The document discusses determining the target audience for a media product. Based on research including questionnaires, the target audience is identified as males aged 13-24, as studies showed this group most enjoyed films with characters, plots, and genres similar to the planned film. To further understand this audience, the document discusses analyzing the successful Batman film The Dark Knight for its portrayal of a rich protagonist and use of a superhero theme. The film is also aimed at audiences who prefer Hollywood films over other industries due to Hollywood's large market and high-quality movies. Warner Brothers is identified as the distributor since it has successfully produced influential films.

1. Evaluation Question 4
Who would be the audience for your media product and
why?

2.  For my film to be successful it was necessary that I
research on who would enjoy seeing my film.
Understanding of characters, plot, genre was most
done by males as study shows.
59% BOYS
41& GIRLS
Target Audience

3.  Other factor was the age group, the age group that I
determined through my research and questionnaire
was mostly from teenage to the age of 24.
Target Audience

4.  I chose Warner Brothers as my institution and hence it was
best that I choose its best action film Batman: The Dark
Knight as my reference film. I viewed this film for my focus
group to further get information regarding my focus
audience. The film was based on a superhero, the film
portrays the protagonists life as a rich member of the
society and as the masked vigilante that protects his city.
After the viewing of this film I was able to decide that I
should also have the main character as rich boy, as it
proved to be very successful for Batman: The Dark Knight.
Reference Films

5.  After the answers to my research questionnaires I
was able to understand that viewers like Hollywood
more than any other film industry as it provides the
best movies in the market, hence I based my research
from Hollywood rather than any other industry.
Hollywood

6.  The audience of my film will enjoy watching it
because of Warner Brothers as it has produced and
distributed films that have left a mark in the media
industry.
Warner Brothers