a major source of music industry news, interviews, reviews and information appealing to both young and old readers.
Current affairs magazines (1)
This document provides summaries of several current affairs magazines:
The New Statesman is a leading progressive political and cultural magazine in the UK known for publishing new writers and critics. Total Politics is the UK's leading political lifestyle website distributed to politicians and journalists. The Spectator is one of the best written and most influential weekly magazines in English, focused on politics and culture. Private Eye is the UK's best-selling news and current affairs magazine offering humor and investigative journalism. The Week distills international news into succinct pages to keep readers informed. Time is an influential American weekly news magazine with various international editions covering different regions.
Immediate media presentation
Immediate Media Company Limited is a publishing house formed in 2011 through the combination of Origin Publishing, Magicalia and BBC Magazines assets. It is owned by Exponent Private Equity and publishes over 50 magazine titles and 30 websites, employing 750 staff located in offices in London and Bristol. Two of the music magazines it publishes are BBC Music Magazine, which is the world's best-selling classical music magazine, and BBC Top of the Pops Magazine, which is the biggest-selling teen lifestyle magazine in the market.
Question 4
The target audience for the magazine is people aged 16-30, with a focus on females, who enjoy mainstream pop music, fashion trends, and socializing with friends. Specifically, the magazine aims to attract "new affluent workers", described as a young, socially and culturally active class with middle-level incomes who have disposable money to spend on magazines and other leisure activities.
Pitch
Cordelia Langstaff is considering three magazine name options - "OUTRIGHT MUSIC", "2DAYS 2UNES", and "BEAT" - for her new music magazine. She plans to publish the magazine monthly to include more content and charge more, which surveys found readers would prefer over a weekly schedule. Her target readers are 16-21 year old music fans in Yorkshire who enjoy socializing, modern technology, festivals, and being informed of new music trends through pictures and short articles online.
Evaluation Question 4
The document discusses targeting audiences for a new media product. It notes that researching the target audience is vital for success. The creator knew their film would only appeal to certain age groups, like teenagers, so they made it a hybrid of thriller, horror and fantasy genres to attract a wider audience suitable for teens. Facebook ads and social media pages will be used to market specifically to the intended audience, primarily teenagers and possibly females.
Time Out London - Commercial
Time Out is a global media brand that provides inspiration and information about arts, entertainment and culture through its magazine, website, apps, emails and events. Founded in London in 1968, it now operates in 46 cities across 30 countries with 28 million users. Time Out addresses its audience's "fear of missing out" by helping them discover the latest and best things to do in cities through trusted recommendations. It has a weekly print magazine readership of 529,000 and digital audience of 6 million unique users and 1 million app downloads per month.
Time Out - International Licensing
The document outlines the benefits of licensing the Time Out brand and global technology platform, including access to revenue streams from advertising, sponsorship, and e-commerce. It describes how Time Out delivers a hosted website, mobile apps, and other digital products that allow consistent branding and a unified user experience across platforms. Local partners provide region-specific content while leveraging the global Time Out audience and advertising sales network.
The Social Media Footprint: Social Media Categories and Audience Types
Based on professional experience and osmosis through the Social Media Bible, Marketing Pro Casey Knox maps out social media and shows the penetration path to your target audience, influencers, and brand ambassadors.
Time Out London - Audience Personas
London is one of the most dynamic, vibrant and exciting cities in the world, thanks to the people who live and work here.
Time Out is a trusted brand, with strong heritage going back decades. This has enabled Time Out to have a unique relationship with these young, urban and affluent individuals. We reach millions of them every month through our print, online & mobile platforms, all with levels of trust and engagement higher than is the case with any other media brand.
Time Out International - Global Franchise Business
The document summarizes Time Out's franchise opportunity, which provides franchisees access to Time Out's global brand and technology platform. Key points include:
- Time Out has a large global audience of over 28 million users across 46 cities and 30 countries.
- The franchise opportunity allows leveraging of the Time Out brand to drive revenue from advertising, sponsorship, and e-commerce across digital platforms and apps.
- Time Out provides franchisees with technology infrastructure, editorial and commercial support, and access to its global content and audience.
- Franchisees are responsible for sourcing and curating local content, marketing the brand locally, and selling advertising and products to local businesses.
Magazine research powerpoint
The document provides information about several British magazines, including their target audiences. The Spectator targets conservatives and aims to be independent and fair. The Week brings important news from over 200 sources to readers concisely. Private Eye satirizes public figures. Prospect covers politics, economics, science and more, driving intelligent debate. New Statesman was founded as an independent socialist forum. Money Week provides financial analysis and investment insights. Time Magazine aims to be informative on current affairs. The Economist believes in plain language on political and economic issues.
Music magazine
Clash Magazine is a multi-award winning music magazine launched in 2004 that covers underground and mainstream music genres as well as fashion, film and entertainment. It has over 55,000 Twitter followers and 48,000 Facebook likes. Loud and Quiet is a free monthly music magazine distributed in London and other UK cities that targets people in their early 20s. New Musical Express (NME) is a British music magazine published since 1949 that is largely associated with rock, alternative and indie music. It has over 798,000 Twitter followers. MOJO is the world's largest UK music magazine that delivers journalism and photography to passionate music consumers. It has over 100,000 Twitter followers and 88,000 Facebook likes.
Market research
Rock Sound magazine has a total brand audience of over 1.3 million people across its print, online, mobile, and social media platforms. It reaches a key music demographic, with over 50% of its audience being musicians and 35% attending more than 10 concerts per year.
NME magazine has a paid print circulation of 15,830 but an unpaid circulation of 300,000. Its digital edition allows readers to listen to music while reading articles and reviews. NME readers are highly engaged with music and new releases.
Q magazine has a print circulation of 52,781 and offers an interactive digital edition with embedded videos and music. It reaches a primarily professional audience between ages 34-54.
Market Research
Rock Sound magazine has over 1.3 million total brand audience across its print, online, mobile, and social media platforms. It caters to a readership that spends hundreds of millions per year on music and fashion, with over a third attending 10+ concerts per year. NME magazine has a paid circulation of 15,830 and unpaid circulation of 300,000, with a median reader age of 23 years old. Q magazine reaches over 50,000 in print circulation and provides an interactive digital edition with music videos and playlists to enhance the reading experience for its average 34-year old audience that is mostly employed.
Immediate media
Immediate Media Co is one of the largest consumer media businesses in the UK, publishing over 70 magazines with a total reach of 33 million users per month. It employs 1,100 people across offices in London, Bristol, and Manchester. Immediate Media publishes magazines across a wide range of genres and platforms, including 75 print brands, with the goal of turning interests into lifelong passions through high-quality content.
Music magazine
Clash Magazine is a multi-award winning music magazine launched in 2004 that covers underground and mainstream music genres as well as fashion, film and entertainment. It has over 55,000 Twitter followers and 48,000 Facebook likes. Loud and Quiet is a free monthly music magazine founded in 2005 that is distributed in London and other UK cities, targeting people in their early 20s. NME is a British music magazine published since 1949 that is largely associated with rock, alternative and indie music. It has over 798,000 Twitter followers and 591,570 Facebook likes, targeting 25 year olds. Mojo targets an audience of 35 and over and has over 100,000 Twitter followers and 88,000 Facebook likes.
Overview of the magazine industry
The first magazine was published in Germany in 1663 and contained literary and philosophical works. During the 17th and 18th centuries, publishers launched various periodical publications that attracted diverse audiences including women and the elite.
A 2015 UK study found that the top 3 most popular magazines based on sales were TV Choice selling over 1 million copies, What's on TV selling over 1 million copies, and Take a Break magazine selling over 600,000 copies. The genres of the top 2 magazines were TV listings, appealing to both men and women in consumer culture.
Music magazine sales have declined in recent years, with magazines like Mojo, The Fly, Q, and NME all seeing double-digit percentage decreases in sales between
Market Research
This document provides market research on several independent music magazines in the UK, including circulation numbers and social media followers. It details DIY Magazine, Loud and Quiet, Crack Magazine, Music & Riots Magazine, and Clash Magazine. Background is also given on larger publishing companies like IPC Media, Bauer Media, and Development Hell that own various music and lifestyle magazines.
Essay Trends And Strategies
The document summarizes how the old magazine format differs from the new magazine format. It discusses how women's magazines have historically focused on women as homemakers but now target independent career women and teenagers. New technologies like the internet have influenced this change through increased interactivity and visualization of content. The traditional one-way format has shifted to two-way communication online. Personalized magazines and interactive websites point to the future of the format, but the industry has yet to fully transition readers to new media experiences.
Presentation Content
The Gothic & Lolita Bible is a quarterly Japanese fashion magazine, or "mook", that focuses on Gothic and Lolita fashions. It was first published in 2001 by Index Communications as a spin-off of the Japanese fashion magazine Kera. The magazine features articles, photos, stories, and interviews about Gothic and Lolita fashion trends. An English language version was launched in 2008 by Tokopop publishing and featured translated content from past Japanese issues along with original English content. In 2017, the magazine announced it would be going on hiatus after 16 years of publication, though the content lives on through its parent company Kera.
Market research
Rock Sound magazine has over 1.3 million total brand audience across its print, online, mobile, and social media platforms. It reaches a target audience that spends over £1 billion per year on music and fashion. Sonic Publishing, its parent company, also publishes magazines like DIY and The 405.
NME magazine has a paid circulation of 15,830 with an unpaid circulation of 300,000. Its readership is 325,000 who are primarily young men interested in music and films. NME readers engage with the magazine's content across both print and digital platforms.
Q magazine, published by Bauer Media Group, has a circulation of 52,781. Its typical reader is 34 years old and professionally employed.
Audience research
The document discusses research conducted on target audiences for magazines. It notes that most magazines target those aged 20-60, while there is a lack of magazines aimed at younger generations aged 16-24. As such, the author's new magazine will target this younger demographic. Research showed teenagers are interested in clubs, parties, and current trends. Understanding the target audience's interests is important for including relevant content. The document then examines how magazines apply the C.A.G.E. framework - class, age, gender, ethnicity - to define their target markets. Two magazines, Time Out and Kent Life, are discussed as examples.
1. Institutions Powerpoint
IPC Media is one of the leading publishers in the UK, producing over 60 media brands and reaching over 26 million UK adults through print and digital platforms. Their publishing divisions include music, with their most popular being NME, a mainstream magazine targeting young people interested in indie rock music.
Bauer Media is the largest privately owned publisher in Europe, producing 282 magazines across 15 countries. They are leaders in both magazines and radio, with stations like Kiss targeting younger audiences.
EMAP focuses on business-to-business publishing and organizing conferences and events. Their main music magazine was Smash Hits, targeting young teenage girls interested in pop music and culture.
Current affairs magazines analysis
Private Eye is a British current affairs magazine founded in 1961 that is published fortnightly and targets 20-50 year olds. It focuses on politicians and business people and is viewed as left-wing due to its satirical humor.
The New Statesman is a British political and cultural magazine published in London that is seen as an essential source of information for senior politicians, civil servants, and other opinion shapers. It has an affluent readership.
The Spectator is a weekly British magazine on politics and culture that has been published since 1828. It has a high profile readership and is known to have a right-wing political bias with no emphasis on ideas like freedom and equality.
Similarities and differences between music magazines
Aesthetica magazine was founded in 2002 by students at York St John University. It focuses on art, culture and design and is published six times per year for an international audience. It has a circulation of 144,000 and explores contemporary visual culture through editorial content and critical debate. Vibe magazine was launched in 1993 focusing on music and entertainment with a target audience of young, urban hip-hop fans. It has a circulation of over 301,000 and attracts 19 million customers monthly. Q magazine has been published monthly in the UK since 1986 covering various music genres. It has a circulation of 52,781 and costs £4 per issue.
Magazines
The publication of magazines began in the 18th century with titles like the Gentleman's Magazine. Early magazines covered a variety of topics from crime and romance to politics and religion. However, the British government introduced taxes in 1765 to curb the growth of magazines, seeing them as a threat. These taxes were later removed in the mid-19th century, allowing magazines to expand further. In the 20th century, magazines grew more specialized and targeted specific interests and audiences. Famous magazines from this time included Time, Newsweek, and Life. Vogue emerged as the gold standard for fashion magazines, documenting over a century of changing styles.
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Evaluation Question 4
The document discusses targeting audiences for a new media product. It notes that researching the target audience is vital for success. The creator knew their film would only appeal to certain age groups, like teenagers, so they made it a hybrid of thriller, horror and fantasy genres to attract a wider audience suitable for teens. Facebook ads and social media pages will be used to market specifically to the intended audience, primarily teenagers and possibly females.
Time Out London - Commercial
Time Out is a global media brand that provides inspiration and information about arts, entertainment and culture through its magazine, website, apps, emails and events. Founded in London in 1968, it now operates in 46 cities across 30 countries with 28 million users. Time Out addresses its audience's "fear of missing out" by helping them discover the latest and best things to do in cities through trusted recommendations. It has a weekly print magazine readership of 529,000 and digital audience of 6 million unique users and 1 million app downloads per month.
Time Out - International Licensing
The document outlines the benefits of licensing the Time Out brand and global technology platform, including access to revenue streams from advertising, sponsorship, and e-commerce. It describes how Time Out delivers a hosted website, mobile apps, and other digital products that allow consistent branding and a unified user experience across platforms. Local partners provide region-specific content while leveraging the global Time Out audience and advertising sales network.
The Social Media Footprint: Social Media Categories and Audience Types
Based on professional experience and osmosis through the Social Media Bible, Marketing Pro Casey Knox maps out social media and shows the penetration path to your target audience, influencers, and brand ambassadors.
Time Out London - Audience Personas
London is one of the most dynamic, vibrant and exciting cities in the world, thanks to the people who live and work here.
Time Out is a trusted brand, with strong heritage going back decades. This has enabled Time Out to have a unique relationship with these young, urban and affluent individuals. We reach millions of them every month through our print, online & mobile platforms, all with levels of trust and engagement higher than is the case with any other media brand.
Time Out International - Global Franchise Business
The document summarizes Time Out's franchise opportunity, which provides franchisees access to Time Out's global brand and technology platform. Key points include:
- Time Out has a large global audience of over 28 million users across 46 cities and 30 countries.
- The franchise opportunity allows leveraging of the Time Out brand to drive revenue from advertising, sponsorship, and e-commerce across digital platforms and apps.
- Time Out provides franchisees with technology infrastructure, editorial and commercial support, and access to its global content and audience.
- Franchisees are responsible for sourcing and curating local content, marketing the brand locally, and selling advertising and products to local businesses.
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The Social Media Footprint: Social Media Categories and Audience Types
The Social Media Footprint: Social Media Categories and Audience Types
Time Out International - Global Franchise Business
Time Out International - Global Franchise Business
Similar to Time out
Magazine research powerpoint
The document provides information about several British magazines, including their target audiences. The Spectator targets conservatives and aims to be independent and fair. The Week brings important news from over 200 sources to readers concisely. Private Eye satirizes public figures. Prospect covers politics, economics, science and more, driving intelligent debate. New Statesman was founded as an independent socialist forum. Money Week provides financial analysis and investment insights. Time Magazine aims to be informative on current affairs. The Economist believes in plain language on political and economic issues.
Music magazine
Clash Magazine is a multi-award winning music magazine launched in 2004 that covers underground and mainstream music genres as well as fashion, film and entertainment. It has over 55,000 Twitter followers and 48,000 Facebook likes. Loud and Quiet is a free monthly music magazine distributed in London and other UK cities that targets people in their early 20s. New Musical Express (NME) is a British music magazine published since 1949 that is largely associated with rock, alternative and indie music. It has over 798,000 Twitter followers. MOJO is the world's largest UK music magazine that delivers journalism and photography to passionate music consumers. It has over 100,000 Twitter followers and 88,000 Facebook likes.
Market research
Rock Sound magazine has a total brand audience of over 1.3 million people across its print, online, mobile, and social media platforms. It reaches a key music demographic, with over 50% of its audience being musicians and 35% attending more than 10 concerts per year.
NME magazine has a paid print circulation of 15,830 but an unpaid circulation of 300,000. Its digital edition allows readers to listen to music while reading articles and reviews. NME readers are highly engaged with music and new releases.
Q magazine has a print circulation of 52,781 and offers an interactive digital edition with embedded videos and music. It reaches a primarily professional audience between ages 34-54.
Market Research
Rock Sound magazine has over 1.3 million total brand audience across its print, online, mobile, and social media platforms. It caters to a readership that spends hundreds of millions per year on music and fashion, with over a third attending 10+ concerts per year. NME magazine has a paid circulation of 15,830 and unpaid circulation of 300,000, with a median reader age of 23 years old. Q magazine reaches over 50,000 in print circulation and provides an interactive digital edition with music videos and playlists to enhance the reading experience for its average 34-year old audience that is mostly employed.
Immediate media
Immediate Media Co is one of the largest consumer media businesses in the UK, publishing over 70 magazines with a total reach of 33 million users per month. It employs 1,100 people across offices in London, Bristol, and Manchester. Immediate Media publishes magazines across a wide range of genres and platforms, including 75 print brands, with the goal of turning interests into lifelong passions through high-quality content.
Music magazine
Clash Magazine is a multi-award winning music magazine launched in 2004 that covers underground and mainstream music genres as well as fashion, film and entertainment. It has over 55,000 Twitter followers and 48,000 Facebook likes. Loud and Quiet is a free monthly music magazine founded in 2005 that is distributed in London and other UK cities, targeting people in their early 20s. NME is a British music magazine published since 1949 that is largely associated with rock, alternative and indie music. It has over 798,000 Twitter followers and 591,570 Facebook likes, targeting 25 year olds. Mojo targets an audience of 35 and over and has over 100,000 Twitter followers and 88,000 Facebook likes.
Overview of the magazine industry
The first magazine was published in Germany in 1663 and contained literary and philosophical works. During the 17th and 18th centuries, publishers launched various periodical publications that attracted diverse audiences including women and the elite.
A 2015 UK study found that the top 3 most popular magazines based on sales were TV Choice selling over 1 million copies, What's on TV selling over 1 million copies, and Take a Break magazine selling over 600,000 copies. The genres of the top 2 magazines were TV listings, appealing to both men and women in consumer culture.
Music magazine sales have declined in recent years, with magazines like Mojo, The Fly, Q, and NME all seeing double-digit percentage decreases in sales between
Market Research
This document provides market research on several independent music magazines in the UK, including circulation numbers and social media followers. It details DIY Magazine, Loud and Quiet, Crack Magazine, Music & Riots Magazine, and Clash Magazine. Background is also given on larger publishing companies like IPC Media, Bauer Media, and Development Hell that own various music and lifestyle magazines.
Essay Trends And Strategies
The document summarizes how the old magazine format differs from the new magazine format. It discusses how women's magazines have historically focused on women as homemakers but now target independent career women and teenagers. New technologies like the internet have influenced this change through increased interactivity and visualization of content. The traditional one-way format has shifted to two-way communication online. Personalized magazines and interactive websites point to the future of the format, but the industry has yet to fully transition readers to new media experiences.
Presentation Content
The Gothic & Lolita Bible is a quarterly Japanese fashion magazine, or "mook", that focuses on Gothic and Lolita fashions. It was first published in 2001 by Index Communications as a spin-off of the Japanese fashion magazine Kera. The magazine features articles, photos, stories, and interviews about Gothic and Lolita fashion trends. An English language version was launched in 2008 by Tokopop publishing and featured translated content from past Japanese issues along with original English content. In 2017, the magazine announced it would be going on hiatus after 16 years of publication, though the content lives on through its parent company Kera.
Market research
Rock Sound magazine has over 1.3 million total brand audience across its print, online, mobile, and social media platforms. It reaches a target audience that spends over £1 billion per year on music and fashion. Sonic Publishing, its parent company, also publishes magazines like DIY and The 405.
NME magazine has a paid circulation of 15,830 with an unpaid circulation of 300,000. Its readership is 325,000 who are primarily young men interested in music and films. NME readers engage with the magazine's content across both print and digital platforms.
Q magazine, published by Bauer Media Group, has a circulation of 52,781. Its typical reader is 34 years old and professionally employed.
Audience research
The document discusses research conducted on target audiences for magazines. It notes that most magazines target those aged 20-60, while there is a lack of magazines aimed at younger generations aged 16-24. As such, the author's new magazine will target this younger demographic. Research showed teenagers are interested in clubs, parties, and current trends. Understanding the target audience's interests is important for including relevant content. The document then examines how magazines apply the C.A.G.E. framework - class, age, gender, ethnicity - to define their target markets. Two magazines, Time Out and Kent Life, are discussed as examples.
1. Institutions Powerpoint
IPC Media is one of the leading publishers in the UK, producing over 60 media brands and reaching over 26 million UK adults through print and digital platforms. Their publishing divisions include music, with their most popular being NME, a mainstream magazine targeting young people interested in indie rock music.
Bauer Media is the largest privately owned publisher in Europe, producing 282 magazines across 15 countries. They are leaders in both magazines and radio, with stations like Kiss targeting younger audiences.
EMAP focuses on business-to-business publishing and organizing conferences and events. Their main music magazine was Smash Hits, targeting young teenage girls interested in pop music and culture.
Current affairs magazines analysis
Private Eye is a British current affairs magazine founded in 1961 that is published fortnightly and targets 20-50 year olds. It focuses on politicians and business people and is viewed as left-wing due to its satirical humor.
The New Statesman is a British political and cultural magazine published in London that is seen as an essential source of information for senior politicians, civil servants, and other opinion shapers. It has an affluent readership.
The Spectator is a weekly British magazine on politics and culture that has been published since 1828. It has a high profile readership and is known to have a right-wing political bias with no emphasis on ideas like freedom and equality.
Similarities and differences between music magazines
Aesthetica magazine was founded in 2002 by students at York St John University. It focuses on art, culture and design and is published six times per year for an international audience. It has a circulation of 144,000 and explores contemporary visual culture through editorial content and critical debate. Vibe magazine was launched in 1993 focusing on music and entertainment with a target audience of young, urban hip-hop fans. It has a circulation of over 301,000 and attracts 19 million customers monthly. Q magazine has been published monthly in the UK since 1986 covering various music genres. It has a circulation of 52,781 and costs £4 per issue.
Magazines
The publication of magazines began in the 18th century with titles like the Gentleman's Magazine. Early magazines covered a variety of topics from crime and romance to politics and religion. However, the British government introduced taxes in 1765 to curb the growth of magazines, seeing them as a threat. These taxes were later removed in the mid-19th century, allowing magazines to expand further. In the 20th century, magazines grew more specialized and targeted specific interests and audiences. Famous magazines from this time included Time, Newsweek, and Life. Vogue emerged as the gold standard for fashion magazines, documenting over a century of changing styles.
newspaper
This document summarizes the key parts and sections of a newspaper. It explains that newspapers have been used for centuries to disseminate news and information to the public. Some of the earliest newspapers include the Roman Acta Diurna from 59 BC, handwritten newsheets in 8th century China, and newspapers that emerged in the 15th century following the invention of the printing press by Johannes Gutenberg. Modern newspapers are typically broadsheet or tabloid format and contain sections such as news articles, editorials, features, business reports, sports, classified ads, and more. The front page aims to catch readers' attention with headlines and images while the index helps navigate the different parts.
335887, Joustra Elske Final Paper
New media has influenced the structure of glossy magazines. Readers now share interests on social media instead of magazines. To reconnect with readers, magazines must use social media like Facebook. A proposal recommends Sophie Spindler's company create a Facebook page to engage readers through polls, videos, gifts and events to understand reader interests and promote magazines. Metrics will show engagement and demographics reached. Using social media can help magazines sell more issues and attract advertisers.
Paper No 8 Cultural studies
Here i am sharing My presentation of paper No 8 Cultural Studies, it is a part of my academic activity, its submitted to Dr. Dillip Barad, Department of English.
335887, Joustra Elske Final Paper
This document provides an overview of a proposal presented to Sophie Spindler's creative direction company about the future of the glossy magazine industry. It discusses how new media has influenced the traditional format of glossy magazines in several ways: 1) The economic crisis has led to declines in advertising pages and smaller magazine sizes; 2) Readers are unsatisfied with magazines' unchanged content and are turning to blogs and social media for more realistic discussions; 3) New media technologies allow for two-way communication and user-generated content rather than the one-way format of traditional magazines. The proposal aims to answer how new media has reinvented the structure of glossy magazines and provides a strategy using social media like Facebook to reconnect with
Similar to Time out (20)
Similarities and differences between music magazines
Similarities and differences between music magazines
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Double page spread analysis
This double page spread from "Mayhem!" magazine features an interview with celebrity Rita Ora. The heading "RITA ORA" is in red to represent her passionate personality and is positioned in front of a white brick wall giving a sense of graffiti. The main image of Rita Ora spans both pages but she is positioned slightly to the right on the first page to immediately grab attention. The text introduces the "One to one with..." interview section and previews what Rita will discuss in red text while providing more detail on her past and recent work in grey. The second page continues the interview with questions in red italics and answers in grey so readers can find specific topics.
Audience research methods
The document discusses different types of research methods for media production including primary, secondary, quantitative, and qualitative research. Primary research involves collecting original data for a specific purpose, while secondary research uses existing data. Quantitative research deals with measurable data expressed numerically, and qualitative research focuses on characteristics that cannot be measured. Conducting these various research methods can help gain a better understanding of audiences, their preferences, and characteristics to improve media production.
Audience and media effects theories
The document discusses several theories of media effects and audience behavior:
1) The hypodermic needle theory views audiences as passive recipients who are directly influenced by media messages.
2) Uses and gratifications theory sees audiences as active in choosing media to fulfill needs and goals. It focuses on understanding audience motives and consequences of media use.
3) Preferred readings theory by Stuart Hall recognizes that media texts aim to influence audiences in certain ways but audiences can also interpret messages oppositionally or through negotiation based on their own views.
My documentary presentation
Maria Dikova's documentary will examine people's excessive time spent on digital devices. It will take the form of a series with multiple episodes, each exploring a different aspect of being online. The documentary will feature interviews with students, teachers, and other people from Maria's school, as well as random community members. They will discuss how much time they spend online, what they use the internet for, and whether they think it helps or hinders them. The goal is to compare perspectives between generations on both the benefits and drawbacks of digital technology.
Media evaluation question 5
My media product is an opening scene for the thriller film "Captured Soul" that aims to appeal to teenage audiences as the film is a mix of horror and fantasy genres. I received feedback from teenagers to understand how to best attract and maintain their interest as they are most likely to see the film. The feedback from vox pops on YouTube provided insight into the strengths and weaknesses of my synopsis and guidance on how to improve my work to engage the target teenage audience.
Media evaluation question 2
The document discusses the representation of social groups in a thriller media product. It focuses on the two main characters: a teenage girl and a supernatural creature. The girl is portrayed as weak, vulnerable, and crying to establish her as the victim, reflecting common stereotypes of teenage girls in thriller genres. She wears a prom dress to suggest she has a problem and highlight her femininity. The creature is portrayed as creepy, scary, and the antagonist through its music, movements, and black clothing. Overall, the document examines how gender is represented in a somewhat stereotypical way through the characters and conventions of the thriller genre.
Evaluation question 1
The document discusses how the author created an effective title sequence for their thriller film that sets up suspense and engages the audience. Key elements discussed include establishing the narrative and genre through shots of a crying girl in the woods; using close-ups, jump cuts and camera work to build tension; introducing the protagonist and antagonist; setting the scene through lighting, location and genre-appropriate title placement; and employing special effects and music to further create suspense. The sequence is analyzed frame-by-frame to convey how various cinematic techniques were employed to captivate viewers from the start.
Evaluation question 4
The document discusses determining the target audience for a media product. It notes that researching the target audience is vital for success as they provide feedback on likes and dislikes. The author aimed their film at teenagers by using a hybrid genre of thriller, horror and fantasy that could attract a wider younger audience. Research showed teenagers were most likely to see a thriller. Therefore, the author chose to advertise in a magazine for females aged 15-20 called "Teen Now" as they would be more likely to see the film than magazines with older audiences.
AS Media Evaluation Question 3
Fox Searchlight Pictures would be well suited to distribute the media product because it is known for distributing smaller budget films through its parent company Fox Entertainment Group, helping with financing. It focuses on thriller and horror genres and promotes its films through its YouTube channel, distributing successful movies such as Sideways, Juno, and Slumdog Millionaire.
Our title sequence idea
A girl walking home from school finds her street has changed into a forest, confusing and scaring her as all she sees are trees with no clear way home. As she walks on, she sees an unnatural human-shaped creature and is terrified, screaming as it suddenly runs at her with speed. The scene then cuts to black before reappearing with the laughing girl, hair over her face, saying the frightening experience was fun while smiling in a creepy way.
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- 1. TIME OUT ANALYSIS Maria Dikova
- 2. Time Out was founded by a man named Tony Elliott who was an undergraduate student at Keele University. In the summer of 1968 the first edition of the magazine was produced in the kitchen of his mother’s house with 70 pounds.
- 3. SPREADING ACROSS THE WORLD Time Out is one of the international leaders in the market Publishes across 67 cities in 37 countries Topics include arts, entertainment, culture, food and drink and shopping Developing their digital platforms during the recent years has allowed them to pursue success
- 4. In September 2012 Time Out magazine switched to free weekly publication. Since then it is available for everyone to take at the Underground and National Rail Services. This allowed Time Out to wider its audience and enhance target markets.
- 5. TIME OUT LONDON PERSONAS Social Adventurers (early 20’s – early 30’s) Cultural explorers (early 30’s – mid 40’s)
- 7. MORE WIDELY READ 52% of free magazine readers have read Time Out in the last 6 months Time Out is more widely read than any other free publications in London
- 8. MORE ENGAGED WITH 66% of Time Out readers take a copy home with them
- 9. MORE INFLUENTIAL 57% of Time Out readers have done more as a direct result of reading the magazine Time Out encourages its audience to do more activities